What Finance One does

Finance One (legal entity Fin One Pty Ltd, trading under the Investors Central Limited group) is a Townsville, Australia-headquartered non-bank lender founded in 2010 that originates consumer and small-business credit to segments excluded by mainstream Australian banks. Its product suite spans four core categories: Vehicle Loans (A$5,000–A$150,000, 3–7 year terms), Personal Loans (A$5,000–A$25,000, 3–4 year terms, including travel and life-event variants), Business Loans (A$8,000–A$150,000 for vehicles, equipment, and unsecured working capital), and Commercial Advantage Loans (A$250,000–A$10M for commercial property and working capital, 6–24 month tenors). Adjacent products include Home Loans, Bridging Loans, and a dedicated Bad Credit Loans vertical. Underwriting is built around a stated 'Solution-Based Lending Assessment' that prioritizes bank statement analysis over credit scores, targeting self-employed borrowers, those rebuilding credit after default or Part IX arrangements, and Centrelink benefit recipients. The company operates under three Australian Credit Licences (Fin One Pty Ltd ACL 387528, Finance One Commercial Pty Ltd ACL 387528, Finance One Home Loans Pty Ltd ACL 573761) and is regulated under the National Consumer Credit Protection Act 2009.

Distribution combines a direct-to-consumer channel (online application portal apply.financeone.com.au, customer portal my.financeone.com.au, and a 1800 call centre) with an intermediary channel built on a network of over 2,700 accredited finance brokers submitting through the Prime X portal (prime.financeone.com.au). Headcount is 101–250 employees across a Townsville headquarters (49 Dalrymple Road, Garbutt) and a Brisbane regional office (Level 5, 320 Adelaide St), with Broker Development staff nationally distributed. Revenue is generated through interest accrual on secured and unsecured loans and ancillary fees; cumulative originations have reached almost 20,000 loans since inception, with over 10,000 active clients and a loan book exceeding A$190M as of December 2020.

Name

Finance One

Legal name

Fin One Pty Ltd

Website

https://financeone.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Finance One is an Australian non-bank lender founded in 2010 that originates vehicle, personal, business, commercial, and home loans, specializing in solutions-based lending for borrowers excluded by mainstream banks, including those with bad credit, self-employed individuals, and Centrelink benefit recipients.

Ownership category

akta.pro rank

Product category

Non-Bank Consumer and Commercial Lending

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industry

Second-Chance Banking-Linked Lending (e.g., bank-account-based credit for thin-file/negative-file) (FSAKAOAH)

Keywords

• Non-bank lending
• Vehicle finance
• Personal loans
• Bad credit loans
• Commercial finance

Headquarters

HQ city

Townsville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Vehicle Loans: Secured and unsecured loans for cars, motorbikes, 4x4 vehicles, recreational vehicles. Loan amounts from $5,000 to $150,000 with terms from 3-7 years. Interest accrues daily on the money owing.
2. Personal Loans: Loans for life events (medical, dental, veterinary, weddings, vehicle repairs) and travel. Loan amounts from $5,000 to $25,000 with terms from 3-4 years. Can be secured or unsecured.
3. Business Loans: Loans for business vehicles (cars, trucks, food trucks) and equipment (lawn mowers, tractors, forklifts, earth moving). Loan amounts from $8,000 to $150,000. Also includes unsecured cash flow loans without property security.
4. Commercial Advantage Loans: Large commercial loans for business capital, commercial property purchases, working capital, debt consolidation. Loan amounts from $250,000 to $10,000,000 with terms from 6-24 months. Repayment options include principal & interest, interest only, or capitalised interest.
5. Home Loans and Bridging Loans: Residential mortgages and bridging finance for customers transitioning between properties. Subject to Finance One Home Loans Pty Ltd ABN 36 687 479 894 ACL 573761.
6. Bad Credit Loans: Specialized lending products for customers with poor credit history, defaults, previous bankruptcies, or Part IX Debt Agreements. Focuses on bank statement analysis rather than credit rating.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Finance One is an Australian non-bank lender that provides a range of consumer and commercial loan products, including vehicle loans, personal loans, business loans, commercial advantage loans, home loans, and bridging loans. The company specializes in solution-based lending that assesses each application on its own merits, focusing on bank statement analysis rather than credit scores alone, primarily serving Australians excluded by mainstream lenders due to bad credit, self-employment, Centrelink income, or non-standard financial circumstances.

Product overview

Finance One is a non-bank Australian lender offering a comprehensive suite of lending products designed for everyday Australians, including those with bad credit history. The product portfolio centers on four core lending categories: Vehicle Loans (secured loans from $5,000-$150,000 for cars, motorbikes, and recreational vehicles), Personal Loans ($5,000-$25,000 for medical, dental, travel, and life events), Business Loans ($8,000-$150,000 for vehicles and equipment), and Commercial Advantage Loans ($250,000-$10,000,000 for large commercial transactions). The company also offers Home Loans and Bridging Loans for property needs. A key differentiator is its Bad Credit Loans division, which assesses applications based on bank statements rather than credit scores alone, serving customers excluded by traditional banks. The product ecosystem includes supporting tools like a Car Loan Calculator and operates through both direct customer applications and a broker network.

