Verde Brand Communications
Verde Brand Communications is a women-founded, woman-led Colorado-based PR and integrated digital marketing agency serving 100+ outdoor, cycling, snow sports, and active lifestyle brand clients with offices in Boulder, Durango, and Jackson.
- Company typePrivate
- Founded2000
- HeadquartersDurango, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Verde Brand Communications does
Verde Brand Communications is a women-founded, woman-led public relations and integrated digital marketing agency specializing in the outdoor, cycling, snow sports, and active lifestyle sectors. Founded around 2000 and headquartered in Colorado with offices in Boulder, Durango, and Jackson, Wyoming, plus distributed team members in Seattle, Louisville, and San Diego, the firm serves more than 100 brand partners across North America and internationally. Its client roster includes enterprise and mid-market brands such as Bosch eBike Systems, Mammut, SCARPA, POC, Therm-a-Rest, MSR, Gregory, Royal Robbins, and VALLON.
The agency delivers an integrated service stack spanning earned media relations, paid media strategy and buying, social media management, influencer and creator partnerships, affiliate marketing, email marketing, eCommerce strategy, brand and channel strategy, content creation and SEO, and AI optimization services. Revenue is generated through quote-based professional services fees tailored to each client engagement, with no standardized public pricing. The go-to-market motion is direct B2B sales to outdoor and active lifestyle brand marketing teams, leveraging 25 years of category reputation and media relationships. Notable operational characteristics include an average director-level tenure exceeding 15 years and multiple client relationships surpassing 10 years, evidencing strong retention and category specialization. The company is privately held with no disclosed funding, parent entity, or institutional investors, and Kristin Carpenter serves as CEO and Founder.
Verde Brand Communications firmographics
Firmographics- Name
- Verde Brand Communications
- Legal name
- Verde Brand Communications
- Website
- https://verdepr.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verde Brand Communications is a women-founded, woman-led Colorado-based PR and integrated digital marketing agency serving 100+ outdoor, cycling, snow sports, and active lifestyle brand clients with offices in Boulder, Durango, and Jackson.
- Ownership category
- akta.pro rank
Verde Brand Communications industry classification
Industry- Product category
- Public Relations and Brand Communications
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where Verde Brand Communications is headquartered
LocationHeadquarters
- HQ city
- Durango
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Verde Brand Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR and Brand Communications Services: Full-service public relations and brand communications agency providing services to outdoor and active lifestyle brands. Revenue is generated through professional service fees for PR, digital marketing, content creation, social media management, influencer marketing, paid media, and brand strategy services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Verde Brand Communications product offering
Product offeringCore offering
Verde Brand Communications is a women-founded, woman-led Colorado-based public relations, digital marketing, and full-service brand communications agency specializing in the outdoor and active lifestyle sectors. The agency delivers earned media relations, social media management, influencer and creator partnerships, paid media, eCommerce strategy, AI optimization, brand and channel strategy, content and SEO, and email marketing services to passion-driven brands across North America and beyond.
Product overview
Verde Brand Communications is a women-founded, woman-led Colorado-based PR, digital marketing, and full-service brand communications agency specializing in the outdoor and active lifestyle sectors. The agency offers an integrated suite of services including public relations, earned media relations, social media management (organic and paid), email marketing, affiliate marketing, influencer and creator partnerships, eCommerce strategy, paid media buying, brand and channel strategy, content and SEO, and AI optimization. The agency operates from offices in Boulder and Durango, Colorado, and Jackson, Wyoming, with additional team members in Seattle, Louisville, and San Diego, serving clients across North America and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations & Earned Media
Companies that use Verde Brand Communications
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Verde Brand Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verde Brand Communications partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bosch eBike SystemscoreVerde Brand Communications announced a strategic partnership with Bosch eBike Systems to support brand storytelling and rider engagement. Verde works with the Bosch eBike System marketing team to drive strategic PR initiatives, build brand awareness, deepen rider engagement, and strengthen Bosch's leadership in the e-mobility landscape. Through the partnership, Verde supports emotionally driven storytelling and globally aligned PR initiatives.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Verde Brand Communications competitors and assessment
Company assessmentDirect peers
- Backbone Media: Backbone Media is a Colorado-based PR, digital marketing, and media agency specializing in the outdoor, active lifestyle, and travel industries — the most direct comparable to Verde by geography, vertical focus, and integrated service mix.
