Alabama Farmers

What Alabama Farmers does

Alabama Farmers Federation (operating as Alfa Farmers) is a private, nonprofit agricultural membership organization headquartered in Montgomery, Alabama, founded in 1921 and recognized as Alabama's largest farm organization. It represents more than 350,000 member families across all 67 Alabama counties and operates as a state affiliate of the American Farm Bureau Federation. The Federation is led by President Jimmy Parnell, a fifth-generation farmer who also serves as CEO of affiliated Alfa Insurance.

The Federation's revenue model is built on recurring annual membership dues, an affiliated Alfa Insurance and Alfa Health Plans distribution channel operating across 14 states, member perk programs (Ford bonus cash, Choice Hotels discounts, car seat safety), and grassroots political advocacy via Alabama FarmPAC. Its product portfolio blends insurance distribution, media properties (Simply Southern TV, Alabama AgCast podcast, Neighbors Magazine, Cultivator Newsletter, Capitol Connection), and education programs including Ag in the Classroom, Farm-City, Young Farmers, Women's Leadership Committee, A.L.F.A. Leaders, and a scholarship program operated through the Alabama Farmers Agriculture Foundation (established 2012).

The Federation's go-to-market is a hybrid of sales-led grassroots organizing through 67 county Farm Bureaus and community-led engagement through commodity organizations, leadership conferences, and the Sweet Grown Alabama consumer marketing program. In September 2025, the Federation extended into venture-stage ag-tech investing via the AgRogue Growth Partners coalition with Land O'Lakes, GreenPoint Ag, and Alabama Farmers Cooperative. Its core technology stack centers on membership management and digital content delivery rather than proprietary software; no AI/ML capabilities, apps, or public APIs are disclosed.

Name

Alabama Farmers

Legal name

Alabama Farmers Federation

Website

https://alfafarmers.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Alabama Farmers Federation (Alfa Farmers) is a private nonprofit agricultural membership organization representing over 350,000 farm families across all 67 Alabama counties, providing insurance through Alfa affiliates, advocacy via FarmPAC, member perks, and agricultural education and media programs.

Ownership category

akta.pro rank

Product category

Agricultural Membership Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Agricultural membership services
• Farm insurance products
• Agricultural advocacy
• Farm education programs
• Agricultural publications

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from over 350,000 member families across Alabama's 67 counties
2. Alfa Insurance Affiliation: Affiliated insurance provider offering auto, home, farm, and health insurance to members and the general public. Alfa Insurance and Alfa Health Plans provide group coverage options through the Federation membership structure.
3. Member Services and Perks: Programs including car seat safety program, Ford bonus cash, Choice Hotel discounts, and other member benefit programs
4. Political Advocacy: Alabama FarmPAC grassroots political action committee supporting candidates who share Federation values and agricultural policy priorities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Alabama Farmers Federation is a membership-based farm organization that represents more than 350,000 member families across all 67 Alabama counties. It provides agricultural advocacy, group insurance products through its affiliate Alfa Insurance (auto, home, farm, and health), commodity market data, agricultural education, and member benefit programs. The Federation also operates a portfolio of content platforms (Simply Southern TV, Alabama AgCast, Neighbors Magazine) and leadership development programs such as Young Farmers, Women's Leadership, and A.L.F.A. Leaders.

Product overview

The Alabama Farmers Federation (Alfa Farmers) operates as a membership-based farm organization offering a diversified portfolio of products and programs. The core offerings include Alfa Insurance (property, casualty, and health insurance across 14 states) and Alfa Health Plans. The Federation supports its 350,000+ member families through content platforms including Simply Southern TV, Alabama AgCast podcast, Neighbors Magazine, Cultivator Newsletter, and Capitol Connection legislative newsletter. Educational and leadership programs include A.L.F.A. Leaders, Young Farmers Program, Women's Leadership Committee, Farm-City Program, Ag in the Classroom, and scholarship programs. The Federation also operates Sweet Grown Alabama marketing program and the Alabama Farmers Agriculture Foundation for charitable giving. Alabama FarmPAC provides political advocacy through grassroots endorsements.

Differentiator

Problem solved

Functional benefit

Brands

• Alfa Insurance: Insurance company affiliated with the Alabama Farmers Federation
• Alfa Health Plans
• Alabama FarmPAC
• A.L.F.A. Leaders
• Simply Southern TV
• Sweet Grown Alabama

Products and services

• Alfa Insurance Property, casualty, auto, home, and farm insurance products offered to Federation members and the general public across 14 states.
• Alfa Health Plans Health insurance plans offered to Federation members, providing coverage options for individuals and families.
• Simply Southern TV A video broadcasting platform showcasing stories about Alabama farmers, agriculture, and rural communities.
• Alabama AgCast A podcast delivering news, interviews, and information about Alabama agriculture and Farmers Federation activities.
• Neighbors Magazine A monthly magazine featuring stories about Alabama farmers, agricultural news, recipes, and rural community features.
• Cultivator Newsletter A semi-monthly newsletter providing Federation news, legislative updates, and agricultural industry information.
• Capitol Connection A weekly newsletter during legislative sessions covering state and federal legislative affairs affecting Alabama farmers.
• DTN Commodity Market A commodity market data tool providing Alabama weather forecasts, USDA news, and market changes for corn, soybeans, wheat, cattle, hogs, and milk.
• Member Perks Program Discount and benefit program including Ford/Lincoln bonus cash, Choice Hotels discounts, and car seat programs for Federation members.
• Alabama Farmers Federation Annual Membership Annual membership for farm families and associate members providing access to advocacy, insurance, education, publications, and member benefits across all 67 Alabama counties.

