Body Mind Yoga
- Company typePrivate
- Founded1997
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Body Mind Yoga does
Body Mind Yoga is a privately held yoga instruction business based in Perth, Western Australia, founded in 1997 by husband-and-wife team Quentin and Bhumi Albertsen. Both are registered senior teachers with Yoga Australia with 28 years of combined teaching experience. The company delivers gentle, therapeutic yoga classes to individuals of all ages and abilities across three community venue locations in Perth (Churchlands, North Beach, South Perth), operating on a school-term-based schedule of approximately 7 classes per week.
The product portfolio centers on term-based yoga enrollment at AUD 180 per 10-week in-person term (with unlimited Zoom access included) and AUD 160 for a Zoom-only term, supplemented by a free downloadable MP3 audio library for home practice. Higher-priced offerings include an 8-week Mindfulness-Based Stress Reduction (MBSR) course at $550, a 3-day residential retreat at the Premalaya Retreat Centre in Yallingup priced at $730-$990 per person, and standalone sound healing and half-day meditation sessions at $30-$70. The Zoom live-stream channel, introduced in July 2020, is the only meaningful technology layer beyond a content website and Facebook page; there is no mobile app, no AI/ML feature set, and no third-party platform integrations beyond Zoom.
The business is bootstrapped, founder-owned (account names list "Quentin Albertsen" and "Q & S Albertsen"), with no external investors, acquisitions, or partnerships disclosed. The customer base is exclusively individual consumers and the Perth wellness community, acquired primarily through 28 years of word-of-mouth reputation rather than paid marketing. No patents, certifications beyond Yoga Australia registration, awards, or regulatory actions are on record.
Body Mind Yoga firmographics
Firmographics- Name
- Body Mind Yoga
- Legal name
- Body Mind Yoga
- Website
- https://bodymindyogaperth.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Body Mind Yoga industry classification
Industry- Product category
- Yoga Instruction and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Body Mind Yoga is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Body Mind Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- In-Person Yoga Classes: Term-based enrollment for in-person yoga classes at community venues. Options include full-term (10 weeks), part-term, or casual drop-in classes. Revenue is recurring based on term enrollments.
- Zoom Online Classes: Live-streamed yoga classes via Zoom, included free with in-person term enrollment or available separately at reduced rate. Unlimited access to all Zoom classes per week with term enrollment.
- MBSR Course: 8-week Mindfulness Based Stress Reduction course at $550 per person, including sessions, retreat day, audio tracks and course book.
- Yoga Retreats: Residential retreats at Yallingup Premalaya Retreat Centre including accommodation, meals, yoga and meditation sessions. Single room $990, shared room $730.
- Sound Healing Events: Specialized sound healing sessions combined with yoga and meditation, priced at $30 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full In-Person Term (10 weeks) |
| One time/ perpetual license | Pay-as-you-go | First Class Trial |
| Unit Pricing | Pay-as-you-go | Casual In-Person Class |
| Unit Pricing | Pay-as-you-go | Second/Extra Class |
| Subscription | Multi-year contract | Part-Term Enrollment |
| Subscription | Multi-year contract | Zoom Term (10 weeks) |
| Unit Pricing | Pay-as-you-go | Casual Zoom Class |
| One time/ perpetual license | Multi-year contract | MBSR 8-Week Course |
| One time/ perpetual license | Multi-year contract | Yallingup Retreat - Single Room |
| One time/ perpetual license | Multi-year contract | Yallingup Retreat - Shared Room |
| One time/ perpetual license | Pay-as-you-go | Sound Healing Event |
| One time/ perpetual license | Pay-as-you-go | Half-Day Yoga Meditation Retreat |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Body Mind Yoga product offering
Product offeringCore offering
Body Mind Yoga is a Perth-based yoga instruction studio that sells gentle, therapeutic yoga classes for people of all ages and abilities, delivered in-person at three community venues and live-streamed via Zoom. The offering extends to an 8-week Mindfulness Based Stress Reduction (MBSR) course, a free audio yoga/meditation library for home practice, residential yoga retreats at Yallingup, sound healing sessions, and half-day meditation events.
Product overview
Body Mind Yoga is a yoga instruction business led by husband-and-wife team Quentin and Bhumi, offering a suite of interconnected wellness services. The core offering consists of in-person yoga classes at three Perth locations (Churchlands, South Perth, North Beach) and live-streamed Zoom classes, all following a consistent format of gentle warm-ups, strengthening exercises, breathing practice, and meditation. The product portfolio includes free downloadable yoga audio recordings for home practice, an 8-week Mindfulness Based Stress Reduction (MBSR) course based on Jon Kabat-Zinn's methodology, multi-day retreat experiences at the Premalaya Centre in Yallingup, and standalone sound healing and half-day meditation sessions. This creates a tiered approach from accessible drop-in classes to intensive immersive experiences, all centered on therapeutic yoga, mindfulness, and meditation practices.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Yoga Classes Gentle, therapeutic yoga classes held at three community venues in Perth (Churchlands at Newman College Sports Hall, North Beach at North Beach Community Centre and St Michael and All Angels Church, South Perth at South Perth Senior Citizens Centre), taught by registered senior teachers Quentin and Bhumi. Each class includes warm-up exercises, strengthening stretches, core exercises, conscious breathing, and a 10-minute meditation/relaxation, suitable for all ages and abilities.
- Zoom Online Classes Live-streamed yoga classes delivered via Zoom video conferencing, allowing remote students to participate in real time. All 7 in-person classes are simultaneously broadcast, and in-person term enrollees receive unlimited Zoom access free of charge. Standalone Zoom term enrollment is $160 for 10 weeks, with casual Zoom classes at $18 each.
