Heat Mat

What Heat Mat does

Heat Mat Limited is a privately held UK manufacturer and distributor of electric underfloor heating systems, founded in 2003 and headquartered in Burgess Hill, West Sussex. Its core products are heating mats spanning 60W to 240W/m² output, ultra-thin (3mm) heating cables, in-screed cables, and a thermostat range that includes the new HMT5 WiFi touchscreen controller, the HMH100 and HMH200 programmable/WiFi stats, and the legacy NGTouch and HC15 models. Proprietary cable construction — combining Litzer Wire, 200°C fluoropolymer insulation, Kevlar anti-stretch reinforcement, 100% earth shielding, and anti-crush PVC jacket — is manufactured in BEAB-approved facilities in Denmark and Germany and backed by lifetime or extended warranties. The portfolio also includes accessories (insulation boards, levelling compounds, decoupling membranes, mirror demisters, overlay boards) and a separate Ice & Snow Systems line for driveway, trace, roof, vineyard, and bespoke commercial applications.

The business is run on a wholesale-led, professional-installer-focused GTM. Distribution flows through UK electrical wholesalers, tile and bathroom retailers, and a nationwide Heat Mat Trained Installer network supported by in-person training, an installer mobile app, and an online specification tool. Architects and specifiers are reached through RIBA NBS clauses and a dedicated Project Division offering site visits and bespoke quotations for hotels, pods, and large commercial sites. End customers (homeowners) can also purchase through retailer channels and are supported with technical advice, measuring guides, and a trained-installer lookup. Revenue is generated almost entirely from one-time hardware sales of mats, cables, thermostats, and accessories, with no disclosed recurring or service revenue. Certification stack (BEAB, Semko, UKCA, CE, 18th Edition, Lot 20, RoHS) and an EcoVadis sustainability rating underpin the professional-installer value proposition.

Name

Heat Mat

Legal name

Heat Mat Limited

Website

https://heatmat.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Heat Mat is a UK-based manufacturer and distributor of electric underfloor heating mats, cables, thermostats, and ice-and-snow melting systems, selling primarily through electrical wholesalers, tile and bathroom retailers, and a trained installer network serving professional contractors and homeowners.

Ownership category

akta.pro rank

Product category

Electric Underfloor Heating Systems

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

akta.pro secondary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Electric underfloor heating
• Underfloor heating mats
• Heating cables
• Ice snow melting systems
• Frost protection heating

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Heating Mats and Cables: Sale of electric underfloor heating mats at various power outputs (60W, 110W, 150W, 160W, 200W, 240W) and heating cables (3mm undertile, 3.5mm, in-screed). One-time hardware sale with Lifetime or Extended Warranty coverage.
2. Thermostats and Controls: Sale of thermostats including NGTouch, HMT5, HMH100, HMH200, HC15 models. Range from basic manual to advanced WiFi-enabled touchscreen controllers with app control.
3. Accessories and Components: Sale of insulation boards, levelling compounds, overlay boards, decoupling membranes, mirror demisters, and installation accessories.
4. Ice and Snow Melting Systems: Specialized driveway heating, trace heating, and snow melting systems for commercial and residential applications through the Ice & Snow Systems brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heat Mat manufactures and distributes electric underfloor heating systems, including heating mats (60W to 240W output), 3mm and in-screed heating cables, a range of thermostats (manual, programmable, and WiFi-enabled touchscreen), and accessories such as insulation boards, levelling compounds, and mirror demisters. The company also provides Scandinavian-designed ice and snow melting systems for driveways, roofs, gutters, and trace heating applications under the Ice & Snow Systems brand. Products are manufactured in Denmark and Germany and covered by Lifetime or Extended Warranties.

Product overview

Heat Mat is a UK-based manufacturer and supplier of electric underfloor heating systems, offering a comprehensive portfolio of heating mats (60W to 240W output), heating cables (3mm and in-screed), thermostats (manual, programmable, touchscreen, and WiFi-enabled), and specialized systems (driveway heating, trace heating, frost protection, vineyard protection). The product range also includes accessories such as insulation boards, levelling compounds, decoupling membranes, and overlay boards. All heating mats and cables feature advanced cable technology including Litzer Wire construction, fluoropolymer insulation, Kevlar anti-stretch reinforcement, and 100% earth shielding. The thermostat range spans from basic manual rotary dial controls (HC15) to sophisticated touchscreen WiFi thermostats (NGTouch, HMT5) with companion apps, adaptive heating, and voice control via Amazon Alexa and Google Assistant. Products are manufactured in Denmark and Germany, independently BEAB and Semko approved, and covered by Lifetime or Extended Warranties. Heat Mat also provides installer training, technical specification services, and a professional specification tool for layout planning.

