Ruta Maya Travel

What Ruta Maya Travel does

Ruta Maya Travel is a privately held Mexican Operadora Mayorista de Hoteles founded on 4 March 2004 in Mérida, Yucatán, and operating under the legal entity RUMAYA CCR S.A. de C.V. The company functions as a B2B wholesale intermediary between more than 7,000 affiliated retail travel agencies and a supplier base of hotels, airlines, tour operators, transport providers and insurers, offering access to 170,000+ hotels in its global catalog. It generates revenue principally through wholesale commissions and markups on booked inventory, with frequency-based (not volume-based) commissions paid back to agencies, no minimum purchase requirement, and ancillary fees from changes/cancellations and specialized product lines. Its services are organized into six sub-brands (Xperiencias Turísticas, 2Business Travel, Cásate Conmigo, Outlet Verano, Black Collection and Sur4) that segment tours, corporate, wedding, promotional and luxury demand.

The core technology asset is the SUR platform, a closed B2B web portal through which registered agencies quote, reserve and manage hotel inventory, groups and weddings in real time, supported by native iOS and Android applications, a personalized flyer/quote generator, and secure online payment flows (referenced and credit-card). A facial-recognition module ("Verificación Facial") provides biometric login and payment authorization, with biometric handling disclosed under Mexico's LFPDPPP. The company has a four-branch Mexican footprint (Mérida HQ, CDMX, Monterrey, Tuxtla Gutiérrez), virtual coverage in additional Mexican cities, and a physical Bogotá office opened in 2025 that serves 12+ Colombian departments, with stated destination coverage also extending to the United States and parts of Europe and Latin America.

The go-to-market is channel-partner driven: Ruta Maya Travel onboards and serves retail travel agencies rather than end travelers directly, enabling product diversification through sub-brands and operational scaling through platform consolidation. Headcount stands at 51-100 employees. There is no disclosed revenue, no parent company, no institutional investors or external shareholders identified, and no public listing; the company presents itself as an independent, 100% Mexican-owned wholesale operator with more than 21 years of continuous operating history.

Name

Ruta Maya Travel

Legal name

RUMAYA CCR SOCIEDAD ANONIMA DE CAPITAL VARIABLE

Website

https://rutamayatravel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Ruta Maya Travel is a Mexican wholesale hotel operator (Operadora Mayorista de Hoteles) connecting more than 7,000 affiliated retail travel agencies to 170,000+ hotels, airlines and tours via its proprietary SUR B2B platform, with operations across Mexico and Colombia.

Ownership category

akta.pro rank

Product category

Wholesale Travel Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

Keywords

• Wholesale travel operator
• B2B hotel distribution
• Travel agency services
• Destination wedding packages
• Corporate travel management

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale accommodation & service commission/markup: Ruta Maya Travel acts as intermediary between agencies and hotels, airlines, tour operators, transport and insurance providers. Wholesale pricing is offered to affiliated travel agencies, with commissions paid back to agencies based on purchase frequency; commissions are not volume-conditioned. Revenue captured via spread/markup on booked inventory.
2. Specialized product lines (weddings, corporate, luxury, experiences): Sub-brands generate diversified revenue: 'Cásate Conmigo' (destination weddings), '2Business Travel' (corporate), 'Black Collection' (luxury), 'Xperiencias Turísticas' (tours/experiences), 'Outlet Verano' (promotional/deal inventory). These specialized offerings complement the core wholesale accommodation revenue.
3. Supplier service fees / change and cancellation charges: Terms of service allow change/cancellation charges and supplier-imposed penalties; some internal management/service charges may be added for changes and cancellations as part of the intermediation service.

Pricing tiers

Go-to-market motion1 record

Core offering

Ruta Maya Travel is a Mexican wholesale travel operator (Operadora Mayorista de Hoteles) that provides affiliated retail travel agencies with access to a global catalog of more than 170,000 hotels, plus tours, transfers, groups, destination weddings, corporate travel and ancillary services. Its proprietary SUR B2B platform enables registered agencies to quote, reserve, manage groups and weddings, run a quote generator with photography, download personalized marketing flyers, and process online payments in real time, supported by native iOS/Android apps and facial-recognition authentication.

