My TechDecisions

What My TechDecisions does

My TechDecisions is a B2B digital media publication owned and operated by Emerald X, LLC, serving technology decision-makers in IT, AV, security, and facility management verticals. Founded in 2011 and headquartered in Framingham, Massachusetts, the publication delivers technology news, product reviews, project case studies, podcasts, RFP resources, and downloadable guides covering topics including video, audio, mobility, unified communications, IT infrastructure, network security, physical security, facility management, and compliance. The underlying platform is a WordPress-based web publishing system with FeedBurner-powered RSS distribution and an active social media presence across Twitter, Facebook, and LinkedIn. The site maintains an extensive content archive spanning more than a decade, with hundreds of pages per topic category.

The business operates a content-led, advertising-supported model. All editorial content is freely accessible to readers with no paywall or registration requirement. Revenue is generated through display advertising on the website and through sponsored content arrangements with technology vendors and solution providers, including core-tier partners such as Cisco, Crestron, Yealink, and AVI-SPL, alongside a broader long tail of advertiser relationships with vendors including Sennheiser, LG, Singlewire, Shure, Epiphan, and AtlasIED. My TechDecisions is one of several connected brands within the Emerald X portfolio, alongside sister publications Commercial Integrator, Security Sales & Integration, and AV-iQ, enabling cross-publication content syndication and shared audience reach across the commercial technology integration market.

The publication targets IT decision-makers, AV/professional audio-visual professionals, security professionals, facility managers, and education technology buyers across commercial, corporate, education, and institutional markets in North America, with documented reach into the UK and Canada. Content is organized into eleven main topic categories plus specialized sections including RFP Resources, Podcasts, and the recurring "Project of the Week" feature that showcases notable technology deployments. Sub-brands include the Blueprint Series research report program, positioning the publication as an established editorial resource for technology purchasing decisions in its served verticals.

Name

My TechDecisions

Legal name

Emerald X, LLC

Website

https://mytechdecisions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

My TechDecisions is a B2B digital media publication owned by Emerald X, LLC, delivering editorial content, sponsored articles, podcasts, and project showcases to IT, AV, and security technology decision-makers across commercial, education, and institutional markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: The publication generates revenue through display advertising, sponsored content articles, and branded content opportunities on its website. Advertisers include technology vendors, integrators, and solution providers targeting IT, AV, and security decision-makers.
2. Sponsored Content: Vendor-sponsored articles and content that provide technology companies with visibility among the publication's professional audience. Content labeled as 'Content from Our Sponsor' or 'Contributed Sponsored Content'.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

My TechDecisions is a B2B digital media publication that produces and publishes editorial content covering technology decision-making across IT infrastructure, audio-visual, network security, physical security, unified communications, and facility management topics. The publication serves as an information resource for IT, AV, and security professionals through news articles, product reviews, project case studies, podcasts, RFP resources, and downloadable guides.

Product overview

My TechDecisions is a technology media and publishing website that provides technology news, analysis, and resources for technology decision-makers. The site covers topics including Video, Audio, Mobility, Unified Communications, IT Infrastructure, Network Security, Physical Security, Facility management, and Compliance. It offers content through various channels including articles, blogs, RFP resources, downloadable guides, podcasts, and a Project of the Week feature. My TechDecisions is published by Emerald X, LLC and serves as an end-user focused publication for making technology decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Project of the Week: A featured section showcasing notable technology implementation projects across various industries and educational institutions.
• Blueprint Series

