What Whitestone Transportation does

Whitestone Transportation, LLC is a privately held, asset-based trucking company headquartered in Moselle, Mississippi, with a secondary operations facility in Louisville, Georgia. The company operates three integrated service divisions — Dry Van (48' and 53' trailers for palletized, non-perishable freight), Refrigerated (temperature-controlled reefer service for frozen and fresh cargo), and Live Haul (specialized live poultry transport) — supported by a Freight Brokerage arm (MC# 591149) that extends capacity through a trusted carrier network. Its fleet comprises 100+ company-owned Freightliner power units, with operations coordinated through a 24/7 dispatch center at the Moselle headquarters and an on-site maintenance shop providing in-house fleet service. Geographic focus is on the Southeast corridor (Mississippi and Georgia) with national cross-country coverage for dry van and reefer lanes.

The company runs on a standard commercial fleet technology stack: Samsara for real-time GPS tracking and driver communications, McLeod mPowered TMS for dispatch, load planning, and carrier operations, and the IntelliApp third-party portal for CDL-A driver recruitment. Whitestone is an EPA SmartWay Transport Partner since 2014 and holds active FMCSA operating authority (MC# 745419 asset-based; MC# 591149 brokerage). The business is sales-led, B2B, and quote-based, targeting mid-market and enterprise shippers through direct phone outreach, website contact forms, and dedicated phone lines for dispatch, recruiting, and the GA facility. Founded as Ferry Transportation, Inc. in 1994, the company was reorganized as Whitestone Transportation, LLC in 2007 and acquired by its current ownership in September 2008, which has since expanded the business from a brokerage operation into a full-service asset-based carrier. Customer segments include dry goods shippers, temperature-sensitive freight shippers, and the poultry/agricultural industry, with the Live Haul division supported by purpose-built equipment and certified drivers.

Name

Whitestone Transportation

Legal name

Whitestone Transportation, LLC

Website

https://whitestonetrans.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Whitestone Transportation is a privately held, asset-based trucking company in Moselle, Mississippi, operating 100+ power units across Dry Van, Refrigerated, and Live Haul divisions, plus brokerage, serving Southeast and national B2B shippers including the poultry industry.

Ownership category

akta.pro rank

Product category

Trucking & Freight Services

NAICS

General Freight Trucking, Long-Distance (48412), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Asset-based trucking
• Dry van freight
• Refrigerated transport
• Live haul poultry
• Freight brokerage

Headquarters

HQ city

Moselle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Trucking Services (Asset-Based): Core revenue from asset-based trucking operations across three divisions: Dry Van (standard 48' and 53' trailers for palletized/non-perishable freight), Refrigerated (temperature-controlled reefer trailers for frozen and fresh goods), and Live Haul (specialized live poultry transport). Revenue is generated per-load based on distance, freight type, and equipment requirements. The company operates 100+ company power units with CDL-A drivers.
2. Freight Brokerage: Brokerage arm (MC# 591149) connects shippers with trusted carrier network when company capacity is insufficient. Manages overflow loads and extends service capabilities beyond company-owned fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Whitestone Transportation is an asset-based trucking company operating three freight divisions — Dry Van, Refrigerated, and Live Haul — supplemented by a Freight Brokerage arm. With 100+ company-owned Freightliner power units, two facilities in Moselle, MS and Louisville, GA, and 24/7 dispatch backed by Samsara GPS tracking and McLeod TMS, the company provides palletized, temperature-controlled, and specialized live poultry transport to shippers across the Southeast and nationwide.

