DealerPull
Dealerpull Inc. is a Canadian SaaS company selling a cloud-based DMS and CRM platform tailored to independent used-car dealerships in Canada, monetized via tiered monthly subscriptions (CA$99–CA$189) with modular add-ons and deep integrations to Dealertrack, Quickbooks, and major automotive listing platforms.
- Company typePrivate
- Founded2015
- HeadquartersKitchener, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DealerPull does
Dealerpull Inc. is a privately held Canadian software company that sells an all-in-one, cloud-based Dealer Management System (DMS) and Customer Relationship Management (CRM) platform purpose-built for independent used-car dealerships in Canada. The platform is delivered as a unified web application hosted on Microsoft Azure Canada data centers, with identity managed through Auth0 and subscription billing handled via Stripe; a companion iOS/Android app supports a mobile driver's license scanner for rapid lead capture. The product is composed of four integrated modules — Sales Management (deal desking, UCDA bill-of-sale generation, Dealertrack import, profit reporting), Automotive CRM Lead Management, Inventory Management & Syndication, and Service Shop Management — supplemented by SMS texting, Quickbooks Online integration, and a free VIN decoder. Its technology differentiation sits in integration breadth rather than proprietary algorithms: Dealerpull maintains two-way inventory syndication with Autotrader, Kijiji, CarGurus, Carpages, Edealer, OntarioCars, vAuto, VinSolutions, HomeNet, and Facebook Marketplace, plus dealer-finance (Dealertrack, Lubrico Warranty), auction (ADESA/TradeRev/Openlane, Manheim), accounting (Quickbooks Online), and consumer (SiriusXM) integrations.
The company monetizes exclusively through a tiered monthly SaaS subscription: $99/month for Small Dealers (1–2 users, <50 vehicles, <50 deals/month), $149/month for Medium Dealers (up to 5 users), and $189/month for Large Dealers (up to 10 users), with CRM ($19/mo), Service Shop ($49/mo), SMS ($10/mo), and Quickbooks ($49/mo) available as modular add-ons. All plans bill monthly with 30-day cancellation notice, no setup fees, no long-term contracts, and one hour or more of included online training; new customers receive up to 1,000 free data records on onboarding. Go-to-market blends a self-serve product-led growth motion (direct website signup, free demo, tiered public pricing) with a light inside-sales overlay (phone, contact form, chat) for medium/larger dealerships, supported by content marketing through an automotive blog, SEO, organic social on Facebook/X/YouTube, email newsletters, and earned media (Canadian Autoworld). The legal entity is Dealerpull Inc., domiciled in Ontario, Canada; the company appears bootstrapped with no disclosed venture or institutional funding.
DealerPull firmographics
Firmographics- Name
- DealerPull
- Legal name
- Dealerpull Inc.
- Website
- https://dealerpull.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dealerpull Inc. is a Canadian SaaS company selling a cloud-based DMS and CRM platform tailored to independent used-car dealerships in Canada, monetized via tiered monthly subscriptions (CA$99–CA$189) with modular add-ons and deep integrations to Dealertrack, Quickbooks, and major automotive listing platforms.
- Ownership category
- akta.pro rank
DealerPull industry classification
Industry- Product category
- Dealer Management Software (DMS)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where DealerPull is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DealerPull business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Core DMS/CRM Subscription: Tiered monthly subscription SaaS model with three dealership size tiers. Base packages include Sales Management and Inventory Management. CRM Lead Management and Service Shop available as add-ons. All billed monthly with 30-day cancellation notice.
- CRM Lead Management Add-on: $19/month add-on for lead management, follow-up tasks, and automatic lead importing from third parties
- Service Shop Management Add-on: $49/month add-on for work orders, invoices, job scheduling, and parts matrix functionality
- SMS Texting Add-on: $10/month for in-app SMS text messaging to leads with time/date stamped conversations
- Quickbooks Integration Add-on: $49/month for seamless Quickbooks Online integration to sync vehicle purchases, inventory costs, deal invoices, and service work orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Dealer: 1-2 users, under 50 vehicles, under 50 deals/month - $99/mo |
| Subscription | Monthly | Medium Dealer: Up to 5 users, under 100 vehicles, under 100 deals/month - $149/mo |
| Subscription | Monthly | Large Dealer: Up to 10 users, under 300 vehicles, under 300 deals/month - $189/mo |
| Subscription | Monthly | CRM Lead Management Add-on - $19/mo |
| Subscription | Monthly | Service Shop Management Add-on - $49/mo |
| Subscription | Monthly | SMS Texting Add-on - $10/mo |
| Subscription | Monthly | Quickbooks Integration Add-on - $49/mo |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
DealerPull product offering
Product offeringCore offering
Dealerpull provides an all-in-one, cloud-based Dealer Management System (DMS) and CRM platform specifically built for Canadian used car dealerships. The platform bundles Sales Management, CRM Lead Management, and Inventory Management and Syndication into tiered subscription plans (Small Dealer $99/mo, Medium Dealer $149/mo, Large Dealer $189/mo), with modular add-ons for Service Shop Management, SMS Texting, and Quickbooks integration. Customers access the system through a web interface with mobile-friendly access and no downloads required.
