SO PRESS

What SO PRESS does

SO PRESS is a privately held French media company headquartered in Paris that operates a multi-platform football journalism ecosystem under the So Foot brand. Its core product is the sofoot.com digital news and editorial platform covering domestic leagues (Ligue 1, Ligue 2, Coupe de France), major European competitions (Premier League, La Liga, Serie A, Bundesliga, UEFA Champions League and Europa League), and international tournaments including the FIFA World Cup. The company publishes the quarterly So Foot print magazine (with collectible themed editions) and produces the Footox editorial podcast. The portfolio is extended by the Degaine lifestyle and merchandise sub-brand, an e-commerce boutique (boutique.so), a digital newsstand (kiosque.sopress.net), the So Foot Club subscription membership, a sports betting content section (Paris Sportifs/Mon Petit Prono), and Society magazine as a wholly owned investigative-journalism subsidiary. Distribution combines owned digital channels (website, Instagram, Twitter, Facebook, WhatsApp), email, French physical newsstands, and live community events such as World Cup screening nights at La Bellevilloise in Paris.

The underlying technology is a digital publishing platform with editorial content management supporting articles, video, podcasts, and live match reporting; no proprietary AI/ML systems, APIs, or SDKs are disclosed. The company generates revenue through four primary streams: recurring quarterly magazine subscriptions, direct-to-consumer e-commerce merchandise sales (boutique.so, degaine.so), display advertising and branded sponsorship integrations, and sports-betting affiliate referrals (Derbi, Parions Sport PDV). The customer base is a horizontal persona segment of French-speaking football enthusiasts seeking in-depth cultural and investigative coverage beyond match scores. Geographic reach is concentrated in France, with digital storefronts technically available globally. Strategic partners include HBO Max (House of the Dragon jersey collaboration), Society magazine, TrashTalk (NBA), and Doolittle.

Name

SO PRESS

Legal name

SO PRESS

Website

https://sofoot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SO PRESS is a privately held Paris-based football media company operating the sofoot.com platform, So Foot print magazine, Footox podcast, Degaine merchandise brand, and Society magazine, serving French-speaking football fans via subscriptions, advertising, e-commerce, and betting affiliate revenue.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN)

akta.pro secondary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Football media
• Sports journalism
• Magazine publishing
• Sports merchandise
• Digital content platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Magazine Subscriptions: Quarterly print magazine subscriptions sold via abonnement.sofoot.com and sopress.net, with themed issues covering World Cups, specific clubs, and cultural football stories.
2. E-commerce Boutique: Sale of merchandise including jerseys, collector's sets, mugs, T-shirts, tote bags, posters, and football memorabilia through the boutique.so online storefront.
3. Sports Betting / Paris Sportifs: Referral and affiliate traffic from sports betting partners, driving revenue through audience engagement on betting-related content sections.
4. Advertising and Sponsorship: Display advertising, sponsored content, and branded partnership integrations within editorial coverage and the podcast series.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SO PRESS is a French football media company that publishes the So Foot print magazine (quarterly editions with collector's issues), operates the sofoot.com digital news platform covering football leagues and competitions, produces the Footox editorial podcast, and sells football-themed merchandise through its boutique.so e-commerce store and Dégaine lifestyle sub-brand. The company also offers subscription memberships (So Foot Club) and sports betting content (Paris Sportifs).

Product overview

SO PRESS operates a multi-platform football media ecosystem centered on So Foot, combining digital journalism with print publications, audio content, and e-commerce. The portfolio includes the core So Foot news platform, monthly So Foot Magazine with collectible editions, the Footox podcast, the Degaine lifestyle/jersey sub-brand, and an e-commerce boutique. The company also offers subscription memberships and sports betting content, positioning itself as a comprehensive French football media house.

Differentiator

Problem solved

Functional benefit

Brands

• Degaine: Lifestyle and merchandise brand for football apparel and accessories
• Society

Products and services

• So Foot Digital Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DoolittleminorGTM or Marketing PartnerDoolittle is a quarterly magazine of Fashion, Culture and Society for parents, listed as a partner on sofoot.com. The partnership appears to be a cross-promotional arrangement between French lifestyle publications.
• Derbi (Paris Sportifs)minorGTM or Marketing PartnerDerbi (Paris Sportifs) is referenced as a betting partner integrated within the sofoot.com platform's 'Paris Sportifs' section, providing odds content and sports betting affiliate referrals.
• Society MagazineminorStrategic or Co-development PartnerSociety magazine publishes investigative long-form journalism, including exclusive stories related to football journalists (e.g., Christophe Gleizes). So Foot cross-links to Society investigative stories, indicating a content partnership and shared editorial brand affiliation under the SO PRESS parent entity.
• Degaine (Dégaine.so)coreChannel Partner/ Reseller/ DistributorDégaine is SO PRESS's lifestyle and merchandise brand selling football-themed apparel and accessories. It operates its own storefront at degaine.so and is prominently promoted across sofoot.com, making it the primary merchandise distribution channel alongside boutique.so.
• TrashTalkminorGTM or Marketing PartnerTrashTalk (trashtalk.co) is listed as a partner on sofoot.com, described as providing 'the real behind-the-scenes of the NBA.' The partnership appears to be a cross-media content collaboration between French sports media brands.
• HBO MaxminorGTM or Marketing PartnerHBO Max partnered with So Foot's Dégaine brand to co-produce and promote a football jersey for House of the Dragon Season 3, indicating a lifestyle and pop-culture cross-promotional partnership.
• Parions Sport PDVminorGTM or Marketing PartnerParions Sport PDV is listed as a sponsor for World Cup 16th-final coverage articles on sofoot.com, appearing as a betting partner for match content.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Athletic: Subscription-driven sports journalism outlet (now under The New York Times Company). Comparable to So Foot's subscription and So Foot Club model, demonstrating the viability of paid sports news in the digital era.
• TrashTalk: French-language sports media brand focused on basketball/NBA, listed as a partner on So Foot. Comparable as a niche, vertically-focused French sports media brand with a similar cultural/community positioning.

Broad incumbents

• Eurosport: Pan-European multi-sport media platform with broadcast rights and editorial coverage. Overlaps with So Foot on football coverage but operates at much larger scale across many sports.
• ESPN: Global sports media giant with extensive football coverage, video highlights and editorial franchises. Comparable at the category level (sports news, multi-format content, betting integrations) but far broader than So Foot's football-only focus.

Direct peers

• L'Équipe: France's flagship daily sports newspaper and digital platform, with deep coverage of Ligue 1, international football and major events. Most directly comparable French sports media competitor to SO PRESS / So Foot on audience and editorial remit.
• Goal.com: Global football-focused digital publisher with localized editions in dozens of languages. Comparable product/market overlap with So Foot on multi-league football coverage, editorial news and fan engagement.
• Football365: French football news and opinion site covering Ligue 1 and European football with a casual, fan-oriented tone. Closely aligned with So Foot's positioning between serious journalism and football culture.
• RMC Sport: Major French sports media outlet owned by NextRadioTV/Altice, combining news, live commentary and talk radio. Competes with So Foot for French football news consumption, particularly match-day coverage and transfer news.
• Maxifoot: Long-running French football news and live score site. Comparable to So Foot on French football audience, daily news cadence and live match coverage.

Regional players

• Walfoot: Belgian French-language football media site covering Pro League and European competitions. Comparable audience and editorial niche to So Foot, but focused on Belgium rather than France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sofoot
• Facebookfacebook.com/so.foot
• Instagraminstagram.com/sofoot
• LinkedInlinkedin.com/company/so-foot

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SO PRESS