Plana
Empresa Plana is a family-owned Spanish passenger transport company founded in 1964, operating 600+ coaches across Catalonia. It provides scheduled public transport, charter services, airport transfers, and corporate transport to tourists, commuters, schools, and event organizers in the Costa Daurada and Barcelona regions.
- Company typePrivate
- Founded1964
- HeadquartersTarragona, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Plana does
Empresa Plana is a family-owned passenger transport company founded in 1964 and headquartered in Tarragona, Spain. The company operates a fleet of 600+ coaches and minibuses with capacities ranging from 9 to 94 passengers, serving both scheduled public transport and discretionary charter services across Catalonia. Primary operations focus on the Costa Daurada region with extensions to the Barcelona metropolitan area and on-demand services throughout Spain. The company holds official transfer provider status at Barcelona-El Prat Airport and Reus Airport, and operates scheduled public transport lines under coordination with the Autoritat Territorial de Mobilitat (ATM Camp de Tarragona). A subsidiary entity, VIATGES PLANA, S.L., handles travel agency and tourism services through the BusPlana.com digital booking platform.
The business operates across five core revenue streams: regular public transport lines (ATM-managed fares), discretionary charter coach rental for events and corporate travel, airport and rail station transfers, school transportation, and corporate/factory commuter services. Customer segments span B2B (companies, factories, schools, MICE event organizers) and B2C (tourists, commuters, people with reduced mobility). The fleet is equipped with safety systems (FOGMAKER firefighting, ESP rollover protection, lane guidance, adaptive cruise control, emergency braking), Euro 6d environmental certification, GPS navigation, and wheelchair accessibility features. Pricing is managed through ATM-regulated fares for scheduled services and quote-based custom pricing for charter and corporate contracts.
The company maintains a multi-channel distribution approach including direct website sales (busplana.com and empresaplana.cat), phone customer service, physical offices across six operational bases in Catalonia, and partnerships with tourism boards (Catalunya Convention Bureau, Costa Daurada Convention Bureau). It holds ISO 9001, ISO 14001, ISO 45001, ISO 39001, and UNE-EN 13816 certifications. The company receives EU and Generalitat de Catalunya sustainable mobility funding and operates within the regulated Spanish regional transport market as a stable, multi-generational family enterprise.
Plana firmographics
Firmographics- Name
- Plana
- Legal name
- TERESA Y JOSÉ PLANA EMPRESA PLANA, S.L.
- Website
- https://empresaplana.cat
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Empresa Plana is a family-owned Spanish passenger transport company founded in 1964, operating 600+ coaches across Catalonia. It provides scheduled public transport, charter services, airport transfers, and corporate transport to tourists, commuters, schools, and event organizers in the Costa Daurada and Barcelona regions.
- Ownership category
- akta.pro rank
Plana industry classification
Industry- Product category
- Road Passenger Transport Services
- NAICS
- Charter Bus Industry (48551), Charter Bus Industry (4855), Charter Bus Industry (485510), Tour Operators (56152)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Charter & Tour Coach Operators (TLAFAFAB)
- akta.pro secondary industries
- Express Coach Services (Limited-Stop/Premium) (THAIADAD), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Tour & Sightseeing Coach Charters (THAIAIAB)
Keywords
Where Plana is headquartered
LocationHeadquarters
- HQ city
- Tarragona
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Plana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Regular Public Transport Lines: Scheduled bus services along fixed routes in the Costa Daurada region covering Tarragona, Reus, Salou, Port Aventura, Cambrils, La Pineda, and surrounding areas. Operated as official public transport provider with routes to airports and train stations.
- Discretionary/Charter Coach Rental: Customized bus transfers and coach rental services for events, corporate travel, school trips, and special occasions. Services include MICE events, weddings, celebrations, and international excursions across Europe. Fleet of 600+ coaches available from 9 to 94 passengers.
- Airport Transfer Services: Official transfer service provider for Barcelona Airport and Reus Airport. Provides direct transfers to Costa Daurada hotels and destinations. Also serves Camp de Tarragona AVE high-speed train station.
