Mimi's Bakehouse
Mimi's Bakehouse is a second-generation, family-owned bakery and café chain in Edinburgh, producing handmade celebration cakes, cupcakes, afternoon tea, and custom cakes for individual consumers, weddings, and corporate clients via four cafés, e-commerce with UK-wide delivery, and two heritage-site concessions.
- Company typePrivate
- Founded2010
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mimi's Bakehouse does
Mimi's Bakehouse is a second-generation, family-owned bakery and café business headquartered in Edinburgh, Scotland, operating under the legal entity Mimi's Teahouse Ltd (Company Number SC375619). Founded in 2010, the company produces handmade baked goods including celebration cakes, cupcakes, brownies, traybakes, scones, and afternoon tea experiences, using recognised ingredients such as Rodda's clotted cream and Eteaket Tea. It serves individual consumers, wedding couples, and corporate clients seeking branded event cakes, with a primary customer base in Edinburgh and supplementary UK-wide delivery for non-perishable items.
The business operates a multi-channel model combining four Edinburgh cafés (City Art Centre, Corstorphine, Comely Bank, Lauriston Castle) for dine-in service, an e-commerce platform supporting online ordering with delivery to Edinburgh postcodes (EH1-EH24, EH28-EH33, EH52) and UK-wide shipping, and two concession partnerships in East Lothian (Archerfield Walled Garden and Restoration Yard at Dalkeith Country Park). The product portfolio spans core bakery categories (cakes, cupcakes, brownies, traybakes, scones, wedding cakes) and experiential offerings (afternoon tea, beforenoon tea, kids afternoon tea), augmented by custom cakes, edible photo cakes, branded corporate cakes, gifting hampers, and gift vouchers. The company has expanded its product set over time to include vegan and gluten-free options, Kids Afternoon Tea, Beforenoon Tea, and a dedicated corporate gifting line.
There is no proprietary technology stack: the underlying platform is a standard e-commerce website with no public APIs, no mobile app, and no documented integrations. The revenue model is purely transactional with unit pricing (cakes £30–£98, cupcake boxes £24–£154.80, afternoon tea at home £20–£60), pay-as-you-go billing, and a £60 free-delivery threshold, supplemented by delivery fees and gift voucher sales. Distribution combines direct-to-consumer e-commerce, physical retail (cafés), click-and-collect from all sites, and reseller concessions at partner venues. The company is privately held with no disclosed external funding, no parent company, and no M&A activity; the headcount is in the 11–50 range.
Mimi's Bakehouse firmographics
Firmographics- Name
- Mimi's Bakehouse
- Legal name
- Mimi's Teahouse Ltd
- Website
- https://mimisbakehouse.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mimi's Bakehouse is a second-generation, family-owned bakery and café chain in Edinburgh, producing handmade celebration cakes, cupcakes, afternoon tea, and custom cakes for individual consumers, weddings, and corporate clients via four cafés, e-commerce with UK-wide delivery, and two heritage-site concessions.
- Ownership category
- akta.pro rank
Mimi's Bakehouse industry classification
Industry- Product category
- Artisan Bakery and Café Services
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Artisanal & Craft Bakeries (CRAHAGAA), Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Mimi's Bakehouse is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Mimi's Bakehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail bakery products: Sale of cakes, cupcakes, brownies, traybakes, scones, and seasonal items (Christmas, Easter) through online orders and in-café purchases.
- Dine-in café service: All-day brunch, afternoon tea, beforenoon tea, and specialty drinks served at four Edinburgh café locations.
- Custom and celebration cakes: Bespoke celebration cakes, wedding cakes, and corporate branded cakes with customisation options.
- Gift vouchers and gifting: Sale of gift vouchers and curated gift products for gifting occasions.
- Delivery charges: Delivery service to Edinburgh postcodes and UK-wide shipping for online orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bakery products ranging from £8 to £100+ |
| Unit Pricing | Pay-as-you-go | Afternoon tea dining experience |
| Unit Pricing | Pay-as-you-go | Custom and branded cakes |
| Unit Pricing | Pay-as-you-go | Gift vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mimi's Bakehouse product offering
Product offeringCore offering
Mimi's Bakehouse is a second-generation family bakery business that manufactures and sells handmade celebration cakes, cupcakes, brownies, traybakes, scones, and custom cakes. It operates four cafés across Edinburgh serving all-day brunch, afternoon tea, and beforenoon tea, and distributes products through an e-commerce site delivering to Edinburgh postcodes and UK-wide. Its bespoke cake service includes edible photo cakes, wedding cakes, and branded corporate cakes.
Product overview
Mimi's Bakehouse is a second-generation family bakery business established in 2010, operating as a unified product and service offering centered around handmade celebration cakes and cafe dining. The core product portfolio includes fresh cakes (in various flavors and sizes), cupcakes, brownies and traybakes, scones, and wedding cakes—all handmade in Edinburgh. The business operates both as a retail e-commerce platform (offering nationwide delivery of cakes and shelf-stable products) and as a cafe chain with four Edinburgh locations plus two East Lothian concessions. The service ecosystem includes in-café dining experiences (Afternoon Tea, Beforenoon Tea, Kids Afternoon Tea), custom cake ordering (including Edible Photo Cakes and branded corporate options), gift vouchers, and a UK-wide delivery service for non-perishable items. The company's differentiated offerings combine artisan baking with cafe hospitality, targeting both at-home celebration occasions and in-person dining experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Cakes
- Cupcakes
- Brownies and Traybakes
- Afternoon Tea
- Wedding Cakes
- Custom Cakes
- Branded and Corporate Cakes
- Café Dining Experience
- Gift Vouchers
- Gifting and Gift Hampers
Companies that use Mimi's Bakehouse
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mimi's Bakehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mimi's Bakehouse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Restoration YardminorPartnership launched in 2024 at Dalkeith Country Park. Mimi's traybakes sold in The Store within The Foodhall. Celebration cake collection available 7 days a week. Both family heritage brands supporting local communities.
