Optik Melawai
Optik Melawai is Indonesia's largest optical retail chain, operating 450+ branches nationwide to sell prescription eyewear, contact lenses, hearing aids, and eye health services to individual consumers, with a multi-channel strategy spanning physical stores, marketplaces, and bank partnerships.
- Company typePrivate
- Founded1981
- HeadquartersDki Jakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Optik Melawai does
Optik Melawai is an Indonesian optical retail chain operating 450+ branches nationwide, positioning itself as the largest optical retailer in Indonesia and the largest Eyewear Distribution Centre in Southeast Asia. Founded in 1981, the company sells prescription eyewear, sunglasses, contact lenses, hearing aids, and offers eye health screening services, with a price range spanning budget offerings to premium frames priced at approximately Rp 27 million (~$1,700+ USD). Its authorized distribution includes premium international brands such as Gucci, Saint Laurent, and Cartier, alongside its own house brand 'illustro'. The company operates an ISO 9001:2015-certified in-house optical laboratory supporting lens manufacturing and quality control.
The business operates a multi-channel distribution model combining physical retail with an owned e-commerce site and presence across major Indonesian marketplaces (Shopee, Tokopedia, Blibli, Lazada), complemented by a mobile app and home-visit services. Revenue mechanics rest on direct consumer retail of eyewear and contact lenses, with co-branded payment partnerships (BCA, BNI, Danamon, Mega Card offering up to 40% discounts) and an institutional partnership with BPJS Kesehatan, Indonesia's national health insurance program, expanding access to insured customers. In 2025, the company added AI-powered retina screening through a partnership with Airdoc, enabling detection of 6 eye diseases and 8 chronic conditions as an in-store service. The company is privately held with 501–1,000 employees and does not disclose audited revenue.
Optik Melawai firmographics
Firmographics- Name
- Optik Melawai
- Legal name
- Optik Melawai Indonesia
- Website
- https://optikmelawai.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Optik Melawai is Indonesia's largest optical retail chain, operating 450+ branches nationwide to sell prescription eyewear, contact lenses, hearing aids, and eye health services to individual consumers, with a multi-channel strategy spanning physical stores, marketplaces, and bank partnerships.
- Ownership category
- akta.pro rank
Optik Melawai industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (621320), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury & Designer Eyewear (CRAAAKAD), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Optometry Clinics (Primary Eye Care) (HLAKAKAB)
Keywords
Where Optik Melawai is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Optik Melawai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Eyewear Retail (Frames and Sunglasses): Sale of prescription eyeglass frames and sunglasses from various luxury and premium brands including Gucci, Saint Laurent, Prada, Dior, Chanel, Cartier, Bolon, and house brand Illustro. Products sold include single frames and frame+lens packages.
- Optical Lenses: Sale of optical lenses including premium brands like Rodenstock, Essilor, Hoya, and Illustro. Offers lens consultation services and trade-in programs for lens upgrades.
- Contact Lenses: Sale of contact lenses in various types: daily, biweekly, monthly, and three-monthly. Includes clear and color lenses from brands like Illustro, Newlook, Acuvue, and Avaira Vitality.
- Hearing Aids: Sale and fitting of hearing aids from brands including Illustro, Widex, and Signia. Includes hearing tests and power hearing aid options.
- Eye Health Screening Services: Eye health screening packages starting from Rp 300,000, including AI-powered retina checks through Airdoc partnership.
- Corporate Partnerships: B2B employee benefit programs and corporate partnerships for eyewear allowances and health benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | House Brand Frames (Illustro) |
| Unit Pricing | Pay-as-you-go | Premium Designer Frames |
| Unit Pricing | Pay-as-you-go | Sunglasses |
| Unit Pricing | Pay-as-you-go | Frame Packages (Frame + Lens) |
| Unit Pricing | Pay-as-you-go | Eye Health Screening |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Contact Lenses |
| Transaction based/ take rate | Pay-as-you-go | Partner Bank Discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Optik Melawai product offering
Product offeringCore offering
Optik Melawai is an Indonesian optical retail chain that sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids across 450+ physical stores nationwide. The company also offers in-store eye health screenings and operates an e-commerce channel with its own house brand "illustro" alongside multi-brand eyewear assortments.
