MediQu Group

What MediQu Group does

MediQu Group S.A.S. is a Colombian digital health platform, legally domiciled in Bogotá, that connects individual patients with private, certified doctors and specialists through three service modalities: home visits (guaranteed within 90 minutes), online/telehealth consultations (within 45 minutes), and in-office appointments. Founded as Phonendo in October 2016 by Claudia Herrán and rebranded to MediQu Group in 2018 following a strategic merger with an international technology holding company, the company operates across 16 Colombian cities and covers more than 24 medical specialties, including general medicine, pediatrics, gynecology, dermatology, urology, psychology, psychiatry, and clinical laboratory. It does not require EPS affiliation or insurance, accepts multiple payment methods (cash, credit/debit cards, bank transfer, Daviplata, Nequi), and prices each consultation between roughly 100,000 and 295,000 COP depending on modality and specialty tier.

The platform is built around a dual-app ecosystem: a Patient App for requesting services, viewing clinical history, and paying securely, and a Doctor App for receiving and managing service requests, both coordinated through an administrative CRM platform. Underlying technology includes geolocation-based doctor matching, encrypted cloud storage of clinical history in compliance with Colombian Resolution 1995/1999 and Law 1581/2012, and a patient portal for appointment and record access. Patients can also reach the platform through a call center operating 6am to midnight, WhatsApp, phone, or a web form, while a partnership network (IDIME for diagnostic imaging, plus ALIFE HEALTH, CAMES, CEMDE, SEM, and MEDI-ALTERNA) extends the offering into ancillary services.

MediQu generates revenue solely on a per-consultation, pay-per-use basis with no subscriptions, co-pays, or affiliations, targeting Colombian individuals and families who want immediate access to private care outside the traditional EPS or prepaid medicine systems. Marketing relies on the company's website and health blog, social media (Facebook, Instagram, LinkedIn, Twitter), earned media through doctor appearances on national outlets, and word-of-mouth. The company remains privately held with a headcount of 11-50, no disclosed institutional funding rounds, and a parent holding company structure that emerged from the 2018 merger.

Name

MediQu Group

Legal name

MediQu Group S.A.S.

Website

https://mediqugroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MediQu Group is a Colombian digital health platform operating in 16 cities that connects individual patients with certified private doctors and specialists through on-demand home visits, online consultations, and in-office appointments, charging per service with no subscription or insurance affiliation required.

Ownership category

akta.pro rank

Product category

On-Demand Healthcare Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)

Keywords

• On-demand healthcare
• Home doctor visits
• Telehealth consultations
• Medical specialist network
• Private medical services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-consultation medical service fees: MediQu Group charges a single, per-service fee for each medical consultation. Patients pay at the point of service (home visit, online consultation, or in-office) with no affiliation fees, monthly subscriptions, co-pays, or recurring charges. Pricing varies by service type (home vs. office vs. VIP specialist), day/time, and the doctor's experience level and specialty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MediQu Group operates a digital healthcare platform that connects individual patients in Colombia with certified general practitioners and specialists for on-demand medical consultations. Services are delivered through three modalities—home visits, online (telehealth) consultations, and in-office appointments—via mobile applications, WhatsApp, phone, or web form. The platform covers 24+ medical specialties across 16 Colombian cities with no affiliation or insurance required, charging a single per-consultation fee.