Product overview

Whitestone Transportation operates as a full-service asset-based trucking company with four integrated service divisions. The core fleet consists of Dry Van, Refrigerated, and Live Haul divisions, supported by a Freight Brokerage arm (MC# 591149) that extends capacity through a trusted carrier network when demand exceeds company-owned equipment. All divisions share centralized 24/7 dispatch operations in Moselle, MS, real-time Samsara GPS tracking, and an in-house maintenance shop. The company operates 100+ company power units from two facilities in Moselle, MS and Louisville, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Van Division Palletized and non-perishable freight transport using standard 48' and 53' dry van trailers with real-time Samsara GPS tracking and cross-country coverage for consumer packaged goods, industrial products, and retail distribution shippers.
• Refrigerated Division Temperature-controlled freight transport maintaining strict cold chain integrity from pickup to delivery for frozen foods, fresh produce, dairy, and other temperature-sensitive cargo, supported by the Cold Link partnership for dedicated temperature-controlled facility access.
• Live Haul Division Specialized live poultry transport with purpose-built equipment, certified drivers, and dedicated facilities in Moselle, MS and Louisville, GA serving agricultural and poultry processing industry customers across the Southeast corridor.
• Freight Brokerage Brokerage arm connecting shippers with a trusted carrier network when Whitestone's own fleet capacity is exceeded. Operates under MC# 591149, providing overflow and capacity extension through vetted carrier partners managed by Whitestone.

Quantifiable outcome

• 100+ company power units providing asset-based capacity control
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cold LinkcoreStrategic or Co-development Partner · 1 January 2023Established in 2023, Cold Link partnership provides dedicated temperature-controlled facility access to support Whitestone's Refrigerated division operations and cold chain capacity. This strategic partnership enhances the company's ability to serve temperature-sensitive freight shippers by providing facility infrastructure for loading, storage, and handling of cold chain cargo.
• EPA SmartWay Transport PartnershipcoreOthers · 1 January 2014Whitestone has been an EPA SmartWay Partner since 2014, voluntarily committing to measure and benchmark fuel efficiency and environmental performance of the fleet. As a SmartWay Partner, Whitestone reports fleet performance data to the EPA annually, enabling customers to include Whitestone in their own supply chain sustainability reporting.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Werner Enterprises: Publicly traded TL carrier with dedicated, refrigerated, flatbed, and logistics services. Overlaps with Whitestone's dry van and refrigerated offerings while operating at materially larger scale with brokered and managed logistics extensions.
• Schneider National: Large publicly traded carrier operating truckload, intermodal, and logistics services including dedicated and refrigerated freight. Comparable to Whitestone's asset-based dry van and reefer operations, with additional intermodal and brokerage scale.
• CRST International: Asset-based TL carrier with refrigerated, flatbed, and dedicated services plus a brokerage arm. Comparable to Whitestone via multi-division TL model with significant reefer exposure.
• J.B. Hunt Transport Services: Diversified asset-based carrier operating dedicated, intermodal, and truckload services. Comparable to Whitestone through its truckload and brokerage offerings, though substantially larger and more digitally integrated across shipper channels.
• Prime Inc. Large privately-held TL carrier operating refrigerated, flatbed, and tanker divisions with a national footprint. Comparable to Whitestone across refrigerated and dry van segments, though significantly larger and broader in service mix.
• Knight-Swift Transportation: Largest US truckload carrier operating dry van, refrigerated, intermodal, and LTL across North America. Competes with Whitestone across all three divisions (dry van, reefer, and brokerage) and serves as a benchmark for the broader TL competitive environment.

Direct peers

• Heartland Express: Asset-based irregular route TL dry van carrier serving customers nationwide. Comparable to Whitestone for the Dry Van division due to similar asset ownership philosophy, long-haul orientation, and exposure to dry van rate cycles.
• KLLM Transport Services: Mississippi-headquartered, asset-based truckload carrier with a strong focus on refrigerated freight across North America. Highly comparable to Whitestone due to overlapping geographic origin (Gulf South), reefer specialization, and similar mid-market, multi-division operating model.
• Marten Transport: Publicly traded TL carrier operating refrigerated, dry van, and intermodal divisions. Comparable to Whitestone as a multi-segment, asset-based carrier with a meaningful reefer mix — a direct competitor for temperature-controlled freight customers.

Regional players

• Southeastern Freight Lines: Privately held LTL carrier headquartered and operating primarily across the Southeastern United States. Comparable to Whitestone on regional Southeast density and customer overlap, but operating a different mode (LTL vs TL).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitestone Transportation