- Rodda'scoreRodda's provides clotted cream for use in afternoon tea service, a key ingredient in the traditional scone offering.
- Eteaket TeacoreEteaket Tea supplies specialty tea for afternoon tea service. Located in Edinburgh, they provide curated tea selections for the café experience.
- Machina Coffee RoasterscoreMachina Coffee Roasters in Edinburgh roasts the Mimi's x Machina Coffee Beans blend available for purchase. Specialty coffee served in cafés.
- Archerfield Walled GardenminorMimi's supplies award-winning cakes to Archerfield Walled Garden's farm shop and café in East Lothian. Collection available Mondays, Wednesdays and Fridays.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mimi's Bakehouse competitors and assessment
Company assessmentBroad incumbents
- Le Pain Quotidien: International café-bakery-restaurant chain offering communal dining, pastries and brunch in a similar all-day café format — comparable to Mimi's on café-bakery hybrid model and all-day brunch / specialty beverage positioning.
- Maison Blanc: UK patisserie-café chain selling handmade cakes, pastries and afternoon tea across multiple sites — comparable as a broader incumbent in the same French-style patisserie and afternoon-tea segment Mimi's competes in.
- Gail's Bakery: UK artisan bakery-café chain with broad everyday bread, pastry and café offering across major UK cities — comparable as a larger, broader-format incumbent in the same cafe-bakery category and a likely competitive reference point in Edinburgh.
- Patisserie Valerie: UK-wide café-pâtisserie chain serving cakes, pastries, breakfast and afternoon tea across multiple sites — comparable as a broader incumbent in the same cafe-bakery-plus-afternoon-tea category.
Direct peers
- Cuckoo's Bakery: Edinburgh-based independent bakery specialising in cupcakes, celebration cakes and afternoon tea — directly comparable to Mimi's on geography, product mix (cakes, cupcakes, brownies, traybakes) and celebration-occasion positioning.
- Lovecrumbs: Edinburgh-based independent cake and coffee shop with multiple locations — comparable to Mimi's on geography, small-chain café-bakery format and celebration-cake positioning.
- Lily Vanilli: London-based bespoke cake studio specialising in celebration, wedding and branded corporate cakes — comparable to Mimi's on custom-cake capability, premium positioning and bespoke corporate-order revenue line.
- The Hummingbird Bakery: UK-wide bakery chain focused on American-style cupcakes, layer cakes and celebration cakes — directly comparable to Mimi's custom and celebration cake range, with multi-location retail footprint across the UK.
- Konditor & Cook: London-based cake and bakery operator with multiple cafés and a strong celebration/wedding cake custom business — directly comparable to Mimi's on bespoke cake capability, café format and occasion-led positioning.
Regional players
- Bread Meats Bread: Edinburgh and Glasgow-based independent bakery-café concept with a focus on bread, cakes and café dining — directly comparable as a fellow Scottish café-bakery operator with adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Mimi's Bakehouse social profiles
Digital presenceMimi's Bakehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimi's Bakehouse leadership team
Management profileNumber of profiles
Mimi's Bakehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimi's Bakehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimi's Bakehouse
What does Mimi's Bakehouse do?
Mimi's Bakehouse is a second-generation family bakery business that manufactures and sells handmade celebration cakes, cupcakes, brownies, traybakes, scones, and custom cakes. It operates four cafés across Edinburgh serving all-day brunch, afternoon tea, and beforenoon tea, and distributes products through an e-commerce site delivering to Edinburgh postcodes and UK-wide. Its bespoke cake service includes edible photo cakes, wedding cakes, and branded corporate cakes.
Is Mimi's Bakehouse a public or private company?
Mimi's Bakehouse is a private company. It is classified as family owned and is currently operating.
When was Mimi's Bakehouse founded?
Mimi's Bakehouse was founded in 2010. It employs 11 to 50 people.
Where is Mimi's Bakehouse based?
Mimi's Bakehouse is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Mimi's Bakehouse make money?
Five revenue lines are on record. Retail bakery products are the primary driver. The others are dine-in café service, custom and celebration cakes, gift vouchers and gifting and delivery charges.
Who are Mimi's Bakehouse's main competitors?
Broad incumbents on record are Le Pain Quotidien, Maison Blanc, Gail's Bakery and Patisserie Valerie. Direct peers are Cuckoo's Bakery, Lovecrumbs, Lily Vanilli, The Hummingbird Bakery and Konditor & Cook. Bread Meats Bread is listed as a regional player.
Does Mimi's Bakehouse have an API?
No public API is recorded for Mimi's Bakehouse.
What industry is Mimi's Bakehouse in?
Mimi's Bakehouse's product category is Artisan Bakery and Café Services. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of CRAHAGAA, Artisanal & Craft Bakeries. Its NAICS code is 445291 and its SIC code is 2050.