Rodd's
Rodd's is a UK premium iced coffee and matcha brand launched May 2025, selling six 250ml bottled beverages through Sainsbury's, Morrisons, Ocado, and direct-to-consumer. It uses 12-hour cold brewing with a bespoke oat-coconut milk blend, targeting vegan and health-conscious UK consumers.
- Company typePrivate
- Founded2023
- HeadquartersWembley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rodd's does
Rodd's is the consumer brand of Thursday Cafe Ltd, a UK private limited company founded in May 2023 by Will and Jim and officially launched to market in May 2025. The company produces and sells premium ready-to-drink (RTD) iced coffee and iced matcha beverages in 250ml bottles. Its six-SKU portfolio comprises five iced coffee oat lattes (Original, Brown Sugar, Maple Sea Salt, Tiramisu, and Waffle) plus one iced matcha (Matcha Latte With Vanilla), all built on a bespoke oat-and-coconut milk base with cold-brewed Colombian Arabica coffee or Japanese matcha.
The company's core production technology is a 12-hour cold-brewing extraction process — explicitly contrasted against the fast hot-extraction used by competitors — combined with ultra pasteurisation, fresh cold-fill packaging, and a refrigerated cold chain from production to shelf. Ingredients are described as 100% ethically sourced, with direct farm relationships and full traceability. Packaging uses 100% rPET (recycled plastic), and the brand is positioned around a clean-label, vegan-friendly, non-dairy formulation with no artificial flavours, sweeteners, or additives.
Rodd's monetises via unit-priced wholesale through UK grocery retail (Sainsbury's as the primary channel, plus Morrisons, Ocado, and independent chain Sandwich Sandwich) and direct-to-consumer sales via its rodds.cafe website. The company runs a social-first marketing mix across Instagram, TikTok, and YouTube (the founders are linked to the 'willne' channel), and uses gamification ('glape' game) and promotional competitions (meal-deal challenges) to drive consumer engagement. End customers are UK grocery shoppers, with explicit targeting of health-conscious consumers and plant-based/diet-restricted consumers as primary segments, and meal-deal consumers as a secondary use case. No revenue, funding, or headcount data is disclosed.
Rodd's firmographics
Firmographics- Name
- Rodd's
- Legal name
- Thursday Cafe Ltd
- Website
- https://rodds.cafe
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rodd's is a UK premium iced coffee and matcha brand launched May 2025, selling six 250ml bottled beverages through Sainsbury's, Morrisons, Ocado, and direct-to-consumer. It uses 12-hour cold brewing with a bespoke oat-coconut milk blend, targeting vegan and health-conscious UK consumers.
- Ownership category
- akta.pro rank
Rodd's industry classification
Industry- Product category
- Ready-to-Drink Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Coffee (CRADAHAF), Fluid Milk & Cream Beverages (Whole/Skim, Half-and-Half) (AFAFAEAA), Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)
Keywords
Where Rodd's is headquartered
LocationHeadquarters
- HQ city
- Wembley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Rodd's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ready-to-Drink Iced Coffee Products: Rodd's generates revenue through sale of bottled iced coffee and matcha beverages. Products are sold through retail partners (Sainsbury's, Morrisons, Ocado) and direct-to-consumer via their website. The company sells 250ml bottles of iced coffee and matcha lattes in various flavours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 250ml bottle pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Rodd's product offering
Product offeringCore offering
Rodd's produces and sells ready-to-drink iced coffee and iced matcha beverages in 250ml bottles, crafted using cold-brew extraction and blended with a bespoke plant-based milk recipe. The lineup includes coffee lattes and matcha lattes positioned as clean-label, vegan-friendly alternatives in the UK RTD beverage market.
Product overview
Rodd's is a premium iced coffee and iced matcha beverage brand launched in May 2025, operating under Thursday Cafe Ltd. The product portfolio consists of six distinct 250ml bottled beverages: five iced coffee oat lattes (Brown Sugar Latte, Maple Sea Salt Latte, Tiramisu Latte, Original Oat Latte, Waffle Oat Latte) and one iced matcha latte (Matcha Latte With Vanilla). All products feature a bespoke oat and coconut milk base with cold-brewed Colombian Arabica coffee or Japanese matcha, marketed as a clean-label, vegan-friendly, non-dairy alternative to traditional iced coffees. Products are distributed through major UK retailers including Sainsbury's, Morrisons, and Ocado.
Differentiator
Problem solved
Functional benefit
Products and services
- Brown Sugar Latte Brown Sugar Latte is a 250ml cold-brewed iced coffee blended with plant-based milk and flavored with brown sugar, sold as a ready-to-drink bottled beverage for UK consumers.
- Maple Sea Salt Latte Maple Sea Salt Latte is a 250ml cold-brewed iced coffee with plant-based milk, flavored with maple and sea salt, sold as a ready-to-drink bottled beverage for UK consumers.
- Matcha Latte With Vanilla Matcha Latte With Vanilla is a 250ml iced matcha beverage blended with plant-based milk and vanilla, sold as a ready-to-drink bottled beverage for UK consumers.
