LOKALBÄCKEREI BROTZEIT

What LOKALBÄCKEREI BROTZEIT does

Lokalbäckerei Brotzeit is a privately held, founder-owned artisan organic bakery headquartered in the Munich area of Bavaria, Germany, operating since 2011 under master bakers Manuel Grundei and Nico Scheller. The company runs four permanent retail storefronts (Oberhaching production bakery, Deisenhofen, Grünwald, Pullach) and a fifth location opened in September 2022 as a pop-up inside the packaging-free supermarket OHNE in Munich Maxvorstadt. Its core product range comprises organic breads and rolls (Semmeln & Brote) plus sweet pastries (Süßgebäck), augmented by a rotating monthly specialty (Brot des Monats) such as Ciabatta, Pita, Polenta, and the award-winning Braumeister rye sourdough, alongside ready-to-eat items (Brotzeit auf'd Hand, focaccias, French tarts) at the Maxvorstadt location.

The technology stack is craft-based rather than digital: hot stone ovens, house-made natural sourdough starters (Weizen-, Dinkel-, Roggen-, Hafersauerteig), and extended fermentation of 16-24+ hours using pre-doughs such as Biga, Poolish, Autolyseteig, Brühstück, and Quellstück. All grains are sourced regionally from a single partner farm, Billesberger Hof in Moosinning, and products carry EU Organic, Naturland, and Slow Food certifications. The company is a member of 'Die Freien Bäcker' and participates in advocacy campaigns such as the BMEL-backed 'POP-Kruste' heterogeneous-wheat initiative.

The business model is direct-to-consumer retail: customers purchase freshly baked goods in physical storefronts on a per-transaction basis; pricing is set at point of sale and is not publicly disclosed. Distribution extends via a Wolt delivery partnership for Munich city residents. Marketing relies on organic social media (Facebook, Instagram, Pinterest), an editorial blog (Backstubengeflüster), newsletter, and trade-press earned media — there is no e-commerce platform, no wholesale channel, and no formal sales team. The customer segment is health-conscious, quality-oriented Munich-area consumers and gift/catering buyers served through a 'hey' Spendierbrett partnership. The company employs more than 70 people and has not raised external funding.

Name

LOKALBÄCKEREI BROTZEIT

Legal name

Lokalbäckerei Brotzeit

Website

https://lokalbaeckerei-brotzeit.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Lokalbäckerei Brotzeit is a privately held, founder-owned German artisan organic bakery operating four-to-five retail storefronts in greater Munich, producing organic sourdough breads, sweet pastries, and a monthly specialty (Brot des Monats) for health-conscious local consumers using regional grain from Billesberger Hof.

Ownership category

akta.pro rank

Product category

Artisan Organic Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Organic artisan bakery
• Sourdough bread
• Baked goods retail
• Specialty bread
• Pastry products

Headquarters

HQ city

Pullach

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail bakery finished goods: The primary revenue stream is the sale of freshly baked organic bread, pastries, and specialty seasonal breads (Brot des Monats) directly to consumers through physical retail storefronts. Sales are one-time, per-transaction at point of sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LOKALBÄCKEREI BROTZEIT is an artisan organic bakery that produces and sells 100% organic bread, rolls (Semmeln), sweet pastries (Süßgebäck), and a rotating monthly specialty bread (Brot des Monats) using house-made natural sourdough starters and long fermentation techniques. Products are made with regionally sourced organic grains from Billesberger Hof and baked in hot stone ovens, with no additives, premixes, or commercial baking improvers. The company operates its own retail storefronts across the greater Munich area and also offers ready-to-eat snack items (Brotzeit auf'd Hand) at its Maxvorstadt location.

Product overview

LOKALBÄCKEREI BROTZEIT operates as an artisan organic bakery with a core portfolio of daily breads (Semmeln & Brote) and sweet pastries (Süßgebäck), complemented by a rotating 'Brot des Monats' (Bread of the Month) specialty program featuring unique seasonal creations. The specialty breads include HABIBI (oriental chickpea flatbread), CIABATTA (Italian-style wheat bread), Zwiebelkruste (onion-crusted box bread), KNUSPERKARTOFFEL (potato bread), POLENTA (cornmeal bread), LA MICHE (French country loaf), PITA (Greek flatbread), and many others featuring traditional techniques like long fermentation, house-made sourdoughs, and regional organic ingredients. A specialty service 'Brotzeit auf'd Hand' offers freshly topped organic snack boards, Italian focaccias, and French tarts at their Maxvorstadt location.

