Ascari

What Ascari does

Ascari (legally Circuito Ascari S.L.) is a privately held exclusive motorsport club and racing circuit operator based in Ronda, Andalusia, Spain, founded in 2003 and active for over two decades. The company owns and operates a single integrated venue: a world-class 5.425 km racing circuit on a 180+ hectare estate featuring 26 turns (13 left, 13 right), 12.2m track width, a 470m main straight, and a maximum 10.5% gradient, surrounded by a native species grove that provides privacy and discretion for members. The estate benefits from over 300 days of operational capacity per year due to the Andalusian climate, and the company holds ISO 14001 and ISO 9001 certifications for environmental and quality management.

The company serves two primary customer segments: high-net-worth automotive enthusiasts seeking private motorsport experiences, and automotive manufacturers seeking exclusive venues for product launches, filming, photoshoots, and testing sessions. Its product portfolio includes Ascari Club Membership (recurring subscription access to facilities and Club Days), the Ascari Fleet Racing Experience (a full-day bespoke driving program priced at €14,000 per person across five performance categories with professional instruction and gourmet hospitality), Bring Your Own Car private track days (€10,000 per driver with minimum four drivers and full technical support), corporate event hosting, and coordinated accommodation services for extended stays.

Ascari operates with 34 employees from a single Ronda site and distributes exclusively through direct sales via its website, with no intermediaries or resellers. The GTM motion is relationship-driven: membership is acquired via application and inquiry, corporate events are negotiated directly with manufacturers, and driving experiences are booked online with personalized follow-up. Marketing is concentrated on the company website, Instagram, and LinkedIn. The company is privately held, discloses no revenue, has no parent entity, and has no disclosed funding rounds, acquisitions, or leadership changes in the source data.

Name

Ascari

Legal name

Circuito Ascari S.L.

Website

https://ascari.club

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascari is a private exclusive motorsport club operating a 5.425 km racing circuit on a 180-hectare estate in Ronda, Spain, serving high-net-worth automotive enthusiasts and car manufacturers through club membership, bespoke driving experiences, and corporate event hosting.

Ownership category

akta.pro rank

Product category

Motorsport Club and Racing Circuit Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Exclusive motorsport club
• Private racing circuit
• Driving experience programs
• Luxury automotive hospitality
• Corporate event venue

Headquarters

HQ city

Ronda

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Driving Experiences: Full-day bespoke driving experiences priced at €14,000 per person, featuring professional instruction, race-prepared vehicles across multiple categories, hospitality, and gourmet lunch for driver and up to 2 companions
2. Private Track Days: Full-day track access for members bringing their own supercars at €10,000 per driver, with technical support, pit lane crew, and hospitality included
3. Corporate Events Hosting: Private venue rental for car manufacturers including testing, filming, photoshoots, and product launches
4. Club Membership: Exclusive private club membership with annual access to facilities, Club Days, and private day experiences

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ascari operates an exclusive private motorsport club and world-class racing circuit on a 180+ hectare estate in Ronda, Spain. It sells club membership, bespoke full-day driving experiences using its fleet of race-prepared vehicles, private track days for members bringing their own supercars, and hosts corporate events such as product launches, filming, photoshoots, and vehicle testing for car manufacturers.

Product overview

Ascari is a private, exclusive motorsport club and world-class racing circuit located in Ronda, Spain, spanning over 180 hectares. The company operates a single integrated platform combining a 5.425 km racing circuit with high-end hospitality services. The product portfolio includes Ascari Club Membership (offering exclusive access to the circuit and club amenities), Ascari Fleet Racing Experience (a bespoke full-day driving program using the club's fleet of prepared vehicles across five performance categories from GT86 to Wolf Thunder single-seaters at €14,000 per person), and Bring Your Own Car private track days (for members using their own vehicles at €10,000 per driver). Additionally, Ascari offers Corporate Events & Manufacturer Services for car manufacturers seeking private testing, filming, and launch facilities. The company also provides accommodation coordination to extend member stays beyond track time.

Differentiator

Problem solved

Functional benefit

Products and services

• Ascari Club Membership

Quantifiable outcome

• 5.425 km track length with 26 turns
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Exotics Racing: Las Vegas-based supercar driving experience operator offering paid track experiences in exotic vehicles — closely comparable on the paid driving-experience model, though at lower price points.
• Goodwood Motor Circuit: UK-based exclusive motorsport venue combining a racing circuit, member events, and premium hospitality experiences for HNW automotive enthusiasts — directly comparable membership-driven circuit experience.
• Monticello Motor Club: Private members-only motorsport club in New York State offering track access, driving instruction, and exclusive events for HNW automotive enthusiasts — a near-direct peer to Ascari's membership model.
• Circuit Paul Ricard: Premium private racing circuit in Le Castellet, France operating the Le Castellet facility with corporate hospitality, driving experiences, and OEM testing — directly comparable to Ascari's premium European circuit model.
• Thermal Club: Private motorsport resort in California combining a members-only racing circuit with luxury villas, dining, and OEM partnerships — directly comparable premium motorsport club and real estate business model.
• Dream Racing: Las Vegas supercar driving experience provider offering paid track time in exotic vehicles plus corporate events — comparable on the paid driving-experience and corporate-event offering.
• Algarve International Circuit: Premium Portuguese racing circuit offering driving experiences, track days, and corporate events for automotive OEMs and enthusiasts — comparable Iberian peer with similar weather advantage and experience offerings.

Broad incumbents

• Silverstone: Iconic UK racing circuit offering driving experiences, corporate events, and OEM testing at scale — broader incumbent with overlapping capabilities but a more public/commercial orientation than Ascari's exclusive club.

Regional players

• Portimão Circuit: Portuguese motorsport venue offering track experiences, corporate hospitality, and OEM testing — regional peer in southern Europe with a similar climate and experience-driven revenue mix.
• Circuit de Barcelona-Catalunya: Major Spanish racing circuit hosting F1 and MotoGP events with corporate hospitality and driving experiences — regional peer in the same Spanish market offering overlapping experience and corporate-event services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ascariclub
• Instagraminstagram.com/Ascari_club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascari