Farm Weekly

What Farm Weekly does

Farm Weekly is a Western Australian agricultural news publication operating as part of Australian Community Media's (ACM) Agri network, the largest agricultural media platform in Australia. Founded in 1974 and headquartered in South Perth, the company delivers news, market data, property listings, machinery coverage, and rural lifestyle content to sheep, wool, beef, dairy, cropping, and mixed-farming producers across Western Australia. The core product surface consists of a website, a digital edition of the weekly print newspaper, a portfolio of vertical email newsletters (Dairy News, Rural Property News, Red Meat News, Good Fruit & Vegetables), and a video content library, with integrated marketplace access to sister ACM platforms Farmbuy Property, Farmbuy Livestock, AgTrader, and FarmOnline Weather.

The business operates a hybrid revenue model: recurring digital and print subscriptions provide a stable base, while classifieds, display advertising, and sponsored content (including the 2026 Australian Agriculture Awards and its platinum sponsorships with Toyota Australia, Westpac, and Nutrien Ag Solutions) layer on top. Distribution is multi-channel — website, email, social media, and the print newspaper — and digital subscriptions are bundled with access to ACM's other regional agricultural titles across the country. The underlying technology stack is a conventional digital news CMS with subscription paywall, augmented by third-party ad-tech (LiveRamp audience targeting) and measurement (Roy Morgan) integrations; no proprietary AI/ML systems are referenced in available material.

Name

Farm Weekly

Legal name

Rural Press Pty Ltd

Website

https://farmweekly.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm Weekly is a Western Australian agricultural news publication, founded 1974 and part of Australian Community Media's (ACM) Agri network, providing digital and print news, market data, property listings, and vertical newsletters to WA farmers and rural communities.

Ownership category

akta.pro rank

Headquarters

HQ city

South Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription-based revenue model providing unlimited digital access to agricultural news content across Farm Weekly's network of agricultural websites and digital versions of print editions.
2. Newspaper Subscriptions: Traditional print newspaper subscription services delivering weekly agricultural news coverage to rural Western Australian communities.
3. Classifieds and Advertising: Revenue from classified advertisements and sponsored content listings for agricultural products, property sales, livestock auctions, and farm machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Farm Weekly is a Western Australian agricultural news publication that publishes news, market reports, property listings, and rural lifestyle content for farmers and rural communities. It delivers a weekly print newspaper, a digital edition, a website, email newsletters, and video content covering livestock, cropping, machinery, and farm property markets, and operates as part of the Australian Community Media (ACM) Agri network of agricultural publications.

