BenLife

Name

BenLife

Legal name

Beneficial Life Insurance Co., Inc.

Website

https://benlife.com.ph

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Insurance Carriers (5241)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industry

Group Term Life Insurance (FSAIAAAJ)

Keywords

• Life insurance products
• Individual life insurance
• Group life insurance
• Salary savings insurance
• Payroll deduction insurance

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Insurance Premiums: Recurring premium payments from individual and permanent life insurance plans including savings and maturity benefits, purchased through single pay, regular pay, or payroll deduction modes.
2. Group Insurance Premiums: Premiums from group term insurance, credit life insurance, mortgage redemption insurance, accident and health insurance packages for members of government and private institutions, associations and cooperatives.
3. Individual Insurance Products: Products including Family Income Funds, Wealth Management Plans, Savings & Retirement Funds (Money Value Plus MVP Armor), Children's Education Funds, Business Continuity Funds, and Mortgage Redemption Insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BenLife (Beneficial Life Insurance Co., Inc.) is a Philippine life insurance company founded in 1960 that underwrites and distributes individual life insurance plans, salary savings insurance sold through payroll deduction at partner employers and government agencies, and group life insurance coverage for institutional accounts. The company supports its policyholders with an online premium payment facility and a customer service inquiry website.

Product overview

BenLife offers a diversified portfolio of life insurance products across three main categories: Individual Products (for parents, children, businessmen, professionals, and employed persons), Salary Savings Products (payable through payroll deduction for regular employees and government personnel), and Group Insurance Products (for institutions, associations, cooperatives, and their members). The core individual offerings include Family Income Funds, Wealth Management Plans, Savings & Retirement Funds (including the popular Money Value Plus Armor series), Children's Education Funds, Business Continuity Funds, Mortgage Redemption Insurance, and Micro Personal Accident Insurance. The salary savings division serves multiple government agencies including Bureau of Fire Protection, Department of Education, Philippine National Police, Armed Forces of the Philippines, Philippine Coast Guard, Bureau of Jail Management & Penology, and security guard personnel with customized plans. Group insurance includes Group Yearly Renewable Term, Group Micro Insurance, Group Loan Redemption, and Group Fund Builder for retirement. Add-on riders such as Benlife Care Rider, accidental death benefits, and Konsulta MD Tele-Health enhance the base products.

Differentiator

Problem solved

Functional benefit

Brands

• Money Value Plus (MVP): Popular life insurance plan series paid annually, semi-annually or quarterly, providing income continuity, savings, and retirement funding.
• MVP Armor
• Mega Gold Plus
• Benlife Shield
• Benlife Care Rider
• Family Income Funds
• Wealth Management Plans
• Savings & Retirement Funds
• Children's Education Funds
• Business Continuity Fund
• Mortgage Redemption Insurance
• Benlife Shield + KMD

Products and services

• Individual Life Insurance Plans Life insurance policies underwritten in the name of individual policyholders in the Philippines, providing personal life coverage and long-term savings accumulation.
• Salary Savings Insurance Insurance and savings product distributed via payroll deduction at partner government agencies and private employers, allowing employees to accumulate savings and life coverage through automatic salary deductions.
• Group Life Insurance Group life insurance coverage underwritten for institutional accounts, providing life insurance protection for employees or members of partner organizations.

Quantifiable outcome

• Over 1 million insured customers covered
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Philippine National Bank (PNB)coreOthersAccredited bank partner for Bills Payment arrangement enabling customers to pay premiums at any PNB branch. Customers fill out Bills Payment deposit slip and present to bank teller with payment and Premium Notice.
• Unionbank of the PhilippinescoreOthersAccredited bank partner for Bills Payment arrangement enabling customers to pay premiums at UnionBank branches.
• United Coconut Planters Bank (UCPB)coreOthersAccredited bank partner for Bills Payment arrangement enabling customers to pay premiums at UCPB branches.
• Philippine Life Insurance Association (PLIA)coreStrategic or Co-development PartnerBenLife is a member of PLIA and participates in association activities including Life Insurance Consciousness Week commemorative events and initiatives.
• PLIA Inc.minorStrategic or Co-development PartnerBenLife's President sits on the Board of Trustees of PLIA Inc., the industry association for life insurance companies in the Philippines.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Philippine Prudential Life Insurance Co., Inc. Filipino-owned life insurance company with comparable scale and similar agency-driven distribution model. Highly relevant peer given its domestic ownership, individual and group product mix, and similar target market of Filipino families and SMEs.
• Allianz PNB Life Insurance: Joint-venture life insurer combining Allianz's multinational product engineering with PNB's bancassurance reach — relevant peer since BenLife also partners with PNB for premium payment collection. Direct competitor in individual and group life.
• FWD Life Insurance Philippines: Asia-focused insurer with a Philippines operation offering individual life, group, and digital-first insurance products. Competes with BenLife in the same customer segments but with a stronger digital and customer experience orientation.
• Pru Life Insurance Corporation of UK: Major multinational life insurer in the Philippines with extensive agency and bancassurance distribution, strong individual life and investment-linked product portfolio. Competes directly with BenLife for government and corporate group accounts.
• Etiqa Life and General Assurance Philippines: ASEAN-headquartered insurer with a Philippines operation offering individual life, group, and microinsurance products. Competes directly with BenLife especially in the micro and group insurance segments where both target underserved Filipino consumers.
• Manulife Philippines: Major Canadian life insurer in the Philippines offering individual life, group, and health benefits through agency and bancassurance. Direct competitor with established government and corporate group accounts.
• BPI AIA Life Assurance Corporation: Bancassurance-focused life insurer combining BPI's distribution with AIA's multinational insurance expertise. Comparable in offering group, individual, and credit life products through bank and agency channels in the Philippines.
• Insular Life (InLife): The closest structural peer to BenLife: a Filipino-owned life insurer with a long history, multi-channel distribution, individual and group product offerings, and similar positioning serving Filipino families and government employees. Most directly comparable in business model, ownership structure, and target segments.
• AXA Philippines: Multinational life and health insurer in the Philippines offering individual life, group, and health products via agency and digital channels. A direct competitor particularly in group insurance and bancassurance segments.
• Sun Life of Canada (Philippines): One of the largest and longest-established life insurers in the Philippines, offering individual, group, and bancassurance products through a similar multi-channel model. Direct competitor across all of BenLife's product lines with much greater capital and brand investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BenLifePH
• YouTubeyoutube.com/user/BenLifeInsurance
• Facebookfacebook.com/AlagangBenlife
• LinkedInlinkedin.com/company/beneficial-life-insurance-co-inc-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BenLife