- School Transport Services: Dedicated school transportation services for schools, institutes, and special education centers. Includes daily routes and special event transportation for excursions, camps, and sports competitions.
- Corporate/Fleet Transport Services: Regular commuter transport services for companies and factories. Customized routes adapted to worker shifts and schedules. Special event transportation for business clients, congresses, and meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Regular public transport lines - ATM managed pricing |
| Other | Multi-year contract | Discretionary/charter coach rental |
| Transaction based/ take rate | Pay-as-you-go | Airport transfer bookings |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Plana product offering
Product offeringCore offering
Empresa Plana operates a fleet of more than 600 coaches and minibuses (9 to 94 passengers) providing scheduled public bus lines and discretionary/charter coach services across the Costa Daurada region of Catalonia, Spain. The company serves both B2B clients (corporate commuter routes, school transport, MICE event logistics) and B2C travelers (airport transfers to/from Barcelona and Reus airports, tourist excursions, weddings and celebrations), and also operates wheelchair-accessible coaches with platform lifts for persons with reduced mobility.
Product overview
Empresa Plana operates as a comprehensive public and private transport provider with a fleet of over 600 coaches and minibuses (from 9 to 94 passengers). The company offers two interconnected service portfolios: (1) Regular bus lines providing scheduled public transport across the Costa Daurada region, and (2) Discretionary/charter services encompassing corporate transport, adapted coaches for reduced mobility, school transportation, end-of-year trips, airport/station transfers, tourist trips, international excursions, and event transportation. All services are supported by a modern fleet equipped with GPS navigation, safety systems (FOGMAKER firefighting, ESP rollover protection), and environmental certification (Euro 6d). The company was founded in 1964 and maintains operations from six bases across Catalonia.
Differentiator
Problem solved
Functional benefit
Products and services
- Transportes Discrecionales (Discretionary Transport)
Companies that use Plana
Customer profileSegments7 records
Ideal customer profiles6 records
Plana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Plana partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Autoritat Territorial de Mobilitat (ATM Camp de Tarragona)coreOfficial public transport authority overseeing Costa Daurada region transportation services. Empresa Plana operates regular lines under ATM coordination with standardized fares and schedules managed through their system.
- Barcelona Airport (Aeropuerto de Barcelona-El Prat)coreOfficial transfer service provider connecting Barcelona Airport to Costa Daurada destinations including Salou, Reus, Cambrils, Port Aventura, Tarragona, Altafulla, and Torredembarra.
- Reus AirportcoreOfficial transfer service provider for Reus Airport, connecting arriving passengers to Salou, Port Aventura, La Pineda, Cap Salou, Vilafortuny, and Cambrils hotels.
- Camp de Tarragona AVE StationminorHigh-speed rail station transfer service connecting AVE passengers to Tarragona, Reus, Valls, Salou, and Cambrils (some routes may require transfer).
- Catalunya Convention BureauminorTourism marketing partnership for promoting Catalonia as a destination for meetings and events industry.
- Costa Daurada Convention BureauminorRegional tourism partnership promoting Costa Daurada as a MICE destination.
- European Union (EU)minorEU funding recipient as part of sustainable mobility and transport initiatives. Company displays EU funding acknowledgment.
- Generalitat de CatalunyaminorRegional government entity providing transport funding and regulatory oversight. Company displays Generalitat funding acknowledgment.
- VIATGES PLANA, S.L.coreRelated company within Grup Plana handling travel agency services including online booking platform (busplana.com), excursions, and tourism services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Plana competitors and assessment
Company assessmentDirect peers
- Avanza (Grupo Avanza): Avanza is one of Spain's largest private bus groups operating scheduled urban/intercity, charter, and corporate services across multiple Spanish regions including Catalonia. Directly comparable regional bus operator model with similar mix of scheduled and discretionary charter services.
- Samar (Grupo Samar): Samar is a Spanish private bus operator with significant presence in eastern Spain offering regular lines, charter, and school transport. Comparable service mix to Empresa Plana, with overlap in Mediterranean Spain charter and school transport segments.
