Nooyen Group

What Nooyen Group does

Nooyen Group is a Dutch family-owned industrial manufacturer founded in 1978 by Grard Nooyen in Deurne, Netherlands, currently led by third-generation Managing Director Gerben Nooyen. The group operates three divisions: Flooring & Farm Equipment (slatted flooring for pigs and cattle, farm equipment for global pig farmers, and the Tri-Bar Weep Wall gravity-based manure separation system for dairy operations); Pig Farming & Agriculture (a vertically integrated Ibérico pork operation in Spain spanning 4,500 sows, slaughterhouse, curing facility, and four El Porquero retail stores in Catalonia, plus an arable farming division); and Industrial & Architectural (Tribar galvanized steel panels for façade cladding and industrial uses, Fencing & Kennels, and Jetstone kitchen worktops). Nooyen sells to livestock farmers, dairy operators, architects, kitchen specialists, and end consumers through a hybrid model of direct sales (Asia, South America, Spain), an established dealer network (US and Europe), and own retail stores.

Name

Nooyen Group

Legal name

Nooyen BV

Website

https://nooyen.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Nooyen Group is a Dutch family-owned manufacturer founded in 1978 producing galvanized steel slatted flooring for pig and cattle farming, gravity-based dairy manure separation systems, and Ibérico pork products, serving livestock farmers, dairy operators, architects, and consumers across more than 60 countries.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Hog and Pig Farming (112210), Animal Slaughtering and Processing (31161)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Manure Handling & Waste Management (Scrapers, Separators, Digesters Interfaces) (AFAAAIAI), Pork Processing & Packing (AFAKALAB)

Keywords

• Pig flooring systems
• Cattle slatted floors
• Dairy manure separation
• Farm equipment manufacturing
• Ibérico pork products

Headquarters

HQ city

Deurne

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Flooring Systems Sales: Sale of slatted floor systems for pig farming (pregnant sows, farrowing sows, weaned piglets, fatteners) and cattle flooring (cows, calves, sheep) including Super Coated products. Revenue generated through direct sales and dealer network globally.
2. Farm Equipment: Complete fixtures and fittings for animal houses, fencing, and slatted floors for pig farmers in Africa, Asia, and the Americas under the Nooyen Farm Equipment brand. Includes custom-made solutions based on customer requirements.
3. Dairy Solutions (Weep Wall Systems): Sale and installation of Tri-Bar Weep Wall manure separation systems for dairy operations of any size. Systems remove 60-85% of total solids, providing a cost-effective alternative to mechanical separators.
4. Ibérico Meat Products (El Porquero): Own pig farming operation in Spain with complete supply chain control: breeding, slaughtering, curing, and retail sales of Ibérico pork products. Products sold through 4 company-owned shops in Catalonia and to local butchers, restaurants, and wholesalers.
5. Agricultural Products: Sale of olive oil, honey, and cheese produced under the El Porquero brand through company-owned retail stores.
6. Industrial & Architectural Products: Steel products for architectural applications including façade cladding, balustrades, drainage slats, landscape benches, terrace elements, stair elements, ornamental gates, and fencing under Tribar and Fencing & Kennels brands.
7. Kitchen Worktops (Jetstone): Natural stone-like kitchen worktops including natural stone, quartz, ceramics, and Dekton surfaces for kitchen specialists, interior builders, and shop fitters.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nooyen Group manufactures steel slatted flooring systems for pig and cattle farming, complete farm equipment and fencing, the Tri-Bar Weep Wall gravity-based manure separation system for dairy operations, and runs its own Ibérico pig farming and meat retail operation (El Porquero) in Spain. The company also produces architectural steel façade panels (Tribar), kitchen worktops (Jetstone), and steel fencing and kennels, with in-house hot-dip galvanizing capabilities and operations across the Netherlands, Belgium, the USA, and China.

