What Asserva does

Asserva is a privately-held French industrial automation company (SAS ASSERVA, registered in Lamballe, founded 1978) that designs, manufactures, installs and services precision livestock equipment for pig and calf farms, with a smaller footprint in poultry, goats and broader agriculture. Its product stack combines RFID-based individual animal identification, electronic feeding stations (Selfifeeder GES, GFI and DNA variants), the Materneo individual farrowing dispenser, the Optimat multiphase dry-feed system (capable of handling 37 raw feeds to 272 feeders at 50g precision), the Multifeeder/MD2 liquid-feed line, the Ordisat weight-sorting station, the Digiclim NG climate controller, manure centrifuges and renewable-energy solutions under the Asserva Energies Renouvelables banner. The company reports 4,500+ customers worldwide, 8 patent filings, 16 innovation awards in seven years and a 10-person R&D team, with a connected-products platform branded Asserva Connect tying hardware to cloud monitoring.

The business model is primarily project-based B2B hardware sales with installation, integration and after-sales services delivered through Asserva's own teams and regional partners (SEMEL, ATS, OptiNRJ). Pricing is quote-based and not publicly listed; recurring revenue comes from the Technic-Online e-commerce shop (1,500+ product references online, 10,000+ on quote), spare parts and after-sales service, while an industrial sub-brand PayPerBin (connected waste-bin access control) and Vraco Distribution (bulk-product dispensers) extend the company's RFID and dosing know-how into adjacent non-livestock verticals. Customer segments are predominantly SMB and mid-market pig farms (naisseur, naisseur-engraisseur, post-sevrage, engraissement), with calf/veal producers, on-farm feed mills, agricultural research institutes (IFIP, University of Leeds), industrial/municipal waste operators, and a few larger 800-1,700-sow operations across Europe, North America, China and Africa. Distribution is hybrid: direct field sales in France complemented by local distributors internationally (e.g., Jolco in Quebec), an export consortium (Low Carbon Agriculture Consortium, 12 SMEs led by Stratexio) and a self-serve e-commerce channel for parts.

Name

Asserva

Legal name

SAS ASSERVA

Website

https://asserva.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Asserva is a French industrial automation company (founded 1978, Lamballe) that designs, manufactures and installs precision feeding, ventilation, manure-management and renewable-energy systems for pig and calf farms, serving 4,500+ customers globally.

Ownership category

akta.pro rank

Product category

Livestock Automation Equipment

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (115210), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Animal Health Supply Chain, Procurement & Distributor Connectivity (HLAMAMAK)

Keywords

• Livestock automation systems
• Precision animal feeding
• Pig farming equipment
• RFID livestock identification
• Connected farm ventilation

Headquarters

HQ city

Lamballe

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Capital and corporate structure: SAS ASSERVA, share capital of €154,000; revenue generation is tied to B2B project sales rather than consumer subscriptions.
2. Hardware sales of livestock automation systems: Design, manufacture, sale and installation of automated feeding systems (liquid Multifeeder, dry Optimat, Selfifeeder, Materneo, Pig-Insight, Ordisat), ventilation, manure management, and renewable energy equipment for pig, cattle, goat and poultry farms.
3. Installation, integration and after-sales services: On-site installation, commissioning, maintenance and after-sales service delivered by Asserva teams and partner installers (e.g., SEMEL, ATS) across France and internationally.
4. Technic-Online e-commerce (parts, consumables, hardware): Operates a separate online shop at technic-online.fr with 1,500+ product references available for online ordering and 10,000+ references available on quote — generating recurring and transactional revenue on spare parts, consumables, and equipment.
5. Industrial solutions — PayPerBin and Vraco Distribution: B2B/industrial hardware + SaaS-style connected service revenues from PayPerBin (smart waste collection access control with LTE-M, monitoring platform, mobile app) and Vraco Distribution (automatic bulk product dispensers) — leveraging Asserva's automation and RFID expertise outside livestock.
6. Renewable energy projects (Asserva Energies Renouvelables): Sale and installation of aerothermal, geothermal, wood/fuel/gas boilers, biogas and lisiothermie systems — more than two-thirds of studied breeding projects include renewable energy, indicating a material project-based revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Asserva designs, manufactures, sells and installs automated livestock feeding, ventilation, manure-management and renewable-energy systems for pig, calf and broader livestock farms, anchored by the Selfifeeder, Materneo, Pig-Insight, Optimat and Multifeeder product lines and supported by the connected Asserva Connect IoT platform. The company also delivers installation, commissioning and after-sales services through its own teams and regional installer partners, and operates a self-serve e-commerce shop (Technic-Online) with 1,500+ product references. Beyond livestock, Asserva extends its RFID and automation know-how into industrial verticals through the PAYPERBIN connected waste-collection solution and the VRACO Distribution bulk-dispenser business.

