WJHG

Local Television Broadcastingwjhg.com

WJHG is an FCC-licensed local broadcast television station operating as NewsChannel 7, serving Panama City Beach and the ten-county Florida Panhandle region with local news, weather, sports, and community programming under Gray Television ownership.

Company typePrivate
Founded1953
HeadquartersPanama City Beach, United States
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What WJHG does

WJHG-TV, operating on-air as "NewsChannel 7," is an FCC-licensed local broadcast television station headquartered at 8195 Front Beach Road in Panama City Beach, Florida, serving the Florida Panhandle across ten counties (Bay, Calhoun, Gulf, Franklin, Holmes, Jackson, Liberty, Okaloosa, Walton, Washington). Founded in 1953 and operating under Gray Local Media, Inc., a subsidiary of publicly traded Gray Television, Inc. (NYSE: GTN), the station delivers hyperlocal news, weather, sports, and community programming through a multi-platform distribution stack: over-the-air broadcast, cable/satellite carriage, live streaming on wjhg.com, dedicated iOS/Android news and weather apps, and social channels on Facebook, Twitter, and Instagram.

Core technology assets include a Live Doppler Radar and full weather forecasting system (7-day forecasts, hourly conditions, severe weather alerts) tuned to Gulf Coast hurricane and severe weather patterns, alongside NextGen TV (ATSC 3.0) broadcast capability enabling enhanced digital features. The station has expanded its product surface beyond linear broadcast with NewsChannel 7+, an OTT programming block featuring original lifestyle segments (Chapter Chat, Time Travel, Medical Monday, Foodie Friday), and a "7+ Today" morning block. WJHG is one of 117 full-power television markets in the Gray Television portfolio, sharing syndicated content from InvestigateTV, Local News Live, PowerNation, Watching Your Wallet, and Circle Country.

Revenue is generated through three streams: local broadcast and digital advertising sales (TV commercials, wjhg.com digital ads, segment sponsorships), recurring affiliate/subscription fees from cable and satellite distributors (including DirecTV and Dish Network) for carriage of the broadcast signal, and digital marketing services. Pricing is quote-based on multi-year contracts negotiated through the sales team rather than publicly disclosed. WJHG's parent, Gray Television, Inc., is publicly traded on the NYSE under GTN, but individual station revenue is not separately disclosed.

WJHG firmographics

Firmographics

Name: WJHG
Legal name: Gray Local Media, Inc.
Website: https://wjhg.com
Company type: Private
Founded year: 1953
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: WJHG is an FCC-licensed local broadcast television station operating as NewsChannel 7, serving Panama City Beach and the ten-county Florida Panhandle region with local news, weather, sports, and community programming under Gray Television ownership.
Ownership category
akta.pro rank

WJHG industry classification

Industry

Product category: Local Television Broadcasting
NAICS: Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Local News & Weather Stations (MPABACAJ)
akta.pro secondary industries: Weather & Emergency Information Channels (MPABAIAF), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Local television broadcasting
News and weather coverage
Live broadcast streaming
Community programming
Broadcast advertising sales

Where WJHG is headquartered

Location

Headquarters

HQ city: Panama City Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WJHG business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Advertising Revenue: Local broadcast advertising sales including TV commercials, digital advertising on wjhg.com, and sponsorships of programming segments.
Affiliate/Subscription Fees: Fees paid by cable and satellite providers for carriage of WJHG's broadcast signal.
Digital Services: Digital marketing services including website advertising, email marketing, and online content partnerships.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Broadcast television advertising

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

WJHG product offering

Product offering

Core offering

WJHG operates as NewsChannel 7, a local broadcast television station serving Panama City Beach, Florida and the surrounding Florida Panhandle counties (Bay, Calhoun, Gulf, Franklin, Holmes, Jackson, Liberty, Okaloosa, Walton, and Washington). The station delivers hyperlocal news, weather forecasting with live Doppler radar and severe weather alerts, sports coverage, and community programming through over-the-air broadcast, cable/satellite carriage, live streaming, and mobile applications.

Product overview

WJHG is a local television station operating as NewsChannel 7, serving the Panama City Beach, Florida area. The station offers a portfolio of products including its core broadcast channel, mobile applications for news and weather, and original programming through its NewsChannel 7+ digital block. The station provides live streaming capabilities and has adopted NextGen TV broadcast technology. WJHG operates as part of Gray Television's portfolio of 117 full-power television markets.

