SLAP digital
SLAP digital is a Paris-based digital marketing agency founded in 2011 that provides SEO, SEA, social advertising, web analytics, PIM/DAM, and website creation services to 50+ clients ranging from startups to large French enterprises, holding Top 3% Google Premier Partner status in France.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SLAP digital does
SLAP digital is a Paris-based digital marketing and acquisition agency founded in 2011, structured as a SAS (Société par Actions Simplifiée) with share capital of €52,650. The firm employs approximately 20 specialists and serves more than 50 active clients ranging from startups to large enterprises (grands comptes) in France. Named enterprise clients include Bouygues Telecom Entreprises and Azergo, with documented outcomes such as +78.5% SEO traffic growth and +19.42% conversion rate improvement.
The agency's service portfolio spans search marketing (SEO, GEO, SEA), social advertising across Meta, LinkedIn, Twitter, Pinterest, TikTok, and YouTube, web analytics and data visualization, PIM/DAM implementation (with certified Akeneo and Keepeek expertise), website and e-commerce creation on WordPress, Drupal, and Symfony stacks, UX design, and digital transformation consulting. Technology integrations include Google Analytics, BigQuery, Search Console, Google Ads, Google Sheets, and Salesforce. The firm holds Top 3% Google Premier Partner status in France alongside Meta, Microsoft, AB Tasty, and Akeneo certifications.
The business operates on a professional services model with project-based engagements and ongoing retainer arrangements, delivered through four accompaniment tracks: audit and recommendations, personalized coaching, operational management, and training. Multi-year contracts are standard. Client acquisition relies on the agency's own organic search presence (ranked #1 for "agence SEO Paris"), content marketing via an active blog, LinkedIn, and direct outreach. Revenue is not publicly disclosed; the firm is bootstrapped with no external venture or private equity investment, and operates under the Act4u Group umbrella as indicated by group branding on the corporate site.
SLAP digital firmographics
Firmographics- Name
- SLAP digital
- Legal name
- SLAP digital
- Website
- https://slapdigital.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SLAP digital is a Paris-based digital marketing agency founded in 2011 that provides SEO, SEA, social advertising, web analytics, PIM/DAM, and website creation services to 50+ clients ranging from startups to large French enterprises, holding Top 3% Google Premier Partner status in France.
- Ownership category
- akta.pro rank
SLAP digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where SLAP digital is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SLAP digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Consulting & Services: SLAP digital generates revenue through consulting engagements and agency services including SEO, SEA, Social Ads, web analytics, PIM/DAM implementation, website creation, UX design, and digital transformation projects. Services are delivered through tailored accompaniment packages: audits & recommendations, personalized coaching, operational management, and training programs. Engagement models include project-based work and ongoing retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tailored accompaniment based on client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SLAP digital product offering
Product offeringCore offering
SLAP digital is a Paris-based digital marketing and acquisition agency that delivers consulting, audit, operational management, coaching, and training services across search marketing (SEO, GEO, SEA), social advertising, web analytics, UX design, PIM/DAM implementation, website and e-commerce creation, and digital transformation. Engagements are tailored per client and delivered through multi-year contracts and project-based work, with an emphasis on data-driven performance and certified partner expertise.
Product overview
SLAP digital is a digital marketing and acquisition agency offering a portfolio of specialized services organized around search marketing (SEO, GEO, SEA), social advertising, web analytics, and digital infrastructure (website creation, PIM, DAM). The agency operates as a unified service offering rather than a platform-plus-modules architecture. Core services include SEO, SEA, Social Ads, and Web Analytics agencies, supplemented by specialized offerings in GEO (Generative Engine Optimization), PIM (Product Information Management via Akeneo), DAM (Digital Asset Management), UX design, data visualization, and digital transformation consulting. All services can be combined through customized accompaniment programs including audits, coaching, operational management, and training. The agency positions itself as a top 3% Google Premier Partner in France and specializes in serving clients from startups to large enterprises since 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- Agence SEO
Quantifiable outcome
- +78.5% SEO traffic growth and +19.42% conversion rate improvement for Bouygues Telecom Entreprises
- +1 more outcomes
Companies that use SLAP digital
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
SLAP digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
SLAP digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AkeneocoreAkeneo is a leading PIM (Product Information Management) platform. SLAP digital is a certified Akeneo partner, providing implementation, consulting, and integration services for clients needing to centralize, enrich, and distribute product data across omnichannel sales channels.