Product overview

Ruta Maya Travel operates a single unified B2B wholesale-travel platform centered on the SUR reservation system, complemented by an ecosystem of specialized sub-brands: Xperiencias Turísticas (tours/experiences), 2Business Travel (corporate travel), Cásate Conmigo (destination weddings), Outlet Verano (promotional outlet packages), Black Collection (luxury/premium stays), and the Sur4 evolution of the platform. The core platform offers real-time hotel inventory, quotes, group/wedding management, tour booking, online payments and personalized marketing flyers to +7,000 affiliated travel agencies; it is accessed via a web portal (SUR) and a companion iOS/Android mobile app, with optional facial-recognition login (SUR Facial Recognition Authentication) for both access and payment authorization. The Rutilio alux mascot serves as the unifying brand identity across all these modules and sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• Xperiencias Turísticas: Sub-brand offering tours and tourist experiences.
• 2Business Travel
• Sur4
• Cásate Conmigo
• Outlet Verano
• Black Collection

Products and services

• Ruta Maya Travel Wholesale Travel Operator (Operadora Mayorista de Hoteles) Core wholesale travel operator (Operadora Mayorista de Hoteles) offering hotel reservations, transfers, tours, groups, weddings and flight-related services to affiliated retail travel agencies across Mexico and Latin America, acting as intermediary between agencies and providers (airlines, hotels, tour operators, insurers) with 21+ years of experience and 170,000+ hotels in its global catalog.
• SUR (RMT-SUR) B2B Reservation Platform Closed B2B web platform where registered travel agencies log in to quote, reserve and manage hotel inventory, groups, weddings, tours, flyers and online payments in real time; supports email/password login and facial-recognition authentication for access and payment authorization.
• Xperiencias Turísticas

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA that increasingly targets travel-agency distribution and direct-hotel relationships; poses structural disintermediation risk to wholesale operators like Ruta Maya as consumers shift to direct online booking.
• WebBeds (Webjet): Global B2B travel marketplace and bedbank distributing hotels, tours and transfers to travel agencies worldwide; competes directly with Ruta Maya's wholesale intermediation model across the same retail agency channel.
• Hotelbeds: Global bedbank/wholesale hotel distributor; a much larger incumbent operating at scale across LATAM that competes with Ruta Maya's wholesale hotel intermediation business and exerts pricing pressure on supplier rates.
• Despegar: Leading LATAM online travel company with presence in Mexico and Colombia; broader portfolio spanning B2C, corporate and wholesale channels that overlaps with Ruta Maya's agency and corporate (2Business Travel) segments.

Regional players

• Almundo: Argentina-headquartered travel agency and tour operator with multi-country LATAM presence; comparable as a regional B2B/B2C travel distributor but anchored in the Southern Cone rather than Mexico and Colombia.
• Viajes Falabella: LATAM-focused travel agency (Chilean origin) operating across multiple South American markets with agency and direct distribution; comparable wholesale/retail mix to Ruta Maya but primarily in Andean and Southern Cone rather than Mexico/Central America.

Direct peers

• Mega Travel: Large Mexican travel agency network with B2B distribution tools and consolidated hotel/tour packages; mirrors Ruta Maya's model of empowering retail travel agencies with wholesale rates and tour inventory.
• PriceTravel: Mexico-based online travel agency with wholesale and retail hotel distribution across LATAM; competes for the same affiliate travel agencies and hotel inventory in Mexico and Colombia as Ruta Maya's SUR platform.
• Best Day Travel: Mexican travel operator combining wholesale hotel bedbank activity with B2C distribution; directly comparable to Ruta Maya's Operadora Mayorista model serving Mexican retail agencies and end travelers with similar hotel inventory and tour offerings.

Emerging players

• Civitatis: Specialized online platform for tours, activities and experiences with strong LATAM presence; overlaps with Ruta Maya's Xperiencias Turísticas sub-brand in the experiences/tours intermediation layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rutamayatravel1
• Facebookfacebook.com/RutaMayaTravel
• LinkedInlinkedin.com/company/ruta-maya-travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruta Maya Travel