Ben Nelson Golf & Outdoor

What Ben Nelson Golf & Outdoor does

Ben Nelson Golf & Outdoor is a privately held, multi-brand outdoor vehicle dealership operating three retail showrooms in Madison MS (headquarters), Biloxi MS, and Memphis TN. The company sells new and pre-owned golf carts (E-Z-GO, Cushman, Club Car), utility vehicles and ATVs, commercial and residential lawn mowers (Hustler, EGO Power+), and trailers (Aluma), serving both individual recreational consumers and commercial operators including golf courses, resorts, hotels, and landscaping contractors. New vehicles range from approximately $13,500 to $18,795 while pre-owned units range from $4,995 to $8,995, with Hustler zero-turn mowers priced from $4,349 to $12,699.

The business operates a vertically integrated dealer model combining five revenue streams: one-time vehicle sales (the primary revenue driver), usage-based rentals from a fleet of over 200 vehicles offered at daily, weekly, and monthly rates ($175-$425/day), parts and accessories (sourced via Shop E-Z-GO and Shopatron distribution), certified mechanic service and repairs, and financing referral fees generated through partnerships with Sheffield Financial and YardCard. A trade-in program accepts E-Z-GO, Club Car, and Textron vehicles, supporting both unit acquisition and customer retention across the three locations.

Go-to-market is direct-to-consumer and field-sales driven, with showrooms staffed by dedicated sales personnel (Benji Nelson as owner, Seth King as salesman), backed by an integrated Dealer Spike-powered website for inventory browsing, quote requests, and trade-in valuations. Marketing uses SEO/local search, content marketing via an educational blog, organic social media (Facebook, Instagram), and a customer testimonial program. No external funding, parent company, or ownership beyond individual ownership is disclosed, and the company operates exclusively as a direct dealer without reseller or marketplace distribution channels.

Name

Ben Nelson Golf & Outdoor

Legal name

Ben Nelson Golf & Outdoor

Website

https://bennelsongolfcars.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ben Nelson Golf & Outdoor is a privately held multi-brand dealership selling golf carts, UTVs, lawn mowers, and trailers across three showrooms in Mississippi and Tennessee, serving both recreational consumers and commercial fleet operators with integrated sales, rentals, parts, service, and financing.

Ownership category

akta.pro rank

Product category

Powersports and Outdoor Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Golf cart dealership
• Utility vehicle sales
• Lawn mower dealer
• Outdoor power equipment
• Golf cart rentals

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New and pre-owned golf carts, UTVs, ATVs, trailers, and lawn mowers sold directly to consumers at showroom locations. Inventory includes E-Z-GO, Cushman, Club Car, Hustler, Aluma, EGO Power+ brands. One-time transaction revenue from vehicle sales with trade-in options.
2. Vehicle Rentals: Short-term and long-term golf cart and utility vehicle rentals with over 200 vehicles available. Rental options include daily, weekly, and monthly rates for 2-passenger, 4-passenger, 6-passenger, flatbed, and utility vehicles. Delivery options available.
3. Parts and Accessories: Golf cart parts, UTV accessories, and lawn mower parts including seating, batteries, tires, and custom components. Also partners with Shop E-Z-GO and Shopatron for expanded parts availability.
4. Service and Repairs: Certified mechanic services for golf cart and outdoor equipment repairs including tune-ups, overhauls, and maintenance. Uses state-of-the-art diagnostic tools for quick issue identification and resolution.
5. Financing Services: Facilitates financing through partnerships with Sheffield Financial and YardCard, earning referral fees or commissions on approved loans for golf cart and utility vehicle purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ben Nelson Golf & Outdoor is a multi-brand powersports and outdoor equipment dealership selling new and pre-owned golf carts, utility vehicles (UTVs/ATVs), lawn mowers, and trailers from brands including E-Z-GO, Cushman, Club Car, Hustler, EGO Power+, and Aluma across three showroom locations in Madison MS, Biloxi MS, and Memphis TN. The dealership also offers short-term and long-term vehicle rentals, a parts and accessories department, certified mechanic service and repairs, and customer financing through Sheffield Financial and YardCard.

