11Ants

What 11Ants does

11Ants (legally 11Ants Analytics Group Limited) is a New Zealand-based, privately-held SaaS company that provides an AI-powered retail intelligence platform for grocery, supermarket, and specialty retailers. The cloud-based platform, built on Microsoft Azure, ingests millions of data points daily from loyalty programs, POS systems, and promotional feeds, retaining 27 months of rolling data, and exposes 40+ pre-built analytics modules covering basket analysis, category management, customer behavior analysis, customer segmentation, and promotion evaluation. At the center of the product is Ant, a natural-language AI retail expert launched in March 2026 that allows non-technical commercial users to query business data in plain English and receive instant, evidence-based answers with recommended actions.

The company operates a hybrid GTM combining direct enterprise sales, a reseller and referral Partner Program, and product-led growth through self-service trials. Pricing follows a bespoke, database-driven SaaS subscription model billed annually, with a secondary Data Monetization stream that enables retailers to resell curated analytics access to suppliers on a per-supplier flat-fee basis while retaining 100% of that revenue. Reported scale includes 4,000+ retail stores across nine countries and enterprise logos spanning Mercator (Slovenia), Konzum (Croatia), Mitre 10 (New Zealand), De Prati (Ecuador), IDEA (Serbia), Farro Fresh (New Zealand), Farm Source (New Zealand), and Green Cross Health (New Zealand). The firmographic headcount of 1–10 is small relative to the breadth of named enterprise deployments, suggesting a lean delivery model supported by the platform's ease of implementation (most customers reportedly operational within two weeks).

The AI foundation rests on 11 original proprietary machine learning algorithms, with capabilities spanning predictive customer behavior, automated segmentation, anomaly detection, market basket affinity, and natural-language knowledge retrieval. Reported efficiency metrics — 28-second average query time and 11,000 behavioral queries per customer per year equivalent to the work of 25 full-time analysts — point to operational AI depth rather than marketing-level AI wrapping. Ownership, funding history, and detailed management team information are not disclosed in the available materials.

Name

11Ants

Legal name

11Ants Analytics Group Limited

Website

https://11ants.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

11Ants is a New Zealand-based SaaS provider of an AI-powered retail intelligence platform — built on Microsoft Azure with 40+ analytics modules and a natural-language AI assistant (Ant) — serving enterprise grocery, supermarket, and specialty retailers across nine countries.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Retail analytics software
• Customer behavior analytics
• Loyalty program insights
• Category management software
• Promotion evaluation platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based subscription model for retail analytics platform. Pricing tailored based on size of operation and data requirements. Flexible, database-driven subscription model.
2. Data Monetization: Retailers can monetize supplier access to data by charging suppliers for access to relevant analytics. Flat-fee per-supplier pricing model allows retailers to set their own pricing and retain 100% of revenue. Creates high-margin revenue streams from customer data assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

11Ants sells a cloud-based AI-powered retail analytics platform built on Microsoft Azure that ingests millions of data points daily from loyalty programs, POS systems, and promotional feeds, and exposes insights through Ant, a natural-language virtual retail expert. The platform is delivered as a SaaS subscription bundled with 40+ pre-built customer behavior modules covering basket analysis, category management, customer segmentation, and promotion evaluation, plus an optional data monetization capability that lets retailers resell analytics access to suppliers.

Product overview

11Ants is an AI-powered Retail Intelligence platform consisting of a core cloud-based analytics platform plus multiple specialized modules. The platform is built on Microsoft Azure and serves as the foundation, ingesting millions of data points daily from loyalty programs, POS systems, and promotional feeds. The flagship product is Ant, an AI-powered virtual retail expert that provides natural language query capabilities, allowing any team member to ask commercial questions in plain English and receive instant answers. Complementing Ant are 40+ Customer Behavior Modules covering basket analysis, category management, customer behavior analysis, customer segmentation, and promotion evaluation. Additional offerings include Data Monetization (enabling suppliers to access their data securely) and the proprietary 11Ants Data Upload Client for secure data transfer.

Differentiator

Problem solved

Functional benefit

Brands

• Ant: AI-powered virtual retail expert that allows grocery and retail teams to query business data in plain English and receive instant, evidence-based answers with recommended actions.

