Podoblock

What Podoblock does

Podoblock B.V. is a Netherlands-based designer and manufacturer of proprietary accessories and tools for mobile medical imaging, founded in 2008 and headquartered in Assen. The company's flagship invention, the Podoblock hoof X-ray stand, established a hands-free positioning system that guarantees consistent imaging angles while minimizing operator radiation exposure. Over the subsequent years, Podoblock has built a broad in-house portfolio — including the SCANdroid scan stool (used by 1,500+ clinics), DR-Quadro and DR-Combibox panel positioning systems, Cooperflex ultrasound support, Stat-X mobile generator stands, REDBOOT corrective boots, closed-cell radiolucent sponges, radiation protection apparel, and veterinary carts — covering equine, small animal, and human podiatry use cases. All design, manufacturing, and testing are performed in-house at the Assen facility, and the products are engineered for compatibility with all major DR and CR flat-panel brands.

Podoblock generates revenue exclusively through direct e-commerce sales of physical hardware on its own multilingual website (11 languages) with worldwide delivery. Pricing is unit-based and spans entry-level accessories (€15–€100) through mid-range protective and positioning equipment (€200–€1,000) up to premium configurable systems such as the Stat-X Esplendido at €6,250; an Outlet category sells discontinued or discounted inventory. There is no subscription or recurring revenue model, no distribution through resellers, and no enterprise sales motion. The company complements its self-serve commerce with deep event-driven presence in the equine veterinary community — global sponsorship of ISELP modules and exhibition at BEVA Congress, AAEP Annual Convention, London Vet Show, NVVGP, and VetPD practical courses — which functions as both customer acquisition and brand-building.

The company operates as a micro-entity with 1–10 employees and is independently owned (no disclosed institutional investors, parent company, or funding rounds). Customer scale is indicated by self-reported figures of 3,500+ professionals and 1,500+ clinics using SCANdroid, distributed globally and concentrated in equine practices, with growing exposure to small animal and human podiatry segments. Alex Berends is co-founder and CEO.

Name

Podoblock

Legal name

Podoblock B.V.

Website

https://podoblock.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Podoblock designs and manufactures in-house proprietary accessories and tools for mobile X-ray and ultrasound imaging, sold direct-to-consumer worldwide to equine veterinarians, small animal practices, and human radiologists and podiatrists.

Ownership category

akta.pro rank

Product category

Veterinary and Medical Imaging Accessories

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAMAFAC

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Medical Devices & Supplies

SECONDARYHLAMAFAE

Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Medical Devices & Supplies

Keywords

• Veterinary imaging accessories
• Mobile x-ray positioning
• Radiation protection apparel
• Equine ultrasound support
• Radiolucent immobilization sponges

Headquarters

HQ city

Tynaarlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Podoblock generates revenue primarily through the sale of physical medical imaging accessories and tools. Products are sold as one-time purchases with configurable options (e.g., SCANdroid has base price plus add-ons for extensions, coverplates, FlexTray). The company also operates an Outlet category for discounted/clearance products. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Podoblock designs, manufactures, and sells proprietary mobile X-ray and ultrasound positioning, immobilization, and radiation-protection accessories for veterinary and human medical imaging. Its catalog spans hands-free positioning devices (e.g., Podoblock, DR-Quadro, SCANdroid), radiolucent sponges, X-ray aprons and PPE, and therapeutic/corrective equine boots, sold primarily through direct e-commerce to 3,500+ professional users worldwide.

