Video Products

What Video Products does

Video Products Inc (DBA VPI) is a privately held, founder/independently owned e-commerce distributor and light manufacturer of connectivity hardware, founded in 1984 and headquartered at 1275 Danner Drive, Aurora, Ohio. The company sells cables, adapters, connectors, hubs, switches, splitters, extenders, converters, and related accessories spanning audio, video, USB, FireWire, fiber optic, and CAT5e-through-CAT8 networking categories, including specialty SKUs such as IP67/IP65 waterproof connectors, M12 industrial circular connectors, 360-degree rotating FireWire adapters, super-flat/ultra-thin cable designs, 90-degree angled network patch cables, 4K/8K HDMI and DisplayPort cables, 8K KVM switches, 4K 60Hz test pattern generators, cable testers, PoE network devices, surge protectors, and security/access-control sensors. The portfolio is organized as discrete physical hardware SKUs without a unified software platform, no API, and no mobile app.

The business is run with a very small team (1-10 employees) and monetizes through one-time hardware sales priced per unit, with individual pricing publicly listed on vpi.us and a $25 minimum order; larger buyers can use a quote-list feature for volume pricing. Distribution is omnichannel for its size: direct e-commerce to consumers/SMBs/prosumers globally, an international distributor network, and an authorized reseller/VAR program targeting mid-market channel partners. Marketing is conducted through the company's own website, technical articles and demonstration videos, and email, supplemented by the reseller and distributor programs for B2B demand.

Name

Video Products

Legal name

Video Products Inc

Website

https://vpi.us

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Video Products Inc (VPI) is a privately held e-commerce distributor, founded in 1984 and based in Aurora, Ohio, selling specialty connectivity hardware — cables, adapters, converters, waterproof connectors, and test equipment — to IT, A/V, industrial, and consumer/SMB customers via its own website and an international distributor and reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of cables, connectors, adapters, and related electronics products through e-commerce and distribution channels. Products include VGA, HDMI, USB, DisplayPort, DVI cables and adapters, network equipment, and specialized waterproof/industrial connectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Video Products Inc (VPI) is an online distributor of electronic connectivity hardware, selling cables, adapters, connectors, hubs, switches, splitters, extenders, and related accessories for video, audio, data, and networking applications. The catalog covers HDMI/DisplayPort/DVI/VGA/USB/FireWire/fiber optic/CATx cabling, waterproof and industrial-grade connectors, KVM equipment, video test instruments, surge protection, and power cords. Customers transact primarily through the vpi.us e-commerce site, with additional B2B fulfillment via resellers and international distributors.

Product overview

Video Products Inc (VPI) is a manufacturer and supplier of connectivity solutions offering an extensive portfolio of cables, adapters, connectors, and related accessories. The product line includes audio/video products (HDMI, DisplayPort, DVI, VGA cables and converters, splitters, switches, and extenders), USB and FireWire connectivity solutions, fiber optic cables and adapters, CATx network cables (CAT5e through CAT8), KVM switches and extenders, waterproof/weatherproof connectors rated IP65-IP67, security sensors and access control devices, cable testers and test pattern generators, network devices including PoE extenders and switches, surge protectors, wallplates, and power products including cords and international plug adapters. The portfolio is organized as physical hardware components without a unified software platform, featuring both standard connectivity products and specialized solutions for industrial/harsh environment applications.