- Act4u GroupminorAct4u Group is the parent/group company of SLAP digital, as indicated by the Act4u logo and branding present on the SLAP digital website footer.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SLAP digital competitors and assessment
Company assessmentDirect peers
- 1min30: French digital marketing agency specializing in SEO, SEA, social ads, and inbound marketing for SMEs and mid-market clients — directly overlapping with SLAP digital's search-marketing and acquisition focus in the French market.
- The Good Side: Paris-based digital agency providing SEO, SEA, social advertising, and content marketing services to B2B clients — directly comparable in service mix and French market positioning.
- Junto: Paris-based digital marketing and performance agency offering SEO, SEA, social media, and analytics services to B2B clients — directly comparable in service mix, customer profile, and Paris-headquartered delivery model.
- Eskimoz: Paris-headquartered SEO and digital marketing agency offering SEO, SEA, content, and data-driven acquisition services to French and international clients — directly comparable in core offering, geography, and target market to SLAP digital.
- Brainmatics: French digital performance agency providing SEO, SEA, analytics, and data-marketing services to B2B clients, with similar team size and target customer profile to SLAP digital.
Broad incumbents
- Publicis Groupe: Global advertising and digital services holding company with a large French operation (Publicis Conseil, Digitas) offering overlapping SEO, media, analytics, and digital transformation services at much greater scale — the dominant broad incumbent in the French market.
- Havas: Paris-headquartered global advertising and communications group (Havas Creative, Havas Media) offering integrated digital, media, and analytics services — a broad incumbent with significant French market overlap with SLAP digital.
- Dentsu: Global advertising and marketing services group with a substantial French presence (Dentsu Creative, Merkle, iProspect) covering SEO, media buying, analytics, and digital transformation — a large incumbent with overlapping capabilities to SLAP digital's offerings.
Others
- AB Tasty: Paris-based A/B testing and personalization platform vendor, of which SLAP digital is a certified partner. Relevant ecosystem participant that enables SLAP digital's CRO offering, though not a direct competitor.
- Akeneo (PIM partner): Product Information Management platform vendor and ecosystem orchestrator with whom SLAP digital is a certified partner. Not a direct competitor, but a key ecosystem player whose partner program materially affects SLAP digital's PIM services go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SLAP digital social profiles
Digital presenceSLAP digital compliance and trust
Trust signalCompliance1 record
SLAP digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLAP digital leadership team
Management profileNumber of profiles
Profiles1 record
SLAP digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLAP digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLAP digital
What does SLAP digital do?
SLAP digital is a Paris-based digital marketing and acquisition agency that delivers consulting, audit, operational management, coaching, and training services across search marketing (SEO, GEO, SEA), social advertising, web analytics, UX design, PIM/DAM implementation, website and e-commerce creation, and digital transformation. Engagements are tailored per client and delivered through multi-year contracts and project-based work, with an emphasis on data-driven performance and certified partner expertise.
Is SLAP digital a public or private company?
SLAP digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SLAP digital founded?
SLAP digital was founded in 2011. It employs 11 to 50 people.
Where is SLAP digital based?
SLAP digital is headquartered in Paris, France, in the Europe region.
How does SLAP digital make money?
One revenue line is on record: digital Marketing Consulting & Services.
Who are SLAP digital's main competitors?
Direct peers on record are 1min30, The Good Side, Junto, Eskimoz and Brainmatics. Broad incumbents are Publicis Groupe, Havas and Dentsu. Others are AB Tasty and Akeneo (PIM partner).
Does SLAP digital have an API?
No public API is recorded for SLAP digital.
What industry is SLAP digital in?
SLAP digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 5418 and its SIC code is 7310.