Product overview

Podoblock is a global leader in accessories and tools for mobile medical imaging, offering a comprehensive portfolio of proprietary products across three animal categories (Equine, Small Animal, Human) plus an Outlet section. The core product is the Podoblock Configuration – the original hands-free equine X-ray positioning system invented in 2008 that guarantees consistent angles and minimizes radiation exposure. Key products include the SCANdroid (the company's #1 best-selling portable scan stool trusted by 1,500+ clinics), the DR-Quadro and DR-Cowboybox (DR panel positioning systems), Cooperflex (hoof ultrasound support), generator stands (Stat-X Esplendido, Stat-X Vaquero, Stat-X Bucky), and comprehensive radiation protection equipment (aprons, gloves, goggles, shields). The portfolio also includes positioning sponges, X-ray markers, immobilizers, veterinary carts, ultrasound accessories, farriery tools, and various add-on components. All products are developed, manufactured, and tested in-house at their Netherlands facility to ensure quality and safety.

Differentiator

Problem solved

Functional benefit

Brands

• SCANdroid: The company's top-selling scan stool for mobile imaging professionals, featuring adjustable height, compact design, and stability.
• Stat-X
• REDBOOT
• DR-Combibox

Products and services

• Podoblock Configuration A preconfigured bundle of Podoblock hands-free X-ray positioning equipment designed for equine and small animal imaging workflows.
• DR-Quadro Configuration Preconfigured DR-Quadro hands-free X-ray positioning system for digital radiography (DR) workflows.
• SCANdroid Configuration Preconfigured SCANdroid system pairing X-ray and ultrasound support in a single hands-free configuration.
• Cooperflex Hoof Ultrasound Support Hoof-mounted ultrasound support that stabilizes the probe against the equine hoof during diagnostic ultrasound imaging.
• NewCart Configuration Preconfigured mobile cart bundle for transporting and deploying Podoblock positioning equipment in clinical settings.
• DR-Cowboybox Hands-free equine distal-limb X-ray positioning box supporting lateral and dorsopalmar projections.
• DR-Combibox LM/AP Combination hands-free positioning box for lateromedial (LM) and anteroposterior/posteroanterior (AP) projections in DR imaging.
• DR-Skylinebox Human Skyline projection positioning box targeted at human radiology and podiatry applications.
• DR-Skylinebox Veterinary skyline projection positioning box used to capture consistent skyline views of the equine distal limb.
• DR-Podo-Protectionbox Hands-free podiatry X-ray positioning box providing radiation shielding and reproducible projection geometry.
• DR-Cowboy Package Bundle package of Cowboy-style positioning equipment for equine distal-limb imaging in DR workflows.
• DR-Combibox SET Complete set version of the DR-Combibox for clinics needing the full lateromedial/AP positioning kit.
• DR-Combibox Dummy Non-operational dummy unit of the DR-Combibox used for demonstration and training.
• DRagster Configuration Preconfigured DRagster X-ray positioning bundle for mobile equine imaging.
• SCANster Configuration Preconfigured SCANster ultrasound positioning bundle.
• Head Stand Configuration Preconfigured Head Stand positioning configuration for head and skull imaging.
• DR-Buckybox DR-compatible positioning box integrating with Bucky hardware for digital radiography imaging.
• DR-Small Animalbox Hands-free positioning box designed specifically for small animal veterinary X-ray imaging.
• DR-Pouch Flat Panel Protector Protective pouch that shields flat-panel DR cassettes from impact and contamination in veterinary field use.
• X-ray Apron 'The Basic Buckle' Standard lead-equivalent X-ray protective apron with buckle closure for veterinary and human imaging staff.
• X-ray Apron 'Double Sided' Lead-equivalent X-ray protective apron with protective lining on both front and back panels.
• X-ray Apron EZ Comfort-Flex Ergonomic X-ray protective apron designed for extended-wear comfort during long imaging sessions.
• X-ray Apron 'The Barrier Flex' Flexible lead-equivalent X-ray protective apron emphasizing barrier coverage and operator mobility.
• Apron 'VET' Veterinary-specific X-ray protective apron.
• X-ray Glove Lead-equivalent protective glove for hands during X-ray imaging.
• X-ray Protective Goggles Leaded eyewear protecting the operator's eyes from scatter radiation during imaging.