Products and services

• My TechDecisions Editorial Publication Primary editorial publication featuring news articles, blog posts, product reviews, expert commentary, and topic-specific content organized into nine main categories: Video, Audio, Mobility, Unified Communications, IT Infrastructure, Network Security, Physical Security, Facility, and Compliance. Targets IT, AV, and security decision-makers in commercial, corporate, education, and institutional markets.
• TechDecisions Podcast Audio podcast series covering technology decisions topics relevant to IT, AV, and security professionals. Accessible through the publication's podcast section.
• Blueprint Series Reports Free downloadable in-depth research reports and whitepaper series covering topics such as security awareness programs, workplace collaboration, generative AI in the enterprise, AI in the workplace, collaboration tools, and office space design.
• Project of the Week Recurring editorial feature showcasing notable technology implementation projects across industries, educational institutions, and commercial environments, including detailed coverage of vendor deployments and integration case studies.
• RFP Resources Curated resource section providing RFP templates, sample requests for proposal, and procurement resources to help technology decision-makers evaluate and contract with technology vendors.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Emerald X, LLCOthersMy TechDecisions is owned and operated by Emerald X, LLC, a media and events company. The publication operates as part of Emerald's connected brands portfolio alongside sister publications serving related professional markets.
• Commercial IntegratorOthersSister publication within the Emerald portfolio focused on AV integrators and commercial technology integration professionals. Publications cross-promote content and share audience overlap in the commercial AV market.
• Security Sales & IntegrationOthersSister publication within the Emerald portfolio focused on security integrators and physical security technology. Articles are sometimes updated and republished across both publications for extended audience reach.
• AV-iQOthersSister brand within the Emerald portfolio providing AV industry intelligence and product information. Cross-promoted as part of the Emerald connected brands ecosystem.
• SennheiserminorGTM or Marketing PartnerFeatured in multiple project showcases including Duke Kunshan University selecting Sennheiser TCC 2 Ceiling Array Microphones (116 units across 50 classrooms) for audio upgrade. Sennheiser is featured as a technology vendor in editorial project coverage.
• YealinkcoreGTM or Marketing PartnerFeatured in multiple sponsored content pieces including Yealink MeetingDisplay 55 product coverage, Yealink MeetingBoard Pro launch coverage, and Intel-Yealink partnership for video conferencing solutions. Active advertiser and content sponsor.
• LGminorGTM or Marketing PartnerFeatured in Project of the Week coverage - Rose Salgado Elementary project featuring LG's integrated technology ecosystem for interactive learning technology deployments.
• Singlewire SoftwareminorGTM or Marketing PartnerSponsored content interview with Singlewire Software discussing mass notification solutions, opportunities for integrators, and improving workplace safety. The company is positioned as an advertising partner.
• CiscocoreGTM or Marketing PartnerFeatured extensively in editorial content including Cisco Live 2023 coverage, AVI-SPL receiving Cisco 2023 Reimagine Workspaces Partner of the Year award, and various Cisco product announcements. Major technology vendor frequently covered.
• AVI-SPLcoreGTM or Marketing PartnerGlobal provider of digital enablement solutions featured in editorial coverage including winning Cisco's 2023 Reimagine Workspaces Partner of the Year Americas award. Featured in multiple project showcases.
• The ASCII GroupminorGTM or Marketing PartnerASCII Edge conference series receives editorial coverage on My TechDecisions. ASCII Group is a vendor-neutral community for MSPs in North America, and the publication covers their speaker lineups and events.
• NoviSignminorGTM or Marketing PartnerFeatured in sponsored content coverage of NoviSign's support for IAdea devices powered by Microsoft MDEP platform. Actively advertising on the publication.
• Epiphan VideominorGTM or Marketing PartnerFeatured in product news coverage of Epiphan Video's EC20 PTZ camera launch with cloud-based fleet management capabilities.
• ShureminorGTM or Marketing PartnerFeatured in product news coverage of Shure's IntelliMix Bar Pro launch - a scalable AI video bar for IT teams. Active product coverage.
• Xtract One TechnologiesminorGTM or Marketing PartnerFeatured in Project of the Week - Xtract One's SmartGateway AI security screening technology selected by Simmons Bank Liberty Stadium for patron screening at live events.
• AppspaceminorGTM or Marketing PartnerFeatured in project coverage - Appspace digital signage system deployed at University of Northern Colorado to enhance campus engagement.
• AtlasIEDminorGTM or Marketing PartnerFeatured in Project of the Week - North Syracuse Central School District project featuring AtlasIED IPX technology for streamlining school communications.
• BarcominorGTM or Marketing PartnerFeatured in sponsored content introducing Barco CTRL control room technology solutions.
• CrestroncoreGTM or Marketing PartnerFeatured in multiple content pieces including Crestron Desk Q and Desk Touch scheduling devices, and Crestron AirMedia and Fusion RoomView technologies deployed at Central Arizona College.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SecurityInfoWatch.com: B2B media outlet covering physical security, surveillance, access control, and security integration. Comparable to My TechDecisions' Physical Security and Network Security verticals, with similar advertiser/sponsored content model.
• CRN (The Channel Company): B2B technology media brand targeting IT channel partners, solution providers, and VARs with news, analysis, and vendor coverage. Strong overlap with My TechDecisions' IT infrastructure and AV integrator audiences, and operates a comparable sponsored-content and event-driven model.
• Campus Technology: B2B publication targeting higher education and K-12 technology decision-makers. Directly comparable to My TechDecisions' 'Education Technology Buyers' segment and its Project of the Week features on educational deployments.
• EdTech Magazine: Trade publication covering K-12 and higher education technology infrastructure, AV, and networking. Overlaps with My TechDecisions' education vertical and Project of the Week showcases of K-12 deployments.
• AVNetwork / AV Magazine: Trade publication covering commercial AV industry with editorial content, product news, and integration case studies. Directly overlaps the Audio, Video, and Unified Communications sections of My TechDecisions.
• Commercial Integrator (sister publication, Emerald X): Sister brand within the Emerald X portfolio focused on commercial AV integrators. Most directly comparable peer given shared parent, overlapping advertiser base (Crestron, Biamp, AtlasIED), and identical editorial/project-showcase format.
• Channel Futures: B2B media outlet serving the IT channel (MSPs, VARs, integrators) with news, analysis, and events. Comparable audience (IT decision-makers and integrators) and revenue model (sponsored content + lead-gen) to My TechDecisions.
• Security Sales & Integration (sister publication, Emerald X): Sister brand within the Emerald X portfolio serving security system integrators with product news, case studies, and sponsored content. Articles are actively republished across TechDecisions, indicating near-identical audience economics and overlap.
• Network Computing: B2B IT media outlet focused on enterprise networking, infrastructure, and security — covering decision-maker content very similar to My TechDecisions' IT Infrastructure and Network Security verticals. Comparable advertising/sponsored content model.

Broad incumbents

• TechTarget (Informa Tech): The largest B2B technology media company, operating dozens of vertical-specific sites serving IT decision-makers through sponsored content, whitepapers, and lead generation. Directly comparable business model to My TechDecisions, but at vastly larger scale and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mytechdecisions
• Facebookfacebook.com/MyTechDecisions
• LinkedInlinkedin.com/company/corporate-techdecisions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My TechDecisions