What AV Center Aalborg does

AV Center Aalborg (AV CENTER) is a Danish private AV (Audio-Visual) equipment and solutions provider founded in 2002 and headquartered in Nørresundby/Aalborg. The company operates six office/showroom locations across Denmark (Copenhagen, Odense, Kolding, Aarhus, Aalborg, Glostrup), supported by a national e-commerce webshop and an authorized SKI public procurement framework supplier status that gives it direct access to public sector customers.

The company sells, installs, and rents professional AV systems spanning video conferencing (Microsoft Teams Rooms, Zoom Rooms, Google Meet, Pexip, Barco ClickShare), display technologies (screens, touchscreens, LED walls, projectors, digital signage), audio reinforcement (speakers, ceiling and wireless microphones, hearing loops, Auracast), hybrid meeting and live streaming solutions (including the proprietary AV CENTER Live platform with Assembly Voting integration), room control, and accessories. Specialized divisions include a Cinema Solutions unit (Dolby, Harkness, Q-SYS, TMS, cinema seating) and a Rental division offering production services for conferences, concerts, sports events, hybrid events, and corporate events. Proprietary or co-branded products include SKYEN (indoor CO2 monitoring), VIANOMO (digital visitor badges), and ActiveFloor (interactive education floors). Service offerings cover AV consulting, project management, maintenance, training, and equipment leasing.

AV CENTER generates revenue from six streams: AV equipment and solution sales (primarily hardware), equipment rental for events, service and maintenance contracts, consulting and project management, training and courses, and equipment leasing. Distribution combines direct enterprise field sales through regional showrooms, an online webshop for SMB/individual buyers, and SKI framework agreements (50.70 AV Equipment, 50.07 Communication Products, 02.70 AV Solutions) for public sector customers. Customer segments span businesses, schools, public sector, healthcare, hotels, cinemas, retail, stadiums, churches, museums, cultural centers, and restaurants. Key named customers include Aalborg University Hospital (Hospitalsbyen project, 180,000 m²), Skanderborg Park, CUPRA, Würth, POWER, Nic. Christiansen Gruppen, REGAN Vest, and Biohuset Lemvig.

Name

AV Center Aalborg

Legal name

AV CENTER

Website

https://avcenter.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

AV Center Aalborg is a Danish nationwide AV equipment integrator and rental provider selling, installing, and servicing video conferencing, display, audio, cinema, and live streaming solutions across businesses, public sector, education, healthcare, and event customers via six regional offices.

Ownership category

akta.pro rank

Product category

Audio-Visual Equipment and Solutions

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Computer Systems Design and Related Services (54151)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• AV equipment solutions
• Video conferencing systems
• Cinema technology
• AV equipment rental
• Public sector AV procurement

Headquarters

HQ city

Nørresundby

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AV Equipment and Solutions Sales: Sale of AV equipment including screens, video bars, microphones, speakers, projectors, and complete system solutions. Equipment is sold through direct sales at showrooms and via SKI public procurement framework agreements.
2. Equipment Rental: Rental of AV equipment for events, conferences, concerts, sports events, hybrid events, livestreaming, and trade shows. Includes equipment plus technical support staff when needed.
3. Service and Maintenance: Service, maintenance, and repair of AV equipment including free service check bookings and specialized cinema service offerings.
4. Consulting and Project Management: Planning, AV project management, and aesthetic consulting services for AV installations.
5. Training and Courses: Educational courses on AV equipment usage in teaching and business environments, as well as customized training programs.
6. Leasing: Financial leasing solutions for AV equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AV Center Aalborg is a Danish audiovisual (AV) equipment and solutions provider that sells, installs, and rents AV systems for businesses, schools, public sector organizations, healthcare facilities, cinemas, and event venues. The company delivers end-to-end AV offerings including displays, video conferencing (Microsoft Teams Rooms, Zoom Rooms), professional audio, digital signage, hybrid meeting solutions, and a dedicated AV CENTER Rental division for events, concerts, livestreaming, and corporate conferences. It also provides consulting, project management, training, equipment leasing, and after-sales service and maintenance across six Danish office locations.

