Adventure marketing

What Adventure marketing does

Adventure Marketing Group (AMG) is an independent outdoor sales representative agency headquartered in Chattanooga, Tennessee, with a founding history traceable to approximately 2013 when Tom Hammond formalized the business after two decades in outdoor retail and rep work. The company represents roughly 15 to 20 outdoor brands — including Oboz, BOGS, Leki, MSR, Therm-A-Rest, Sherpa Adventure Gear, Deuter, Nite Ize, Crazy Creek, Western Mountaineering, Mountain Khakis, Artilect, and Cascade Designs family brands — to independent specialty outdoor retailers across the southeastern United States, covering Alabama, Georgia, Florida, Tennessee, North Carolina, South Carolina, Virginia, and West Virginia. Service delivery is field-based, executed by territory account executives operating from Asheville (NC) and Fredericksburg (VA), and includes sales calls, merchandising support, retail staff training, event coordination, and hands-on dealer education through AMG University and co-hosted Dealer Camps.

AMG is not a technology company; it operates on a professional services commission model, earning revenue as a percentage of sales generated through its territory to specialty retail partners. The agency positions itself on a relationships-first thesis, selectively partnering with brands that align with conservation and community narratives (e.g., Sherpa's Nepal social initiatives, Oboz's tree-planting program) and using trade shows (Atlanta Shoe Show, 360 Adventure Collective Southeast Expo, SWRA), dealer camps, and AMG University as primary demand-generation and brand-activation channels. The company has received industry recognition including Oboz Agency of the Year (2025) and Top 25 Independent Sales Rep honors at the 2026 Outdoor Specialty Awards, and it has no disclosed institutional funding, parent company, or acquisition activity, operating as a closely-held private agency with five core team members.

Name

Adventure marketing

Legal name

Adventure Marketing Group

Website

https://adventuremarketinggroup.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Marketing Group is an independent sales representative agency representing roughly 15 to 20 outdoor brands (Oboz, MSR, Leki, Sherpa, Therm-A-Rest, BOGS, Nite Ize, Deuter) to specialty outdoor retailers across the southeastern United States, providing field sales, merchandising, staff training, and event support from Chattanooga, TN.

Ownership category

akta.pro rank

Product category

Outdoor Brand Sales Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

Keywords

• Outdoor brand representation
• Sales rep agency
• Retail merchandising services
• Dealer training programs
• Outdoor specialty retail

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales Commission: AMG generates revenue through commission-based sales representation for outdoor gear brands. As an independent sales agency, they earn commissions on sales made through their territory to specialty retail partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adventure Marketing Group (AMG) is a sales representation agency for outdoor lifestyle brands, providing an outsourced retail sales force, in-store merchandising support, dealer staff training, and event-based brand activation services to specialty outdoor retailers. The firm represents a portfolio of premium outdoor brands (referenced examples include Oboz footwear and BOGS) and runs dealer education and product-showing programs such as AMG University and the 360 Adventure Collective to drive sell-through at the specialty retail level.

Product overview

Adventure Marketing Group (AMG) is an outdoor sales representative agency based in Chattanooga, TN, representing approximately 20+ outdoor industry brands to specialty retail shops across the southeastern United States. The agency's portfolio includes footwear brands (Oboz, BOGS), apparel brands (Sherpa Adventure Gear, Artilect, Mountain Khakis), equipment brands (MSR, Therm-A-Rest, Deuter, Western Mountaineering, Cascade Designs), and accessory brands (Leki, Nite Ize, Crazy Creek, Platypus, SealLine, PackTowl, Free Range Equipment). Beyond brand representation, AMG provides sales support, merchandising assistance, staff training, and event coordination services including their own AMG University training program and co-hosted Dealer Camp events with Outdoor Sports Marketing (OSM). The company serves as a连接 between outdoor gear manufacturers and specialty retailers, facilitating product education and retail activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Brand Sales Representation
• Retail Merchandising Support
• Dealer Staff Training
• AMG University (Dealer Education Event) Hands-on dealer education event with brand deep-dives and product demonstrations for retail partners, referenced with an F24 AMG University edition held at a campground setting.
• Dealer Camp (Event Support) Partner/industry event support service through which AMG activates represented brands at Dealer Camp for retail buyers.
• 360 Adventure Collective (One-on-One Product Showings) Division or program that delivers one-on-one product showings from AMG-represented brands directly to retail buyers.

