Advanced Graphics

What Advanced Graphics does

Advanced Graphics, founded in 1984 and headquartered in Layton, Utah, manufactures and distributes life-size cardboard standups, cardboard cutouts, and custom-printed display products. The company's core technology is single-sided, high-quality printing on cardboard and coroplast substrates with built-in easel backs for freestanding display, augmented by a 'Make Your Own' configurator that lets customers upload personal photos and an in-house pro-design service for business customers. Products are sold exclusively through a direct-to-consumer BigCommerce storefront at advancedgraphics.com, with a 24-hour ship window from a single Utah facility to U.S. and Canadian customers and international checkout options for Australia, the U.K., and Germany.

The company monetizes through one-time unit sales across four primary streams: licensed cardboard standups (featuring characters from Disney, Marvel, Star Wars, DC Comics, Warner Bros./Harry Potter, and Universal/Illumination), custom/personalized standups created from customer photos, outdoor coroplast yard signs and political/event signage, and wall decals sold under the WallJammers brand. Pricing is unit-based, ranging from $19.99 for small foamcore products to $99.95+ for oversized outdoor standees, with most catalog SKUs clustered in the $24.95-$64.95 range and a price-match guarantee against competitors.

Advanced Graphics serves three primary customer segments: individual consumers purchasing for parties, holidays, and celebrations (the dominant segment), businesses seeking custom retail displays and promotional materials, and political campaigns purchasing candidate standups and yard signs. The company has operated continuously for over 40 years without disclosed external funding and positions itself as the worldwide industry leader in licensed cardboard standup distribution. It has no disclosed management team, no parent company, no subsidiaries, and no public financials, making its scale and ownership structure effectively opaque.

Name

Advanced Graphics

Legal name

Advanced Graphics

Website

https://advancedgraphics.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Graphics is a privately held, Utah-based manufacturer of life-size licensed and custom cardboard standups and cutouts, selling direct-to-consumer via its BigCommerce storefront to individual party planners, businesses, and political campaigns across North America and select international markets.

Ownership category

akta.pro rank

Product category

Cardboard Standups and Custom Printed Displays

NAICS

Doll, Toy, and Game Manufacturing (33993), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Cardboard standups
• Cardboard cutouts
• Licensed character displays
• Custom cardboard prints
• Yard signs

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensed Cardboard Standup Sales: One-time product sales of licensed cardboard standups featuring entertainment properties including Disney, Marvel, Star Wars, DC Comics, and other licensed brands. Products are sold as physical cardboard cutouts at various price points.
2. Custom Cardboard Products: Custom cardboard cutout and display manufacturing services for individuals and businesses. Customers can upload photos to create personalized standups or work with professional designers for custom business displays.
3. Outdoor Signage Products: Sale of outdoor cardboard standups and coroplast yard signs including political signs, event signs, holiday decorations, and personalized yard signs.
4. Wall Decals (WallJammers): Sale of wall decal products including themed murals, character decals, and decorative wall graphics under the WallJammers brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Advanced Graphics manufactures and sells life-size cardboard standups, cutouts, and custom printed displays featuring licensed entertainment properties (Disney, Marvel, Star Wars, DC Comics, etc.) and personalized designs. Products include single-sided high-quality cardboard prints with easel backs for freestanding display, outdoor yard signs, wall decals (WallJammers), and interactive cardboard games. Customers can also upload their own photos to create custom cutouts via a 'Make Your Own' tool.

Product overview

Advanced Graphics operates an e-commerce platform selling licensed cardboard standups, cutouts, and custom printed products. The core product line consists of Cardboard Standups featuring life-size cutouts of characters from Disney, Marvel, Star Wars, DC Comics, video games, movies, celebrities, and holidays. Supporting products include Personalized Standups for custom photo-based cutouts, Outdoor Standups & Signs for weather-resistant yard signs, and Wall Decals under the WallJammer brand. The company also offers interactive cardboard games and professional custom display services for businesses. Founded in 1984, the company positions itself as the worldwide industry leader in licensing and distribution of cardboard standups.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardboard Standups Life-size cardboard cutouts and standees featuring licensed characters from movies, TV shows, celebrities, sports, holidays, and pop culture themes, with high-quality prints on cardboard and easel backs for freestanding display at parties, events, and photo opportunities.
• Personalized Standups Custom cardboard cutouts created from customer-provided photos, allowing individuals and businesses to turn their own images into life-size standees.
• Outdoor Standups & Signs Weather-resistant cardboard standups and coroplast yard signs for outdoor use, including holiday decorations, political campaign signs, and event signage.
• Wall Decals (WallJammers) Removable wall decals and murals featuring licensed characters and themes for home and office decoration.
• Talking Standees Cardboard standees with integrated sound modules that play audio, typically featuring character voices or sound effects.
• Custom Cardboard Displays Professional design services for creating custom cardboard displays for business merchandising, product featuring, and promotional events.
• Cardboard Games (Minions) Interactive cardboard games featuring Minions themes, including the Jail Break Game where players help Minions escape by moving a bathtub across the game board, and the Tic Tac Dough Nut Game, a themed Tic-Tac-Toe game with bananas and donuts as game pieces.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the advancedgraphics.com online storefront. Premium BigCommerce theme by Lone Star Templates.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Build-A-Bear Workshop: Retailer of customizable licensed plush and character products. Overlaps on the licensed-character personalization experience (custom photo/theme), though in a different physical format.
• Displate: Online marketplace for printed metal posters and wall art with licensed pop-culture artwork. Adjacent competitor for licensed character wall decor and custom printed graphics sold through e-commerce.
• Party City: National party goods retailer selling licensed character decorations, yard signs, and event supplies. Overlaps on Halloween, birthday, and election-season party and sign SKUs at a much larger scale.
• Oriental Trading: Mass-market supplier of party supplies, novelties, and licensed character merchandise to consumers, schools, and businesses. Competes on party decoration and novelty use cases adjacent to cardboard standups.
• Funko: Public licensed collectibles company producing vinyl figures and POP! collectibles across Disney, Marvel, Star Wars, and DC licenses. Competes for the same licensed-character consumer wallet with a different physical format.
• Fathead: Larger licensed-graphics brand selling life-size wall decals, removable murals, and oversized graphics of sports and entertainment IP. Overlaps on WallJammers-style wall decals and licensed character artwork, with broader marketing reach.

Direct peers

• Cardboard Cutout Standee: Online retailer selling custom and life-size cardboard cutouts and standees directly to consumers. Competes head-to-head with Advanced Graphics on product, pricing, and D2C e-commerce model, including personalized photo cutouts.
• Lifesize Custom Cutouts: Manufacturer and online seller of life-size custom cardboard cutouts featuring celebrity, character, and personalized designs. Mirrors Advanced Graphics' core life-size cutout offering and custom photo upload workflow.
• The Cardboard Cutout: Online custom cardboard cutout specialist offering personalized and celebrity cutouts. Direct e-commerce competitor in the same niche as Advanced Graphics' personalized standup line.
• Star Cutouts: UK-based manufacturer of life-size celebrity and character cardboard cutouts with international shipping. Closest international peer in the same product category, overlapping on licensed and custom SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CardboardPeople

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Graphics