Name

Sugar Pop Bakery

Legal name

Meraki Production Pty Ltd

Website

https://sugarpopbakery.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery and Custom Desserts

NAICS

Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Artisan bakery products
• Cake pop making
• Custom dessert catering
• Edible gift bouquets
• Baking workshop classes

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Primary revenue stream from selling cake pops, cookies, cupcakes, macarons, donuts, marshmallows, bouquets, and dessert towers. Products sold in various sizes with minimum order quantities. One-time purchase model with per-item pricing.
2. Workshops and Masterclasses: In-person masterclasses teaching cake pop making skills, from basic techniques to advanced decorations. Pricing varies by course complexity ($180-$425 per person). Also includes casual sessions and kids workshops.
3. Online Courses: Pre-recorded online courses accessible via Facebook private group with lifetime membership. Basic Bouquet Wrapping course priced at $60 AUD.
4. Party Venue Hire: Private party bookings and team-building workshops at their Silverwater venue. Kids parties at $99 per child with minimum 8, maximum 20 children.
5. Stand and Display Hire: Hire of custom Sugar Pop stands for events. Two-day hire period with safety bond and potential pickup/delivery fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sugar Pop Bakery creates and supplies artisan cake pops, cookies, cupcakes, edible bouquet blooms, dessert towers, and other custom sweet treats, made from a signature recipe using crushed cookies and cream binders. The company runs in-person workshops, masterclasses, kids parties, casual sessions, online courses, and supplies bespoke bite-sized treats to corporate clients across Australia and New Zealand. All production is centralized at the Silverwater NSW kitchen, with products distributed via own e-commerce site, Australia Post Express, local couriers, and appointment-only pickup.

Product overview

Sugar Pop Bakery is a creative bakery business offering cake pops and custom desserts primarily serving the Australian market since 2014. The core product portfolio centers on cake pops (available in OG, petite, and themed custom designs), edible bouquet blooms, dessert towers, cookies, and celebration cakes/cupcakes. The business extends its offering through experiential services including party venue hire, kids workshops, masterclasses, casual decorating sessions, and online courses. Additional offerings include stand hire, custom wrapping options, and corporate event catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Cake Pops Signature cake pops made from a blend of crushed cookies and cream binders with chocolate shell coating, available in OG and petite sizes and themed custom designs. Sold to both individual consumers for celebrations and corporate clients for branded events.
• Edible Bouquet Blooms Edible flower bouquets made from decorated cake pops and cookie pops arranged with silk flowers, designed to last 2-4 weeks and be posted Australia-wide. Available in Petite, Box Bouquet, and Custom designs with tiered pack pricing.
• Dessert Towers Cone-shaped foam towers displaying individual treats such as mini donuts, cake balls, and mixed treats. Standard 30cm tower holds about 45 mini donuts, 60 cake balls, or 80 mixed treats, with Cake Pop, Donut, Tiered, and Mixed tower variants.
• Cakes and Cupcakes Celebration cakes decorated with Sugar Pop cake pops and standalone cupcakes in a range of flavors. Standard 5-inch cake starts from $150 and is decorated with 3-4 simple cake pops. Cupcakes range from $4.50 (mini) to $8.00 (Sugar Pop cupcake with mini cake pop).
• Cookies Traditional shortbread baked cookies and dipped Oreo cookies available with or without sticks, plus fortune cookies with optional custom messages. Baked cookies from $5.50, dipped Oreos from $5.50, fortune cookies from $2.75 with minimum quantities per design.
• Other Sweet Treats Marshmallow pops, mini donuts, and macarons sold as individual treats alongside the core cake pop and cookie range. Marshmallow pops from $5.75, mini donuts from $3.75 (simple) or $6.00 (custom characters), and macarons at $4.50 each.
• Corporate Treats Bespoke bite-sized branded treats for corporate events, ranging from intimate celebrations to large conference functions and center activations. Custom branded with company logos, themes, and packaging, with quote-based pricing on enquiry. Served to multinational clients across fashion, banking, technology, hospitality, sports, medical, education, automotive, and airline sectors.
• Dotty Push Cakes Limited release product adapting the viral Dot Cake trend into a push-pop format, available in Vanilla, Chocolate, Red Velvet, Caramel, and Gluten-Free Vanilla flavors at $7.95 inc GST per push cake with a minimum order of 12 per flavour.
• Party Venue Hire Private party and team-building workshop venue at the Silverwater NSW studio. Kids parties at $99 per child (min 8, max 20 children) for a 2-2.5 hour decorating session, with optional make-from-scratch and bouquet wrapping add-ons. Also available for corporate team-building events.
• Masterclasses Technique-focused workshops for serious cake pop artists, covering topics such as Cake Pops 101, Classic Mixed Sugar Pop Bouquet, Glitter and Glam Cake Pops, and seasonal themed sessions. Priced $180-$425 per person, with bookings managed via ClassBento.
• Casual Sessions Relaxed cake pop decorating sessions for all skill levels, with a demonstration followed by dipping and decorating pre-prepped cake pops. Priced from $165 for a 2-hour Mother's Day session, with 9 pre-rolled cake pops included.
• Online Courses Pre-recorded video courses such as Basic Bouquet Wrapping, delivered via a Facebook private group with lifetime membership access. Priced at $60 AUD per course and covering paper types, arrangement techniques, and bouquet styles.
• Stand and Display Hire Customised foam display stands wrapped in event theme colours, available for hire to showcase products at events. Imported American towers also offered for formal functions, weddings, and corporate orders, with a 2-day hire period, safety bond, and pickup/delivery fees.