Quantifiable outcome

• Named Oboz Agency of the Year 2025 for exceptional performance and driving meaningful growth across Southeast territory

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Outdoor Sports Marketing (OSM)coreGTM or Marketing Partner · 23 September 2025AMG has partnered with Outdoor Sports Marketing (OSM) to co-host Dealer Camp events, combining their brand portfolios to provide retailers with a comprehensive hands-on product experience. The partnership brings together complementary outdoor brands including Osprey, Sea To Summit, Smartwool, Hydro Flask (OSM) with Oboz, Therm-A-Rest, MSR, Platypus, Leki (AMG).
• Groundswell PRminorGTM or Marketing Partner · 20 August 2019Groundswell PR was named agency of record for Sherpa Adventure Gear (an AMG brand) to implement integrated communications strategy increasing consumer awareness around Sherpa's product lines and social initiatives impacting the Nepalese community.
• 360 Adventure CollectivecoreStrategic or Co-development PartnerAMG partners with 360 Adventure Collective for regional trade shows and experiential events in the Southeast, including the 360 AC Experience and Southeast Expo events. These partnerships provide opportunities for one-on-one product showings with retail buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• The Coleman Company: Coleman is a large outdoor goods brand that operates its own internal sales force into specialty retail. It is not a direct competitor but is comparable as a benchmark for how major outdoor brands structure go-to-market in the specialty channel, sometimes displacing independent rep agencies.

Direct peers

• Outside Sales Group: Outside Sales Group is an independent sales representative agency serving outdoor and active lifestyle brands through the specialty retail channel. It shares AMG's commission-based rep agency business model focused on outdoor brands and specialty retailers.
• Backbone Media: Backbone Media is an outdoor and active lifestyle marketing agency providing brand representation, public relations, and digital marketing to outdoor brands in the specialty channel. It is comparable to AMG as a third-party sales/marketing partner for outdoor brands reaching specialty retail.
• Outdoor Sports Marketing (OSM): OSM is an outdoor industry independent sales rep agency with a complementary brand portfolio (Osprey, Sea To Summit, Smartwool, Hydro Flask). AMG and OSM co-host Dealer Camp events, making them direct peers in the same Southeast specialty channel rep agency business model.
• Verde Brand Communications: Verde is a leading outdoor and active lifestyle sales, marketing, and communications agency that represents brands to specialty retailers. It operates the same commission-based rep agency model as AMG but at a national scale with broader brand portfolio and services.
• Apex Rep Group: Apex Rep Group is a multi-line sales representative agency covering outdoor, sporting goods, and lifestyle brands into specialty retail accounts. Its territory-based rep agency model and focus on independent specialty outdoor retailers make it a direct structural peer to AMG.
• Caldwell Sales & Marketing: Caldwell Sales & Marketing is an independent sales rep agency covering outdoor and lifestyle brands into specialty retail in defined regional territories. It is structurally analogous to AMG as a commissioned regional rep firm serving specialty outdoor retailers.

Emerging players

• Pale Morning Media: Pale Morning Media is a public relations and marketing agency focused on the outdoor, fly fishing, and cycling industries. It shares AMG's outdoor-industry specialty focus but centers on PR rather than commissioned field sales, making it an adjacent emerging peer.
• Darby Communications: Darby Communications is a sales, marketing, and PR agency serving outdoor and active lifestyle brands. It overlaps with AMG in providing brand representation services but is more PR- and marketing-led, making it a partial-overlap emerging peer.

Broad incumbents

• GreenLight Marketing: GreenLight Marketing is a sales and marketing agency with a broader portfolio spanning outdoor, sporting goods, and lifestyle brands. As a larger, more diversified incumbent in the same rep agency category, it represents the broader competitive set AMG operates against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AMGBasecamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure marketing