Product overview

Farm Weekly is an agricultural news publication operated by Australian Community Media (ACM) providing comprehensive coverage of Western Australian rural and agricultural news. The platform operates as a digital-first news service with a core website offering free and subscription-based content, a digital print edition, targeted email newsletters, and video content. The site integrates with sister ACM Agri network properties including Farmbuy Property, Farmbuy Livestock, FarmOnline Weather, AgTrader, and AgQuip Events. The publication also runs the Australian Agriculture Awards program in partnership with the National Farmers' Federation.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Weekly Website Agricultural and rural farm news website providing coverage of Western Australian agriculture including news, property, markets, livestock, beef, sheep, dairy, cropping, machinery, and special liftouts.
• Digital Print Edition Digital version of the weekly print newspaper allowing subscribers to access the complete print edition online.
• Digital and Print Subscriptions Subscription service providing unlimited access to all content on Farm Weekly and the broader ACM Agri agricultural news network, including digital and print editions.
• Farmbuy Property Australia's home for farm and rural property listings, integrated as a partner site within the ACM Agri network for property sales and purchases.
• Farmbuy Livestock Livestock auction platform integrated as a partner site for upcoming sales and auction listings across national livestock and clearing sales.
• FarmOnline Weather Weather forecasting and warnings service tailored for Western Australian agricultural regions.
• AgTrader Online agricultural marketplace for buying and selling farm equipment and supplies, integrated as a partner platform within the ACM Agri network.
• AgQuip Events Rural events platform promoting agricultural events and field days including the AgQuip field days.
• Australian Agriculture Awards National awards program recognizing farmers, agribusiness leaders and agri-professionals across five categories: Women in Agriculture, NextGen Agri Leader, Sustainability in Agriculture, Innovation in Agriculture, and Wellbeing and Safety in Agriculture. Jointly presented by ACM Agri and the National Farmers' Federation.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Farmers' Federation (NFF)coreStrategic or Co-development Partner · 8 January 2026Joint initiative to launch the Australian Agriculture Awards, providing a national platform to celebrate excellence in Australian agriculture. The partnership combines NFF's position as Australia's peak farm body with ACM Agri's media reach across agricultural communities.
• Nutrien Ag SolutionscoreGTM or Marketing Partner · 8 January 2026Platinum partner for the Australian Agriculture Awards program, supporting recognition of agricultural innovation and excellence across Australia.
• WestpaccoreGTM or Marketing Partner · 8 January 2026Platinum partner for the Australian Agriculture Awards, backing the innovation in agriculture category and supporting recognition of farmers and agribusiness professionals.
• Toyota AustraliacoreGTM or Marketing Partner · 8 January 2026Platinum partner providing the $181,000 Toyota Tundra Platinum as prize for the Australian Agricultural Medallist. Supports the Wellbeing and Safety in Agriculture award category.
• FarmbuycoreChannel Partner/ Reseller/ DistributorFarmbuy Property platform integrated with Farm Weekly for rural and farm property listings, providing Australia's home for farm and rural property listings.
• Farmbuy LivestockminorChannel Partner/ Reseller/ DistributorLivestock marketplace platform integrated for upcoming sales and auction listings across national livestock and clearing sales.
• Australian Farmers' Markets Association (AFMA)minorStrategic or Co-development PartnerAFMA supported the Collie Farmers Market organisers in establishing the market, providing guidance on best-practice farmers' market operations and helping connect local producers with direct-to-consumer sales opportunities.
• WA Shearing Industry Association (WASIA)coreStrategic or Co-development PartnerWASIA launched the $2.2 million Beyond the Shed program backed by Federal government funding to support shearing contractors with business diversification and worker training through May 2028. Farm Weekly provides coverage of WASIA activities and industry initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Beef Central: Leading independent digital-only Australian beef industry news and analysis platform. Comparable as an emerging digital-native competitor focused on a specific ag vertical that Farm Weekly also covers (beef/livestock).
• Kondinin Group: Australian agricultural research and media organization producing Farming Ahead and related subscription products. Comparable as a subscription-based agriculture information business, though with more emphasis on machinery and research content.

Direct peers

• Stock Journal: Another ACM Agri sister publication focused on South Australian livestock and cropping news. Same business model, same parent, same product structure — directly comparable in scale and economics.
• The Land: ACM Agri's NSW-focused rural newspaper covering livestock, cropping, and rural life. Directly comparable peer with identical subscription, print, and classifieds revenue streams, serving a different but adjacent Australian rural market.
• North Queensland Register: ACM Agri sister title serving North Queensland's cattle and cropping sector. Direct peer operating the same business model in a tropical Australian agricultural region.
• Queensland Country Life: A sister publication within the ACM Agri network serving Queensland farmers. Operates the same subscription + print + advertising model across livestock, cropping, and property news for a different Australian state, making it the most directly comparable peer.
• Stock & Land: ACM Agri's Victorian-focused livestock and rural news publication. Another direct peer with the same operational template — print weekly plus digital subscription and ACM marketplace integrations.
• Farmonline: ACM Agri's national digital agriculture news platform. Comparable as the digital counterpart to Farm Weekly's print/digital model, sharing subscribers and overlapping on content verticals nationally.

Broad incumbents

• The Weekly Times: Australia's largest-selling rural newspaper (News Corp Australia). A broader incumbent competitor serving Victorian and national agricultural audiences with the same print + digital subscription model, but at materially larger scale and with News Corp's national reach.
• ABC Rural: National public broadcaster's dedicated agriculture vertical. Provides free, high-quality ag news nationally across TV, radio, and digital — a broad incumbent competitor for farmer attention and agribusiness advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farmweekly

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Weekly