Product overview

MediQu Group is a Colombian telemedicine platform operating as a unified ecosystem of mobile applications and web-based services. The platform consists of three core components: the MediQu Patient App (for requesting doctors), the MediQu Doctor App (for healthcare professionals to receive requests), and the MediQu CRM Platform (administrative system managing registrations, appointments, and encrypted clinical history). Patients access services through the Patient App and Patient Portal, while healthcare providers use the Doctor App. Services are offered in three modalities: Home Doctor Visits (guaranteed within 90 minutes), Online Consultations (within 45 minutes), and In-Office Consultations. The platform covers 23 medical specialties including General Medicine, Pediatrics, Gynecology, Urology, Dermatology, Neurology, and more, with presence across 16 Colombian cities. The company was founded in 2015, launched as Phonendo in October 2016, and rebranded as MediQu Group in 2018 after a strategic merger with an international technology holding company.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Doctor Visit (Médico a Domicilio) Medical professionals travel to the patient's location (home, office, or other) for a consultation, with a guaranteed maximum response time of 90 minutes depending on location. Available across 16 Colombian cities and includes physical assessment, diagnosis, prescriptions, lab/diagnostic orders, and medical certificates as needed.
• Online Medical Consultation Synchronous video or voice medical consultation with a doctor via the MediQu platform or WhatsApp, with a guaranteed maximum response time of 45 minutes. Patients receive medical advice, diagnoses, and prescriptions without needing to be physically present. Ideal for initial triage and non-urgent conditions.
• In-Office Consultation (Consultorio) Traditional medical consultation at the nearest available doctor's office location. MediQu identifies and schedules the closest available doctor based on the patient's location and the specialty required.
• VIP Specialized Consultation (Consulta VIP Especializada) Premium specialist consultation service for patients seeking access to specialist doctors. Pricing starts at $295,000 COP and varies by specialist type and requested professional, requiring direct inquiry for specific specialist pricing.

Quantifiable outcome

• Maximum 90-minute response time for home consultations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• IDIMEminorOthersIDIME is a diagnostic imaging provider with whom MediQu Group has a partnership agreement to provide diagnostic imaging services ordered by MediQu doctors, enabling seamless referrals for patients needing imaging studies.
• ALIFE HEALTHminorOthersALIFE HEALTH is a health services partner providing supplementary medical services that complement MediQu's core consultation offerings, with the goal of minimizing patient wait times for comprehensive care.
• CAMESminorOthersCAMES is a medical services provider partnered with MediQu Group to extend service coverage and complement MediQu's healthcare offerings, particularly in regions where MediQu has presence.
• CEMDEminorOthersCEMDE is a partner entity in MediQu's healthcare network, providing supplementary medical services to support MediQu's goal of delivering immediate healthcare access to patients.
• SEMminorOthersSEM is a health services partner collaborating with MediQu Group to expand service offerings and reduce patient wait times through integrated care pathways.
• MEDI-ALTERNAminorOthersMEDI-ALTERNA is an alternative/complementary health services provider partnered with MediQu to provide additional care options and extend MediQu's service ecosystem for patients seeking comprehensive health solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Homedoctor: Latin American home-visit medical service app offering doctors on demand at the patient's location. Direct overlap with MediQu's home-visit modality and pay-per-consultation pricing.
• 1Doc3: Colombian telehealth platform connecting patients with licensed doctors via online consultations across multiple specialties — closest direct comparison to MediQu's online consultation modality within the same Colombian market.
• Doctoralia (DocPlanner Group): Patient-doctor booking platform operating across LatAm including Colombia. Same marketplace structure (search → book → consult) targeting the same uninsured/private-pay consumers, with established specialty coverage.
• Top Doctors: Specialist doctor directory and booking platform active in Colombia and LatAm. Compares on the specialist-discovery and private-pay patient funnel, though focused on in-office rather than home visits.

Others

• IDIME: Colombian diagnostic imaging provider already partnered with MediQu. Adjacent ecosystem participant — laboratory and imaging partners are critical to MediQu's full-service promise and represent a natural peer set for vertical integration.

Broad incumbents

• Practo: Established emerging-markets telehealth and doctor-booking platform (India, LatAm expansion). Demonstrates the well-capitalized global template that MediQu competes against in the broader category.
• Zocdoc: US-based doctor-booking marketplace. Functions as the structural reference for the online doctor-discovery and appointment-booking model that MediQu replicates in Colombia.
• DocPlanner: Global doctor-booking and SaaS platform with deep LatAm presence. Larger, better-capitalized incumbent operating a similar marketplace-plus-software business model targeting the same patients and providers.

Emerging players

• Klar: Mexican healthtech offering on-demand access to doctors via app with cash-pay options. Similar no-affiliation positioning for LatAm consumers excluded from traditional insurance, though geographically distinct.
• MipSalud: Emerging LatAm digital health platform blending telemedicine with subscription primary care. Comparable in combining virtual primary care with on-demand access, but with a recurring-revenue twist MediQu has not pursued.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MediQuGroupCo
• Facebookfacebook.com/MediQuCol
• LinkedInlinkedin.com/company/mediqu
• Instagraminstagram.com/mediqu_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediQu Group