Product overview

Asserva operates a platform-plus-modules architecture built around the 'Asserva Connect' connected-products platform for pig, calf, and broader livestock operations. Its pig portfolio is anchored by the Selfifeeder GES gestation station, the Selfifeeder GFI finishing station (96% heart-of-range uniformity), the Materneo farrowing dispenser, Sow Meal Control (SMC), the Optimat multiphase dry-feed system, the Multifeeder (MD2) liquid-feed line, and the Pig-Insight RFID-connected feeder/drinker for individual monitoring and predictive pathology detection. Supporting modules include Ordisat (weight-based sorting), Smart'care (intelligent care cart), Pig Move (individual behavioral tracking), Pig Track, and the Scan Pig computer-vision robotic arm. Calf products (Distrilac, Lactofeeder, Selfilac, Medisat) extend the same individual-feeding philosophy to young stock. On-farm feed manufacturing (Fabriques d'aliments with the Hydrensil wet-corn system), manure treatment (Centrifugeuses lisier and Séparateurs de phases), ventilation (Digiclim NG, Filtranet, Printalys), and renewable energy (Lisiothermie, Aérothermie, Chaudières, Modules solaires thermiques) form a full farm-systems stack. Industrial sub-brands PAYPERBIN (connected waste-bin access control) and VRACO Distribution (bulk-product vending) reuse Asserva's automation and RFID know-how for non-agricultural markets, while Technic-Online is the company's e-commerce shop with 1,500+ product references and Asserva Online (Kolus) provides remote customer support.

Differentiator

Problem solved

Functional benefit

Brands

• PayPerBin: Connected access-control and tracking solution for voluntary waste-collection bins, conceived, manufactured and assembled in France by Asserva.
• Technic-Online
• Selfifeeder
• Materneo
• Pig-Insight
• Optimat
• Ordisat
• Multifeeder
• Digiclim NG
• Asserva Energies Renouvelables
• Smart'care