Differentiator

Problem solved

Functional benefit

Brands

NewsChannel 7+: An over-the-top (OTT) streaming service and programming block featuring extended news segments, lifestyle content, and community programming.
7+ Today
7+ Evening
850 Good News

Products and services

NewsChannel 7 Broadcast Service Primary local television broadcast station serving Panama City Beach, FL, delivering local news, weather, sports, and community programming to viewers in the Florida Panhandle.
Live Streaming Service Live broadcast streaming service allowing viewers to watch NewsChannel 7 programming online in real-time via wjhg.com and mobile apps.
NewsChannel 7+ Programming Digital programming block featuring original shows including Chapter Chat, Time Travel, Medical Monday, Foodie Friday, 7+ Today, 7+ Evening, and other community-focused content.
WJHG News Mobile App Mobile application for accessing local news content on iOS devices for the Panama City Beach market.
WJHG Weather Mobile App Mobile application providing weather updates, forecasts, and severe weather alerts for the Panama City Beach area.

Quantifiable outcome

Recognized by NAB Leadership Foundation with finalist honors for tornado coverage relief efforts and breast cancer screening initiatives

Companies that use WJHG

Customer profile

Segments1 record

Ideal customer profiles2 records

WJHG technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

WJHG partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gray Media (Parent Company)coreOthersWJHG is owned and operated by Gray Media, Inc. (formerly Gray Television). The station operates as part of Gray's portfolio of 117 full-power television markets, benefiting from shared resources, technology, and content across the network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

WJHG competitors and assessment

Company assessment

Broad incumbents

Hearst Television: Operates 33+ TV stations in major and mid-sized US markets; a relevant industry comparable for mid-market station operations and digital streaming growth.
TEGNA: Owns ~64 local TV stations across the US with strong digital and OTT capabilities; a comparable broadcast operator focused on local news and digital monetization.
Sinclair Broadcast Group: One of the largest US TV broadcast operators with ~185 stations; competes for regional/local advertising and offers benchmark economics for local broadcast station performance.
Gray Television, Inc. Parent company operating 117 full-power TV markets across the US; serves as both the operating parent and a relevant industry comparable for understanding station-level economics.
Nexstar Media Group: The largest US TV station operator (~200 stations), providing a benchmark for station-level revenue, retransmission economics, and digital advertising strategy in local broadcast.

Regional players

WCTV: CBS affiliate serving Tallahassee and the surrounding Big Bend region — a neighboring Florida TV market with comparable broadcast operations and local news focus.

Direct peers

WMBB-TV: ABC affiliate serving the Panama City, Florida DMA — WJHG's most direct local competitor for viewers, advertisers, and news coverage in the same Florida Panhandle market.
WEAR-TV: ABC affiliate serving the Pensacola/Mobile market, overlapping WJHG's Florida Panhandle coverage area and competing for the same regional advertisers and viewers.
WKRG: CBS affiliate serving the Mobile/Pensacola market, providing overlapping local news coverage with WJHG and competing for the same regional audience.

Emerging players

NewsNet: A streaming news aggregator distributing local TV news content over-the-top — a potential complementary or competitive channel for WJHG's digital audience reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WJHG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WJHG leadership team

Management profile

Number of profiles

Profiles1 record

WJHG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WJHG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJHG

What does WJHG do?

Is WJHG a public or private company?

WJHG is a private company. It is classified as corporate owned and is currently operating.

When was WJHG founded?

WJHG was founded in 1953. It employs 5,001 to 10,000 people.

Where is WJHG based?

WJHG is headquartered in Panama City Beach, United States, in the North America region.

How does WJHG make money?

Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate/Subscription Fees and digital Services.

Who are WJHG's main competitors?

Broad incumbents on record are Hearst Television, TEGNA, Sinclair Broadcast Group, Gray Television, Inc. and Nexstar Media Group. WCTV is listed as a regional player. Direct peers are WMBB-TV, WEAR-TV and WKRG. NewsNet is listed as an emerging player.

Does WJHG have an API?

No public API is recorded for WJHG.

What industry is WJHG in?

WJHG's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAF, Weather & Emergency Information Channels. Its NAICS code is 516120 and its SIC code is 4833.