- Mindfulness Based Stress Reduction (MBSR) Course An 8-week evidence-based mindfulness course based on Jon Kabat-Zinn's MBSR methodology, combining meditation and yoga. Includes 7 sessions of 2.5 hours each, a 1-day retreat, home practice audio tracks, and a course book. Priced at $550 per person. Minimum 8 participants required to run; registration by email.
- Yallingup Yoga Retreat A 3-day, 2-night yoga and meditation retreat at the 6-acre Premalaya Retreat Centre in Yallingup, Western Australia, facilitated by Quentin and Bhumi. Includes accommodation in self-contained 2-bedroom apartments, Ayurvedic vegetarian breakfasts and dinners, yoga, meditation and sound healing sessions. Single room $990 per person, shared room $730 per person; $400 non-refundable deposit.
- Sound Healing Sessions Specialized evening sessions combining gentle yoga, mindful breathing, deep relaxation, and sound therapy, led by Bhumi (certified in Teaching Sound Healing) at St Michael and All Angels Church in North Beach. Priced at $30 per person.
- Half-Day Yoga and Meditation Sessions Four-hour yoga and meditation sessions held at Henderson Environment Centre in Star Swamp Reserve, North Beach, including yoga, breathing exercises, relaxation, and meditation with light afternoon tea and snacks provided. Priced at $70 per person.
- Yoga and Meditation Audio Library (Home Practice) Free downloadable MP3 audio recordings of yoga classes and meditations led by both Bhumi and Quentin, including yoga nidra, body scans, breathing meditations, loving kindness meditations, and themed yoga classes (shoulders, lower back, hips, etc.). Available on the Body Mind Yoga website for home practice and makeup classes.
Quantifiable outcome
- Chronic pain management - assists with management of chronic back and neck pain
- +2 more outcomes
Companies that use Body Mind Yoga
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Body Mind Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Body Mind Yoga partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Body Mind Yoga competitors and assessment
Company assessmentEmerging players
- Headspace: Meditation and mindfulness app with structured courses including MBSR-style content. Closely comparable to the Body Mind Yoga MBSR offering and free audio library, demonstrating the scaled digital format of the same content.
- Alo Moves: Premium on-demand yoga and mindfulness streaming platform. Direct substitute for Body Mind Yoga's Zoom/audio offering and a primary competitive threat to its term-based subscription model from a digital-first perspective.
- Calm: Global meditation, sleep, and mindfulness app. Comparable as a substitute for Body Mind Yoga's MBSR course, meditation audio library, and sleep/stress outcomes, and a benchmark for the subscription monetisation opportunity.
- Glo: Subscription-based online yoga, Pilates, and meditation platform. Comparable as a digital alternative to Body Mind Yoga's Zoom classes and audio library, competing for the same at-home practice minutes.
- Down Dog: Algorithm-generated yoga, HIIT, and meditation app with a low subscription price. Comparable as an on-demand substitute competing for casual and at-home practice time, with implications for Body Mind Yoga's casual/drop-in pricing tier.
Broad incumbents
- CorePower Yoga: Large US yoga studio chain with a digital subscription platform. Comparable as a scaled operator offering both in-person and on-demand yoga content, demonstrating how studio models can be expanded via digital channels that Body Mind Yoga currently only partially addresses.
Direct peers
- Golden Door: Premium Australian wellness retreat brand offering residential programs with yoga, meditation, and healthy cuisine. Most comparable peer to Body Mind Yoga's Yallingup retreat product line in terms of format and price band.
- Power Living Yoga: Australia's largest yoga studio operator with multiple locations and a teacher-training academy. Most directly comparable as another multi-location Australian yoga brand offering in-person classes, retreats, and teacher training — competing for the same national pool of yoga students.
- Yoga 213: Perth-based yoga studio chain offering in-person classes, workshops, and teacher training. Direct local competitor to Body Mind Yoga, sharing the same Perth metro customer base and operating model.
- Gwinganna Lifestyle Retreat: Australian wellness retreat operator in Queensland offering multi-day yoga, meditation, and detox programs. Comparable to Body Mind Yoga's residential retreat at Yallingup in scope, audience, and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Body Mind Yoga social profiles
Digital presenceBody Mind Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body Mind Yoga leadership team
Management profileNumber of profiles
Profiles2 records
Body Mind Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body Mind Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body Mind Yoga
What does Body Mind Yoga do?
Body Mind Yoga is a Perth-based yoga instruction studio that sells gentle, therapeutic yoga classes for people of all ages and abilities, delivered in-person at three community venues and live-streamed via Zoom. The offering extends to an 8-week Mindfulness Based Stress Reduction (MBSR) course, a free audio yoga/meditation library for home practice, residential yoga retreats at Yallingup, sound healing sessions, and half-day meditation events.
Is Body Mind Yoga a public or private company?
Body Mind Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Body Mind Yoga founded?
Body Mind Yoga was founded in 1997. It employs 11 to 50 people.
Where is Body Mind Yoga based?
Body Mind Yoga is headquartered in Perth, Australia, in the Oceania region.
How does Body Mind Yoga make money?
Five revenue lines are on record. In-Person Yoga Classes are the primary driver. The others are zoom Online Classes, MBSR Course, yoga Retreats and sound Healing Events.
Who are Body Mind Yoga's main competitors?
Emerging players on record are Headspace, Alo Moves, Calm, Glo and Down Dog. CorePower Yoga is listed as a broad incumbent. Direct peers are Golden Door, Power Living Yoga, Yoga 213 and Gwinganna Lifestyle Retreat.
Does Body Mind Yoga have an API?
No public API is recorded for Body Mind Yoga.
What industry is Body Mind Yoga in?
Body Mind Yoga's product category is Yoga Instruction and Wellness Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 71394.