Ring of the Rhine Circuit

What Ring of the Rhine Circuit does

Ring of the Rhine Circuit (Circuit de l'Anneau du Rhin) operates a multi-configuration motorsport facility in Biltzheim, Alsace, France, founded in 1996 and held within Anneau du Rhin SA, a privately-owned Société Anonyme with €4.7M of share capital. The venue spans six track layouts — a 4.0 km leisure circuit, 3.7 km and 3.0 km competition circuits, a 1.1 km training circuit, dedicated road-safety tracks, and an off-road terrain — with authorization to host events for up to 12,000 spectators and a roughly 1,050-meter main straight permitting speeds above 200 km/h. Its physical infrastructure is the central asset and is supported by a fleet of premium vehicles (Ferrari 488 GTB and F8, Lamborghini Huracan, Porsche 992 GT3 and 991 GT3, McLaren Artura and 540C, plus Formula 4 FIA and Formula Renault 2.0 single-seaters) used in structured driving experiences.

The company monetizes the venue through approximately 15 distinct product lines delivered across five customer segments: individual motorsport enthusiasts purchasing supercar or single-seater sessions (€150–€1,199), gift certificates (€200–€500) with paid extension mechanics (€50–€150), corporate and team-building clients with a 12-person minimum, third-party event organizers renting the circuit by the day, and a Club membership program providing evening track access March–November. Distribution is primarily direct via the company's own e-commerce site, with a bilingual French/German storefront (anneau-du-rhin.com / rheinring.com) targeting the cross-border Alsace–Germany–Switzerland catchment, supplemented by dedicated corporate sales, the affiliated Moto Club de Biltzheim (FFM-affiliated, restructured in 2023 under the circuit brand, with motorcycle ticketing outsourced to Team Performance 55 since 2025) for two-wheel trackdays, and an integrated Weezevent platform for large public events. The 30-year operating history, documented visits from motorsport legends catalogued in the Livre d'Or, and exclusive vehicle partnership with Mercedes-Benz Kroely form the core brand and supplier moat.

Name

Ring of the Rhine Circuit

Legal name

Anneau du Rhin SA

Website

https://anneau-du-rhin.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ring of the Rhine Circuit (Anneau du Rhin SA) operates a multi-configuration motorsport facility in Biltzheim, Alsace, delivering supercar and single-seater driving experiences, corporate events, motorcycle trackdays, and road-safety training to enthusiasts, businesses, and event organizers across the French-German-Swiss border region.

Ownership category

akta.pro rank

Product category

Motorsport Driving Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Driving experience circuits
• Motorsport track rentals
• Corporate team building
• Road safety training
• Supercar driving sessions

Headquarters

HQ city

Biltzheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Driving Experience Sessions: One-time paid sessions for individuals to drive or ride as passengers in high-performance vehicles (Ferrari, Lamborghini, Porsche, McLaren, Formula 4, Formula Renault, vintage cars, etc.) on the circuit. Pricing varies by vehicle type and number of laps.
2. Gift Certificates (Bons Cadeaux): Pre-paid gift vouchers ranging from €200 to €500 that recipients redeem for specific driving experiences. Extension/renewal fees of €50–€150 for expired certificates.
3. Circuit Rental: Organizers can rent the circuit facilities exclusively by the day for competitions, training, driving schools, road safety stages, seminars, and corporate events.
4. Corporate Events & Team Building: Custom event packages for businesses including GT driving stages, off-road experiences, karting, road safety days, catering, and instructor services. Minimum 12 people required.
5. Track Access / Afterwork Sessions: Evening track access sessions for private vehicles (road or competition), priced from €100 per session. Electric vehicles permitted.
6. Club Membership: Club de l'Anneau du Rhin members pay for annual access to evening track sessions and exclusive member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The company operates a multi-configuration motorsport circuit facility in Biltzheim, Alsace, where customers can purchase driving experiences in supercars (Ferrari, Lamborghini, Porsche, McLaren, Nissan GTR, Ford Mustang) and single-seaters (Formula 4 FIA, Formula Renault 2.0), receive advanced driver coaching with BPJEPS-certified instructors, attend road safety training with the Automobile Club Prévention, and access motorcycle track days through the affiliated Moto Club de Biltzheim. It also sells gift vouchers, runs a corporate team-building and event-hosting business, and rents the facility exclusively by the day to motorsport event organizers, race championships, and automotive manufacturers. A club membership programme provides recurring afterwork track access on weekday evenings from March to November.