Products and services

• 11Ants Retail Intelligence Platform Cloud-based retail analytics platform built on Microsoft Azure that ingests millions of data points daily from loyalty programs, POS systems, and promotional platforms, stores 27 months of rolling data, and processes complex queries in seconds. Sold to enterprise retailers via SaaS subscription.
• Ant (AI Retail Expert) AI-powered virtual retail expert available 24x7 with instant access to loyalty, transactions, budgets, and inventory data. Users query in plain English and receive evidence-based answers and recommended actions. Sold as part of the 11Ants platform to grocery and retail organizations.
• Customer Behavior Modules A library of 40+ pre-built customer behavior analytics modules including Category Review, Supplier Review, Performance Diagnostics, Promotion Evaluation, Basket Analysis, and Customer Segmentation, sold as part of the 11Ants platform to retail category and merchandising teams.
• Basket Analysis AI-driven market basket analysis that uncovers which products are bought together, reveals complementary and substitute product relationships, and models demand transference when products are unavailable. Sold to retail category and merchandising teams.
• Category Management AI-powered category management solution that analyzes category performance at macro and SKU levels, identifies growth drivers and underperformers, and optimizes assortment, pricing, and merchandising strategies. Sold to retail category managers.
• Customer Behaviour Analysis Comprehensive customer behavior analytics that predicts demand surges, evaluates promotion effectiveness, monitors the impact of external factors, and enables personalized offer optimization across customer segments. Sold to retail loyalty and CRM teams.
• Customer Segmentation AI-powered automatic customer segmentation that transforms millions of data points into meaningful, actionable audience segments based on real-time behaviors, preferences, and future purchase probability. Sold to retail loyalty, CRM, and marketing teams.
• Promotion Evaluation AI-driven retail intelligence module that isolates true promotional impact by measuring uplift in units sold, sales revenue, and gross margin, distinguishing baseline from incremental sales across SKUs, categories, and campaigns. Sold to retail merchandising and category teams.
• Data Monetization Capability that enables retailers to securely share supplier-scoped analytics with their suppliers, allowing suppliers to access the same intuitive interface but only their own data, creating a high-margin revenue stream for the retailer on a flat-fee per-supplier basis.
• 11Ants Data Upload Client Proprietary client technology that compresses, encrypts, and securely transfers data from retail systems to the 11Ants platform, supporting manual or automated daily uploads from various data sources.

Quantifiable outcome

• Tasks that took days now completed in minutes (15 minutes vs 3 days)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider powering the 11Ants platform. Provides security, scalability, and constant availability. All data encrypted and securely stored via Microsoft Azure cloud architecture.
• Resellers and Referral PartnerscoreChannel Partner/ Reseller/ DistributorPartner program offering competitive revenue opportunities through 11Ants deployments at new retail customers. Additional revenue through complementary consulting services. Full support with training, marketing resources and technical assistance.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ (NIQ): NielsenIQ is a global retail measurement and consumer intelligence giant serving CPG and retail clients with point-of-sale data, panel insights, and category analytics. It overlaps significantly with 11Ants' customer behavior and category management modules but at much broader scale and across many more verticals and geographies.
• Tableau (Salesforce): Tableau is a leading horizontal BI and analytics platform (now part of Salesforce) widely used by retailers for customer behavior and operational analytics. Competes with 11Ants as a general-purpose alternative that increasingly embeds natural-language and AI features, although it lacks 11Ants' retail-specific pre-built modules.
• Looker (Google Cloud): Looker is a Google Cloud business intelligence and data platform used by many retail enterprises for customer and operational analytics. Comparable as a BI platform increasingly augmented with AI/ML capabilities that overlap with 11Ants' predictive analytics and natural-language query features.
• Circana: Circana (formed from the IRI and NPD merger) provides retail measurement, shopper insights, and category management solutions to CPG manufacturers and retailers worldwide. Comparable to 11Ants in delivering promotion evaluation, basket analysis, and category diagnostics, but at vastly larger scale and with deeper data assets.

Direct peers

• Dunnhumby: Dunnhumby is the global leader in customer data science for grocery and retail, originating from Tesco's Clubcard program. It is the closest direct peer to 11Ants in terms of vertical specialization in grocery/supermarket customer analytics, loyalty data exploitation, and category insight delivery to retailers.
• Aforza: Aforza provides retail execution and category management software for consumer goods companies and retailers, with capabilities in store-level planning, promotion management, and retail audit. Directly comparable to 11Ants' category management, promotion evaluation, and merchandising analytics capabilities.
• EDITED: EDITED provides retail market intelligence and analytics for fashion and apparel retailers, focusing on pricing, assortment, and customer behavior analytics. Direct peer in the sense of offering retail-specific, decision-support analytics with comparable ease-of-use principles, though more concentrated in fashion versus 11Ants' grocery focus.

Emerging players

• RetailNext: RetailNext focuses on in-store retail analytics using IoT sensors, traffic counting, and customer behavior measurement for brick-and-mortar retailers. Adjacent to 11Ants' customer behavior analytics but more concentrated on physical store traffic and in-store experience rather than basket/POS analytics.
• Springboard Retail: Springboard Retail is a cloud-based retail management platform combining POS, inventory, and customer analytics for specialty retailers. Comparable as a retail-focused SaaS that surfaces customer behavior insights to non-technical users, though bundled with POS rather than purely analytics.
• Cloverleaf Analytics: Cloverleaf provides retail decision-support and customer behavior analytics built on the Microsoft Azure stack, focused on grocer and convenience-store operators. Closely comparable to 11Ants in target vertical (grocery), data source (loyalty/POS), and cloud platform (Azure).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/11ants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11Ants