Love Frankie

What Love Frankie does

Love Frankie is a Bangkok-headquartered social impact communications agency founded in 2014 that designs and delivers research-led communication strategies for UN agencies, international development organisations, governments, and foundations across the Asia Pacific. The firm's service portfolio comprises three core lines: Research & Insights (mixed-methods audience research, social listening, monitoring and evaluation), Strategic Design (theories of change, brand strategy, impact advisory, impact storytelling), and Programs & Campaigns (program development, creative production, workshops, convenings). It also operates The Nook, a proprietary mental-health festival and campaign platform in Thailand that scaled from a 2020 launch to a four-day, 1,200-attendee festival in March 2024.

The firm serves a concentrated roster of institutional and corporate clients, including USAID (Networks for Peace, Saring Daring, Transforming Tolerance/HARMONI), UNDP (Creators Forward), UNICEF (Pathways to Employability in Malaysia), Meta (UNKNOWNTOGETHER, Saring Daring), Google.org (Tular Nalar in Indonesia), Open Society Foundations (Indonesia Decarceration), IOM X (Prisana, Open Doors, Do You Know Who Made It across four years), DAI (My *** Is Mine in Mongolia), IFES (Tune Up The Vote in Myanmar), National Geographic Society (Follow The Water at SX 2023), The Asia Foundation (Digital SPARK Challenge), FHI 360, Mafindo, and Pulitzer Centre (plus individual campaign sources). Love Frankie operates a project-based professional services model with negotiated per-engagement pricing; no public pricing or revenue disclosures exist.

The firm is partnered with M&C Saatchi World Services for global agency-network reach and is led by founder Matt Love (former MTV EXIT Foundation lead) with a 20-person team of researchers, strategists, creatives, and program managers across multiple Asia-Pacific countries. The firm marked a 'Love Frankie 2.0' milestone in 2024 with the addition of an internal impact function dedicated to learning and evaluation. Revenues are not publicly disclosed and no funding rounds or external investment are reported.

Name

Love Frankie

Legal name

Love Frankie Ltd

Website

https://lovefrankie.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Frankie is a Bangkok-based social impact communications agency founded in 2014 that delivers research-led communication strategies, campaign design, and program implementation for UN agencies, governments, and foundations across Asia Pacific.

Ownership category

akta.pro rank

Product category

Social Impact Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Social impact communications
• Behavior change campaigns
• Social change consulting
• Purpose-driven marketing
• Research and insights services

Headquarters

HQ city

Phaya Thai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Social Impact Consulting: Love Frankie generates revenue through commissioned social impact programs and campaigns funded by development organizations, governments, and foundations. Revenue is project-based, derived from delivering research, strategy, creative communications, and program implementation services to clients across Asia Pacific.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Love Frankie is a social change communications and engagement agency that designs and produces evidence-based communications strategies and campaigns for social impact. Its core offerings are organized into three capabilities: Research & Insights (audience research and behavioral analysis), Strategic Design (theory of change, brand strategy, impact advisory, impact storytelling), and Programs & Campaigns (program development, creative media production, workshops, capacity building, and convenings). Deliverables are commissioned directly by UN agencies, international NGOs, development donors, governments, and purpose-driven brands across the Asia-Pacific region.

Product overview

Love Frankie is a social impact communications agency offering an integrated service portfolio centered on three core offerings: Research & Insights Services, Strategic Design Services, and Programs & Campaigns. The agency works with visionary organizations to build more equitable and empathetic societies, with work grounded in culture and social dynamics. Their methodology is human-centred, evidence-based, and measurable. The company also operates The Nook, a mental health initiative featuring in-person festivals and awareness campaigns. Love Frankie's campaigns span diverse issues including AI Ethics & Literacy, Climate Action & Environmental Education, Preventing Online Harms, Mental Health & Wellbeing, Equity & Inclusion, and Social Cohesion, with documented case studies across the Asia-Pacific region including Thailand, Philippines, Malaysia, Indonesia, Myanmar, Sri Lanka, Mongolia, Singapore, Australia, and Hong Kong. The agency is partnered with M&C Saatchi World Services and is headquartered in Bangkok, Thailand.

Differentiator

Problem solved

Functional benefit

Products and services

• Research & Insights Services Mixed-methods research and analytical services generating deep insights into people and behaviors, supporting organizations to design effective programs, shape communications strategies, and strengthen impact through measurement and learning.
• Strategic Design Services Strategy services that help organizations define their objectives and map paths to social change, including theories of change, brand strategy and design, impact advisory, impact storytelling, and design of collaborative stakeholder moments.
• Programs & Campaigns Design and production of long-term programs and campaigns for social, policy, or behavior change objectives, including program development, workshops and capacity building, creative media output production, and convenings and events for knowledge-sharing and collaboration.
• The Nook (Mental Health Initiative) A mental health initiative operated by Love Frankie, featuring in-person festivals and awareness campaigns that mainstream mental health through workshops, talks, panels, and interactive exhibitions for Thai youth audiences.