Product overview

Ring of the Rhine Circuit (Circuit de l'Anneau du Rhin) operates as a motorsport and driving experiences complex in Biltzheim, Alsace, France. The company offers a portfolio of tiered driving experiences centred around supercar and single-seater track sessions (Ferrari, Lamborghini, Porsche, McLaren), advanced coaching programmes with performance road cars (Alpine, Renault, Ford), and entry-level offerings (Karting, Little Drivers Academy for children). Complementary services include road safety training, corporate team-building events, motorcycle track days, circuit rental, and gift vouchers. The offering is delivered across multiple circuit configurations (4.0 km leisure, 3.7 km competition, 3.0 km, 1.1 km training, off-road, and road safety tracks), supported by a club membership programme and an online gift voucher shop. The company also hosts recurring public events including drift, cycling, and slalom competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari Driving Experiences Piloted and passenger experiences in high-performance Ferrari vehicles including the Ferrari 488 GTB, Ferrari F8, Ferrari California, Ferrari F458 Speciale, and Ferrari 328 GTS (passenger only), delivered on the Anneau du Rhin circuits and priced per vehicle / lap package for individual motorsport enthusiasts.
• Lamborghini Huracan Driving Experience Piloted driving experience in the 610 hp V10 Lamborghini Huracan with all-wheel drive and a 7-speed dual-clutch gearbox, available on the Anneau du Rhin circuits for individual motorsport enthusiasts.
• Porsche GT Driving Experiences Piloted and passenger experiences across the Porsche lineup including the Porsche 992 GT3, Porsche 991 GT3, Porsche 992 GT3 RS (passenger only), Porsche Cayman Cup, and Porsche Boxster S, delivered on the Anneau du Rhin circuits.
• McLaren Driving Experiences Piloted experiences in the McLaren Artura (700 hp hybrid V6 biturbo) and McLaren 540C (540 hp V8 biturbo), both on carbon-fibre chassis, available on the Anneau du Rhin circuits.
• Single-Seater / Formula Car Experiences Piloted single-seater racing experiences in the Formule 4-F4 FIA (170 hp, sequential gearbox) and Formule Renault 2.0 (200 hp, sequential gearbox), conducted on the 3.7 km competition circuit.
• GT Duo and Trio Multi-Car Packages Multi-car experience packages letting drivers pilot combinations of supercars in a single session, including Duo Ferrari 488 – Lamborghini, Duo Ferrari 488 – Porsche 992 GT3, Duo Porsche – Lamborghini, Trio Ferrari 488 – Porsche 992 GT3 – Lamborghini, and Ferrari F8-based Duo / Trio variations.
• Coaching / Advanced Driver Training Personalised driver coaching with BPJEPS-certified instructors using Alpine A110 R, Alpine A110S, Renault Mégane RS, Ford Mustang V8, Focus RS, Renault Clio Cup, and Porsche 996 GT3 Cup, including optional in-car video debriefs.
• Track Access / Afterwork Sessions Evening track-access sessions on the 3.7 km circuit enabling drivers to use their own road or competition vehicles, with electric vehicles permitted and pricing from €100 per pilot.
• Little Drivers Academy 30-minute driving initiation for children aged 7–18, delivered in partnership with Auto-école CECA on a secure school circuit in automatic-transmission vehicles, priced at €59 per session.
• Road Safety Training One-day theoretical and practical road safety training covering emergency braking, loss of adhesion, and obstacle avoidance, delivered with Automobile Club Prévention (ACP) certified instructors on the circuit's dedicated safety tracks.
• Motorcycle Track Days Motorcycle trackdays and afterwork sessions organized by the Moto Club de Biltzheim on the Anneau du Rhin circuit, including optional coaching by FSBK rider Yvan Laetzig and a 100 dB noise limit.
• Corporate / Team Building Events Customizable corporate day packages combining GT driving experiences, off-road, karting (1.1 km or 300 m), and road safety training with on-site catering and instructors for groups of at least 12 participants, scheduled April–October on Wednesday or Thursday evenings (17h–19h30).
• Gift Vouchers (Bon Cadeau) Pre-paid Passeport Cadeau gift vouchers denominated from €200 to €500, redeemable for any driving experience on the circuit and valid for 12 months from purchase, with extension fees of €50–€150 if extended after expiry.
• Circuit Rental Exclusive by-the-day rental of the Anneau du Rhin circuit facilities to third-party event organizers for competitions, training, test days, driving schools, road safety courses, seminars, manufacturer development events, and auto or motorcycle club gatherings, across 4.0 km leisure, 3.7 km and 3.0 km competition, 1.1 km training, road safety, and off-road track configurations.
• Club de l'Anneau du Rhin Membership Annual Club de l'Anneau du Rhin membership granting members exclusive evening track access Tuesday–Saturday (17h00–19h30, March–November), covered parking, and exclusive member activities.