Products and services

• Materneo Individual feeding dispenser (doseur individuel) for farrowing sows that adapts each sow's ration to her physiological stage, enabling precision individualized feeding in the maternity unit. Awarded at Innov'Space 2013 and selected among the 100 most significant innovations of SPACE's 25-year history.
• Selfifeeder GES Selfifeeder feeding station dedicated to free-sow gestation, providing individualized feeding for group-housed gestating sows while complying with animal-welfare standards.
• Selfifeeder GFI Selfifeeder feeding station for finishing pigs that delivers individualized precision feeding and achieves ~96% of pigs within the target weight range (heart-of-range uniformity). Won 2 Innov'Space stars at SPACE 2022.
• Selfifeeder DNA Selfifeeder testing/experimental variant aimed at public and private research farms needing flexible individual sow feeding configurations.
• Sow Meal Control (SMC) Individual sow feeding system that prepares and delivers precise meals to each sow before and after artificial insemination, supporting estrus preparation and gestation management.
• Optimat (Multiphase) Multiphase feeding system for post-weaning and finishing pigs. Mechanical or pneumatic distribution, with or without blending, for dry feed or wet corn; prepares and customizes daily feed per feeder with high precision (down to 50 g) and supports up to 37 raw feeds for 272 feeders at IFIP's Romillé station.
• Pig-Insight RFID-connected feeder and drinker system for individual monitoring of feed and water consumption in piglets, weaners, and finishing pigs. Uses an algorithm developed with IFIP for early pathology detection, individual traceability, and predictive medication targeting; more than 100 systems deployed in France and abroad.
• Ordisat Automated sorting station for finishing pigs that sorts animals by weight and routes them to different feeding areas (dry or liquid feed, grower vs finisher diet), and automatically selects market-ready pigs at end of batch.
• Multifeeder (MD2) Liquid feed distribution system with 40+ years of design heritage. Supports remote monitoring via PC and mobile devices, multi-recipe feeding, stainless-steel mixing tanks with variable-frequency stirring, and integrates with on-farm feed mills via Medisat for additives.
• Smart'care Intelligent care cart (chariot de soins intelligent) for piglet care in the farrowing unit, complementing the Materneo/Multifeeder ecosystem with assisted piglet handling.
• Pig Move Tool for individual monitoring of pig movement and displacement in their living space, providing per-animal behavioral tracking. Announced by Asserva in July 2023.
• Scan Pig Robotic arm (bras robotisé) that uses computer vision to automatically measure pig backfat thickness (épaisseur de lard). Showcased at Innov'Space 2025.
• Digiclim NG Climate control box that regulates room climate based on temperature, humidity, CO2 and ammonia sensors, with automatic air inlet management.
• Distrilac Automatic milk distribution (DAL - Distribution Automatique de Lait) system for dairy and beef calves, using RFID technology since 1995 (patent-protected).
• Lactofeeder Calf milk feeding system.
• Selfilac Selfifeeder-style automatic calf milk feeding station.
• Medisat Medication/additive dosing system integrated with the Multifeeder liquid feed line to add medicines or feed additives to liquid feed in real time.
• Fabriques d'aliments (Feed mill units) On-farm feed manufacturing systems including grain reception hoppers, cleaning/elevator equipment, storage silos (incl. mineral and wet-corn), grain crushers (incl. stainless-steel wet-corn grinder), aspiration-blender block, finished-product transfer (up to 300 m), and pneumatic distribution to nursery/finishing pens. Includes the Hydrensil wet-corn storage/feeding system.
• Centrifugeuses lisier (Manure centrifuges) Solid-liquid centrifuge separators that recover up to 80% of phosphorus and 30% of nitrogen by extracting dry matter from slurry at high rotation speed; supports low-speed operation (<2 rpm).
• Aérothermie Air-source heat pump solution for livestock buildings.
• Pompe à chaleur (Heat pumps) Heat-pump systems used by Asserva for livestock building climate and energy solutions.
• Chaudi\u00e8res (Boilers) Wood, gas, fuel-oil and biogas boilers (e.g., 85 kW gas boiler coupled with 8 thermal solar modules in Sarthe).
• PAYPERBIN Connected waste-management solution with badge/code-based access control, real-time opening and user tracking, fill-rate estimation and alerts, mapping of containers, LTE-M and Bluetooth connectivity (including white-zone coverage), a supervisor platform, and a mobile app for maintenance. Designed as a robust extractable monobloc unit installable on any new or existing bin.
• VRACO Distribution Automated bulk-product dispenser (distributeur de produits en vrac) for wood pellets and pet food, deployed at retailers including Carrefour Langueux.
• Technic-Online Specialized online shop for agricultural breeding equipment with 1,500 product references online and access to over 10,000 references on quote; covers pig, cattle, sheep, electricity, plumbing, and hardware supplies.