Product overview
Optik Melawai is Indonesia's largest optical retail chain with over 450 stores, offering a comprehensive eyewear and hearing health ecosystem. The core offering spans three main product lines: (1) Eyeglasses and Sunglasses — sold as frames (from over 70 international and house brands including Gucci, Saint Laurent, Cartier, Nike, Bolon) or frame-and-lens packages; (2) Optical Lenses from Rodenstock, illustro, Essilor, and Hoya, plus Contact Lenses (daily, biweekly, monthly, color) from illustro, Acuvue, Avaira Vitality, and Newlook; and (3) Hearing Aids from illustro, Widex, and Signia. Supporting services include AI-powered retina health screening (Airdoc), cataract screening, online hearing tests, lens consultation, home visits, virtual try-on (AR), and contact lens re-order. The house brand, illustro, covers frames, sunglasses, kids eyewear, reading glasses, and contact lenses.
Differentiator
Problem solved
Functional benefit
Brands
- illustro: House brand of Optik Melawai that focuses on comfort, appearance, and quality for users. illustro frames are developed as an optical company commitment to provide quality and innovation in eyewear.
Products and services
- Prescription Eyeglasses Prescription eyewear including frames and corrective lenses sold to individual consumers through physical retail stores and e-commerce.
- Sunglasses Non-prescription sunglasses offered for fashion and UV protection purposes to retail consumers.
- Contact Lenses Soft and prescription contact lenses sold to consumers as an alternative to eyeglasses.
- Hearing Aids Hearing aid devices and related audiology services sold to consumers with hearing impairment.
- illustro House Brand Eyewear Optik Melawai's in-house eyewear brand offering frames and sunglasses under the "illustro" label.
- Eye Health Screening AI-assisted eye health screening service offered in retail stores to assess vision and detect eye health conditions.
Quantifiable outcome
- 450+ store branches across Indonesia
- +1 more outcomes
Companies that use Optik Melawai
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Optik Melawai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Optik Melawai partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AirdoccoreAI-powered retinal health screening partnership. Airdoc technology enables detection of 6 eye diseases (Diabetic Retinopathy, Hypertensive Retinopathy, Glaucoma, AMD, Pathological Myopia, Retinal Detachment) and 8 chronic diseases (Hypertension, Diabetes, Stroke, Heart Disease, Heart Failure, Anemia, Brain Tumor, Lung Disease). Eye health screening promo includes free AI retina screening.
- BCA (Bank Central Asia)coreBank partner offering up to 40% discount vouchers valid at Optik Melawai physical stores. Joint promotional campaigns.
- BNI (Bank Negara Indonesia)coreBank partner offering up to 40% discount for transactions at Optik Melawai stores.
- Danamon BankcoreBank partner offering installment options (0% installment) and discount vouchers up to 40% at Optik Melawai.
- Mega CardminorCredit card partner offering up to 40% discount vouchers for Optik Melawai purchases.
- TelkomselminorTelkomsel cooperation for employee benefits program. Event collaboration.
- ShopeecoreOfficial marketplace store on Shopee (shopee.co.id/optikmelawaiofficialshop) for online sales.
- TokopediacoreOfficial marketplace store on Tokopedia (tokopedia.com/optik-melawai-official) for online sales.
- BliblicoreOfficial marketplace store on Blibli for online sales with potential pickup point integration.
- LazadacoreOfficial marketplace store on Lazada (lazada.co.id/shop/optik-melawai) for online sales.
- BPJS KesehatanminorBPJS claim acceptance for eligible eye health services, making optical care more accessible.
- Illustro (House Brand)coreProprietary house brand developed by Optik Melawai for eyewear (frames, sunglasses), contact lenses, and hearing aids. Focus on quality, innovation, comfort, and style at accessible price points.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Optik Melawai competitors and assessment
Company assessmentDirect peers
- JINS: Japan-based omnichannel optical retailer operating physical stores with strong proprietary brand portfolio and in-house lens production. Comparable in integrating house-brand product design, in-store exam services, and omnichannel retail across Asian markets with similar cultural consumer dynamics.