Product overview

Ben Nelson Golf & Outdoor is a golf cart and outdoor vehicle dealership offering a unified portfolio of products and services across three locations in Mississippi and Tennessee. The core product offering centers on new and pre-owned golf carts (E-Z-GO, Cushman, Club Car, Yamaha), utility vehicles (UTVs/ATVs), and lawn mowers (Hustler, EGO Power+), supplemented by trailers (Aluma) and related outdoor equipment. These products are sold alongside complementary services including parts and accessories, certified repair and maintenance, short-term and long-term rentals (over 200 vehicles available), and financing options through Sheffield Financial and YardCard. The dealership serves both recreational consumers and commercial operators (resorts, golf courses, hotels) seeking vehicles for transport, maintenance, and hospitality applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Carts
• Utility Vehicles (UTVs/ATVs)
• Lawn Mowers
• Trailers
• Golf Cart Rentals
• Parts and Accessories
• Service and Repair
• Financing Services

Quantifiable outcome

• 8+ years of exclusive business relationship with Windyke Country Club demonstrating sustained enterprise customer satisfaction
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopatronminorChannel Partner/ Reseller/ DistributorParts distribution partner enabling expanded parts and accessories availability through Shopatron's e-commerce distribution network.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Others

• Madjax: Madjax is a leading aftermarket golf cart accessories and customization brand selling lift kits, wheels, and body kits through dealers and online. It is a complementary supplier to Ben Nelson's parts department and competes indirectly for the same golf cart owner's aftermarket spend.
• Nivel Parts: Nivel is a major aftermarket golf cart, UTV, and powersports parts manufacturer and distributor. It both supplies parts to Ben Nelson's service departments and sells direct to consumers and competing dealers, making it an adjacent competitor in the parts and accessories category.
• ECO Battery: ECO Battery is a leading lithium-ion battery conversion supplier for golf carts, enabling owners to upgrade from lead-acid. It competes for the parts, service, and upgrade wallet share that Ben Nelson's parts and service departments currently capture from its installed base.

Emerging players

• ICON Golf Carts: ICON Golf Carts is a fast-growing electric golf cart manufacturer that sells direct to consumers online and through dealers, competing for the same recreational and residential buyer segment as Ben Nelson. Its direct-to-consumer model and aggressive pricing represent an emerging alternative to traditional dealer-led sales.
• Tomberlin: Tomberlin produces low-speed vehicles and golf carts marketed to residential, commercial, and resort buyers with a focus on street-legal LSVs. It competes with Ben Nelson's E-Z-GO Liberty and Cushman shuttle lines for both personal and commercial fleet customers.

Broad incumbents

• Cushman (Textron): Cushman is the commercial utility vehicle and shuttle brand sold by Ben Nelson, also owned by Textron alongside E-Z-GO. It targets hospitality, resort, and commercial customers — the same enterprise segments Ben Nelson serves — and competes for fleet sales through its own dealer footprint.
• E-Z-GO (Textron Off Road): E-Z-GO is the primary golf cart manufacturer Ben Nelson sells, offering gas, electric, and lithium lines including the Express and Liberty models featured in Ben Nelson's inventory. It operates its own national dealer network and direct-to-consumer programs, making it both a key supplier and a broad competitive force in the golf cart retail space.
• Yamaha Golf Cars: Yamaha Golf Cars is a major golf car manufacturer offering gas and electric personal, fleet, and utility vehicles through a national dealer network. While not listed as a Ben Nelson brand, it competes for the same individual consumer and golf course fleet customers in the Southeast US.
• Club Car: Club Car is one of the dominant golf cart and small utility vehicle manufacturers sold at Ben Nelson, competing with E-Z-GO across personal, commercial, and resort segments. Its national dealer network and Onward/Tempo/CRU lines directly overlap with the inventory Ben Nelson carries and the buyer base it serves.
• Hustler Turf Equipment: Hustler is the zero-turn mower manufacturer whose Raptor, Surfer Pro, and X-One lines are stocked at Ben Nelson. It competes with other mower brands in the commercial landscaping and residential markets Ben Nelson serves from its Madison and Biloxi locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BenNelsonGolfandOutdoor
• Instagraminstagram.com/bngolfandoutdoor
• Xx.com/bngolfoutdoor
• LinkedInlinkedin.com/company/ben-nelson-golf-and-utility-vehicles-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Nelson Golf & Outdoor