Differentiator

Problem solved

Functional benefit

Brands

• Ice & Snow Systems: Scandinavian designed ice and snow melting systems for residential and commercial applications including driveways, roofs, and gutters. UK leading provider of ice and snow melting systems.

Products and services

• 200W Heating Mats (PKM-200 Series) High-output electric underfloor heating mats (200W/m2) designed for installation under tile or stone floors. Suitable as sole-source heating in high heat loss rooms such as conservatories, with ultra-thin cable on mesh construction that adds minimal build height.
• 240W Heating Mats (PKM-240 Series) Highest output underfloor heating mats (240W/m2) delivering maximum heat output and fastest warm-up time. Designed for high heat loss rooms, small rooms with high wall-to-floor ratios, and floor drying applications such as swimming pools and wet rooms.
• 160W Heating Mats (PKM-160 Series) Mid-range electric underfloor heating mats (160W/m2) for tiled floors and versatile applications. Can be used under tiles, carpet, bonded wood, and vinyl (with levelling compound), with integrated earth shield for safe installation in wet areas including bathrooms.
• 110W Heating Mats (PKM-110 Series) Low-output underfloor heating mats (110W/m2) for energy-efficient and well-insulated properties, including new builds, Passivhaus properties, and eco homes. Economical to run over larger areas with lower power consumption.
• 60W Heating Mats (PKM-060 Series) Lowest output underfloor heating mats (60W/m2) for very well insulated properties such as large new-build projects, retirement complexes, apartment blocks, and Passivhaus properties where restricted power supply requires minimal amperage.
• 3mm Undertile Heating Cable (PKC-3.0) Ultra-thin flexible 3mm heating cable for small or complicated areas where heating mats are difficult to install. Output can be varied from 80W/m2 to 230W/m2 by adjusting cable spacing. Suitable for nearly any floor covering when covered with levelling compound.
• 150W Combymat System Versatile underfloor heating mat (150W/m2) with aluminium heat dissipation layer for floating laminate plank and engineered board floors. Can be installed without levelling compound, and when combined with Overlay Boards accommodates carpet, vinyl, linoleum, and bonded board floors.
• NGTouch Thermostat Colour touchscreen thermostat with lifestyle modes (comfort, holiday, boost, eco, frost protection), adaptive function, open window detection, and energy monitoring in kW and currency. Pre-programmed heating schedule with 4 or 6 events per day. Product being discontinued in 2026.
• NGTouch WiFi Thermostat WiFi-enabled touchscreen thermostat allowing remote operation via companion App from anywhere in the world. Supports Amazon Alexa and Google Assistant voice control, multiple thermostat management via single App, adaptive heating, eco mode, and frost protection. No separate hub required.
• NGT Thermostat (NGT-567) Intelligent digital thermostat that learns room heat characteristics to automatically control room and floor temperature. Features 4 or 6 programmable events per day, energy monitoring in kW/h and currency, available in ivory, with 10-year warranty.
• HMH200 WiFi Thermostat Stylish and affordable WiFi thermostat with touch button menu and backlit LCD screen. Controlled via Tuya companion App with 16A/3600W output, 4 heating events per day, eco/comfort/manual/holiday modes, and battery backup. Lot 20 and 18th Edition compliant with 1-year warranty. Available in white and black.
• HC15 Manual Thermostat Classic manually operated floor-heating thermostat with rotary dial control and graduated temperature scale. Simple on/off operation based on floor temperature via included sensor. Front-mounted mains on/off switch. White RAL 9003 finish with 3-year warranty.
• HMT5 WiFi Thermostat WiFi-enabled thermostat with 4.0-inch high-definition colour touchscreen. Direct WiFi connection without hub, adaptive heating function, open window detection, built-in room and floor temperature sensors, 4 or 6 timed events, manual/boost/holiday modes, tamper-safe key lock. Lot 20 Ecodesign compliant with 3-year warranty. Designed in Denmark.
• Mirror Demister Heating pads designed to prevent bathroom mirrors from fogging. Installed behind mirrors to provide continuous demisting capability.
• Insulation Boards Thermal insulation boards designed to improve underfloor heating efficiency by preventing downward heat loss, reducing warm-up times and running costs when installed beneath heating systems.
• Levelling Compound Fibre-reinforced flexible self-levelling compound for use over underfloor heating cables and mats. Enables installation of various floor coverings on top of heating systems.
• Decoupling Membrane Membrane system for use with 3mm heating cable, providing decoupling between subfloor and floor covering to prevent cracking in tiled surfaces.
• Overlay Boards for Combymat System Dry installation overlay boards enabling carpet, vinyl, linoleum, and bonded board floors to be laid over underfloor heating without wet trade. Supplied in 2.88m2 packs, increases build height by only 7mm.
• Driveway Heating Systems Ice and snow melting systems for driveways, car parks, and pathways. Scandinavian-designed systems to keep surfaces clear of ice and snow in winter conditions. Marketed under the Ice & Snow Systems brand.
• Trace Heating Systems Trace heating cables for pipe frost protection, roof and gutter de-icing, and industrial applications. Prevents freezing in water pipes and manages ice/snow accumulation on roofs.
• Vineyard Frost Protection Systems Specialist frost protection cables for vineyard applications, providing silent automated frost defence to protect crops from spring frosts.
• Wall Heating Mats Heating mats designed for wall installation in bathrooms, providing radiant wall heating for comfort and towel warming. Alternative to conventional wall-mounted heaters.
• Bespoke Heating Service Custom-designed heating solutions for unique project requirements. The Heat Mat technical team assists with specification and develops bespoke heating systems for hotel projects, pod projects, and other specialised applications.