- Warby Parker: US-based DTC optical retailer combining e-commerce with physical stores and home try-on programs. Comparable in omnichannel optical retail strategy, vertically integrated brand offering, and use of digital tools (virtual try-on) to drive conversion across physical and online channels.
- Specsavers: Global optical retail chain operating thousands of stores with in-store eye examinations, hearing services, and multi-brand portfolio. Comparable as a large-scale physical optical chain with bundled service offerings (eye exams, lens consultation, hearing) and multi-category retail model.
- Lenskart: India-headquartered omnichannel optical retailer with physical stores, own-brand manufacturing, and e-commerce, actively expanding into Southeast Asia. Closely comparable in business model — vertically integrated retail with house brand plus third-party brands, omnichannel distribution, and tiered price architecture targeting mass to premium consumers.
- EyeBuyDirect: Online optical retailer offering affordable prescription eyewear with global shipping. Comparable as a pure-play online optical competitor whose value-tier pricing model represents a direct threat to Optik Melawai's e-commerce and marketplace channels.
- Clearly: Online optical retailer owned by EssilorLuxottica, operating across Asia-Pacific with prescription eyewear, sunglasses, and contact lenses. Comparable as an omnichannel online optical brand with strong premium supplier backing, competing in similar Asian consumer markets.
- OPSM: Asia-Pacific optical retail chain owned by EssilorLuxottica, operating physical stores across Australia, New Zealand, and parts of Asia with in-store eye exams and multi-brand portfolio. Comparable as a regional physical optical chain under a major lens conglomerate with similar premium brand access and integrated service offerings.
- Zenni Optical: US-based online-first optical retailer known for affordable direct-to-consumer eyewear. Comparable as a digital-native optical competitor whose expansion into Southeast Asia would directly threaten Optik Melawai's online channel and value-tier segments.
- Optik Tunggal: Indonesian optical retail chain operating physical stores across Indonesia with comparable eyewear, lens, and contact lens offerings. The closest geographic competitor serving Indonesian consumers with a similar multi-store optical retail model.
Broad incumbents
- Sunglass Hut: Global sunglasses retail chain owned by EssilorLuxottica operating in malls and travel retail across Asia-Pacific. Comparable as a brand-affiliated optical retailer with premium product mix, but focuses exclusively on sunglasses rather than prescription eyewear and operates as part of a much larger corporate parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Optik Melawai social profiles
Digital presenceOptik Melawai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optik Melawai leadership team
Management profileNumber of profiles
Profiles1 record
Optik Melawai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optik Melawai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optik Melawai
What does Optik Melawai do?
Optik Melawai is an Indonesian optical retail chain that sells prescription eyeglasses, sunglasses, contact lenses, and hearing aids across 450+ physical stores nationwide. The company also offers in-store eye health screenings and operates an e-commerce channel with its own house brand "illustro" alongside multi-brand eyewear assortments.
Is Optik Melawai a public or private company?
Optik Melawai is a private company. It is classified as unknown and is currently operating.
When was Optik Melawai founded?
Optik Melawai was founded in 1981. It employs 501 to 1,000 people.
Where is Optik Melawai based?
Optik Melawai is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Optik Melawai make money?
Six revenue lines are on record. Eyewear Retail (Frames and Sunglasses) is the primary driver. The others are optical Lenses, contact Lenses, hearing Aids, eye Health Screening Services and corporate Partnerships.
Who are Optik Melawai's main competitors?
Direct peers on record are JINS, Warby Parker, Specsavers, Lenskart, EyeBuyDirect, Clearly, OPSM, Zenni Optical and Optik Tunggal. Sunglass Hut is listed as a broad incumbent.
Does Optik Melawai have an API?
No public API is recorded for Optik Melawai.
What industry is Optik Melawai in?
Optik Melawai's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.