What SOL Organics does

SOL Organics is a direct-to-consumer e-commerce brand selling luxury organic bedding — sheets, duvets, pillows, comforters, and bedding bundles — plus a recently launched bath line (towels, robes, bath mats), serving primarily eco-conscious consumers who prioritize organic, chemical-free home textiles. The portfolio is organized around four traditional fabric families (Percale, Sateen, Linen, Flannel) made from long-staple organic cotton and European flax linen, with newer eucalyptus/Tencel lyocell-based cooling products aimed at hot sleepers. Products are manufactured in GOTS-certified, Fair-Trade Certified facilities using OEKO-TEX certified dyes, and the company holds itself out as a chemical-free, ethically produced alternative to conventional bedding.

The underlying technology stack is a conventional Shopify-based DTC storefront at solorganix.com with an email acquisition funnel (10% first-order discount), 101-day trial, free carbon-neutral shipping, 1-year warranty, and easy returns. The only named external technical relationship is a collaboration with BASF for "advanced comfort technology," presented as a materials-science partnership rather than a software capability. Pricing is unit-based across the SKU set: sheets from $85, duvet covers $92-$235, down pillows $147, down comforters $370-$685, and bath bundles around $149-$165.

Commercially, SOL Organics is wholly owned by Miami Labs, Inc. (d/b/a OpenStore), a multi-brand digital commerce platform, and reports 50,000+ lifetime customers and 6,450+ reviews. The company sells only through its owned DTC channel into ~7 markets (US, CA, UK, FI, AU, MX) with localized currencies. No revenue, funding, or external investment is disclosed; the brand is a small (11-50 employees) private-label portfolio asset differentiated by certification, material provenance, and brand longevity rather than scale or technology.

Name

SOL Organics

Legal name

Miami Labs, Inc.

Website

https://solorganix.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SOL Organics is a direct-to-consumer e-commerce brand selling GOTS-certified organic cotton and linen bedding — sheets, duvets, pillows, comforters, and bath linens — to eco-conscious consumers across seven markets, operating under Miami Labs, Inc. (d/b/a OpenStore).

Ownership category

akta.pro rank

Product category

Premium Organic Bedding & Bath Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Organic cotton bedding
• Luxury home textiles
• GOTS-certified linens
• Direct-to-consumer bedding
• Organic bath linens

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of physical bedding products including sheets, duvets, pillows, and bath linens sold directly to consumers through e-commerce

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SOL Organics designs, manufactures, and sells certified organic luxury bedding and bath textiles—including sheets, duvet covers, pillows, down comforters, bedding bundles, and bath linens (towels, robes, slippers, bath sheets, mats)—through its direct-to-consumer e-commerce storefront at solorganix.com. The portfolio is built around four primary fabric collections (Percale, Sateen, Linen, Flannel) plus a new eucalyptus-Tencel cooling line, with all products manufactured in GOTS and Fair-Trade certified facilities using OEKO-TEX certified dyes.

Product overview

SOL Organics is a direct-to-consumer luxury bedding brand offering a comprehensive portfolio of organic bedding products organized around four primary fabric collections: Percale, Sateen, Linen, and Flannel. The core offering spans sheet sets, duvet covers, pillows, down comforters, and coordinated bedding bundles across all fabric types. Recent product expansion has extended the brand into bathroom textiles, including bath towels, robes, slippers, bath sheets, and bath mats—all GOTS-certified organic cotton. The company differentiates through material quality (long-staple organic cotton, European flax linen, eucalyptus Tencel), ethical manufacturing (Fair-Trade Certified facilities), and third-party certifications (GOTS, OEKO-TEX). The portfolio is structured around seasonal and material preferences rather than a modular platform architecture, with new arrivals introducing eucalyptus-based cooling products alongside traditional cotton and linen offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Percale Sheet Sets Organic cotton percale sheet sets with a crisp, lightweight, breathable feel and matte finish, ideal for summer sleep. Sold direct-to-consumer through solorganix.com from $106.
• Organic Sateen Sheet Sets Organic cotton sateen sheets with a one-under-three-over weave, offering silky-smooth softness with slight weight and year-round breathability. Sold from $85 through solorganix.com.
• Organic Linen Sheet Sets European flax linen sheets that are light and breathable in summer while providing temperature regulation in winter, naturally hypoallergenic and moisture-wicking. Sold through solorganix.com.
• Organic Flannel Sheet Sets Long-staple organic cotton flannel sheets with stone-washed finishes, 300 thread count sateen weave, and deep pockets (15-17 inches) for a cozy brushed texture. Priced at $165.
• Organic Percale Duvet Covers Organic cotton percale duvet covers with a crisp, cool-to-touch feel, designed for temperature regulation during warmer months. Sold from $99 through solorganix.com.
• Organic Sateen Duvet Covers Organic cotton sateen duvet covers with a silky-smooth finish, offering warmth and a slightly heavier drape for cooler seasons. Sold from $92 to $120.
• Organic Linen Duvet Covers European flax linen duvet cover sets providing year-round comfort with natural temperature regulation and a relaxed lived-in aesthetic. Sold from $173 to $235.
• Organic Flannel Duvet Covers Brushed flannel duvet cover sets crafted from long-staple organic cotton for extra warmth and softness during colder months.
• Organic Pillows & Pillowcases Organic cotton pillowcases and shams available in multiple colors and sizes, designed to coordinate with sheet and duvet collections.
• Down Comforter Down-filled comforters with organic cotton casings, offering premium warmth and loft for a luxurious sleep experience. Priced from $370 to $685.
• Down Pillow Organic cotton-down pillows available in soft, medium, and firm firmness levels to accommodate different sleep positions. Priced at $147.
• Organic Bedding Bundles Pre-curated bedding bundle sets combining sheet sets, duvet covers, and pillowcases at bundled pricing (e.g., Brushed Flannel Bedding Bundle $262, Classic Linen Bedding Bundle $354, Sateen Hemmed Bedding Bundle from $285) for complete bedroom setups.
• Eucalyptus Silk Sheets Cooling, breathable, and hypoallergenic sheet sets made from eucalyptus-derived Tencel lyocell fiber for a silky-soft feel. Sold from $129 as a new arrival.
• Cooling Comforter Set Temperature-regulating eucalyptus silk comforter with matching pillow shams designed for hot sleepers and warm climates. Priced from $199 as a new arrival.
• Luxury Organic Bathrobe & Slipper Set GOTS-certified organic bathrobe with coordinating slippers, offering plush comfort for post-shower relaxation. Priced at $149 as a new arrival.
• Luxury Organic Bath Towels (Four Pack) GOTS-certified organic cotton bath towels sold in a four-pack, designed for softness and absorbency with eco-friendly production. Priced at $149.
• Luxury Organic Bath Six Piece Towel Set Complete six-piece towel collection including bath towels, hand towels, and washcloths in GOTS-certified organic cotton.
• Luxury Organic Bath Sheets (Two Pack) GOTS-certified oversized bath sheets/beach towels sold as a two-pack, offering extra coverage and plush organic cotton comfort.
• Luxury Organic Bath Mats (Four Pack) GOTS-certified organic cotton bath mats sold in a four-pack for placing outside tub or shower entry.