Quantifiable outcome

• Products designed based on more than twenty years of UK underfloor heating market experience
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OJ ElectronicscoreTechnology or IntegrationNGTouch WiFi thermostat manufactured in collaboration with OJ Electronics. The wireless thermostat enables remote operation via companion App and is manufactured in Denmark as part of the NGTouch product range.
• RIBA NBScoreChannel Partner/ Reseller/ DistributorHeat Mat products featured on the RIBA NBS specifying software and RIBA Product Selector, enabling architects and specifiers to easily include Heat Mat products in project specifications.
• Electrical Distributors NetworkcoreChannel Partner/ Reseller/ DistributorProducts available through a network of UK distributors including electrical wholesalers. Products can be purchased from stockists nationwide.
• Tile and Bathroom RetailersminorChannel Partner/ Reseller/ DistributorHeat Mat products available from tile and bathroom retailers for homeowner purchases and small-scale projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Schlüter-Systems: Schlüter-Systems is a German manufacturer of heating systems (including electric underfloor heating and decoupling membranes), and is a direct comparable in the European heating-mat and accessory categories that Heat Mat serves.
• Uponor: Uponor is a European incumbent in underfloor heating systems, predominantly hydronic but competing for the same specifier and installer relationships as Heat Mat in the UK new-build and renovation market.
• DEVI (Danfoss): DEVI, owned by Danfoss, is a global manufacturer of electric underfloor heating mats, cables, and thermostats. Heat Mat competes with DEVI's products in the UK channel and is adjacent to Danfoss's broader heating-controls portfolio.
• Rehau: Rehau is a large German polymer/systems manufacturer offering underfloor heating solutions (both hydronic and electric-adjacent) to the European construction market, providing a broad-incumbent comparison to Heat Mat's specialised offering.

Others

• OJ Electronics: OJ Electronics is Heat Mat's thermostat manufacturing partner (NGTouch WiFi) and a broader supplier of underfloor heating controls; useful as a comparable and ecosystem participant rather than a direct UK retail competitor.

Direct peers

• Warmup: Warmup is the most direct UK-based competitor in electric underfloor heating, offering heating mats, cables, and thermostats to installers and homeowners through a similar wholesale and retail channel structure.
• Nuheat: Nuheat is a North American manufacturer of electric underfloor heating mats and thermostats with comparable product architecture and a focus on the professional installer/specifier channel.
• Flextherm: Flextherm is a Canadian manufacturer of electric underfloor heating systems with a comparable product set (heating mats, cables, thermostats) and similar installer/specifier go-to-market.
• ThermoSoft: ThermoSoft manufactures electric floor heating mats, cables, and controls, with a similar installer-channel and direct-to-consumer distribution approach to Heat Mat.

Emerging players

• Heatit Controls: Heatit Controls is an emerging smart-thermostat manufacturer targeting the electric underfloor heating category with Z-Wave/WiFi controls, an emerging-player comparable on the connected-controls side of Heat Mat's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/heatmatlimited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat Mat