Quantifiable outcome

• 11.5 million people reached in the #UNKNOWNTOGETHER mental health campaign, with 95% of participants reporting alleviation of COVID-19 negative effects
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• M&C Saatchi World ServicescoreStrategic or Co-development PartnerLove Frankie is formally partnered with M&C Saatchi World Services, which provides the agency with access to a global network of creative and communications agencies. This partnership enhances Love Frankie's ability to secure and deliver international social impact programs.
• NetflixminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• Meta (Facebook, Instagram)coreGTM or Marketing PartnerMeta is a key partner for social media campaigns, having co-funded initiatives including #UNKNOWNTOGETHER and Saring Daring. Meta provides platform resources, co-funding, and technical support for campaigns.
• United Nations WomencoreGTM or Marketing PartnerUN Women is a major partner on gender equity and social inclusion campaigns across Asia Pacific.
• British CouncilminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• ASEANminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• YouTubeminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• GooglecoreGTM or Marketing PartnerGoogle.org supported the Tular Nalar digital literacy program in Indonesia through funding and platform resources.
• AVPNminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• National GeographiccoreGTM or Marketing PartnerNational Geographic Society partnered with Love Frankie on the Follow The Water SX 2023 sustainability event, providing Nat Geo Explorers, photographers, and content assets.
• TikTokcoreGTM or Marketing PartnerTikTok is a key platform partner for the Creators Forward initiative, where TikTok creators were engaged to produce content against hate speech.
• UNDPcoreGTM or Marketing PartnerUNDP partnered with Love Frankie on the Creators Forward initiative, engaging TikTok creators across Southeast Asia to combat hate speech.
• UNICEFcoreGTM or Marketing PartnerUNICEF is a key partner on programs including Pathways to Employability in Malaysia and other youth development initiatives.
• GreenpeaceminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• UN Environment ProgrammeminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• The Asia FoundationcoreGTM or Marketing PartnerThe Asia Foundation partnered with Love Frankie on the Digital SPARK Challenge, an ideathon empowering youth to fight fake news across ASEAN.
• WHOminorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• FHI 360coreImplementation/ SI/ Consulting PartnerFHI 360 is the implementing partner for the USAID-funded Networks for Peace project. Love Frankie was commissioned to conduct audience research and develop toolkits for Thailand, Myanmar, and Sri Lanka.
• GSTC (Global Sustainable Tourism Council)minorGTM or Marketing PartnerLogo partner listed on the agency website as part of their partner roster.
• IOM XcoreGTM or Marketing PartnerIOM X (UN's International Organization for Migration) commissioned Love Frankie over four years to design and implement three campaigns on safe migration and anti-human trafficking: Prisana, Open Doors, and Do You Know Who Made It.
• MafindocoreImplementation/ SI/ Consulting PartnerMafindo is an Indonesian civil society organization that collaborated with Love Frankie and Google.org on the Tular Nalar program to combat misinformation in Indonesia.
• DAIcoreGTM or Marketing PartnerDAI partnered with Love Frankie on the My *** Is Mine digital literacy campaign in Mongolia, working with Mongolian youth on cybersecurity awareness.
• IFEScoreGTM or Marketing PartnerIFES commissioned Love Frankie for the Tune Up The Vote voter engagement campaign in Myanmar, using music to mobilize first-time voters ahead of the 2020 election.
• Pulitzer CentreminorGTM or Marketing PartnerPulitzer Centre partnered with Love Frankie on the SEA Climate & Labour Dialogue, amplifying underreported stories at the intersection of climate and labour rights.
• Knowing MindminorImplementation/ SI/ Consulting PartnerKnowing Mind was a mental health partner for the #UNKNOWNTOGETHER campaign alongside Facebook and UN Thailand.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ogilvy: Global advertising and PR network with a significant social impact and development practice (e.g., Ogilvy Development). Competes for institutional behavior-change and CSR RFPs in Asia Pacific and globally.
• R/GA: Global creative and digital agency with a social impact practice that designs campaigns for foundations, NGOs, and multilateral agencies. Comparable in offering research-led, creatively ambitious social impact work.
• Edelman: Global PR and communications giant with a sizable purpose and social impact practice. Overlaps with Love Frankie on cause-driven campaigns for foundations, multilaterals, and corporate CSR, but operates at vastly greater scale across all sectors.
• BBC Media Action: BBC's international development media and communications arm operating across Asia and Africa on health, governance, and social cohesion campaigns. Comparable in research-driven, behavior-change communications for institutional donors.

Direct peers

• Fenton Communications: Cause-focused PR and communications agency serving foundations, nonprofits, and social enterprises. Directly comparable as a mission-driven communications firm competing for similar institutional RFPs.
• M&C Saatchi World Services: Global social impact communications network and Love Frankie's formal partner. Directly comparable as a cause-focused communications agency serving UN agencies, governments, and foundations with behavior-change campaigns across multiple continents.
• Thinkshift: Social impact creative agency working with nonprofits, foundations, and purpose-driven brands on strategy, branding, and behavior-change communications. Directly comparable boutique competitor in the cause communications space.
• Purpose: Global social impact agency that designs movements, campaigns, and communications strategies for nonprofits, foundations, and progressive brands. Direct peer on research-led cause communications and behavior-change mandates.

Emerging players

• Spring Strategies: Boutique social impact strategy and communications firm focused on Asia and the Pacific. Comparable as a smaller, mission-driven competitor in research-based cause communications for development clients.

Regional players

• Hakuhodo: Major Asia-based advertising and communications group with strong presence across Japan and Southeast Asia. Regional peer with growing social impact and ESG capabilities that compete for Asian development and CSR briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lovefrankieco
• YouTubeyoutube.com/channel/UCXIe85HdTcwD2I6hyI8AVyw
• Facebookfacebook.com/lovefrankieco
• LinkedInlinkedin.com/company/love-frankie-co
• Instagraminstagram.com/lovefrankieco

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Frankie