• Thyroid Shield Lead-equivalent thyroid collar shielding the operator's thyroid gland during X-ray exposures.
• X-ray Face Shield Full-face leaded shield for facial radiation protection during X-ray imaging.
• Storage Rack Complete Complete storage and organization rack for aprons, shields, and positioning equipment.
• MagRayCloxx Magnetic shielding accessory that attaches to imaging equipment to provide additional localized radiation protection.
• Mobile Lead Shield Mobile leaded barrier shield protecting operators during X-ray exposures.
• Stat-X Esplendido Stat-X Esplendido portable/standalone X-ray unit sold as part of the Podoblock ecosystem.
• Stat-X Vaquero Stat-X Vaquero portable X-ray unit for equine field imaging.
• Stat-X Bucky Bucky-integrated Stat-X unit for the Podoblock Stat-X X-ray ecosystem.
• JiXtr Specialty positioning device for JiXtr imaging applications.
• Bucky Lite Compact, lightweight Bucky designed for use with Podoblock positioning equipment.
• CR-Podoholder Computed radiography (CR) cassette holder for podiatry imaging.
• CR-Knee Holder Computed radiography (CR) cassette holder for knee imaging.
• CR-Distance Cassette Holder Computed radiography (CR) cassette holder with defined source-to-image distance for reproducible imaging.
• CR-Distance Cassette Holder with Foot option Variant of the CR-Distance Cassette Holder with a footrest option.
• SouRcerer Positioning device sold under the SouRcerer name.
• Stat-X Swingarm Swingarm accessory for the Stat-X X-ray ecosystem.
• XtandR XtandR support device for imaging or examination workflows.
• REDBOOT Emergency Compression Boot Emergency compression boot for equine distal-limb support and stabilization.
• REDBOOT Corrective Foal Boot Corrective foal boot designed to address angular limb deformities in young foals.
• REDBOOT Articulated Corrective Brace Articulated corrective brace for ongoing equine limb-deformity correction.
• Juliuster Juliuster positioning or therapeutic device for equine applications.
• Cooperflex Cooperflex branded device for equine distal-limb or hoof applications.
• XrayTableTop X-ray imaging table surface designed for use with Podoblock positioning equipment.
• Veterinary Ultrasound Table Dedicated ultrasound examination table for veterinary practice use.
• Heavy-Gauge Veterinary Vinyl Immobilizer Trough Heavy-gauge vinyl trough used to immobilize veterinary patients during imaging.
• Closed Cell Adult Bi-Lateral Finger Block Set Adult bi-lateral closed-cell radiolucent finger block set used for human extremity imaging.
• Closed Cell Veterinary Surgery Sponge Bundle Bundle of self-developed closed-cell radiolucent veterinary surgery sponges for DR and CR imaging.
• Closed Cell Veterinary Sponge Bundle General-purpose bundle of closed-cell radiolucent veterinary sponges.
• Closed Cell Immobilizer Trough Closed-cell radiolucent immobilizer trough for veterinary imaging.
• Closed Cell Immobilizer Flat Bottom Trough Variant of the closed-cell immobilizer trough with a flat bottom profile.
• Flexible Vinyl Sandsocks Flexible vinyl sandsocks used as positioning aids in equine podiatry imaging.
• Closed Cell Podiatry Axial/Sesamoid Weight Bearing Sponge Closed-cell radiolucent sponge engineered for podiatry axial and sesamoid weight-bearing projections.
• Flabbus Ultrasound Standoff Ultrasound standoff pad used to maintain a defined stand-off distance during ultrasound imaging.
• U-scan U-scan ultrasound accessory sold through the Podoblock catalog.
• Sarah Marker Image-quality marker indicating laterality and anatomical orientation on radiographs.
• Buckymarker Buckymarker image-quality marker for Bucky-based radiography.
• X-ray Clip Clip-on marker indicating laterality and orientation for film-screen X-ray images.
• X-ray Clip DR Clip-on image marker designed for use with digital radiography (DR) cassettes.
• Multimarker Multimarker multi-purpose image-quality marker for radiography.
• Multiclip DR Multi-purpose clip-on image marker for digital radiography (DR).
• Hoofplaster Hoofplaster product sold through the Podoblock catalog for equine hoof care.
• Distance Stick Distance-measuring stick used to standardize source-to-image distance in radiography.
• Vet Tools SET Set of veterinary imaging tools/accessories bundled as a single SKU.
• Hooftester Hooftester device for equine podiatry or hoof assessment.
• 123 Shoeing Kit 123 shoeing kit for equine farriery or podiatry preparation.
• Scinti Solutions Scinti-branded scintillator-related imaging solution offered in the Podoblock catalog.

