Crane Network
Crane Network is a private online marketplace for buying, selling, and renting new and used cranes, construction equipment, and parts, serving dealers, contractors, and construction firms across the U.S., Canada, Mexico, and the UAE. Founded over 20 years ago, it monetizes via listing/advertising fees, marketplace transactions, and financing referrals.
- Company typePrivate
- Founded2003
- HeadquartersLemont, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Crane Network does
Crane Network is a private online marketplace that connects buyers and sellers of new and used cranes, construction equipment, and parts. Founded over two decades ago and headquartered in the Dallas/Fort Worth area (corporate entity appears linked to "Civilized Savage"), the platform operates a self-serve classifieds model in which dealers, brokers, and rental companies create listings and prospective buyers search and contact sellers directly. The platform carries approximately 3,988 crane and equipment listings across categories such as all terrain, rough terrain, boom trucks, crawlers, and tower cranes, plus roughly 7,985 parts and attachment listings across boom sections, jibs, hydraulic components, valves, and similar items, spanning the United States, Canada, Mexico, and the United Arab Emirates.
The core product is a searchable web-based marketplace with filters by category, manufacturer, model, location, and condition, supplemented by a member dashboard ("My Network"), fee-based advertising services (listings, banners, auction placements), want ads for buyer requests, and a recently scaled dedicated Parts Marketplace. Underlying technology is a conventional marketplace/web platform with no disclosed AI/ML, API, SDK, or proprietary technical moat beyond accumulated structured inventory data. Distribution is primarily organic through search and SEO, supported by an email newsletter.
Monetization combines listing/advertising fees (membership plans, banner and auction advertising), marketplace transactions facilitated between buyers and sellers, and affiliate/referral revenue from financing partners (notably Harry Fry Associates and General Equity Group) plus transport and insurance service partners. The company is privately held with no disclosed funding, no public listing, no acquisitions, and no senior leadership information in the public record.
Crane Network firmographics
Firmographics- Name
- Crane Network
- Legal name
- Crane Network
- Website
- https://cranenetwork.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crane Network is a private online marketplace for buying, selling, and renting new and used cranes, construction equipment, and parts, serving dealers, contractors, and construction firms across the U.S., Canada, Mexico, and the UAE. Founded over 20 years ago, it monetizes via listing/advertising fees, marketplace transactions, and financing referrals.
- Ownership category
- akta.pro rank
Crane Network industry classification
Industry- Product category
- Construction Equipment Marketplace
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
- akta.pro secondary industries
- Tower Cranes (IMAHAJAB), Overhead (Bridge) Cranes (IMAHAJAC), Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Crane Network is headquartered
LocationHeadquarters
- HQ city
- Lemont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crane Network business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Listing/Advertising Fees: Sellers pay to list cranes, equipment, and parts on the platform through membership and advertising plans. Plans and pricing page offers listings, banners, and auction advertising options.
- Marketplace Commission: Platform facilitates transactions between buyers and sellers for crane sales, rentals, and auctions, likely earning commissions on completed transactions.
- Financing Referrals: Partner financing services through Harry Fry and other financial affiliates generate referral revenue when customers apply for equipment financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Membership - Browse and connect with sellers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Crane Network product offering
Product offeringCore offering
Crane Network operates an online marketplace that connects buyers and sellers of new and used cranes, construction equipment, and parts. The platform supports sale, rent, and auction transactions, with integrated partner services for financing, transport, and insurance. Listings are searchable by crane type, manufacturer, model, location, and condition, with thousands of active listings from a global dealer network.
Product overview
Crane Network operates as a comprehensive online marketplace platform for the crane and heavy equipment industry, offering a unified platform for buying, selling, renting, and auctioning cranes and equipment. The core product is the Crane Marketplace Platform, which connects buyers and sellers through listings for various crane types (All Terrain, Rough Terrain, Boom Trucks, Crawler, Tower, Mini, Carry Deck, and more) and other construction equipment. Supporting the marketplace are complementary services including a dedicated Parts Marketplace for crane components, the My Network member dashboard for managing listings, Advertising Services for enhanced visibility, Want Ads for buyer requests, and service partnerships for Financing, Transport, and Insurance. The platform features approximately 3,988 crane/equipment listings and 7,985 parts listings from hundreds of dealers across multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Crane Marketplace Platform Online platform for buying, selling, and renting new and used cranes. Features search by category, manufacturer, model, location, and condition with thousands of listings updated daily. Serves construction companies, dealers, and contractors globally.