Product overview

AV Center Aalborg is a Danish AV (Audio-Visual) equipment supplier and solutions provider operating across Denmark with locations in Copenhagen, Odense, Kolding, Aarhus, and Aalborg. The company offers a comprehensive portfolio organized into five main categories: (1) Products including screens/displays, LED walls, projectors, touchscreens, speakers, microphones, videobars, and wireless presentation systems from brands like Clevertouch, Poly, Yealink, Bose, Sennheiser, Shure, EPOS, and Logitech; (2) Solutions including video conferencing (Microsoft Teams Rooms, Zoom Rooms, Pexip), hybrid meetings, digital signage, meeting room booking, and BYOD systems; (3) Rental services for events including livestreaming, LED screens, concerts, conferences, and corporate events; (4) Professional services including AV consulting, planning, project management, and equipment leasing; and (5) Training and support services. The company also offers specialized solutions for various sectors including cinema, education, healthcare, hotels, churches, museums, and public sector through SKI procurement agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Equipment and Solutions Sales Sale of professional AV equipment (displays, touchscreens, LED walls, projectors, videobars, microphones, speakers, wireless presentation systems) and complete integrated AV system solutions from brands such as Clevertouch, Poly, Yealink, Bose, Sennheiser, Shure, EPOS, Logitech, and Barco, sold to enterprises, schools, public sector, and other organizations.
• AV Consulting, Planning, and Project Management Professional consulting services covering AV planning, project management, aesthetics, and financial leasing options for customers procuring AV installations.
• Video Conferencing and Meeting Room Solutions End-to-end video conferencing and meeting room solutions including Microsoft Teams Rooms (MTR), Zoom Rooms, Google Meet, Pexip cross-platform interoperability, BYOD wireless presentation (Barco ClickShare, Airtame), videobars, ceiling microphones, and room booking systems.
• Digital Signage and Info Screens Digital signage, info screens, meeting room booking displays, and dynamic content management using the CleverLive platform for internal communications, wayfinding, and customer engagement.
• Cinema Solutions (Biografløsninger) Complete cinema technology packages including Harkness screens, Dolby audio systems, Q-SYS control platform, TMS (Theater Management Systems), cinema seating, and digital signage tailored for cinema operators.
• AV Equipment Rental (AV CENTER Rental) Nationwide rental of AV equipment and production services for events, conferences, concerts, sports events, hybrid events, livestreaming, corporate events, trade shows, and shows, including LED screens, sound systems, lighting, laptops, and on-site technical production staff.
• AV Equipment Service and Maintenance Preventive maintenance, repair, and remote support (via TeamViewer) services for AV equipment, plus specialized cinema service offerings and free service check bookings.
• Training, Events, and Educational Courses
• SKI Public Procurement Framework Supply

Quantifiable outcome

• SKYEN indoor climate solution demonstrated up to 70% improved indoor climate over a full school year, up to 70% reduced illness and contagion risk, and 15% increased concentration and learning ability (tested with 3,500 students by Realdania)

Named customers8 records

Segments12 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cue1coreStrategic or Co-development Partner · 1 July 2022AV CENTER Rental (the rental division of AV CENTER) acquired Cue1, a company specializing in videostreaming and large-screen video productions. Cue1 founders Jesper Karberg and Jacob Frøhlich had delivered video technology for events including C40 World Mayors Summit, NextM Tech Conference, and leadership meetings for C20 companies. Jesper Karberg continues with AV CENTER Rental's København office to strengthen the video streaming and production department.
• SKI (Statens og Kommunernes Indkøbsservice)coreChannel Partner/ Reseller/ DistributorSKI is the Danish public procurement agency. AV CENTER is an authorized supplier on multiple SKI framework agreements: 50.70 (AV Equipment), 50.07 (Communication Products and Solutions), and 02.70 (AV Solutions). This enables public sector organizations to procure AV equipment through official government framework agreements.
• AV Brancheforeningen (AV Industry Association)minorOthersAV CENTER is a member of the Danish AV Industry Association, demonstrating commitment to industry standards and professional practices.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dustin: Dustin is a major Nordic IT and AV/UC product reseller with strong Danish operations. While more product-resale weighted than AV CENTER, Dustin overlaps significantly on AV equipment distribution and increasingly on integration services for SMB and mid-market customers.
• Computacenter: Computacenter is a major European IT services provider with a growing AV/collaboration practice serving enterprise and public-sector customers across multiple geographies. It is comparable in targeting large enterprise and public-sector AV deployments and competes in adjacent procurement frameworks.
• AVI-SPL: AVI-SPL is one of the world's largest AV integrators, operating globally with end-to-end design, integration, and managed services. While not present in Denmark at AV CENTER's scale, it is a benchmark peer for AV CENTER's full-stack integrator-plus-managed-services model and provides a ceiling for what scaled AV integration looks like.
• Atea: Atea is the largest Nordic IT infrastructure and services provider, with a substantial AV/UC integration practice across Norway, Sweden, Denmark, Finland, and the Baltics. It competes with AV CENTER in Danish enterprise and public-sector AV deployment and is the most direct broad incumbent in AV CENTER's home market.
• Bechtle: Bechtle is a large European IT integrator and reseller with significant presence in the DACH region and growing Nordic footprint. Its AV/UC integration practice and public-sector contract base make it a relevant broad incumbent comparable to AV CENTER, especially for cross-border enterprise customers.

Direct peers

• Kinly: Kinly is a global AV integration and collaboration services provider (formerly Videxio/Cresta) with deep Nordic roots and strong presence across the UK, Europe, and beyond. It directly competes with AV CENTER in video conferencing, meeting room deployments, and managed AV services, and is comparable in size and service breadth.

Regional players

• CDEC: CDEC is a UK AV integrator with a comparable mix of AV design, integration, and support services across enterprise, education, and public sector. While UK-focused, its service breadth (Microsoft Teams Rooms, Zoom Rooms, integration, support) closely mirrors AV CENTER's core offering.
• proAV: proAV is a leading UK-based AV systems integrator offering design, build, and managed services across corporate, public sector, and events. It is highly comparable in service mix (sales, integration, rental, managed services) but operates in a different geography, serving as a useful regional comparable for AV CENTER's UK-facing ambitions or Nordic peers benchmarking against UK integrators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avcenterdk
• LinkedInlinkedin.com/company/av-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AV Center Aalborg