Quantifiable outcome

• 96% of pigs within target weight range with Selfifeeder GFI precision feeding
• +7 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• OptiNRJ (Louis Simon)coreChannel Partner/ Reseller/ DistributorStrategic partnership announced to extend Asserva's reach across 9 French departments from Cher (18) to Puy-de-Dôme (63) in the Centre region. OptiNRJ is led by gérant Louis Simon and will deploy Asserva's energy and livestock solutions.
• SEMEL (Yves Houze, Candy Mary)coreImplementation/ SI/ Consulting PartnerRegional installer partner for Asserva in the Aveyron department (12). SEMEL was highlighted at the open house at GAEC du Puech in Golinhac, alongside Candy Mary, for the Multifeeder installation.
• ATSminorImplementation/ SI/ Consulting PartnerTechnical partner performing installations in the Manche (50) department, including 84 Materneo dispensers in farrowing and 1,680-place fattening building at SCEA LEHERICEY.
• Jolco ÉquipementscoreChannel Partner/ Reseller/ DistributorLocal distributor of Asserva solutions in Quebec (Canada), responsible for installations at the Porc du Moine farm (Plessivville) and the Equiporc project (Saint-Camille) with 154 Materneo places.
• Low Carbon Agriculture Consortium (12 SMEs)flagshipStrategic or Co-development PartnerAsserva joined the Low Carbon Agriculture Consortium, a collective of 12 complementary French SMEs working to promote concrete solutions for decarbonising agriculture internationally. The consortium targets reduction of chemical inputs, circular economy, water management, and reduction of GHG emissions.
• StratexioflagshipStrategic or Co-development PartnerStratexio leads the Low Carbon Agriculture Consortium, with the support of Nor-Feed and Sitia Robotique, providing strategic direction for international promotion of low-carbon agriculture solutions.
• Nor-FeedcoreStrategic or Co-development PartnerCo-founder of the Low Carbon Agriculture Consortium alongside Stratexio and Sitia Robotique; supports the consortium's mission of promoting sustainable agriculture solutions internationally.
• Sitia RobotiquecoreStrategic or Co-development PartnerCo-founder of the Low Carbon Agriculture Consortium alongside Stratexio and Nor-Feed; contributes to the consortium's goal of decarbonising agriculture through innovative technologies.
• IFIP – Institut du porc (French Pig Institute)coreStrategic or Co-development PartnerResearch partnership with the French Pig Institute on the Pig-Insight predictive pathology algorithm and installation at the IFIP Romillé experimental station with Optimat pneumatic distribution (37 raw feeds, 272 feeders, 50 g weighing precision).
• University of Leeds – National Pig UnitcoreStrategic or Co-development PartnerInstallation of Pig-Insight connected feeders and drinkers in the weaners unit of the new state-of-the-art National Pig Unit at Leeds (UK), which expanded capacity from 200 to 660 sows for nutrition, behaviour, health and production research.
• Cargill KoreaminorGTM or Marketing PartnerDelegation visit by Cargill Korea to Asserva's Lamballe headquarters in October (year as referenced) to discuss Asserva's connected livestock automation solutions for the Korean market.
• Panda Pig Park (Jinhua, Zhejiang)minorOEM/ Whitelabel/ Licensing PartnerAsserva is the official supplier of the Intelligent Feeding System for Panda Pig Park in Jinhua, Zhejiang province (south-east China) — a notable reference site for Asserva's connected feeding technology in China.
• PayPerBin (subsidiary brand)coreStrategic or Co-development PartnerPayPerBin is Asserva's industrial subsidiary/solution for connected household waste collection management (access control, fill-level monitoring, LTE-M/Bluetooth connectivity, supervision platform). Demonstrates Asserva's expansion from livestock into adjacent industrial verticals.
• Vraco DistributionminorStrategic or Co-development PartnerAssociated brand/distribution channel for the automatic bulk product dispensers developed by Asserva, extending the company's automation know-how into retail distribution of pellets, firewood and pet food (e.g., Carrefour Langueux).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SKIOLD: Danish supplier of pig and feed equipment, including electronic sow feeding and feed milling. Directly comparable to Asserva's Selfifeeder, Multifeeder and Fabriques d'aliments product lines, and a frequent co-bidder on international pig farm projects.
• Schauer Agrotronic: Austrian manufacturer of precision feeding, liquid feeding and climate control for pigs. Direct overlap with Asserva's Selfifeeder gestation feeding, Materneo farrowing feeding, and Digiclim NG climate product lines.
• Big Dutchman: Global market leader in pig and poultry housing and feeding equipment. Closely comparable to Asserva across feeding stations, ventilation, climate control and farm management software, but at materially larger scale and broader geographic coverage.
• Hotraco Agri: Dutch developer of climate and process automation controllers for livestock buildings. Comparable to Asserva's Digiclim NG climate box and to its broader Asserva Connect automation stack for pig and poultry houses.
• ACO Funki: Danish pig equipment manufacturer focused on pen systems, flooring, feeding and climate. Comparable to Asserva's Modul Area modular pen system, dry feed lines and gestation feeding ranges.
• Fancom (CTB): Dutch climate control and feeding automation specialist owned by CTB. Comparable to Asserva on ventilation/climate (Digiclim NG, Filtranet, Printalys) and on connected feeding stations, and a frequent co-exhibitor at SPACE and EuroTier.
• WEDA: German specialist in liquid and dry feeding systems for pigs, with a strong installed base in Europe. Closely comparable to Asserva's Multifeeder (MD2) and Optimat multiphase dry feeding ranges and to its OptiNRJ-style channel strategy.
• Nedap Livestock Management: Dutch provider of RFID-based individual livestock identification and management software. Directly comparable to Asserva's Pig-Insight / Pig-Track connected feeder and to RFID-enabled sow/calf feeding (Distrilac, Selfilac).

Broad incumbents

• PigTek / Osborne (CTB): PigTek and Osborne (both part of CTB, alongside Fancom) supply pig equipment, feeding and ventilation globally. Comparable to Asserva as a broader incumbent portfolio with overlapping product categories in pig farm automation.
• DeLaval: Global dairy and livestock automation incumbent. While primarily focused on dairy, DeLaval's automation, RFID and farm management stack is comparable in adjacent livestock species to Asserva's calf (Distrilac, Lactofeeder) and broader automation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1AM2QNrvZP3zT1CYQFXBQQ
• Facebookfacebook.com/asserva
• LinkedInfr.linkedin.com/company/asserva
• Xx.com/asservaconnect

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asserva