- Equipment Marketplace Marketplace section for non-crane construction equipment including excavators, loader backhoes, air compressors, and related machinery. Serves construction buyers and equipment dealers.
- Crane Parts Marketplace Dedicated marketplace for crane parts and attachments including boom sections, jib components, hydraulic systems, valves, lights, and safety decal kits. Features 7,985+ part listings for buyers and dealers of crane components.
- Advertising Services Fee-based advertising services allowing dealers and sellers to list cranes, equipment, parts, and attachments. Includes listings, banners, and auction advertising options to enhance visibility.
Companies that use Crane Network
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Crane Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crane Network partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Transport/Shipping PartnersminorService partners providing transport and shipping logistics for cranes purchased through the marketplace, helping buyers arrange delivery of equipment.
- Insurance PartnersminorService partners offering insurance solutions for crane purchases and operations through the Crane Network platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Crane Network competitors and assessment
Company assessmentDirect peers
- AuctionTime: Online heavy equipment auction marketplace operated by Sandhills Global. Direct competitor for crane auction listings and buyer participation, leveraging Sandhills' broader marketplace network.
- Machinery Trader: Sandhills Global's flagship online marketplace for new and used heavy equipment, including cranes. It is the closest direct competitor to Crane Network in the online used-equipment listing space, with broader category coverage and substantially larger scale.
- IronPlanet (RB Global): Online auction marketplace for used heavy equipment, including cranes, now part of RB Global (Ritchie Bros.). Competes directly for crane seller listings and buyer attention, with a more transaction-oriented auction model.
- Equipment Trader: Sandhills-operated online marketplace for buying and selling new and used construction equipment. Directly comparable as a listing-based platform targeting similar contractors and dealers as Crane Network.
- MyLittleSalesman: Online classifieds marketplace for trucks, heavy equipment, and construction machinery, including cranes. Competes for both buyer traffic and dealer listings in the same equipment vertical.
- Construction Equipment Guide: Print and online marketplace and information source for new and used construction equipment including cranes. Competes directly for dealer advertising dollars and buyer attention in the same niche.
Regional players
- Mascus: European-headquartered online marketplace for used heavy machinery and trucks. Comparable marketplace model with a broader international footprint, especially in Europe where Crane Network is less established.
Broad incumbents
- Ritchie Bros. Auctioneers: Global leader in heavy equipment auctions, now part of RB Global. Overlaps with Crane Network on crane resale transactions, though its model centers on physical and timed auctions rather than persistent listings.
- Cat Used Equipment (Caterpillar): Caterpillar's official used-equipment portal. Represents the OEM-direct channel that competes with third-party marketplaces like Crane Network by offering certified used inventory and OEM-backed financing.
Emerging players
- EquipmentShare: Tech-enabled equipment rental and fleet management platform with a marketplace component. Comparable in addressing contractor equipment access, though broader in scope and venture-backed at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crane Network social profiles
Digital presenceCrane Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crane Network leadership team
Management profileNumber of profiles
Crane Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crane Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crane Network
What does Crane Network do?
Crane Network operates an online marketplace that connects buyers and sellers of new and used cranes, construction equipment, and parts. The platform supports sale, rent, and auction transactions, with integrated partner services for financing, transport, and insurance. Listings are searchable by crane type, manufacturer, model, location, and condition, with thousands of active listings from a global dealer network.
Is Crane Network a public or private company?
Crane Network is a private company. It is classified as unknown and is currently operating.
When was Crane Network founded?
Crane Network was founded in 2003. It employs 11 to 50 people.
Where is Crane Network based?
Crane Network is headquartered in Lemont, United States, in the North America region.
How does Crane Network make money?
Three revenue lines are on record. Listing/Advertising Fees are the primary driver. The others are marketplace Commission and financing Referrals.
Who are Crane Network's main competitors?
Direct peers on record are AuctionTime, Machinery Trader, IronPlanet (RB Global), Equipment Trader, MyLittleSalesman and Construction Equipment Guide. Mascus is listed as a regional player. Broad incumbents are Ritchie Bros. Auctioneers and Cat Used Equipment (Caterpillar). EquipmentShare is listed as an emerging player.
Does Crane Network have an API?
No public API is recorded for Crane Network.
What industry is Crane Network in?
Crane Network's product category is Construction Equipment Marketplace. Its primary akta.pro industry code is TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing, with a secondary code of IMAHAJAB, Tower Cranes. Its NAICS code is 532412 and its SIC code is 3531.