Differentiator

Problem solved

Functional benefit

Brands

• Prime X: Broker portal for Finance One accredited brokers to submit and manage commercial loan applications.
• Customer Portal

Products and services

• Vehicle Loans Secured loans for purchasing vehicles including cars, 4x4s, motorbikes, and recreational vehicles. Loan amounts from $5,000 to $150,000 with terms from 3-7 years and approvals available in as little as 24 hours. Targeted at Australians seeking vehicle finance including those with non-standard credit profiles.
• Personal Loans Loans for personal expenses including medical treatments, dental care, veterinary services, vehicle repairs, and weddings. Loan amounts from $5,000 to $25,000 with terms from 3-4 years. Available as secured or unsecured options.
• Business Loans Finance for business vehicles, equipment, and operational needs. Loans from $8,000 to $150,000, covering commercial trucks, food trucks, machinery, trailers, and earth-moving equipment. Includes unsecured cash flow loans for working capital without requiring property security.
• Commercial Advantage Loans Large commercial loans for business capital, commercial property purchases, working capital, and debt consolidation. Loan amounts from $250,000 to $10,000,000 with terms from 6-24 months. Repayment options include principal and interest, interest only, or capitalised interest, with maximum LVR of 70% secured by commercial property.
• Home Loans Mortgages for home purchases and refinancing, including options for first home buyers and property investors, with solutions for customers whose circumstances fall outside standard bank lending criteria.
• Bridging Loans Short-term financing to bridge the gap when purchasing a new home before selling the current one, supporting property transitions for buyers and investors.
• Bad Credit Loans Specialized lending for applicants with poor credit history, defaults, previous bankruptcies, or Part IX Debt Agreements. Available across vehicle, personal, and business loan categories, focusing on bank statement analysis rather than credit rating.
• Travel Loans Personal loans specifically for travel and holiday expenses including airfares, accommodation, cruises, tours, and travel insurance. Loans from $5,000 to $25,000 with terms from 3-4 years.

Quantifiable outcome

• Approvals in as little as 24 hours with satisfactory documentation
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, support, minor and regulatory.

• Bankstatements.com.aucoreTechnology or IntegrationSecure bank statement provision service used by Finance One to collect customer bank statements during loan assessment. Customers submit bank statements through the secure link provided by Finance One.
• TIS NationalsupportOthersInterpreting services provider used by Finance One to assist customers who wish to speak in languages other than English. Services available in over 150 languages and dialects to support inclusive customer service.
• EquifaxcoreOthersCredit Reporting Body that Finance One supplies Comprehensive Credit Reporting data to, including repayment history information for consumer credit products including auto and personal loans.
• Illion AustraliacoreOthersCredit Reporting Body that Finance One supplies Comprehensive Credit Reporting data to, including repayment history information for consumer credit products.
• ExperiancoreOthersCredit Reporting Body available for customers to request access to their credit reports. Finance One works with multiple CRBs for credit assessment.
• Muscle & FitnessminorOthersGym membership provider offering discounted gym membership to Finance One employees as part of employee perks and benefits package.
• Queensland Country HealthminorOthersHealth insurance provider offering discounted health insurance to Finance One employees as part of employee benefits package.
• Australian Financial Complaints Authority (AFCA)regulatoryOthersExternal dispute resolution scheme that Finance One refers customers to if internal resolution is not achieved. Provides free and independent financial services complaint resolution.
• IDCAREsupportOthersIdentity protection service that Finance One recommends to customers who may have been victims of identity theft or fraud. Listed as a resource on Finance One's scams and fraud protection page.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Liberty Financial: Liberty Financial is a major Australian non-bank lender providing residential mortgages, asset finance, and personal loans, with strong focus on self-employed and non-conforming borrowers. Comparable customer segments and product breadth, but at much larger scale than Finance One.
• Pepper Money: Pepper Money is one of Australia's largest non-bank lenders, specialising in residential mortgages, asset finance, and personal loans to non-prime and self-employed borrowers. Directly comparable to Finance One's solution-based lending approach, but at materially larger scale and broader product set.
• humm group: humm (formerly Certegy Ezi-Pay and FlexiGroup) is an Australian point-of-sale consumer finance provider offering buy-now-pay-later and lease products through retail partners. Comparable consumer credit focus and Australian non-bank lending model, though more retail-channel-led than Finance One's broker-led model.
• Latitude Financial Services: Latitude Financial is a leading Australian consumer finance company offering personal loans, credit cards, and motor finance through retail and broker channels. Comparable vehicle and personal loan products and broker-led distribution, but with substantially larger loan book and broader product portfolio.

Regional players

• LoanOptions.ai: LoanOptions.ai is an Australian AI-driven loan broking platform connecting consumers with personal, business, and asset finance lenders. Comparable in distribution model and target market, though operating as a broker/aggregator rather than a direct lender like Finance One.

Direct peers

• MoneyMe: MoneyMe is an ASX-listed Australian digital lender offering personal loans, car loans, and credit products to underserved consumers via automated credit decisioning. Closest direct fintech competitor with similar product mix and target segments, differentiated by tech-led underwriting.
• Plenti Group: Plenti (formerly RateSetter Australia) is an ASX-listed Australian non-bank lender offering consumer and automotive loans with proprietary credit scoring. Closest comparable direct competitor in consumer and vehicle finance targeting creditworthy but underserved Australian borrowers.
• Wisr Limited: Wisr is an ASX-listed Australian consumer finance company providing personal loans, car loans, and credit-building products. Directly comparable to Finance One's consumer and vehicle loan offering, though focused on prime rather than non-prime borrowers.
• Now Finance: Now Finance is an Australian non-bank lender specialising in personal loans up to A$100K for borrowers with a wide range of credit profiles, including self-employed and bad-credit applicants. Near-direct competitor with similar loan sizes, customer segments, and solution-based assessment approach.
• SocietyOne: SocietyOne is an Australian digital lender offering personal loans using data-driven credit assessment for borrowers across the credit spectrum. Comparable personal loan product and use of alternative underwriting data, though typically targets higher-FICO borrowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@finoneptyltd659
• Facebookfacebook.com/FinanceOneAUS
• LinkedInau.linkedin.com/company/financeoneau
• Instagraminstagram.com/financeone
• Xx.com/financeoneau

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance One