Rusty Eck Ford

What Rusty Eck Ford does

Rusty Eck Ford is a privately held, single-location franchised Ford dealership headquartered at 7310 E Kellogg, Wichita, Kansas, operating continuously as a Ford dealer since 1953. The company sells the full Ford lineup across trucks (F-150, Super Duty, Ranger, Maverick), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape, Edge), vans (Transit, Transit Connect, E-Transit), and performance/electric vehicles (Mustang, Mustang Mach-E, F-150 Lightning), alongside a multi-make used inventory, Certified Pre-Owned Ford vehicles, and a dedicated Work Truck Solutions division for commercial fleet buyers. Supporting departments include a Ford factory-certified service center, Quick Lane tire/auto center, Ford Collision aluminum-certified body shop, Mobile Service unit, Ford Pickup & Delivery concierge, the largest Ford parts inventory in Kansas, vehicle financing through Ford Credit and other lenders, and online tools such as KBB and Edmunds trade-in valuation plus CARFAX vehicle history reports.

The technology backbone is a DealerOn-powered website integrated with FordDirect for inventory, pricing, and customer interactions, with Google Analytics supporting traffic and remarketing. The digital storefront supports full inventory search, ePrice/quote requests, test drive scheduling, finance applications, and online service scheduling, while FordPass Connect links vehicles to the service operation. Marketing combines SEO targeting Wichita Ford queries, Google paid search, Facebook and Twitter organic social, email, and a blog with vehicle research content.

Revenue is generated across four streams: new vehicle sales, used vehicle sales, service and parts (including Quick Lane, mobile service, collision repair, and pickup and delivery), and finance and insurance products via commission-based lender relationships. Customers span individual consumers, commercial/fleet buyers (F-Series, Transit, E-Transit), and government/military personnel supported by a Military Appreciation Program. The dealership has received the Ford 40-Year Dealer Award, TIME Dealer of the Year, One Ford Elite Dealer status, and the Department of Defense Patriot Award, with a J.D. Power Brand Award noted for 2026.

Name

Rusty Eck Ford

Legal name

Rusty Eck Ford

Website

https://rustyeckford.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Rusty Eck Ford is a privately held, single-location franchised Ford dealership in Wichita, Kansas, founded in 1953, selling new and used Ford vehicles plus commercial fleet trucks, and operating service, parts, collision, Quick Lane, mobile service, and financing departments for consumers and regional business customers.

Ownership category

akta.pro rank

Product category

Franchised New and Used Vehicle Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Ford dealership
• New vehicle sales
• Used vehicle sales
• Automotive service repair
• Commercial fleet sales

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including F-150 trucks, SUVs (Explorer, Bronco), Mustangs, Transit vans, and electric vehicles (Mustang Mach-E, F-150 Lightning). Revenue from manufacturer incentives and dealer markup.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Ford models and other makes (Chevrolet, RAM, GMC, Toyota, Honda, etc.). Includes certified pre-owned (CPO) program.
3. Service and Parts: Maintenance, repairs, and genuine Ford/Motorcraft parts sales. Includes Quick Lane service, collision repair, mobile service, and pickup & delivery.
4. Finance and Insurance Products: Vehicle financing through lenders, extended warranties, gap insurance, and other F&I products. Commission-based revenue from third-party lenders and insurance providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rusty Eck Ford is a franchised Ford dealership that sells the full new Ford vehicle lineup (trucks, SUVs, vans, performance cars, EVs), pre-owned and Certified Pre-Owned vehicles, and provides complementary automotive services including factory-certified maintenance and repair, collision restoration, Quick Lane tire/auto service, mobile service, Ford Pickup & Delivery, genuine Ford and Motorcraft parts, vehicle financing, and trade-in valuation. The dealership also operates a dedicated Work Truck Solutions platform and Commercial Fleet Department for business customers purchasing F-Series trucks, Transit vans, and E-Transit vehicles.