Product overview
DealerPull offers an all-in-one, cloud-based Dealer Management System (DMS) and CRM platform specifically designed for Canadian used car dealerships. The core platform consists of four integrated modules: Sales Management (deal desking and digital retailing), Automotive CRM Lead Management, Inventory Management & Syndication, and Service Shop Management. All modules are accessible through a single unified web interface. Sales Management, CRM, and Inventory are bundled into tiered pricing plans (Small Dealer at $99/mo, Medium Dealer at $149/mo, Large Dealer at $189/mo). Service Shop Management ($49/mo), SMS Texting ($10/mo), and Quickbooks Integration ($49/mo) are available as add-on modules. A free VIN decoder is included with the base platform. The platform is mobile-friendly, requires no downloads, and integrates with major automotive listing platforms and dealer tools including Dealertrack, Quickbooks, Autotrader, Kijiji, CarGurus, Carpages, Edealer, OntarioCars, Lubrico Warranty, SiriusXM, vAuto, VinSolutions, HomeNet, Facebook Marketplace, and auction platforms ADESA/TradeRev/Openlane/Otolane.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Management Software Deal desking and digital retailing module that enables dealers to desk deals, showcase pricing and payment details, import deals from Dealertrack, and print or email UCDA or similar bills of sale, trade appraisal forms, and disclosure forms. Target users are used car dealership sales staff.
- Automotive CRM Lead Management Software Customer relationship management module for tracking leads, managing test drives, phone calls, walk-ins, and online leads. Includes lead forwarding from third parties, mobile app driver's license scanner, round-robin rules, tasks, reminders, and team sharing. Target users are dealership sales teams and BDC staff.
- Inventory Management and Syndication Software Vehicle inventory management module that handles uploads from ADESA and Manheim auctions, two-way syndication to third-party listing providers (Autotrader, Kijiji, CarGurus, Carpages, Edealer, OntarioCars, Facebook Marketplace), cost tracking, profit analysis, and live expense updates. Target users are dealership inventory and sales managers.
- Service Shop Management Software Service department management add-on for booking appointments, generating work orders and invoices, scheduling using a job scheduler or parts matrix, synchronizing inventory costs with work orders, and creating job cards for technicians. Target users are dealership service departments and service advisors.
Quantifiable outcome
- Eliminates double data entry through Dealertrack and Quickbooks integration
- +1 more outcomes
Companies that use DealerPull
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
DealerPull technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature9 records
DealerPull partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- DealertrackcoreDealertrack Finance Portal integration allows pushing or pulling entire deals. Once approved, pull back the entire deal worksheet to print the UCDA bill-of-sale. Eliminates double data entry between DMS and Dealertrack.
- Quickbooks OnlinecoreSend vehicle purchases, vehicle costs, deal invoices, and service work orders to Quickbooks Online at the click of a button. No more duplicate data entry in both DMS and accounting software.
- AutotradercoreReliable two-way inventory sync with Autotrader.ca makes inventory management a breeze. Feed or receive inventory with automatic recurring syncs at no additional charge.
- KijijicoreReliable two-way inventory sync with Kijiji Autos makes inventory management a breeze. Feed or receive inventory automatically.
- CarGuruscoreReliable two-way inventory sync with CarGurus makes inventory management a breeze. Feed or receive inventory automatically.
- CarpagescoreReliable two-way inventory sync with Carpages/Dealersite makes inventory management a breeze. Feed or receive inventory automatically.
- EdealercoreReliable two-way inventory sync with Edealer makes inventory management a breeze. Feed or receive inventory automatically.
- OntarioCars (UCDA)coreReliable two-way inventory sync with OntarioCars.ca (of the UCDA) makes inventory management a breeze. Feed or receive inventory automatically.
- Lubrico WarrantycoreInstant push of deal to Lubrico Warranty portal to print matching warranty contract in seconds. No more double entry.
- SiriusXMcoreActivate integration and all vehicles on lot get equipped with free SiriusXM subscription, plus another 3 months for the consumer - no credit card required. Dealerpull receives compensation for this program.
- ADESA/TradeRev/OpenlanecoreUpload auction vehicle purchases from ADESA OpenLane (TradeRev) and Openlane (Otolane) in seconds into Dealerpull inventory list view using built-in instant auction upload feature.
- ManheimcoreUpload inventory from Manheim using instant auction upload feature for seamless inventory management.
- Facebook MarketplacecorePost inventory to Facebook Marketplace with one click. Vehicles go live in seconds with photos, descriptions, and pricing automatically. Never touches personal Facebook credentials for full compliance. Currently in final beta testing.