Quantifiable outcome

• Hands-free X-ray positioning minimizes radiation exposure for the operator
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ISELP (International Society of Equine Locomotor Pathology)coreStrategic or Co-development PartnerPodoblock is a global sponsor of ISELP, supporting its equine veterinary education modules. Podoblock products are used during ISELP wetlabs and practical demonstrations. The partnership includes multiple ISELP events across Europe (Germany, Netherlands, France) in 2026, covering topics such as distal hindlimb, pelvis & hip, and hock & crus diagnostics. This partnership positions Podoblock as an integral part of advanced equine veterinary training.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Carestream Health: Large global medical imaging vendor offering DR panels, CR, and related accessories for both human and veterinary markets. Comparable broader incumbent whose installed base creates the demand environment Podoblock's accessories serve.
• Fujifilm Healthcare: Major imaging equipment manufacturer producing DR panels, CR, and X-ray systems used in veterinary and human imaging. Comparable as a broad incumbent whose panel portfolio Podoblock explicitly supports (Fuji FDR compatibility).
• Heska (Antech Imaging, Mars Petcare): US veterinary diagnostics and imaging vendor (now part of Mars Petcare/Antech) producing DR and imaging solutions for companion animal practices. Comparable broader incumbent targeting the same veterinary customer base with imaging hardware.
• Agfa-Gevaert (Agfa HealthCare / Dedalus): Major imaging vendor with DR/CR solutions across human and veterinary segments. Comparable as an incumbent whose veterinary panel offering (Agfa) is explicitly supported by Podoblock's positioning accessories.

Direct peers

• Sound (Sound Eklin): Veterinary-focused digital radiography and imaging hardware supplier serving companion animal and equine practices. Comparable as a vendor of mobile imaging equipment and accessories targeting the same veterinarian customer base as Podoblock.
• Vetel Diagnostics: US-based manufacturer of veterinary ultrasound and digital radiography systems. Directly comparable as a vendor of portable imaging equipment and accessories for the veterinary market that Podoblock also serves.
• MinXray: US manufacturer of portable X-ray equipment for medical, veterinary, and field-use applications. Comparable as a specialist in mobile/portable X-ray generators, an adjacent category to Podoblock's positioning and generator stand products.
• Hallmarq Veterinary Imaging: UK-based specialist in equine standing MRI and other advanced imaging systems. Directly comparable to Podoblock as a focused provider of mobile/imaging solutions for the equine veterinary market, though operating at a different point in the imaging stack (whole MRI systems vs. positioning accessories).
• Cuattro Veterinary Imaging: Vendor of portable DR panels and imaging systems targeted at the veterinary market. Directly comparable to Podoblock as a mobile/portable imaging equipment and accessory provider for veterinarians.
• iM3 Dental / iM3 Veterinary: Australia-based supplier of veterinary dental and imaging equipment including DR systems and accessories. Comparable niche veterinary imaging vendor serving small animal and equine customers with bundled hardware + accessory solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/podoblock
• Facebookfacebook.com/podoblockbv
• LinkedInlinkedin.com/company/podoblock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podoblock