Differentiator

Problem solved

Functional benefit

Products and services

• Semmeln & Brote (Rolls & Breads) Full-value organic rolls and breads made with traditional baking craft, including wheat, spelt (Dinkel), rye, emmer (Emmer), einkorn, and buckwheat varieties. Made with house-made sourdough, long fermentation, and regionally sourced organic flours from Billesberger Hof. Sold daily at the bakery's storefronts.
• Süßgebäck (Sweet Pastries) Assorted organic sweet pastries complementing the bread offerings, produced using the bakery's traditional artisan methods and 100% organic ingredients.
• Brot des Monats (Bread of the Month) A monthly rotating specialty bread featuring seasonal ingredients, house-made sourdough, multiple pre-doughs (such as Biga, Poolish, Autolyseteig), and long fermentation (16–24+ hours). Each month features a new recipe developed by the bakery team using regional organic ingredients, with no additives, premixes, or commercial baking improvers. Targets individual consumers seeking novel artisan bread experiences.
• Brotzeit auf'd Hand (Ready-to-eat) Freshly topped organic Brotzeiten (German snack boards), Italian focaccias, and French tarts offered exclusively at the Munich Maxvorstadt pop-up location. Targets consumers seeking ready-to-eat organic snack options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• OHNE (Der verpackungsfreie Supermarkt)minorChannel Partner/ Reseller/ Distributor · 1 September 2022OHNE is a packaging-free supermarket in Munich Maxvorstadt that hosts Brotzeit's 5th retail location as a pop-up shop. Brotzeit sells its baked goods within the OHNE store, benefiting from the store's foot traffic of environmentally conscious consumers. Brotzeit's products align with OHNE's zero-waste ethos.
• WoltminorChannel Partner/ Reseller/ DistributorWolt is a food delivery platform operating in Munich. Brotzeit partners with Wolt to offer home delivery of its artisan baked goods. Customers in Munich city (who may not be near a Brotzeit location) can order via Wolt and receive products within under 1 hour.
• Billesberger Hof (Mogli Billesberger)coreStrategic or Co-development PartnerBillesberger Hof in Moosinning is Brotzeit's primary supplier of organic flours and produce, including wheat, spelt (Dinkel), emmer (Emmer), and einkorn. The partnership is described as a close friendship with the farmer 'Mogli Billesberger.' All grains are sourced regionally from this single farm, forming a foundational supply chain relationship.
• Die Freien Bäcker e.V.coreStrategic or Co-development PartnerLokalbäckerei Brotzeit is a member of the 'Freien Bäcker' (Free Bakers) association, which advocates for artisanal baking, biodiversity, and sustainable farming. Brotzeit participates in association campaigns such as 'Boden-Brot' (soil bread) and the 'POP-Kruste' initiative on heterogeneous wheat populations, supported by the German Federal Ministry of Food and Agriculture.
• NaturlandcoreOthersNaturland is an international organic farming association. Brotzeit uses Naturland-certified flours (e.g., Naturland-Weizenmehl) in some of its breads, complementing its EU Organic certification. Naturland standards may impose additional requirements beyond EU Organic regulations.
• RECUP (Mehrwegsystem)minorOthersRECUP is a reusable cup and container system used by Brotzeit to reduce single-use packaging waste. This aligns with the bakery's sustainability values, allowing customers to use returnable containers for their purchases.
• hey (Spendierbrett)minorGTM or Marketing Partner'hey' is a promotional/marketing partner that offers branded gifting boards (Spendierbrett). The partnership likely supports Brotzeit's gifting and corporate/private event catering offerings.
• Slow FoodminorOthersSlow Food is a global food movement organization. Brotzeit displays the Slow Food logo on its website, indicating membership or alignment with Slow Food's principles of good, clean, and fair food.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Mestemacher: German whole-grain bakery manufacturer with national distribution through grocery retail. Comparable in focus on whole-grain and organic baking, but operates as an industrial manufacturer rather than a retail storefront bakery.
• Alnatura: Major German organic supermarket chain that operates in-store bakeries with organic credentials. Overlaps in organic positioning and shared customer base, but as a broader organic retailer rather than a specialty bakery specialist.
• BrotHaus: Large German retail bakery chain (formerly part of Kamps Group) operating company-owned and franchised storefronts nationwide. Comparable retail bakery model and product mix, but serves mass-market rather than premium organic positioning.
• BackWerk: Germany's largest self-service bakery chain with hundreds of locations. Competes in the same retail bakery category but uses an automated self-service model with industrial-scale production rather than artisan craft.

Regional players

• Bäckerei Sieber: Regional Bavarian family-run bakery chain with multiple locations in the Munich area, known for traditional craft baking. Comparable multi-storefront artisan model in the same geography, though positioned more as traditional Bavarian bakery than organic pioneer.
• Junge Die Bäckerei: Family-owned bakery chain primarily operating in northern Germany (Schleswig-Holstein, Hamburg). Comparable multi-storefront bakery model with traditional craft focus, but serves a different regional market.
• Zeit für Brot: Berlin-based artisan organic sourdough bakery with multiple storefronts, founded on traditional long-fermentation craft similar to Brotzeit. Highly comparable in product philosophy and craft approach, but operates in a different German metropolitan market.

Direct peers

• Hofpfisterei: Munich-based organic artisan bakery chain founded in 1987, specializing in traditional Bavarian breads with regional organic grain sourcing. Directly comparable in organic positioning, Munich market focus, and craft baking philosophy, though at significantly larger scale.

Others

• Die Freien Bäcker e.V. German association of independent artisan bakers advocating for craft baking, biodiversity, and sustainable farming. Brotzeit is a member; comparable independent bakeries in this network represent the closest peer set in philosophy and scale.
• Sinnack Backspezialitäten: German specialty bakery producing organic and conventional baked goods for retail and foodservice. Comparable in organic bakery production capability, but operates as a B2B supplier rather than direct-to-consumer retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lokalbaeckereibrotzeit
• Instagraminstagram.com/lokalbaeckerei_brotzeit
• Pinterestpinterest.de/lokalbaeckereibrotzeit/boards
• LinkedInlinkedin.com/company/lokalbaeckerei-brotzeit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOKALBÄCKEREI BROTZEIT