Product overview

Rusty Eck Ford is a Ford franchise dealership offering a comprehensive automotive ecosystem centered on Ford's full vehicle lineup. The core offering includes new Ford vehicles (trucks including F-150 and Super Duty; SUVs including Explorer, Expedition, Bronco, and Bronco Sport; vans including Transit and Transit Connect; and cars including Mustang and Escape), complemented by a diverse selection of quality used vehicles and Certified Pre-Owned programs. The dealership provides integrated service divisions including factory-certified maintenance and collision repair, Quick Lane tire center, mobile service, and Ford Pickup & Delivery. Supporting services include vehicle financing, trade-in valuation tools (Kelley Blue Book, Edmunds, CARFAX), and a dedicated Work Truck Solutions commercial division. FordPass Connect technology enables vehicle connectivity. Established in 1953 and located in Wichita, KS, the dealership serves as a one-stop solution for vehicle sales, financing, and ongoing ownership maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford vehicles including trucks, SUVs, vans, performance cars, and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit) sold to retail consumers with multiple trims and configurations.
• Used Vehicles Pre-owned vehicles from multiple manufacturers including Ford, Chevrolet, RAM, GMC, Toyota, and Honda, each inspected for quality and reliability, available to retail consumers.
• Certified Pre-Owned (CPO) Ford Vehicles Ford Certified Pre-Owned program offering extended warranties and thorough inspections on select used Ford vehicles for additional peace of mind to retail buyers.
• Ford F-150 Ford's full-size pickup truck sold in multiple trims (XL, XLT, Lariat, Raptor, King Ranch, Platinum, Tremor) to retail and commercial buyers.
• Ford Super Duty (F-250/F-350/F-450) Heavy-duty commercial trucks designed for towing and heavy workloads, sold to retail and commercial/fleet customers.
• Ford Bronco and Bronco Sport Off-road oriented Ford SUVs (full-size Bronco and compact Bronco Sport) sold in multiple trims to retail consumers seeking off-road and adventure capability.
• Ford Explorer and Ford Expedition Three-row midsize (Explorer) and full-size (Expedition, including Expedition Max) Ford SUVs sold to retail consumers and families.
• Ford Mustang (including Mustang Mach-E) Iconic Ford Mustang muscle car in EcoBoost, GT, Dark Horse, and Shelby trims, plus the all-electric Mustang Mach-E performance SUV, sold to retail consumers.
• Ford F-150 Lightning All-electric version of the F-150 pickup truck sold to retail and commercial buyers seeking zero-emission full-size truck capability.
• Ford Maverick and Ford Ranger Ford compact pickup (Maverick, hybrid and non-hybrid) and midsize pickup (Ranger, including Raptor) sold to retail buyers seeking smaller-truck capability.
• Ford Transit and Ford E-Transit Commercial Vans Full-size Ford Transit commercial van (cargo, crew, and passenger configurations, multiple roof heights and wheelbases) plus the all-electric E-Transit, sold primarily to commercial and fleet buyers.
• Ford Escape and Ford Edge Ford compact (Escape, including Plug-In Hybrid) and midsize two-row (Edge) SUVs sold to retail consumers and families.
• Work Truck Solutions Commercial Sales Dedicated commercial vehicle sales division and platform (rustyeckford.worktrucksolutions.com) offering specialized work trucks, fleet vehicles, and commercial-grade Transit vans to business customers.
• Vehicle Finance & Lending Financing services offering credit applications, payment calculators, and relationships with multiple lenders (including Ford Credit) to provide flexible auto loan and lease solutions for vehicle buyers.
• Ford Vehicle Service & Maintenance Full-service maintenance and repair department staffed by Ford factory-certified technicians offering scheduled maintenance, repairs, and Ford Pickup & Delivery for Ford and other-make vehicles.
• Ford Parts Department Parts retail offering the largest Ford parts inventory in Kansas, including Motorcraft parts and accessories, with a 2-year unlimited mileage warranty including labor.
• Ford Collision Center Ford-certified aluminum body shop and collision repair services for post-accident vehicle restoration.
• Quick Lane Tire & Auto Center Independent tire and auto service center offering oil changes, tire rotations, brake services, and basic maintenance with competitive pricing and a lifetime brake pad guarantee for all vehicle makes.
• Ford Mobile Service Mobile service unit that travels to customer locations for maintenance and repairs, saving customers a trip to the dealership.
• Ford Pickup & Delivery Service Concierge service in which Ford picks up vehicles for scheduled maintenance and returns them when complete, minimizing disruption to customer schedules.
• Trade-In Valuation Online and in-person vehicle trade-in evaluation tools using Kelley Blue Book and Edmunds MyAppraise to determine fair market value for used vehicles.

