Action Towing and Road Service
Action Road Solutions provides 24/7 towing, recovery, transportation, parking management, and environmental response services across the San Francisco Bay Area, serving individual motorists, construction fleets, commercial properties, and apartment complexes from five strategic locations.
- Company typePrivate
- Founded1984
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Action Towing and Road Service does
Action Road Solutions (previously Action Towing and Road Service) is a Northern California towing and roadside assistance operator headquartered in Redwood City, California, in business since 1984. The company runs five strategic Bay Area locations spanning Half Moon Bay, Redwood City, South San Francisco, San Jose, and Fremont, and operates the largest and most diverse towing fleet in the region, covering light-duty to super heavy-duty vehicles with rotator trucks exceeding 75 tons, air cushion recovery systems, Landoll hydraulic trailers up to 53 feet, and a mobile battery service fleet. Service lines include towing, equipment transportation, emergency recovery, parking management, 24/7 road services (battery, fuel, lock-out, jump starts), and environmental incident response (fuel/oil spill containment and site remediation).
The business generates revenue primarily through transaction-based, quote-priced service calls across five customer segments: individual vehicle owners, construction companies with heavy equipment fleets, apartment complexes, commercial properties, and fleet operators. Customer acquisition is driven by phone-based emergency dispatch, an online quote request flow, and referral partnerships with AAA and local law enforcement. The company is a subsidiary of FirstLine Road Solutions, a strategic operating platform that controls 600+ trucks across 80+ locations in 7 states under multiple regional brands, providing Action with cross-region dispatch capability and capital backing. Brian Banks serves as General Manager.
Action Towing and Road Service firmographics
Firmographics- Name
- Action Towing and Road Service
- Legal name
- Action Road Solutions
- Website
- https://actiontowandrecovery.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Action Road Solutions provides 24/7 towing, recovery, transportation, parking management, and environmental response services across the San Francisco Bay Area, serving individual motorists, construction fleets, commercial properties, and apartment complexes from five strategic locations.
- Ownership category
- akta.pro rank
Action Towing and Road Service industry classification
Industry- Product category
- Towing and Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
- akta.pro secondary industries
- Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB), Inoperable / Non-Running Vehicle Transport (HSAKAFAI)
Keywords
Where Action Towing and Road Service is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Action Towing and Road Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Towing Services: Transaction-based towing services for light-duty, medium-duty, heavy-duty, and super heavy-duty vehicles. Revenue generated per service call based on vehicle type, distance, and complexity of recovery required.
- Transportation Services: Equipment and vehicle transportation including HD power-only, Landoll, flatbed, and 3-axle RGN services. Revenue generated per transport job based on cargo type, weight, and distance.
- Road Service: On-site roadside assistance services including battery installation, jump starts, lock-outs, fuel delivery, and roadside repairs. Revenue generated per service call.
- Parking Management Services: Ongoing parking enforcement and management services for property owners including private property impound, parking enforcement, and compliance monitoring. Revenue generated through service contracts.
- Environmental Services: Emergency environmental response including fuel/oil spill containment, cargo salvage, site remediation, and restoration services. Revenue generated per incident based on scope of cleanup required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based service pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Action Towing and Road Service product offering
Product offeringCore offering
Action Road Solutions provides 24/7 towing, transportation, and emergency recovery services across the San Francisco Bay Area, ranging from light-duty passenger vehicles to super heavy-duty loads exceeding 75 tons. The company operates the Bay Area's largest and most diverse fleet of towing equipment and offers complementary road services (battery, lock-out, fuel), parking enforcement for property owners, and environmental spill response and remediation.
Product overview
Action Road Solutions operates as a unified towing and road service platform offering six interconnected service lines: Towing Services (light-duty to super heavy-duty), Transportation Services (power-only, Landoll, flat bed, RGN), Emergency Recovery Services (winch-outs, rotators, air cushions), Parking Management Services, Road Services (battery, fuel, locks, repairs), and Environmental Services (spill response, salvage, remediation). The company, part of the FirstLine Road Solutions platform, maintains the Bay Area's largest and most diverse fleet of towing equipment with five strategic locations spanning from Half Moon Bay to Fremont.
Differentiator
Problem solved
Functional benefit
Products and services
- Towing Services
Quantifiable outcome
- 40-ton excavator recovered within 30 minutes at 2 AM
Companies that use Action Towing and Road Service
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Action Towing and Road Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Action Towing and Road Service partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FirstLine Road SolutionscoreAction Road Solutions is part of the FirstLine Road Solutions platform, a multi-state towing and road service organization. FirstLine provides the parent infrastructure allowing Action to leverage 600+ trucks across 80+ locations in 7 states. The platform enables collaboration between partner companies when customer needs fall outside individual footprints.
