Guess What
Guess What is a Lisbon-based communication consultancy founded in 2008, providing public relations, public affairs, health communication, digital, and design services primarily to healthcare, pharmaceutical, corporate, and institutional clients in Portugal. The firm operates under the Grupo GW holding with 11-50 employees.
- Company typePrivate
- Founded2008
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Guess What does
Guess What – Agência de Comunicação is a Lisbon-based, privately held communication consultancy founded in 2008, operating under the Grupo GW holding. The firm provides an integrated portfolio of professional services spanning strategic communication, press and media relations, public affairs, digital marketing, creative design, health communication, influence marketing, and event management. Its healthcare and pharmaceutical practice is the primary vertical, anchored by enterprise clients Merck and Roche (Farma and Diagnósticos), while secondary segments include corporate/institutional clients and startups served through the GW Startup Forward mentorship program. The firm follows a four-stage methodology (Immersion, Interpretation, Ideation, Execution) and sells through project-based engagements under custom, quote-based pricing.
The company is structured around specialized divisions (Corporate, Healthcare, Consumer & Lifestyle, Public Affairs) led by named partners and senior consultants, with a headcount of 11-50. Its product surface extends beyond core services to include the Inward internal communication consulting offering, the Guess Who Talks podcast, the Buzzing e-zine, the Share of Influence Portugal 2025 research study (co-developed with Brinfer), and the Influence Marketing Playbook. Distribution and client acquisition are driven by content marketing, social media presence across LinkedIn/Instagram/Facebook/YouTube/Spotify, the GW Startup Forward monthly program, and direct consultative sales. Technology is built on standard web and collaboration tooling with no disclosed proprietary platform, API, or AI-native product, although the Inward service references AI-assisted information collection. Governance includes a Code of Conduct, Anti-Corruption Policy, and Ethics Channel.
Guess What firmographics
Firmographics- Name
- Guess What
- Legal name
- Guess What
- Website
- https://guesswhat.com.pt
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guess What is a Lisbon-based communication consultancy founded in 2008, providing public relations, public affairs, health communication, digital, and design services primarily to healthcare, pharmaceutical, corporate, and institutional clients in Portugal. The firm operates under the Grupo GW holding with 11-50 employees.
- Ownership category
- akta.pro rank
Guess What industry classification
Industry- Product category
- Communication Consultancy Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Public Affairs & Government Relations (MPAAADAE)
Keywords
Where Guess What is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Guess What business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Communication Consultancy Services: Professional communication, public affairs, digital, design, and health communication consultancy services delivered through project-based engagements and ongoing client partnerships.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Guess What product offering
Product offeringCore offering
Guess What is a Lisbon-based communication consultancy offering strategic public relations, public affairs, design, digital, and health communication services to enterprise and institutional clients. The agency executes campaigns, brand positioning, media relations, influencer marketing, and event management following a four-step methodology (Immersion, Interpretation, Ideation, Execution). It specializes in healthcare/pharmaceutical clients and also serves corporate, institutional, and startup clients with project-based and ongoing engagements.
Product overview
Guess What is a communication agency with over 15 years of market experience offering a comprehensive suite of communication services. The portfolio includes core agency services (communication, press relations, design, digital), specialized programs (GW StartUp Forward for startup mentorship, Inward for internal communication consulting), content initiatives (Guess Who Talks podcast, Buzzing e-zine), and research/thought leadership (Share of Influence Portugal 2025 study, Influence Marketing Playbook). The agency also provides dedicated Public Affairs services including coalition building, institutional relations, and advocacy strategy. Their work methodology follows a four-step process: Immersion (brand/company culture/consumer research), Interpretation (data/analytics/insights), Ideation (strategies and concepts), and Execution (campaigns, initiatives, content).
Differentiator
Problem solved
Functional benefit
Products and services
- Communication and Press Relations Services
Companies that use Guess What
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Guess What technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guess What partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrinfercoreGuess What and Brinfer partnered to create the Share of Influence Portugal 2025 study, the first research analyzing how different brands and sectors in Portugal invest in and achieve results through influence marketing. The study covers beauty, hospitality, sports, technology sectors and was officially presented on September 30 at Guess What's offices.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Guess What competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Global PR and communications agency with healthcare and corporate practices. Directly comparable service offering (media relations, influencer marketing, public affairs), but with international network and larger headcount.
- Edelman: Global public relations firm with strong healthcare and corporate practices. Overlaps directly with Guess What's service portfolio (PR, public affairs, health communication) but operates at a much larger scale with offices worldwide.
- FleishmanHillard: Global PR and communications agency offering healthcare, public affairs, and corporate communications. Similar service portfolio targeting enterprise clients, with broader geographic reach than Guess What.
- Weber Shandwick: Global public relations firm with strong healthcare and corporate practices. Comparable services in media relations, public affairs, and influence marketing, operating at significantly larger scale globally.
- Burson (BCW): Major global communications group formed from the merger of Burson-Marsteller and Cohn & Wolfe. Comparable for healthcare and public affairs offerings to enterprise clients, but with global scale and broader service lines.
- Hill+Knowlton Strategies: Global communications consultancy with strong healthcare, corporate, and public affairs practices. Comparable service mix to Guess What but with multinational footprint and larger enterprise client base.
- Havas PR: Global PR and communications network within Havas Group, with healthcare and corporate practices. Comparable offering in integrated communications, content, and public affairs, but at much larger global scale.
Direct peers
- LLYC (Llorente & Cuenca): Spanish-headquartered communications consultancy with deep presence in Portugal and Latin America, offering PR, public affairs, and digital communications to enterprise clients. Highly comparable in scope, geographic overlap, and healthcare/corporate client focus.
- Consultores de Comunicação (Carlos Coelho & Associados / Lift Consulting): Portuguese communications consultancy focused on corporate, institutional, and public affairs clients. Comparable service portfolio targeting enterprise and institutional accounts within Portugal.
- Tinkle Communications: Portuguese-headquartered communications agency offering PR, digital, and creative services to corporate clients. Direct domestic competitor with similar size and scope, competing for the same enterprise briefs in Portugal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Guess What social profiles
Digital presenceGuess What financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guess What leadership team
Management profileNumber of profiles
Profiles6 records
Guess What funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guess What M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guess What
What does Guess What do?
Guess What is a Lisbon-based communication consultancy offering strategic public relations, public affairs, design, digital, and health communication services to enterprise and institutional clients. The agency executes campaigns, brand positioning, media relations, influencer marketing, and event management following a four-step methodology (Immersion, Interpretation, Ideation, Execution). It specializes in healthcare/pharmaceutical clients and also serves corporate, institutional, and startup clients with project-based and ongoing engagements.
Is Guess What a public or private company?
Guess What is a private company. It is classified as corporate owned and is currently operating.
When was Guess What founded?
Guess What was founded in 2008. It employs 11 to 50 people.
Where is Guess What based?
Guess What is headquartered in Lisbon, Portugal, in the Europe region.
How does Guess What make money?
One revenue line is on record: communication Consultancy Services.
Who are Guess What's main competitors?
Broad incumbents on record are Ketchum, Edelman, FleishmanHillard, Weber Shandwick, Burson (BCW), Hill+Knowlton Strategies and Havas PR. Direct peers are LLYC (Llorente & Cuenca), Consultores de Comunicação (Carlos Coelho & Associados / Lift Consulting) and Tinkle Communications.
Does Guess What have an API?
No public API is recorded for Guess What.
What industry is Guess What in?
Guess What's product category is Communication Consultancy Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182 and its SIC code is 8742.