Product overview

Nooyen Group is a diversified industrial company founded in 1978, operating three main divisions: Flooring & Farm Equipment (including Nooyen Pig Flooring, Super Coated Cattle Flooring, Nooyen Farm Equipment, and Tri-Bar Weep Wall dairy solutions), Pig Farming & Agriculture (raising Ibérico pigs under the El Porquero brand, plus arable farming), and Industrial & Architectural (Tribar architectural steel panels and Jetstone kitchen worktops). The company employs over 400 people across facilities in Netherlands, Belgium, China, and the USA, serving customers in more than 60 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Nooyen Pig Flooring Full range of slatted floors for pregnant sows, farrowing sows, weaned piglets, and fatteners. Market leader for 40 years in slatted floor systems for pigs. Includes Balance Floor farrowing boxes and WellFarrowing free-range pens.
• Super Coated Cattle Flooring High-quality slatted floor for calves with proprietary Super Coated technology (4-5mm extra thick coating) that feels soft and warm. Offers high manure throughput (~50%), maximum hygiene, reduced NH3 emissions (~50%), and fire resistance certified to EN 13501-1 Bfl-s1. Designed for cows, calves, and sheep.
• Nooyen Farm Equipment Complete package of fixtures and fittings for pig housing including slatted floors, fencing, and specialized components. Custom-made solutions for pig farmers in Africa, Asia, and North/South America where Nooyen sells directly.
• Nooyen Dairy Solutions (Tri-Bar Weep Wall) Gravity-based manure separation system with Tri-Bar galvanized steel panels for solid-liquid separation in dairy operations. Removes 60-85% of total solids (vs. 20-40% with mechanical separators), recovers up to 70% of sand, and requires no mechanical parts or energy. Suited for herds from 20 to 20,000 cows.
• Nooyen Pig Farming (Ibérico) Pig farming operation in Spain raising 4,500 sows and 60,000+ Ibérico fatteners annually across five sow farms. Includes own slaughterhouse and curing facility employing approximately 35 staff. 800 Ibérico pigs are farmed outdoors on 1 hectare per animal following the traditional Ibérico concept.
• El Porquero Ibérico Pork Products Own retail brand for Ibérico pork products including hams, sausages, cheese, honey, and olive oil. Sold through four company-owned shops in Catalonia and to local butchers, restaurants, and wholesalers.
• Nooyen Agriculture Arable farming division with large plots of farmland in Netherlands and Spain. Grows various crops to maintain connection with agriculture and feed raw material price dynamics.
• Tribar Architectural Steel Products Architectural steel façade cladding and industrial applications using V-shaped steel elements. Includes faïçade cladding, balustrades, drainage slats, landscape benches, terrace elements, stair elements, ornamental gates, and fencing.
• Jetstone Kitchen Worktops Natural stone-like kitchen worktops including natural stone, quartz, ceramics, and Dekton surfaces. Supplied to kitchen specialists, interior builders, and shop fitters.
• Fencing & Kennels Robust fencing and dog kennels made from steel products under the Fencing & Kennels brand.

Quantifiable outcome

• Removes 60-85% of total solids in manure separation compared to 20-40% with conventional mechanical separators
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dealer Network (US)coreChannel Partner/ Reseller/ DistributorNooyen cooperates with dealers in the United States who advise customers extensively in determining their product choices. In close cooperation with dealers, customers decide which product best matches their farm and which farm equipment can be optimally combined.
• HAS Den BoschminorStrategic or Co-development PartnerResearch partnership with HAS Den Bosch university for calf welfare studies. Research shows calves on Cattle Floor perform more self-grooming than on traditional wooden slats or rubber-topped welfare slats, indicating higher comfort levels.
• DLG (German Research Institute)minorStrategic or Co-development PartnerTesting of Super Coated cattle flooring at DLG research institute in Germany shows high scores for slip resistance and durability.
• Verberk (Dealer)coreChannel Partner/ Reseller/ DistributorVerberk from Baarle-Nassau became the new dealer for CattleFloor products from April 2021. Stalautomatiseerder (barn automation specialist) Verberk serves as dealer for Nooyen cattle flooring products.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Hog Slat: US-based manufacturer and distributor of swine and turkey production equipment, including concrete and plastic slatted flooring, gating, and ventilation. Competes head-to-head with Nooyen in the North American pig flooring market and shares the B2B dealer-led GTM model.
• Roxell: Belgian manufacturer of feeding, drinking, and nesting systems for pigs and poultry. Direct peer serving the same livestock farmer customer base, focused on production equipment within the animal house.
• Fancom B.V. Dutch-based supplier of climate control, feeding, and management computers for livestock houses (primarily pigs and poultry). Adjacent but overlapping peer given the same pig-house customer base and Dutch agtech ecosystem.
• ASSERVA: French manufacturer specializing in equipment for farrowing and piglet rearing, including farrowing crates and flooring solutions. Direct peer in pig farrowing equipment, addressing the same Balance floor / WellFarrowing use case as Nooyen.
• Big Dutchman: Global market leader in pig and poultry housing equipment, including slatted floors, feeding systems, and climate control. Direct competitor to Nooyen's core pig flooring franchise with overlapping product categories and global dealer networks.
• VDL Agrotech: Dutch division of VDL Group supplying feeding and drinking systems, flooring, and housing equipment for pig and cattle farmers. Direct competitor in pig and cattle equipment with comparable scale and Dutch manufacturing base.
• Schauer Agrotronic: Austrian manufacturer of equipment for pig and cattle housing, including flooring, feeding, and stable climate systems. Direct competitor with similar product portfolio and European family-business heritage comparable to Nooyen.

Broad incumbents

• Munters: Global leader in air treatment and climate solutions with a livestock business serving swine, poultry, and dairy. Broader incumbent with overlapping barn-climate and equipment footprint but much wider portfolio beyond livestock flooring.

Regional players

• Grupo Jorge (Pork meat producer): Vertically integrated Spanish pork producer with slaughtering, processing, and branded retail. Comparable to Nooyen's integrated pig-farming/slaughterhouse/El Porquero retail operations in the Spanish Ibérico market.

Emerging players

• Nedap Livestock Management: Dutch livestock technology company offering electronic sow feeding, herd monitoring, and individual animal identification. Adjacent peer providing complementary technology into the same pig and dairy farm customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPfMnNBHKj8eeR5skhYLqGw
• Facebookfacebook.com/nooyenflooringfarmequipment/?ref=br_rs
• LinkedInlinkedin.com/company/19102678

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nooyen Group