Maverick Wine Company
Johnson Brothers Maverick (formerly Maverick Wine Company) is a four-state U.S. distributor of fine wines, craft spirits, ciders, and saké serving on-premise and off-premise B2B accounts in Arizona, Colorado, Florida, and Texas, consolidated under Johnson Brothers in June 2025.
- Company typePrivate
- Founded2003
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maverick Wine Company does
Maverick Wine Company, operating since June 2025 as Johnson Brothers Maverick following an acquisition by Johnson Brothers, is a private B2B importer and distributor of fine wines, craft spirits, ciders, and saké serving four U.S. state markets: Arizona, Colorado, Florida, and Texas. The company was formed by consolidating four previously independent regional distributors, each retaining a degree of regional brand identity: Quench Fine Wines (Arizona, est. 2003), Maverick Wine Colorado, Progress Wine Group (Florida), and Victory Wine Group (Texas, est. 2015; rebranded as Maverick Beverage Company of Texas in January 2023). It sells through dedicated on-premise sales reps (restaurants, bars, hotels) and off-premise channels (retail and liquor stores), with Colorado specifically operating a VP of Sales-led emerging-chain program and dedicated mountain-territory reps.
The company's product surface is anchored in a curated, multi-market portfolio of over 25 premium producers including Peju, Skurnik Wines, Jorge Ordóñez Selections, Kermit Lynch Wine Merchant, Laurent-Perrier, Rudd, Turnbull, Stolpman Vineyards, and Burn Cottage. Core technology is limited to state-specific B2B ecommerce portals (maverickbevaz.com, maverickbevco.com, maverickbevfl.com, maverickbevtx.com), with the company stating it was one of the first mid-sized fine-wine and craft-spirits distributors to offer localized online ordering in each served market. Colorado additionally operates an owned climate-controlled warehouse and dedicated fleet; Arizona, Florida, and Texas are represented through regional offices in Phoenix, Orlando, and San Antonio respectively. No proprietary software platforms, data assets, or technology patents are disclosed.
Revenue mechanics operate on standard three-tier beverage distribution margins earned through the sale of imported and sourced wines, spirits, ciders, and saké to on-premise and off-premise accounts. Pricing is quote-based and varies by product, quantity, and customer relationship rather than via disclosed list pricing. Go-to-market is sales-led, with dedicated regional sales forces, branded state-specific websites for awareness and ordering, and a centralized open-account application flow for new B2B customers. The company is privately held with no disclosed funding rounds and 11-50 stated employees, making it a regional-scale subsidiary within the broader Johnson Brothers distribution platform.
Maverick Wine Company firmographics
Firmographics- Name
- Maverick Wine Company
- Legal name
- Johnson Brothers Maverick
- Website
- https://maverickwine.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Johnson Brothers Maverick (formerly Maverick Wine Company) is a four-state U.S. distributor of fine wines, craft spirits, ciders, and saké serving on-premise and off-premise B2B accounts in Arizona, Colorado, Florida, and Texas, consolidated under Johnson Brothers in June 2025.
- Ownership category
- akta.pro rank
Maverick Wine Company industry classification
Industry- Product category
- Beverage Distribution Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Maverick Wine Company is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Maverick Wine Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Distribution: The company generates revenue as an importer and distributor of fine wines, craft spirits, ciders, and sakés. Revenue is earned through margins on products sold to on-premise customers (restaurants, bars, hotels) and off-premise customers (retail stores) across Arizona, Colorado, Florida, and Texas markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Maverick Wine Company product offering
Product offeringCore offering
Maverick Wine Company, operating as Johnson Brothers Maverick since June 2025, imports and distributes fine wines, craft spirits, ciders, and sakés across four U.S. state markets (Arizona, Colorado, Florida, and Texas). The company serves on-premise accounts (restaurants, bars, hotels) and off-premise accounts (retail and liquor stores) via dedicated regional sales teams, climate-controlled warehousing, owned fleet operations, and state-specific B2B ecommerce portals.
Product overview
Johnson Brothers Maverick is a multi-state wine and spirits distribution company operating as a single unified platform across four markets: Arizona, Colorado, Florida, and Texas. The company offers wine and spirits import and distribution services through geographically-specific product portfolios (Arizona Wine/Spirits, Colorado Wine/Spirits, Florida Wine/Spirits, Texas Wine/Spirits), along with state-customized ecommerce portals. Originally formed through the alignment of Quench Fine Wines (Arizona), Victory Wine Group (Texas), Progress Wine Group (Florida), and Maverick Wine Colorado, the company joined the Johnson Brothers family in June 2025. The company distributes fine wines, craft spirits, ciders, and sakés from world-class producers, combining regional expertise with national scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Wine Distribution - Arizona Import and distribution of fine wines from iconic and cutting-edge producers worldwide to on-premise and off-premise accounts across Arizona.
- Craft Spirits and Saké Distribution - Arizona
Companies that use Maverick Wine Company
Customer profileSegments3 records
Ideal customer profiles3 records
Maverick Wine Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maverick Wine Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PejuminorPeju is a winery producer represented in Johnson Brothers Maverick's portfolio across multiple markets.
- Skurnik WinesminorSkurnik Wines is a supplier portfolio partner represented in multiple markets.
- Jorge Ordóñez SelectionsminorJorge Ordóñez Selections is a winery portfolio partner represented across multiple markets.