Differentiator

Problem solved

Functional benefit

Products and services

• HDMI Cables HDMI cables including standard, flat, angled, swivel/rotating, waterproof, active, and Type-C Mini HDMI variants supporting up to 8K resolution, sold to AV integrators, IT professionals, and consumers.
• DisplayPort Cables DisplayPort cables including 8K DisplayPort 1.4, waterproof IP67, and mini DisplayPort variants for high-resolution video installations.
• DVI Cables DVI cables including DVI-D dual link, DVI-I single link, and DVI to HDMI interface cables for legacy and current video installations.
• VGA Cables VGA monitor cables including standard, super flat, thin, angled, plenum, and KVM variants with ferrites for analog video applications.
• Audio Adapters Audio connector adapters including 3.5mm stereo, 2.5mm, RCA, and 1/4 inch connectors for converting between audio connection types.
• D-Sub Gender Changers Gender changers for DB9, DB15, DB25, and 15HD VGA connectors allowing male-to-male, male-to-female, and female-to-female conversions.
• Fiber Optic Adapters Fiber optic connector adapters and couplers for ST, SC, LC, and MTRJ connectors in singlemode and multimode configurations.
• FireWire Adapters FireWire 1394 adapters including gender changers and flexible adapters for 4-pin to 6-pin conversions.
• USB Adapters USB adapters including gender changers, keystone jacks, USB to audio/video converters, networking adapters, and OTG cables.
• Video Adapters Video adapters including DisplayPort, DVI, HDMI, VGA, BNC, S-Video, and A/V keystone jacks for video signal conversion.
• A/V Converters Audio/video signal converters for converting between VGA, HDMI, DVI, DisplayPort, composite video, and component video formats.
• A/V Extenders A/V signal extenders using CAT5/6 cables to extend VGA, DVI, HDMI, and composite video signals up to 600 feet.
• A/V Splitters Video splitters including HDMI, VGA, and S-Video splitters for driving multiple displays from a single source.
• A/V Switches Audio/video switches for switching between multiple HDMI, VGA, DVI, and component video sources.
• CATx Network Cables Network patch cables including CAT5e, CAT6, CAT6a, CAT7, and CAT8 in standard, flat, angled, slim, antibacterial, and waterproof variants.
• USB Cables USB cables including USB 2.0 and 3.0 variants in standard, angled, super flat, active extension, and waterproof configurations.
• Fiber Optic Cables Fiber optic cables in singlemode (9-micron) and multimode (50-micron, 62.5-micron) variants with ST, SC, and LC connectors.
• KVM Switches KVM (Keyboard, Video, Mouse) switches including 8K DisplayPort USB, Dual Monitor DVI, and VGA USB variants for controlling multiple computers.
• KVM Extenders KVM extenders using CAT5 cables to extend keyboard, video, and mouse signals up to 600 feet.
• Network Devices Network devices including waterproof Gigabit PoE extenders, PoE splitters (5V and 12V), and gigabit manual Ethernet switches.
• Waterproof Connectors IP67-rated waterproof connectors including USB, HDMI, DisplayPort, BNC, VGA, CAT5e/6 RJ45, fiber optic, and M12 circular industrial connectors for harsh environments.
• Security Sensors Security sensors and access control products including IP67 contact switches, vibration sensors, motion detectors, panic buttons, and door releases.
• Test Pattern Generators Video test pattern generators and analyzers for testing HDMI, DVI, SDI, and component video signals including 4K 60Hz portable units.
• Cable Testers Cable testers for CATx, telephone, coaxial, USB, and HDMI cables to test for length, continuity, crossed pairs, and pinouts.
• Surge Protectors Surge protectors including HDBaseT 10Gbps RJ45 Ethernet, waterproof PoE, and HDMI surge protectors.
• USB Hubs USB hubs including USB 3.1 (with Type-C and Type-A ports), USB 3.0, and industrial USB 2.0/3.0 hubs in 4-port to 7-port configurations.
• USB Extenders USB extenders including active extension cables and USB over CAT5 extenders supporting distances up to 164-197 feet.
• Wallplates A/V and keystone wallplates including HDMI, DVI, component video, S-Video, and bulk wire plates in plastic, stainless steel, and Leviton variants.
• Power Cords Power cords including North American NEMA and IEC 320 variants, international cords (UK BS1363, European CEE 7/7, Schuko), and angled configurations.
• Power Plug Adapters Country-specific and universal power plug adapters supporting NEMA, BS 1363, CEE 7/7, CEE 7/16, and international standards.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Anker Innovations: Anker is a broadly scaled consumer electronics brand whose cables, hubs, and adapters overlap with VPI's catalog, but competes primarily on consumer/mobile charging rather than industrial or specialty connectivity niches.
• Black Box Corporation: Black Box is a broader incumbent in KVM, AV/IT extension, networking, and industrial connectivity solutions. It targets overlapping enterprise and IT-infrastructure customers with a broader portfolio than VPI's specialty catalog.
• Tripp Lite (Eaton): Tripp Lite, now part of Eaton, is a much larger incumbent in power protection, connectivity, and A/V infrastructure products. It overlaps with VPI's surge protectors, KVM, and connectivity lines but competes from a broader enterprise portfolio rather than a niche specialist catalog.
• Belkin: Belkin is a broader consumer electronics/connectivity incumbent (cables, hubs, adapters, chargers) with overlapping SKUs to VPI, but distributed at scale through big-box retail rather than a specialist-only e-commerce storefront.

Direct peers

• StarTech.com: StarTech.com is a closely comparable peer offering a broad catalog of hard-to-find connectivity, A/V, networking, server-room, and industrial-grade cables, adapters, and converters — directly mirroring VPI's specialty connectivity retailer positioning and B2B buyer base.
• FS.com: FS.com is a direct competitor in fiber optic cables, adapters, and networking equipment sold via its own e-commerce storefront globally — directly comparable to VPI's fiber optic and CATx networking offerings.
• CableWholesale: CableWholesale is a direct competitor distributing bulk and specialty cables, connectors, and adapters through an online storefront serving installers and integrators — overlapping VPI's customer base and SKU breadth.
• Monoprice: Monoprice is a direct competitor: a leading online retailer of cables, adapters, and connectivity accessories for consumer and prosumer buyers, with the same product-led, low-friction e-commerce model as VPI.
• ShowMeCables: ShowMeCables is a direct e-commerce peer selling networking, audio/video, and industrial connectivity cables, custom assemblies, and same-day shipping — a near-twin GTM motion to VPI's online cable/adapter store.
• C2G (Cables To Go): C2G is a direct competitor specializing in A/V, IT, and datacom cables, adapters, extenders, and splitters sold through IT distribution channels, with strong overlap to VPI's IT-infrastructure and AV-integrator customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vpius
• Facebookfacebook.com/Video-Products-Inc-194916607353610
• LinkedInlinkedin.com/company/vpi-video-products-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Video Products