- OutsidePR: OutsidePR is a public relations agency exclusively focused on outdoor, active lifestyle, fitness, and wellness brands, offering earned media and brand storytelling services directly comparable to Verde's core PR offering.
- CGPR (Chris Griffin Public Relations): CGPR is an outdoor, action sports, and active lifestyle PR agency with deep roots in the surf, skate, snow, and outdoor verticals — a directly comparable niche specialist serving the same passion-driven brand clients.
- Two Rabbits: Two Rabbits is a Boulder-based integrated communications agency serving outdoor, endurance, and active lifestyle brands with PR, social media, and influencer marketing — directly comparable in geography and vertical.
- Massey & Partners: Massey & Partners is a boutique PR and communications agency specializing in outdoor, lifestyle, and consumer brands, competing head-to-head with Verde for outdoor-lifestyle retainer work.
Broad incumbents
- Edelman: Edelman is the world's largest independent PR firm with a consumer and lifestyle practice that serves outdoor and active lifestyle brands at the global enterprise tier — competing with Verde for marquee accounts but at vastly greater scale.
- Weber Shandwick: Weber Shandwick is a global public relations and communications agency with significant consumer marketing and brand storytelling capabilities, occasionally competing with Verde for outdoor brand engagements at the corporate level.
- FleishmanHillard: FleishmanHillard is an international PR and integrated marketing agency with a strong consumer products practice, including outdoor and lifestyle brands — competing for larger enterprise mandates where Verde also plays.
- BPCM: BPCM is a global consumer PR and communications agency with strong lifestyle, fashion, and outdoor-adjacent brand clients, competing with Verde for premium consumer brand mandates.
Emerging players
- TrizCom PR: TrizCom PR is a public relations and social media agency with outdoor, lifestyle, and health/wellness clients — a smaller, comparable boutique competing in similar verticals and account tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verde Brand Communications social profiles
Digital presenceVerde Brand Communications compliance and trust
Trust signalCompliance2 records
Verde Brand Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verde Brand Communications leadership team
Management profileNumber of profiles
Profiles1 record
Verde Brand Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verde Brand Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verde Brand Communications
What does Verde Brand Communications do?
Verde Brand Communications is a women-founded, woman-led Colorado-based public relations, digital marketing, and full-service brand communications agency specializing in the outdoor and active lifestyle sectors. The agency delivers earned media relations, social media management, influencer and creator partnerships, paid media, eCommerce strategy, AI optimization, brand and channel strategy, content and SEO, and email marketing services to passion-driven brands across North America and beyond.
Is Verde Brand Communications a public or private company?
Verde Brand Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verde Brand Communications founded?
Verde Brand Communications was founded in 2000. It employs 11 to 50 people.
Where is Verde Brand Communications based?
Verde Brand Communications is headquartered in Durango, United States, in the North America region.
How does Verde Brand Communications make money?
One revenue line is on record: PR and Brand Communications Services.
Who are Verde Brand Communications's main competitors?
Direct peers on record are Backbone Media, OutsidePR, CGPR (Chris Griffin Public Relations), Two Rabbits and Massey & Partners. Broad incumbents are Edelman, Weber Shandwick, FleishmanHillard and BPCM. TrizCom PR is listed as an emerging player.
Does Verde Brand Communications have an API?
No public API is recorded for Verde Brand Communications.
What industry is Verde Brand Communications in?
Verde Brand Communications's product category is Public Relations and Brand Communications. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 541820 and its SIC code is 7311.