- AAAcoreAAA (American Automobile Association) partners with Action Road Solutions to provide towing and roadside assistance services to AAA members in the San Francisco Bay Area. Action serves as a preferred service provider for AAA emergency road service calls.
- Local Law EnforcementminorAction Road Solutions maintains partnerships with local law enforcement agencies for accident recovery, traffic management, and emergency response services. Law enforcement frequently refers stranded motorists and accident victims to Action's services.
- Fleet OperatorsminorAction Road Solutions provides ongoing towing and transportation services for various fleet operators across the Bay Area, handling fleet vehicle recovery, scheduled maintenance transport, and emergency roadside assistance.
Scale indicators5 records
Expansion highlights4 records
Action Towing and Road Service competitors and assessment
Company assessmentBroad incumbents
- Agero: Agero is a major North American roadside assistance and connected vehicle services platform serving automakers, insurers, and fleet operators. It competes with Action's roadside-services and light-duty towing capabilities at scale, acting as a dispatch and program-management layer across thousands of service providers.
- Copart: Copart operates a global salvage vehicle auction platform and uses an extensive network of towing partners to move accident and total-loss vehicles to its yards. It is a comparable heavy-duty towing/vehicle-transport operator at scale, although its primary business is auction rather than service delivery.
- Holman Automotive: Holman is a large automotive services company operating fleet management, parts, and repair logistics. Its fleet services business overlaps with Action's commercial-fleet and transportation services for corporate customers.
- AAA Roadside Services: AAA operates its own fleet of roadside service vehicles and dispatches in many U.S. regions. Although Action is a AAA partner, AAA's in-house operations in other regions represent a broader incumbent that competes for the same consumer-facing roadside and light-duty towing demand.
Emerging players
- Wrench: Wrench (formerly RepairSmith) provides mobile vehicle repair and maintenance services dispatched to the customer's location. It overlaps with Action's road-services line (battery, jump starts, roadside repair) and represents the mobile-services competitive frontier.
- Urgently: Urgently operates an on-demand digital roadside assistance marketplace connecting stranded drivers to tow operators and service providers. It overlaps with Action's roadside-services and light-duty towing offerings and represents a digitally native channel that may disintermediate traditional operators like Action.
- Honk Technologies: Honk is an on-demand roadside assistance platform that connects motorists with towing and recovery providers via a mobile app. Its digital dispatch model competes for the same consumer-facing roadside and light-duty towing demand that Action captures through phone-based intake.
Direct peers
- Bowers Towing: Bowers Towing is a California-based regional towing and recovery operator serving the Bay Area and surrounding counties. It directly competes with Action for light-, medium-, and heavy-duty towing volume across overlapping Northern California service areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Action Towing and Road Service social profiles
Digital presenceAction Towing and Road Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Towing and Road Service leadership team
Management profileNumber of profiles
Profiles1 record
Action Towing and Road Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Towing and Road Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Towing and Road Service
What does Action Towing and Road Service do?
Action Road Solutions provides 24/7 towing, transportation, and emergency recovery services across the San Francisco Bay Area, ranging from light-duty passenger vehicles to super heavy-duty loads exceeding 75 tons. The company operates the Bay Area's largest and most diverse fleet of towing equipment and offers complementary road services (battery, lock-out, fuel), parking enforcement for property owners, and environmental spill response and remediation.
Is Action Towing and Road Service a public or private company?
Action Towing and Road Service is a private company. It is classified as corporate owned and is currently operating.
When was Action Towing and Road Service founded?
Action Towing and Road Service was founded in 1984. It employs 101 to 250 people.
Where is Action Towing and Road Service based?
Action Towing and Road Service is headquartered in Redwood City, United States, in the North America region.
How does Action Towing and Road Service make money?
Five revenue lines are on record. Towing Services are the primary driver. The others are transportation Services, road Service, parking Management Services and environmental Services.
Who are Action Towing and Road Service's main competitors?
Broad incumbents on record are Agero, Copart, Holman Automotive and AAA Roadside Services. Emerging players are Wrench, Urgently and Honk Technologies. Bowers Towing is listed as a direct peer.
Does Action Towing and Road Service have an API?
No public API is recorded for Action Towing and Road Service.
What industry is Action Towing and Road Service in?
Action Towing and Road Service's product category is Towing and Roadside Assistance Services. Its primary akta.pro industry code is TLAKAFAH, Accident Recovery, Winch-Out & Towing Services (Light/Heavy), with a secondary code of TLAJAJAB, Roadside Assistance & Motorist Aid Patrols (Service Patrols). Its NAICS code is 48841 and its SIC code is 7500.