Quantifiable outcome

• Trusted by 50,000+ customers with 6,450+ verified reviews

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BASFcoreTechnology or IntegrationTechnical collaboration with BASF for advanced comfort technology in bedding products. This partnership enables SOL Organics to incorporate cutting-edge comfort innovations into their organic bedding line.
• GOTS (Global Organic Textile Standard)coreOthersGOTS is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. SOL Organics uses GOTS-certified facilities for production.
• Fair Trade Certified FacilitiescoreOthersManufacturing partners that strictly adhere to the highest social, economic and environmental standards. Products are crafted in Fair-Trade Certified facilities ensuring fair wages and responsible production.
• OEKO-TEXminorOthersOEKO-TEX association provides independent testing and certification for textile products to ensure they are free from harmful substances.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Avocado Mattress: Avocado is a DTC brand selling organic certified mattresses, bedding, pillows, and sleep accessories, with GOTS- and Fair Trade-certified organic cotton. Overlaps with SOL Organics on organic certification, sustainability-focused DTC positioning, and category expansion into adjacent bedding/bath products.
• Aizome Home: Aizome Home offers natural-dyed organic cotton sheets, towels, and loungewear with a strong eco-friendly DTC value proposition. Comparable to SOL Organics' OEKO-TEX certified dye, organic cotton, and GOTS-aligned supply chain positioning in the premium sustainable home textiles space.
• Ettitude: Ettitude is a DTC bedding brand built around CleanBamboo (bamboo lyocell) sheets, duvets, towels, and sleepwear. Closely comparable on material innovation (lyocell-based eucalyptus/bamboo fibers) and sustainability positioning overlapping SOL Organics' newer eucalyptus silk line and GOTS-equivalent eco-claims.

Direct peers

• Brooklinen: Brooklinen is a leading direct-to-consumer premium bedding brand offering sheets, comforters, duvets, and loungewear. It is the closest comparable to SOL Organics because both sell DTC premium sheets/duvets with strong sustainability positioning and overlapping customer demographics.
• Boll & Branch: Boll & Branch is a DTC luxury bedding brand built around Fair Trade certified organic cotton sheets, duvets, towels, and home textiles. Like SOL Organics it leads with GOTS- and Fair Trade-certified organic cotton and sells through its own e-commerce storefront to conscious consumers.
• Parachute Home: Parachute Home is a premium DTC home-textiles brand selling sheets, duvet covers, towels, robes, and bedding in cotton, linen, and percale. It overlaps with SOL Organics on materials, DTC premium positioning, and category (bedding + bath linens), though with broader retail/wholesale distribution.
• Crane & Canopy: Crane & Canopy is a DTC home textiles brand specializing in sheets, duvet covers, coverlets, and related bedding sold direct at mid-to-premium price points. Comparable to SOL Organics on DTC distribution model, sheet/duvet assortment, and online customer acquisition.
• Buffy: Buffy is a DTC home textiles brand most known for its eucalyptus-based comforters and pillows, plus sheets and bedding bundles. Highly comparable to SOL Organics' recently launched eucalyptus silk sheets and cooling comforter line, with the same eco-conscious DTC positioning.

Regional players

• The Citizenry: The Citizenry is a digitally native home textiles brand selling bedding, bath linens, and home goods made with natural and ethically sourced materials. Comparable on sustainable premium DTC positioning, though The Citizenry uses artisan-driven sourcing rather than GOTS-certified organic cotton as its primary claim.

Broad incumbents

• Saatva: Saatva is a larger DTC (and now omnichannel) mattress and bedding brand spanning sheets, pillows, and bedding bundles at premium price points. Comparable to SOL Organics on DTC premium bedding assortment and sleep-focused brand narrative, though Saatva operates at materially larger scale and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solorganix

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOL Organics