Grupo TV1

What Grupo TV1 does

Grupo TV1 is a privately held Brazilian creative solutions group headquartered in São Paulo (Perdizes neighborhood) that has operated continuously since 1986 with a 501-1000 employee base. The company positions itself as a multi-brand portfolio addressing the transformation of brands and businesses through content, technology, and data, serving "Brands and Businesses" as a horizontal customer segment.

The group's offering is delivered through five specialized sub-brands: tv1 live transforms live marketing into content platforms that generate brand intelligence; x.lab develops immersive technologies intended to humanize communication and business interactions; Curious provides data-driven creativity articulating behavior, culture, and business outcomes; atlas one designs incentives and experiences grounded in behavioral science and data; and Fire builds marketplace strategies that combine data intelligence with lower advertising costs. Underlying technology is described as "technologies that humanize communication and business through immersive experiences and data-driven creativity," with proprietary features spanning live marketing platforms, immersive technologies, behavioral science analytics, and data-driven creative workflows. No AI/ML models, APIs, SDKs, patents, or technical certifications are disclosed.

The business model is B2B direct engagement: clients reach Grupo TV1 through a website contact form, phone line ((11) 3677-0800), or career channel, with no public pricing, no self-serve offering, and no disclosed distribution partnerships. No revenue, contract value, or pricing structure is publicly disclosed. Ownership is private with no parent company, no external investors, and no subsidiaries identified in the available source material. The company is LGPD-compliant (Lei Geral de Proteção de Dados Pessoais 13.709/2018) per its website disclosure.

Name

Grupo TV1

Legal name

TV1

Website

https://grupotv1.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo TV1 is a privately held São Paulo-based creative solutions group operating since 1986 with 501-1000 employees, delivering brand and business transformation to enterprise clients through five specialized sub-brands spanning live marketing, immersive technology, data-driven creativity, behavioral incentives, and marketplace advertising.

Ownership category

akta.pro rank

Product category

Creative Marketing and Brand Experience Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Live marketing services
• Data-driven creativity
• Immersive experience technology
• Behavioral science marketing
• Marketplace advertising strategy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Grupo TV1 is a Brazilian creative solutions group operating five specialized sub-brands: tv1 live (content experience platforms converting live marketing into intelligence for brands), x.lab (immersive experience technology that humanizes communication and business), Curious (data-driven creativity articulating behavior, culture and business outcomes), atlas one (behavioral science-based incentives and experiences), and Fire (marketplace excellence strategies combining data intelligence with lower advertising costs). The group delivers integrated brand and business transformation through content, technology, and data.

Product overview

Grupo TV1 is a multi-brand portfolio company operating five distinct sub-brands that collectively address different aspects of marketing transformation and brand experience. The core brands include tv1 live (content experience platform for live marketing), x.lab (immersive experience technology), Curious (data-driven creativity), atlas one (behavioral science-based incentives), and Fire (marketplace advertising strategy). These brands function as an integrated ecosystem where content, technology, data, and marketplace intelligence work together to transform brands and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• tv1 live: Transforming live marketing into content platforms that generate intelligence for brands.
• x.lab
• Curious
• atlas one
• Fire

Products and services

• tv1 live Content experience platform that transforms live marketing into content platforms generating intelligence for brands. The offering is targeted at brands and businesses seeking to convert live marketing activities into ongoing content assets and brand intelligence.
• x.lab Experience technology offering that develops immersive technologies designed to humanize communication and business interactions. Targeted at brands and businesses seeking to apply immersive and experience technologies to brand and customer engagement.
• Curious Data-driven creativity offering that articulates behavior, culture, and business outcomes. Targeted at brands and businesses seeking creative strategies grounded in data and behavioral insight.
• atlas one Incentive and experience offering grounded in behavioral science and data analytics. Targeted at brands and businesses that need to design incentive programs and customer experiences informed by behavioral insight.
• Fire Marketplace excellence offering that develops strategies to drive brand sales and profitability by combining data intelligence with reduced advertising costs in ads. Targeted at brands and businesses selling through marketplaces and digital advertising channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Africa (now Dentsu Creative Brazil): Major Brazilian creative agency acquired by Dentsu, operating across advertising, content, data and experience design. Comparable to Grupo TV1 in scale, São Paulo base, and integrated multi-discipline offerings.
• DPZ&T: Large Brazilian independent agency group with capabilities across creative, media, content, and technology. Comparable to Grupo TV1 as a domestic full-service group competing for enterprise brand budgets.
• Artplan: Brazilian independent agency with capabilities across creative, media, content, and live marketing. Directly comparable to Grupo TV1 in operating model and Brazilian enterprise client focus.
• Lew'Lara\TBWA: São Paulo-based independent agency within the TBWA global collective, known for disruptive creative work and brand activations. Comparable to Grupo TV1's tv1 live and Curious sub-brands.
• AlmapBBDO: One of Brazil's largest independent creative agencies with a broad portfolio across brand campaigns, content and digital. Directly comparable to Grupo TV1 as a São Paulo-based, full-service creative group serving enterprise advertisers.

Broad incumbents

• Momentum Worldwide: Global experiential marketing agency within the IPG network, focused on live brand experiences and immersive activations. Closest international analogue to Grupo TV1's tv1 live and x.lab sub-brands.
• WMcCann (McCann Worldgroup Brazil): Brazilian operation of IPG's McCann network, with deep experience in creative campaigns, content, and brand experience work. Comparable scope to Grupo TV1 across brand transformation engagements.
• Ogilvy Brazil: Brazilian arm of WPP-owned Ogilvy network, offering creative, brand strategy, PR, and experience design at multinational scale. Overlaps with Grupo TV1 across creative campaigns and brand activations.
• Jack Morton Worldwide: Global brand experience agency within IPG, specializing in experiential marketing, events and immersive technology. Comparable to Grupo TV1's experiential and immersive-tech positioning.

Emerging players

• F.biz: Brazilian digital-native creative and commerce agency with strong e-commerce and marketplace expertise. Comparable to Grupo TV1's Fire sub-brand on the marketplace advertising dimension.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoTV1
• Facebookfacebook.com/grupotv1
• LinkedInlinkedin.com/company/grupo-tv1_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo TV1