SayU Consulting

What SayU Consulting does

SayU Consulting is a Lisbon-based strategic B2B communications and marketing consultancy operating under the legal entity Say U Consulting – Comunicação, Lda. Founded around 2010 and led by Managing Partner Marta Gonçalves, the firm specializes in corporate communication, public relations, B2B marketing, crisis management, media relations, ESG communication, employer branding, and stakeholder management, targeting professional services companies (law firms, auditors, consultants), B2B corporates, and government entities.

The firm's service portfolio is structured around a "strategy-first" methodology in which strategic direction precedes creative execution. Its core offering covers public relations, corporate communication, digital marketing, content production, and public affairs, delivered through project-based engagements and retainer arrangements. In March 2025 SayU launched +MarCom, an outsourced marketing and communication solution co-developed with creative agency Once Upon a Brand, which extends the firm's capabilities into brand strategy, graphic design, multimedia production, web solutions, and brand activation for professional services firms.

SayU operates a sales-led B2B go-to-market built on direct consulting engagements, an active thought-leadership blog (U've Got Mail), and social presence across LinkedIn, Facebook, Instagram, and YouTube. The firm maintains a headcount of 1-10 employees, generates revenue from professional services fees, and has no external funding. Geographic scope is primarily Portugal, with international operations launched in Angola in late 2024 through the Once Upon a Brand partnership. Customer logos include Mazars, Boyden, Deloitte, PLMJ, Sonae, CTT Expresso, Frulact, Portugal Foods, Turismo de Portugal, Euromaster, and Inductiva. The firm holds a registered trademark for Say U Consulting / say-u.pt and has no proprietary technology platform.

Name

SayU Consulting

Legal name

Say U Consulting - Comunicação, Lda

Website

https://say-u.pt

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SayU Consulting is a Lisbon-based strategic B2B communications and marketing consultancy serving professional services firms, corporate clients, and government entities with PR, corporate communication, and brand strategy services across Portugal and Angola.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Marketing Consulting Services (541613), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Technology & B2B PR (MPAAADAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Strategic communications consulting
• B2B marketing services
• Public relations advisory
• Corporate communications strategy
• Employer branding consultancy

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: Professional services fees for strategic communication, public relations, B2B marketing, corporate communications, and brand strategy engagements. Services are delivered through project-based engagements and retainer arrangements for ongoing strategic counsel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SayU Consulting is a strategic B2B communications and marketing consultancy that delivers integrated corporate communication, public relations, stakeholder management, media relations, public affairs, crisis management, ESG communication, employer branding, digital marketing, and content strategy services to professional services firms, B2B companies, and government organizations. The firm also co-delivers +MarCom, an outsourced marketing and communication solution launched in partnership with Once Upon a Brand that combines strategic counsel with creative production for professional services clients.

Product overview

SayU Consulting operates as a unified strategic B2B communications and marketing consultancy with two main offerings: its core consultancy services encompassing Public Relations, B2B Communication, Corporate Communication, Crisis Management, Media Relations, ESG Communication, Employer Branding, Social Media, Digital Marketing, Content Hub, and related strategic services; and +MarCom, a marketing and communication outsourcing service launched in partnership with Once Upon a Brand, which provides Brand Strategy, Creativity and Graphic Design, Public Relations, Digital Marketing, Web Solutions, Multimedia Production, and Brand Activation services. The portfolio is designed for integrated, end-to-end communication solutions for Professional Services companies.

Differentiator

Problem solved

Functional benefit

Products and services

• SayU Consulting (Core Consultancy Services) Strategic B2B communications and marketing consultancy offering integrated services including Public Relations, B2B Communication, Stakeholder Management, Media Relations, Public Affairs, Corporate Communication, Crisis Management, Social Media, ESG Communication, Employer Branding, Purpose Marketing, Sales & Networking, Corporate Events, Digital Marketing, and a Content Hub for corporate clients and professional services firms.
• +MarCom Marketing and communication outsourcing service that fuses creativity and strategy, offering Brand Strategy and Management, Branding and Positioning, Creativity and Graphic Design, Public Relations and Press Relations, Digital Marketing and Social Media Management, Strategic Content Development, Web Solutions and Digital Experience, Multimedia Production, and Advertising and Brand Activation. Targeted at Professional Services companies.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Once Upon a BrandcoreStrategic or Co-development Partner · 31 December 2024SayU Consulting and Once Upon a Brand formed a strategic partnership for international expansion into Angola and co-developed +MarCom, a marketing and communication outsourcing service for professional services companies. The partnership combines SayU's strategic communications expertise with Once Upon a Brand's creative capabilities to offer integrated solutions including brand strategy, branding, PR, digital marketing, and creative services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global public relations and communications firm with Lisbon presence, competing for enterprise corporate communications, B2B marketing and public affairs work from large multinational and professional services clients.
• Hill+Knowlton Strategies: Global communications consultancy offering corporate communications, public affairs and B2B marketing services that overlap with SayU's core portfolio for cross-border enterprise clients.
• Ketchum: Global communications network providing PR, corporate communications and brand strategy services overlapping with SayU's enterprise offering, particularly for multinational professional services firms.
• WE Communications: Global communications agency with a strong B2B and technology focus that competes with SayU for corporate communications, PR and integrated marketing engagements from enterprise clients.
• Burson: Global communications and public affairs agency serving enterprise buyers across corporate communications, crisis and B2B strategy, with scaled resources versus SayU's boutique offering.
• FleishmanHillard: International PR and integrated marketing agency competing for corporate and B2B communication engagements from large Portuguese and multinational clients.

Direct peers

• LLYC: Spanish-origin communications and marketing consultancy with a Lisbon office offering PR, corporate communications and B2B marketing to enterprise clients across professional services, the most direct regional competitor to SayU.
• Llorente & Cuenca: Iberian-headquartered strategic communications consultancy with operations in Portugal, competing for the same corporate and B2B PR, corporate communications and public affairs mandates as SayU.

Regional players

• Guess What: Portuguese strategic communications and PR consultancy operating in the same B2B and corporate communications niche as SayU, primarily serving enterprise clients in Portugal.
• Central de Informação: Portuguese communications and public relations agency serving corporate and institutional clients in Portugal, a domestic direct competitor for the same B2B and corporate communications mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@sayuconsulting
• Facebookfacebook.com/SayUConsulting
• LinkedInlinkedin.com/company/say-u-consulting
• Instagraminstagram.com/sayuconsulting
• Xx.com/SayUConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SayU Consulting