Quantifiable outcome

• Largest Ford Parts Inventory in Kansas
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised Ford dealer relationship. Rusty Eck Ford is an authorized Ford franchise selling new Ford vehicles, genuine Ford parts, and Ford-branded services. Receives inventory allocation, marketing support, and brand authorization from Ford.
• Work Truck SolutionscoreTechnology or IntegrationProvides specialized commercial/work truck inventory platform integration. Dedicated subdomain for work truck inventory with advanced filtering capabilities for commercial vehicle buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle platform across the U.S. Comparable as a franchised new-vehicle retailer with an integrated used-car and F&I business model.
• AutoNation: AutoNation is one of the largest U.S. franchised auto dealer groups, operating a national footprint of new and used vehicle stores with integrated service, parts, and finance operations. Comparable as a multi-brand franchised dealership retailer with the same primary revenue streams (new, used, service/parts, F&I).
• Group 1 Automotive: Group 1 Automotive is a Fortune 500 franchised automotive retailer with ~200 dealerships across the U.S. and U.K. Comparable as a multi-brand franchised dealership group with parallel new/used vehicle sales, service, parts, and F&I revenue architecture.
• Penske Automotive Group: Penske Automotive Group operates a global portfolio of franchised premium automotive retailers, with strong commercial truck (Premier Truck Group) and retail dealership operations. Comparable as a franchised dealership operator with both retail and commercial vehicle exposure.
• Lithia Motors: Lithia Motors is the largest U.S. automotive retailer, operating hundreds of franchised dealerships nationwide across mass-market and luxury brands. It is directly comparable as a franchised new-vehicle dealership operator with a multi-channel sales/service/parts/F&I model.
• Hendrick Automotive Group: Hendrick Automotive Group is one of the largest privately held dealership groups in the U.S., operating hundreds of franchised stores primarily in the Southeast. Most comparable as a private, family-controlled franchised retailer with the same store-level economics as Rusty Eck Ford.
• Asbury Automotive Group: Asbury Automotive Group operates ~150 new-vehicle franchises across the U.S., complemented by Clicklane digital retailing. Comparable as a franchised dealership operator with a parallel mix of new, used, service, parts, and F&I income.

Emerging players

• Carvana: Carvana is a leading online used-vehicle retailer with a national reconditioning and delivery infrastructure. Comparable as a non-traditional competitor reshaping consumer expectations on used-car purchasing that influence how traditional dealerships like Rusty Eck Ford must merchandise inventory.
• CarMax: CarMax is the largest U.S. used-vehicle retailer, operating superstores and an integrated online auction/retail platform. Comparable as a competitor in the used-vehicle segment where Rusty Eck Ford generates a meaningful share of unit volume and profit.

Direct peers

• Larry H. Miller Dealerships: Larry H. Miller Dealerships operates a multi-state portfolio of franchised dealerships with strong mass-market brand mix. Closest comparable as a similarly sized multi-brand/privately held dealer group that operates large metropolitan-area stores with new/used/service/parts ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rustyeckford
• Facebookfacebook.com/rustyeckford
• LinkedInlinkedin.com/company/rusty-eck-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusty Eck Ford