Quantifiable outcome

• Companies implementing a road safety prevention plan can reduce accident rates by 15–20% in the first year and up to 50% over a 3-year prevention action program.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Mercedes-Benz Kroely (MBK)coreChannel Partner/ Reseller/ DistributorExclusive vehicle partner of the Anneau du Rhin circuit. MBK provides the premium vehicle fleet used for driving experiences. Mercedes-Benz Kroely is a prominent Mercedes dealership in the Mulhouse area.
• Moto Club de BiltzheimcoreChannel Partner/ Reseller/ DistributorThe circuit's affiliated motorcycle club, reorganized since 2021 with FFM affiliation. Manages all motorcycle track day activities including After Works, Trackdays, coaching, and competition organization. Led by President François Rinaldi.
• Automobile Club Prévention (ACP)coreStrategic or Co-development PartnerProfessional road safety training organization providing certified instructors and pedagogical programs for the circuit's road risk prevention courses. Combines theoretical and practical emergency driving training.
• DriveEventminorGTM or Marketing PartnerEvent management partner listed on the circuit's partner page, supporting automotive event organization at the venue.
• Dream Cars EventsminorGTM or Marketing PartnerEvent partner collaborating with the circuit on automotive experiences and events.
• Team Performance 55 (TP55)coreChannel Partner/ Reseller/ DistributorSince 2025, TP55 has taken over the organization and ticketing of all motorcycle track days and After Works sessions at the circuit on behalf of Moto Club de Biltzheim. Handles registrations and customer service.
• Fédération Française de Motocyclisme (FFM)coreStrategic or Co-development PartnerFrench Motorcycle Federation, the primary institutional partner for the Moto Club de Biltzheim. Provides licensing, insurance programs (Pass Circuit, Pass Eco), competition sanctions, and regulatory oversight. Confirmed the club as organizer of the Coupe de France Promosport FFM.
• Ligue Motocycliste du Grand EstminorStrategic or Co-development PartnerRegional federation representing FFM in the Grand Est region, supporting the Moto Club de Biltzheim with officials, volunteers, and regional motorsport development.
• Cornu Master SchoolminorImplementation/ SI/ Consulting PartnerMotorsport riding school founded by Swiss legend Jacques Cornu (3 Grand Prix wins, 21 podiums, 1 endurance world championship). Partners with the circuit for motorcycle initiation and training days using proven, friendly pedagogy.
• Yvan Track ServiceminorImplementation/ SI/ Consulting PartnerMotorcycle coaching and rental partner run by Yvan Laetzig, a French Superbike (FSBK) and endurance world championship rider. Provides personalized coaching during After Works and Trackday sessions.
• Motos DariominorGTM or Marketing PartnerPassion-driven Suzuki and Kawasaki motorcycle dealership since 1989. Serves as tire partner for all motorcycle Trackday events, providing sales and service support.
• Fredy BarthminorGTM or Marketing PartnerMotorsport event partner associated with the circuit's activities and events.
• RC EventsminorGTM or Marketing PartnerMotorsport event partner collaborating with the circuit on various automotive events.
• Sportfoto TrescherminorGTM or Marketing PartnerProfessional photographer based in Germany, serving as the official photographer for all Moto Club de Biltzheim track days. Customers can order photos directly from the photographer's website.
• SCRAT (MotoVlog)minorGTM or Marketing PartnerMotorcycle video content creator partnering with the Moto Club to provide dynamic photography and video services during After Works and Trackday events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circuit de Dijon-Prenois: Historic French motorsport circuit offering trackdays, driving experiences, and historic racing events. Comparable to ADR as a regional French circuit with multi-format consumer and racing offerings.
• Circuit Paul Ricard: Iconic French motorsport circuit at Le Castellet offering driving experiences, corporate events, and F1 testing. Directly comparable to ADR as a French circuit venue combining leisure driving, rentals, and events on multi-configuration track layouts.
• Nürburgring: Legendary German motorsport complex operating the Nordschleife and GP circuit with extensive driving experience tourism, corporate events, and 24h racing. Comparable to ADR for cross-border European motorsport tourism and multi-configuration track offerings.
• Circuit du Val de Vienne: French motorsport circuit in Le Vigeant running driving experiences, club trackdays, and corporate events. Directly comparable to ADR for premium leisure driving, club membership model, and corporate event revenue mix.
• Circuit de Spa-Francorchamps: Belgian motorsport circuit hosting F1, endurance racing, and driving experiences with strong cross-border European tourism. Comparable to ADR for premium driving experience revenue, B2B circuit rental, and tri-country catchment economics.
• Circuit Carole: Northern French motorsport circuit near Paris focused on motorcycle trackdays, supermotard, and car trackdays. Comparable to ADR for motorcycle and car trackday distribution through affiliated clubs and cross-segment consumer offerings.
• Circuit Pau-Arnos: French motorsport circuit near Pau offering driving experiences, trackdays, and corporate events with multiple track configurations. Comparable to ADR as a regional French multi-format circuit operator.
• Circuit de Nevers Magny-Cours: French motorsport circuit offering driving experiences, corporate events, and track rentals on multi-configuration layouts. Directly comparable to ADR as a French competitor serving consumer driving experiences and B2B rentals.
• Ascari Race Resort: Spanish private motorsport resort offering track rental, supercar driving experiences, and residential membership. Comparable to ADR for premium driving experience revenue, multi-configuration circuit, and recurring club membership economics.

Broad incumbents

• MotorSport Vision (MSV) Brands Hatch: UK-based motorsport venue operator running multiple circuits (Brands Hatch, Donington, Snetterton, Bedford) with driving experiences, trackdays, and corporate events. Broader incumbent comparable to ADR for venue operations and consumer/B2B experience revenue models at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063696334131
• Instagraminstagram.com/mc_anneaudurhin
• Xx.com/anneaudurhin
• LinkedInlinkedin.com/company/anneau-du-rhin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ring of the Rhine Circuit