Alabama Association of Realtors

What Alabama Association of Realtors does

The Alabama Association of REALTORS (AAR), founded in 1922 and headquartered at 522 Washington Avenue in Montgomery, is the largest statewide trade association of real estate professionals in Alabama and the state chapter of the National Association of REALTORS (NAR). It represents over 18,000 members across 23 local boards and approximately 1,200 real estate companies, including REALTORs, REALTOR Associates, Institute Affiliates, Affiliates, and Non-Member Salespersons, covering residential, commercial, rural, and resort property sale, lease, appraisal, management, and development.

The association's product portfolio centers on member services rather than proprietary technology. Core offerings include downloadable standardized 2026 Statewide Legal Forms for real estate transactions, the Legal Line member benefit providing real-time answers to basic legal questions, the monthly Alabama Economic and Real Estate Report covering home sales, prices, inventory, and economic indicators, and the Alabama REALTORS Foundation providing scholarships and emergency assistance. Advocacy is delivered through ARPAC (the Alabama REALTORS Political Action Committee) and regulatory monitoring of the Alabama Real Estate Commission (AREC). The association also publishes a newsroom, weekly newsletter, and consumer education resources. Digital infrastructure is delivered through third-party agency The Nine (Tuscaloosa, Alabama), which has designed, built, and hosted alabamarealtors.com since 2020; no proprietary platform, APIs, or AI/ML capabilities are disclosed.

AAR is structured as a private, member-governed non-profit trade association with a small staff of 11-50 employees. Revenue is generated primarily through recurring membership dues across multiple tiers, supplemented by event revenue from an annual conference and continuing education programs, with an affiliated Alabama REALTORS Foundation operating as a wholly-owned nonprofit arm. Operating exclusively within Alabama, AAR grew membership approximately 2.64-2.98% year-over-year through May 2026 amid a strengthening state real estate market (71,485 home sales and $19.37B in volume in 2025, with real estate accounting for 16% of Alabama GDP).

Name

Alabama Association of Realtors

Legal name

Alabama Association of REALTORS®

Website

https://alabamarealtors.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alabama Association of REALTORS is a 1922-founded statewide trade association representing over 18,000 real estate professionals through 23 local boards, offering membership services including statewide legal forms, Legal Line consultation, monthly market reports, ethics enforcement, and political advocacy.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD), Real Estate Auction Services (FSAEAJAL)

Keywords

• Real estate association
• Trade association services
• Professional advocacy
• Real estate education
• Legal forms publishing

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue generated from membership dues from over 18,000 members across 23 boards and 1,200 real estate companies. Membership categories include REALTOR, REALTOR ASSOCIATES, Institute Affiliates, Affiliates, and Non-Member Salesperson.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alabama Association of REALTORS is a statewide nonprofit trade association that provides REALTOR members with standardized statewide legal forms, a Legal Line for real-time legal consultation, monthly market statistics and economic reports, continuing education and Code of Ethics training, political advocacy through ARPAC, and consumer education resources. Its offerings are bundled under a membership model that supports over 18,000 real estate professionals across 23 local boards and 1,200 real estate companies in Alabama.

Product overview

Alabama Association of REALTORS® is a statewide trade association representing over 18,000 real estate professionals. The organization offers a suite of member services including downloadable legal forms, a Legal Line for real-time legal consultation, monthly Alabama Economic and Real Estate Reports with market statistics, and the Alabama REALTORS® Foundation for member support. The association also operates ARPAC for political advocacy and maintains a Newsroom with industry news and consumer education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Alabama REALTORS Statewide Legal Forms

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The NineminorOthersWeb design, development, and hosting company based in Tuscaloosa, Alabama. Designed, built, and hosted the Alabama Association of REALTORS website in 2020. Provides ongoing web services and digital marketing support.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational parent organization. Alabama REALTORS participates in NAR legislative meetings and adheres to the national Code of Ethics. Provides access to national resources, research, and advocacy.
• Alabama Real Estate Commission (AREC)coreOthersState regulatory body for real estate licensing. AAR monitors AREC meetings and regulatory actions, provides updates to members on regulatory changes, and connects members with compliance resources.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Carolina Association of REALTORS: Southeast state REALTOR® association offering standardized forms, legal resources, market data, and legislative advocacy. Directly comparable in structure and value proposition.
• California Association of REALTORS: The largest U.S. state REALTOR® association, offering standardized forms (C.A.R. forms are industry-leading), legal resources, education, and legislative advocacy. Closely analogous operating model to AAR.
• Texas REALTORS: Large state REALTOR® association offering legal support, professional education, advocacy, and market data to Texas licensees. Structurally and operationally analogous to AAR at larger scale.
• Tennessee Realtors: Tennessee state REALTOR® association providing member benefits, legal forms, advocacy, and market statistics. Comparable to AAR in membership model and Southeast market dynamics.
• Florida REALTORS: One of the largest U.S. state REALTOR® associations with a similar member-services model (legal hotline, standardized forms, market statistics, advocacy). Directly comparable in structure and offerings to AAR.
• Louisiana REALTORS: Gulf Coast regional peer state association with similar offerings (forms, legal advice, advocacy, education) serving licensees in a market with comparable size and real estate dynamics.
• Georgia Association of REALTORS: Neighboring Southeast state REALTOR® association serving Georgia licensees with similar member services including forms, legal advice, advocacy, and education—directly comparable in scope and geography.
• Mississippi Association of REALTORS: Regional Southeastern peer with similar scale, structure, and rural/Southeast housing market dynamics. Most closely comparable in size and member demographics to AAR.

Emerging players

• Bright MLS: Large regional multiple listing service (MLS) providing technology infrastructure, listings data, and member tools to REALTORS® across the Mid-Atlantic. Increasingly intersects with state associations on member services and data—representing the tech-enabled emerging model of REALTOR support.

Broad incumbents

• National Association of REALTORS: The national umbrella organization for REALTORS® in the U.S. AAR is a NAR state affiliate and adheres to NAR's Code of Ethics. NAR provides national advocacy, research, and the protected REALTOR® trademark—making it the parent and most influential peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alrealtors
• Facebookfacebook.com/AlabamaREALTORS
• LinkedInlinkedin.com/company/alabamarealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Association of Realtors