Quantifiable outcome

• 580,295 jobs and $70.4 billion in economic impact from Alabama agriculture and forestry
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Land O'LakescoreStrategic or Co-development Partner · 4 September 2025Land O'Lakes partnered with Alabama Farmers Cooperative and GreenPoint Ag to launch AgRogue Growth Partners, an initiative investing up to $7 million in each of 10-15 companies focused on agricultural technology innovation. The coalition includes retail co-ops from Indiana, Nebraska, and Minnesota, managed by ag tech investment firm Radicle Growth.
• GreenPoint AgcoreStrategic or Co-development Partner · 4 September 2025Partner in AgRogue Growth Partners coalition with Land O'Lakes and Alabama Farmers Cooperative, investing in agricultural technology innovation companies.
• Alabama Farmers CooperativecoreStrategic or Co-development Partner · 4 September 2025Alabama Farmers Cooperative partnered with Land O'Lakes and GreenPoint Ag to launch AgRogue Growth Partners, an ag tech investment initiative. AFC also sponsors Federation events including video contests.
• American Farm Bureau FederationcoreOthersAlabama Farmers Federation is a member of the American Farm Bureau Federation, the nation's largest farm organization. This membership provides national advocacy representation, policy coordination, and access to AFBF programs and resources.
• Alabama ExtensionmajorStrategic or Co-development PartnerCollaboration on agricultural research, education, and Extension programming. Alabama Extension specialists provide expertise and research findings shared through Federation publications and events. Federation National Affairs Director Mitt Walker works closely on policy issues.
• Auburn UniversitymajorStrategic or Co-development PartnerFederation partners with Auburn University College of Agriculture and Agricultural Alumni Association. The University provides agricultural research and education support. Federation offers scholarships to Auburn students and employs Auburn graduates. Joint sponsorship of agricultural events and programs.
• First South Farm CreditminorGTM or Marketing PartnerAgricultural lender providing $1,000 prize to Farm of Distinction winners and sponsors Federation events.
• John Deere (SunSouth, TriGreen, Ag-Pro)minorGTM or Marketing PartnerEquipment dealers providing John Deere Gator prizes to Farm of Distinction winners and sponsors of Federation events and programs.
• Register Barn Co.minorGTM or Marketing PartnerBarn construction company providing pole barn prizes for Outstanding Young Farm Family competition winners.
• Alfa InsurancecoreOthersAffiliated insurance company sharing leadership with Federation. Alfa Insurance CEO Jimmy Parnell serves as President of Alabama Farmers Federation. Federation covers insurance costs for Teacher of the Year vehicle program. Alfa provides group insurance products to members.
• Farm Bureau BankminorGTM or Marketing PartnerBanking partner providing financial literacy sessions at Federation conferences and member financial services.
• Alabama Agribusiness CouncilmajorStrategic or Co-development PartnerCollaborated on Agriculture & Forestry Grow Alabama: An Economic Contribution Study released in 2025.
• Alabama Fruit and Vegetable Growers AssociationminorOthersRelated agricultural organization. Federation covers news and events for AFVGA through publications.
• Sweet Grown AlabamamajorStrategic or Co-development PartnerMarketing program founded in 2019 under Federation umbrella, connecting Alabama consumers with local agricultural products. Director Ellie Watson leads initiative with hundreds of members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Farm Bureau Federation: National umbrella organization of which Alabama Farmers Federation is a state member. Directly comparable as a membership-based advocacy federation for farmers, offering policy representation, member benefits, and insurance partnerships at the federal level.
• Mississippi Farm Bureau Federation: State-level Farm Bureau with parallel advocacy, commodity, and insurance operations in adjacent Southern state. Comparable membership scale and organizational model to Alabama Farmers Federation.
• Georgia Farm Bureau Federation: Direct state-level peer in adjacent Southeast state with parallel structure: county chapters, insurance affiliate, advocacy programming, and commodity support. Closest functional analog to Alabama Farmers Federation.
• Farm Bureau Insurance (Tennessee): Insurance affiliate of Tennessee Farm Bureau, structured similarly to Alfa Insurance with auto/home/farm products distributed to state Farm Bureau members. Same member-insurance integration model.

Emerging players

• Growmark Inc. Regional agricultural cooperative serving Midwest farmers with agronomy, energy, and grain services. Comparable as a cooperative/member-owned agricultural services organization, though focused on inputs rather than advocacy.

Others

• AgriSompo North America: Specialty crop and farm insurance provider operating as a supporting/adjacent services provider in the agricultural value chain. Comparable in that it intersects farmer insurance markets served via Federation affiliates like Alfa.
• Auburn University College of Agriculture: Major partner of Alabama Farmers Federation for agricultural research, education, and scholarships. Functions as a complementary ecosystem player rather than competitor — provides the research and talent pipeline that supports Federation members.

Broad incumbents

• National Farmers Union: National farmer advocacy organization operating under a different model (lobby/association rather than membership federation) but with comparable mission of policy representation and member services for U.S. farmers.
• Land O'Lakes, Inc. Large agricultural cooperative that co-launched AgRogue Growth Partners with Alabama Farmers Cooperative; provides scale benchmark for member-owned ag enterprises and is a partner/counterparty rather than direct competitor.
• CHS Inc. Major U.S. agricultural cooperative providing energy, agronomy, and grain marketing services to farmer-members. Comparable as a member-owned agricultural organization with diversified service offerings, though at much larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AlfaFarmers
• Facebookfacebook.com/alfafarmers
• Instagraminstagram.com/alfafarmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Farmers