- Kermit LynchminorKermit Lynch is a renowned wine merchant and importer represented in the portfolio across multiple markets.
- Laurent-PerrierminorLaurent-Perrier is a prestigious Champagne house represented in Johnson Brothers Maverick's portfolio across multiple markets.
- Victory Wine Group (formerly)coreVictory Wine Group Texas was one of the founding regional partners that came together to form the unified Johnson Brothers Maverick company. Victory Wine Group established in 2015, became Maverick Beverage Company of Texas in January 2023, and in 2025 became Johnson Brothers Maverick of Texas.
- Progress Wine Group (formerly)coreProgress Wine Group Florida was one of the founding regional partners that came together to form the unified Johnson Brothers Maverick company. Now known as Johnson Brothers Maverick of Florida.
- Maverick Wine Colorado (formerly)coreMaverick Wine Colorado was one of the founding regional partners that came together to form the unified Johnson Brothers Maverick company. Now known as Johnson Brothers Maverick of Colorado, operating as a family-owned distributor for decades.
- Quench Fine Wines (formerly)coreQuench Fine Wines Arizona was the founding entity established in 2003. Now as Johnson Brothers Maverick of Arizona, the company evolved to operate as an importer and distributor of fine wines, craft spirits, ciders, and sakés.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Maverick Wine Company competitors and assessment
Company assessmentDirect peers
- T. Edward Wines: Specialty importer/distributor of fine wines and craft spirits serving on-premise and off-premise accounts in multiple US markets. Direct peer in scale, product mix, and target customer.
- Winebow Group: Mid-sized multi-state fine wine and craft spirits importer/distributor. Highly comparable business model: curated portfolio, regional warehouses, on/off-premise sales teams, B2B ecommerce ordering.
- Skurnik Wines: A specialty importer and distributor of fine wines from family-owned estates, represented in Maverick's portfolio. Operates the same niche fine-wine distribution model Maverick does and is a direct comparable on portfolio depth and supplier relationships.
- Kermit Lynch Wine Merchant: Renowned fine wine importer and distributor represented in Maverick's portfolio. Operates in the same niche (family-owned, terroir-driven producers) and shares a similar customer profile of independent restaurants and retailers.
- The Henry Wine Group: A premium wine and craft spirits importer/distributor serving on-premise and off-premise channels across multiple US markets. Direct comparable in specialty wine distribution scale and curated portfolio model.
Broad incumbents
- Southern Glazer's Wine & Spirits: Largest US wine and spirits distributor with nationwide coverage across all 50 states. Both companies operate B2B distribution for fine wines and spirits to on-premise and off-premise accounts; SGWS is the broad incumbent Maverick competes against for supplier mandates and chain accounts.
- Breakthru Beverage Group: Multi-state US distributor of wine, spirits, and beer with regional specialty divisions. Operates a similar B2B model serving on-premise and off-premise customers and represents a direct competitor in shared markets.
- Republic National Distributing Company (RNDC): One of the two largest US wine and spirits distributors operating in similar geographies. Directly competes with Maverick for the same premium supplier portfolios and on/off-premise accounts in overlapping markets.
Regional players
- Wine Warehouse: A California-based wholesale distributor of fine wines and craft spirits. Operates a similar B2B distributor model with proprietary ecommerce ordering and dedicated sales teams, primarily in Western US markets that overlap with Maverick's footprint.
Emerging players
- Massanois Imports: Specialty importer of boutique European and domestic wines. Smaller in scale than Maverick but operates the same supplier-aligned, on-premise-skewing model focused on premium family-owned producers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maverick Wine Company social profiles
Digital presenceMaverick Wine Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maverick Wine Company leadership team
Management profileNumber of profiles
Profiles3 records
Maverick Wine Company subsidiaries and ownership
Company hierarchySubsidiaries4 records
Maverick Wine Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maverick Wine Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maverick Wine Company
What does Maverick Wine Company do?
Maverick Wine Company, operating as Johnson Brothers Maverick since June 2025, imports and distributes fine wines, craft spirits, ciders, and sakés across four U.S. state markets (Arizona, Colorado, Florida, and Texas). The company serves on-premise accounts (restaurants, bars, hotels) and off-premise accounts (retail and liquor stores) via dedicated regional sales teams, climate-controlled warehousing, owned fleet operations, and state-specific B2B ecommerce portals.
Is Maverick Wine Company a public or private company?
Maverick Wine Company is a private company. It is classified as corporate owned and is currently operating.
When was Maverick Wine Company founded?
Maverick Wine Company was founded in 2003. It employs 11 to 50 people.
Where is Maverick Wine Company based?
Maverick Wine Company is headquartered in Bloomington, United States, in the North America region.
How does Maverick Wine Company make money?
One revenue line is on record: beverage Distribution.
Who are Maverick Wine Company's main competitors?
Direct peers on record are T. Edward Wines, Winebow Group, Skurnik Wines, Kermit Lynch Wine Merchant and The Henry Wine Group. Broad incumbents are Southern Glazer's Wine & Spirits, Breakthru Beverage Group and Republic National Distributing Company (RNDC). Wine Warehouse is listed as a regional player. Massanois Imports is listed as an emerging player.
Does Maverick Wine Company have an API?
No public API is recorded for Maverick Wine Company.
What industry is Maverick Wine Company in?
Maverick Wine Company's product category is Beverage Distribution Services. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 42482 and its SIC code is 5180.