- Damas (Grupo Damas): Damas is an Andalusian private bus operator providing scheduled and charter services across southern and eastern Spain. Comparable mid-sized Spanish regional operator with similar scheduled/charter/service mix to Empresa Plana.
- Monbus: Monbus is a Galician-based Spanish bus operator with national coverage providing scheduled and discretionary coach services. Comparable in offering charter, regular line, and corporate shuttle services to Empresa Plana across Spain.
Broad incumbents
- ALSA: ALSA is Spain's largest bus and coach operator (National Express Group subsidiary) operating scheduled regional, long-distance, charter, and international services nationwide. Directly comparable to Empresa Plana's charter and scheduled bus operations but with vastly broader geographic coverage and digital maturity.
- National Express: National Express is the UK-listed parent of ALSA and a major European coach operator. Comparable in providing coach charter, scheduled intercity, and airport transfer services at scale, though operating as a much larger multi-country incumbent.
Emerging players
- FlixBus: FlixBus is Europe's largest digital intercity bus aggregator operating scheduled coach services across Spain including routes from Barcelona. Competes with Empresa Plana on long-distance/intercity routes and demonstrates the digital-native model Plana lacks.
- Barcelona Bus Turístic / Julia Tour: Barcelona Bus Turístic operates sightseeing and tourist bus services in Catalonia. Adjacent competitor in the Costa Daurada tourism transport market where Plana's tourist trips and airport transfers overlap with sightseeing tour offerings.
Regional players
- Hispano Igualadina: HispaNo Igualadina is a Catalan charter and regular bus operator covering Catalonia. Comparable regional peer within Plana's home territory competing for corporate, school, and charter business in Catalonia.
- Empresa Municipal de Transportes (EMT Madrid) / TMB Barcelona: TMB (Transports Metropolitans de Barcelona) operates Barcelona's public bus and metro network as the dominant scheduled public transport provider in the metro area where Plana operates. Relevant as the incumbent public transport competitor in Plana's primary market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Plana social profiles
Digital presencePlana compliance and trust
Trust signalCompliance5 records
Plana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plana leadership team
Management profileNumber of profiles
Plana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plana
What does Plana do?
Empresa Plana operates a fleet of more than 600 coaches and minibuses (9 to 94 passengers) providing scheduled public bus lines and discretionary/charter coach services across the Costa Daurada region of Catalonia, Spain. The company serves both B2B clients (corporate commuter routes, school transport, MICE event logistics) and B2C travelers (airport transfers to/from Barcelona and Reus airports, tourist excursions, weddings and celebrations), and also operates wheelchair-accessible coaches with platform lifts for persons with reduced mobility.
Is Plana a public or private company?
Plana is a private company. It is classified as family owned and is currently operating.
When was Plana founded?
Plana was founded in 1964. It employs 251 to 500 people.
Where is Plana based?
Plana is headquartered in Tarragona, Spain, in the Europe region.
How does Plana make money?
Five revenue lines are on record. Regular Public Transport Lines are the primary driver. The others are discretionary/Charter Coach Rental, airport Transfer Services, school Transport Services and corporate/Fleet Transport Services.
Who are Plana's main competitors?
Direct peers on record are Avanza (Grupo Avanza), Samar (Grupo Samar), Damas (Grupo Damas) and Monbus. Broad incumbents are ALSA and National Express. Emerging players are FlixBus and Barcelona Bus Turístic / Julia Tour. Regional players are Hispano Igualadina and Empresa Municipal de Transportes (EMT Madrid) / TMB Barcelona.
Does Plana have an API?
No public API is recorded for Plana.
What industry is Plana in?
Plana's product category is Road Passenger Transport Services. Its primary akta.pro industry code is TLAFAFAB, Charter & Tour Coach Operators, with a secondary code of THAIADAD, Express Coach Services (Limited-Stop/Premium). Its NAICS code is 48551 and its SIC code is 4700.