Quantifiable outcome

• Cake pops maintain quality for 4 weeks at room temperature (up to 3 months chilled), significantly longer than typical bakery items
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Australia PostcoreChannel Partner/ Reseller/ DistributorOfficial shipping partner for Australia-wide delivery of Sugar Pop Bakery products. Uses Australia Post Express service with full tracking, Safe Place, and on-the-day delivery options. Essential partnership enabling national distribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiff's Treats: US-founded warm-cookie delivery and gifting brand focused on cookie party packs, weddings, corporate gifting and same-day delivery. Comparable on cookies-as-gift positioning and national shipping logistics, with proven enterprise and birthday gifting channel.
• Magnolia Bakery: Iconic NYC specialty bakery with global brand recognition, multiple retail storefronts, mail-order products and corporate event catering. Validates the brand-led specialty bakery model with national/international shipping - directly comparable on packaged treats, corporate events and premium pricing.
• Black Star Pastry: Sydney-based premium specialty pastry brand famous for its viral watermelon cake; operates café storefronts plus corporate catering in the same Sydney market. Most direct Australian competitor serving the same fashion/finance/corporate client base with similar premium positioning.
• Baked by Melissa: NY-based DTC bite-size cupcake/cake specialty business with strong corporate gifting focus; operates company-owned retail plus corporate events across fashion, finance and tech. Closely comparable on small-format premium treats, corporate gifting channel and Instagram-led brand building.
• Sprinkles Cupcakes: US DTC cupcake and dessert brand founded by Candace Nelson with company-owned retail (incl. Cupcake ATM), mail-order and corporate event offerings. Same bite-sized sweet treats positioning, premium gifting occasions, custom branding capability and DTC-plus-corporate sales mix.
• Crumbl Cookies: US franchised cookie specialty chain with rotating weekly menu, DTC e-commerce, mobile app ordering and bold brand identity. Most directly comparable cookies-led specialty position with similar packaging, gifting focus and digital-first marketing.

Broad incumbents

• Ladurée: International luxury French macaron and patisserie brand with global boutiques and event services. Sugar Pop's macaron and celebration cake lines overlap with Ladurée's core assortment, but Ladurée operates at vastly larger scale as a global incumbent with retail stores and gift packaging.
• Adriano Zumbo: Established Australian patisserie chef and dessert brand with multiple retail stores and strong media presence; operates across macarons, cakes and designer pastries. Major Australian incumbent competing for the same premium pastry/gifting wallet as Sugar Pop.

Others

• ClassBento: Australian online marketplace for booking in-person workshops, classes and experience sessions. Sugar Pop uses ClassBento as a distribution channel for masterclasses, making it both an enabling partner and a comparable player on the workshop/experiences side of Sugar Pop's business.

Regional players

• The Caker: New Zealand-based luxury cake and dessert brand founded by Jordan Rondel with Auckland cake shop and national shipping. Directly comparable on custom celebration cakes, designer desserts and premium gifting, but operates across the Tasman rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sugarpopbakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Pop Bakery