- Tiramisu Latte Tiramisu Latte is a 250ml cold-brewed iced coffee with plant-based milk and tiramisu-inspired flavors, sold as a ready-to-drink bottled beverage for UK consumers.
- Original Oat Latte Original Oat Latte is a 250ml cold-brewed iced coffee blended with oat-based plant milk, sold as a ready-to-drink bottled beverage for UK consumers.
- Waffle Oat Latte Waffle Oat Latte is a 250ml cold-brewed iced coffee with oat-based plant milk and waffle-inspired flavors, sold as a ready-to-drink bottled beverage for UK consumers.
Quantifiable outcome
- 12-hour cold brew vs 0 hours for rod-based competitors
- +2 more outcomes
Companies that use Rodd's
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Rodd's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rodd's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sainsbury'scoreSainsbury's is Rodd's primary retail distribution partner, stocking all iced coffee flavours (Original Oat Latte, Brown Sugar Latte, Maple Sea Salt Latte, Tiramisu Latte, Waffle Oat Latte) and Matcha Latte With Vanilla in stores nationwide.
- MorrisonscoreMorrisons stocks Rodd's Matcha Latte With Vanilla, Original Oat Latte, and Waffle Oat Latte in their UK stores.
- OcadocoreOcado is the online grocery distribution partner for Rodd's, offering Original Oat Latte and Waffle Oat Latte for home delivery.
- Sandwich SandwichminorIndependent food retailer partner distributing Rodd's products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rodd's competitors and assessment
Company assessmentBroad incumbents
- Costa Coffee (RTD): UK high-street coffee giant with branded RTD ready-to-drink coffees in major grocers. Major UK shelf incumbent against whom Rodd's will be benchmarked for both quality and price.
- Starbucks (RTD): Global coffee incumbent with a long-established RTD iced coffee range distributed across UK grocery. Direct competition for shelf space and consumer mind share, though it does not specialize in cold-brew or plant-based like Rodd's.
- Cawston Press: UK ambient and chilled juice/RTD beverage brand with wide UK grocery distribution. Comparable UK retail footprint, chilled-beverage expertise, and target consumer, though predominantly juice-focused.
Direct peers
- Califia Farms: US plant-based beverage brand with a substantial RTD iced coffee portfolio. Comparable product architecture (oat/almond milk + RTD coffee), clean-label positioning, and rPET packaging ethos.
- Plenish: UK plant-based drinks and nut milks brand with premium positioning in UK grocers. Comparable on plant-based, clean-label, and chilled-beverage market positioning, with overlapping retail channels.
- Press London: UK cold-pressed juice and functional beverage brand operating in the premium chilled category. Comparable cold-chain distribution model and health-conscious consumer targeting despite juice rather than coffee focus.
- MOMA: UK oat milk and breakfast brand with an RTD coffee range stocked in Sainsbury's, Ocado and other major grocers. Direct competitor with overlapping UK retail footprint, plant-based positioning, and oat-based product architecture.
- Jimmy's Iced Coffee: UK-based ready-to-drink iced coffee brand available in major UK grocers and foodservice. Direct competitor to Rodd's in the chilled/premium RTD iced coffee segment with overlapping retail distribution and a comparable target consumer.
- Minor Figures: UK plant-based oat milk brand that has expanded into RTD iced coffee and barista-grade beverages. Comparable on the bespoke plant-milk + RTD coffee axis and on the sustainability/DTC-driven brand positioning.
Emerging players
- Oato: UK plant-based milk producer (oat) supplying both retail and foodservice. Adjacent supplier/comparator for Rodd's bespoke oat milk and a potential partner or competitor depending on go-to-market evolution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rodd's social profiles
Digital presenceRodd's compliance and trust
Trust signalCompliance1 record
Rodd's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodd's leadership team
Management profileNumber of profiles
Profiles3 records
Rodd's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodd's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodd's
What does Rodd's do?
Rodd's produces and sells ready-to-drink iced coffee and iced matcha beverages in 250ml bottles, crafted using cold-brew extraction and blended with a bespoke plant-based milk recipe. The lineup includes coffee lattes and matcha lattes positioned as clean-label, vegan-friendly alternatives in the UK RTD beverage market.
Is Rodd's a public or private company?
Rodd's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodd's founded?
Rodd's was founded in 2023. It employs 1 to 10 people.
Where is Rodd's based?
Rodd's is headquartered in Wembley, United Kingdom, in the Europe region.
How does Rodd's make money?
One revenue line is on record: ready-to-Drink Iced Coffee Products.
Who are Rodd's's main competitors?
Broad incumbents on record are Costa Coffee (RTD), Starbucks (RTD) and Cawston Press. Direct peers are Califia Farms, Plenish, Press London, MOMA, Jimmy's Iced Coffee and Minor Figures. Oato is listed as an emerging player.
Does Rodd's have an API?
No public API is recorded for Rodd's.
What industry is Rodd's in?
Rodd's's product category is Ready-to-Drink Beverages. Its primary akta.pro industry code is AFAFABAE, RTD Coffee Production (Non-Dairy/Non-Alcoholic), with a secondary code of CRADAHAF, Ready-to-Drink (RTD) Coffee. Its NAICS code is 311920 and its SIC code is 2080.