- Used Car Dealers Association (UCDA)coreAnnual members of the UCDA. Ensures Ontario UCDA registered dealers have latest insights for UCDA Bill of Sale questions. UCDA Bill-of-Sale feature available for Ontario registered dealers.
- Microsoft Azure (Canada)corePrimary dealership data stored in Microsoft Azure data centers in Canada. SOC 2 certified data centers. Part of infrastructure for cloud-based platform.
- Auth0coreAuthentication service provider for the platform's user authentication and identity management.
- StripecorePayment processing service provider for subscription billing.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
DealerPull competitors and assessment
Company assessmentDirect peers
- DealerCenter: DealerCenter is a US-based cloud DMS and CRM targeting independent used-car dealers with a similar SMB-focused, modular SaaS approach. It is the closest US analogue to Dealerpull's positioning and product surface area.
- VinSolutions (Cox Automotive): VinSolutions is a leading automotive CRM platform owned by Cox Automotive and one of Dealerpull's listed integration partners. It directly competes in dealer CRM, lead management, and desking — overlapping with Dealerpull's CRM Lead Management and Sales Management modules.
- vAuto (Cox Automotive): vAuto is Cox Automotive's inventory management and pricing platform and is integrated by Dealerpull. It competes head-on with Dealerpull's Inventory Management & Syndication module for used-car dealers seeking appraisal and pricing intelligence.
- Auto/Mate (now part of dealerSocket/Tekion): Auto/Mate was a cloud-based DMS focused on independent and used-car dealers before being absorbed into DealerSocket/Tekion. It is a historical direct peer in the SMB used-car DMS category that Dealerpull continues to address.
- Dealertrack (Cox Automotive): Dealertrack is the dominant Canadian dealer finance and DMS platform and is explicitly integrated by Dealerpull. It is the most direct peer, serving the same Canadian dealerships with overlapping CRM, desking, and finance functionality at the franchise-dealer level.
Regional players
- PBS Systems: PBS Systems is a Canadian DMS provider serving auto, RV, marine, and powersports dealerships. It overlaps significantly with Dealerpull's Canadian dealership customer base and competes for the same independent dealer segment.
Broad incumbents
- CDK Global: CDK Global is a major enterprise DMS incumbent serving franchise and large dealer groups across North America. It competes broadly with Dealerpull in the dealership software space but focuses upmarket where Dealerpull does not play.
- DealerSocket (Now Tekion): DealerSocket, now part of Tekion, provides a cloud-based DMS, CRM, and desking platform for dealerships. It is a broader incumbent with overlapping product capabilities to Dealerpull, serving both franchise and independent dealers.
- Dominion Dealer Solutions: Dominion Dealer Solutions provides DMS, CRM, and digital marketing tools to auto dealers. It is a broader incumbent with overlapping functionality to Dealerpull's Sales, CRM, and Inventory modules, serving mid-market and franchise dealers.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-established enterprise DMS provider serving franchise auto dealers. It is a broader industry incumbent with overlapping DMS and retailing functionality but targets the large-dealer segment that Dealerpull's tier caps exclude.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DealerPull social profiles
Digital presenceDealerPull compliance and trust
Trust signalCompliance1 record
DealerPull financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerPull leadership team
Management profileNumber of profiles
DealerPull funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerPull M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerPull
What does DealerPull do?
Dealerpull provides an all-in-one, cloud-based Dealer Management System (DMS) and CRM platform specifically built for Canadian used car dealerships. The platform bundles Sales Management, CRM Lead Management, and Inventory Management and Syndication into tiered subscription plans (Small Dealer $99/mo, Medium Dealer $149/mo, Large Dealer $189/mo), with modular add-ons for Service Shop Management, SMS Texting, and Quickbooks integration. Customers access the system through a web interface with mobile-friendly access and no downloads required.
Is DealerPull a public or private company?
DealerPull is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealerPull founded?
DealerPull was founded in 2015. It employs 1 to 10 people.
Where is DealerPull based?
DealerPull is headquartered in Kitchener, Canada, in the North America region.
How does DealerPull make money?
Five revenue lines are on record. Core DMS/CRM Subscription is the primary driver. The others are CRM Lead Management Add-on, service Shop Management Add-on, SMS Texting Add-on and quickbooks Integration Add-on.
Who are DealerPull's main competitors?
Direct peers on record are DealerCenter, VinSolutions (Cox Automotive), vAuto (Cox Automotive), Auto/Mate (now part of dealerSocket/Tekion) and Dealertrack (Cox Automotive). PBS Systems is listed as a regional player. Broad incumbents are CDK Global, DealerSocket (Now Tekion), Dominion Dealer Solutions and Reynolds and Reynolds.
Does DealerPull have an API?
No public API is recorded for DealerPull.
What industry is DealerPull in?
DealerPull's product category is Dealer Management Software (DMS). Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization).