Speed Skating Canada

What Speed Skating Canada does

Speed Skating Canada is the national governing body for both short track and long track speed skating in Canada, founded in 1887 and headquartered in Ottawa. The organization administers the full athlete pathway from grassroots learn-to-skate through to Olympic-level competition, coordinating activity across a federated network of 13 provincial and territorial sport organizations and over 100 local clubs that collectively engage more than 15,000 registered athletes, coaches, officials, and volunteers. Its elite programs have produced 53 Olympic medals and 200+ World Championship podiums since 2006, positioning it as Canada's most successful Olympic winter sport.

The organization's product portfolio spans elite athletic programs (National Short Track and Long Track Teams), national championship events, and a growing suite of grassroots initiatives including Skate for All, First & Fast Strides, the Intact Insurance Club Excellence Award grants program, and the Medals on Tour post-Olympic community engagement initiative. Operations are supported by a modest technology stack: IceReg handles member and event registration, Sportity supports event communications, PhotoShelter hosts media galleries, and the membership portal delivers a bilingual newsletter to the full registered base. National program athletes additionally receive access to TrainingPeaks for training planning and MyVeloFit for AI-assisted bike fitting.

Speed Skating Canada operates as a non-profit funded through a diversified mix of federal government grants (notably the $755M five-year NSO investment and the Community Sport for All Initiative), corporate sponsorship (led by a 20+ year Premier National Team Sponsorship with Intact Insurance, with Bell as title sponsor of First & Fast Strides), membership dues through provincial/territorial organizations and local clubs, event ticketing, and merchandise sales via a dedicated e-shop. Go-to-market is event-driven, with national and international competitions, community outreach events, and grassroots programs delivered through the PTSO and club network serving as the primary engagement surface.

Name

Speed Skating Canada

Legal name

Speed Skating Canada

Website

https://speedskating.ca

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Speed Skating Canada is the national governing body for short track and long track speed skating in Canada, administering the full athlete pathway through 13 provincial/territorial organizations and 100+ local clubs serving over 15,000 registered athletes, coaches, officials, and volunteers.

Ownership category

akta.pro rank

Product category

National Sport Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• National sport governance
• Speed skating federation
• Athlete development programs
• Grassroots sport programs
• Competitive skating events

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Sport Funding: Speed Skating Canada receives significant government funding including $755M over five years announced in Spring 2026 for National Sport Organizations and athletes to drive grassroots participation, high-performance success, and international event hosting. Also received $220,000 from Community Sport for All Initiative in 2025.
2. Corporate Sponsorship: Corporate partnerships with Intact Insurance (Premier National Team Sponsor since 2006), Bell (title sponsor), and other commercial partners providing financial support, in-kind services, and program funding for national teams and grassroots initiatives.
3. Membership Dues: Revenue from membership registrations through provincial/territorial organizations and local clubs, with a membership newsletter delivered to over 15,000 registered participants.
4. Event Revenue: Ticketing and merchandise revenue from national championships, international competitions, and events hosted across Canada including Calgary World Cups and Canadian Championships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Speed Skating Canada is the national governing body for both short-track and long-track speed skating in Canada, founded in 1887. It organizes national championships, manages the National Short Track and Long Track Teams for international competition (Olympics, World Cups, World Championships), delivers grassroots development programs (Skate for All, First & Fast Strides), and provides funding and operational support to 13 provincial/territorial sport organizations and 100+ local clubs across Canada.

Product overview

Speed Skating Canada operates as the national governing body for speed skating (both short track and long track) in Canada, founded in 1887. The organization offers a portfolio of programs and services centered around athlete development, grassroots participation growth, and sport accessibility. Key offerings include the Skate for All and First & Fast Strides learn-to-skate programs for community outreach, the Medals on Tour Olympic legacy initiative, national championship events, the Intact Insurance Club Excellence Award grants program for grassroots clubs, the Intact Impact Award for national athletes, and a comprehensive awards program recognizing excellence across coaches, athletes, officials, and volunteers. The organization also supports elite National Short Track and Long Track Teams competing at World Cups, World Championships, and Olympic Games.

Differentiator

Problem solved

Functional benefit

Brands

• Skate for All: A community-based initiative presented by Intact Insurance that provides youth, families, new Canadians and equity-deserving groups with no-cost skating activities to introduce them to speed skating.
• First & Fast Strides
• Medals on Tour
• Intact Insurance Club Excellence Award

Products and services

• Skate for All Community-based initiative presented by Intact Insurance providing no-cost, inclusive skating activities to introduce youth, new Canadians, and equity-deserving groups to speed skating across Canada.
• First & Fast Strides Learn-to-skate program launched September 2024 providing Canadians with an option for learning how to skate or how to skate fast.
• Medals on Tour Post-Olympic initiative bringing speed skating medalists to communities across Canada to showcase the sport and inspire next generation of athletes.
• National Championships Annual national competitions for both short track and long track speed skating, including Canadian Youth Short Track Championships, Canadian Junior Short Track Open, and Canadian Long Track Championships.
• Intact Insurance Club Excellence Award Grassroots development initiative distributing $20,000 in grants annually to speed skating clubs undertaking initiatives that help the sport grow within their communities. Grand prize of $10,000 to winning club; $2,500 to four finalists.
• National Short Track Team Canada's elite short track speed skating athletes competing internationally including World Cups, World Championships, and Olympic Games.
• National Long Track Team Canada's elite long track speed skating athletes competing internationally including World Cups, World Championships, and Olympic Games.
• Intact Impact Award Direct funding award to national program athletes demonstrating leadership, integrity, and commitment to team and community. Inaugural award presented to Laurent Dubreuil in 2026 with $8,000 grand prize.
• Speed Skating Canada Awards Program Annual recognition program including multiple award categories: Coach of the Year, Athletes of the Year (Long Track and Short Track), Official of the Year, Volunteer of the Year, Family of the Year, Community Champion of the Year, Partner of the Year, Hall of Fame, and Peter Williamson Memorial Bursary.
• Safe Sport Program Commitment to fostering safe and inclusive environment free from abuse, harassment, neglect, or discrimination for all participants. Includes independent Speak Up Line for reporting maltreatment.

Quantifiable outcome

• 53 Olympic medals won by Canadian speed skaters since 2006 partnership with Intact Insurance
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Intact InsurancecoreGTM or Marketing Partner · 8 April 2026Premier National Team Sponsor since 2006, extended through 2029-30 season. Presents national championships and supports grassroots sport through Skate for All program and Club Excellence Award providing nearly $500,000 to local clubs since 2010. Also supports Medals on Tour post-Olympic initiative and Intact Impact Award for athletes.
• Canadian Olympic CommitteesupportingStrategic or Co-development Partner · 8 April 2026Multi-year agreement with Intact Insurance; Intact became national partner of Canadian Olympic Committee with short track star William Dandjinou as first sponsored athlete.
• BellcoreGTM or Marketing Partner · 27 March 2025Title sponsor of First & Fast Strides skating development program, Canada's newest learn-to-skate program launched September 2024.
• Intact Insurance - Skate for All ProgramcoreGTM or Marketing Partner · 21 January 2025National launch of Skate for All program providing no-cost skating activities to introduce youth, families, new Canadians and equity-deserving groups to skating. 30 events across Canada delivered through local clubs with Intact Insurance funding and Sport Canada Community Sport for All support.
• Gruppo NutritionsupportingGTM or Marketing Partner · 10 January 2025Nutrition partnership to help fuel speed skaters at all levels with nutritional support and products.
• Nagano SkatesupportingGTM or Marketing Partner · 1 November 2024Official merchandise partner announced November 2024, providing official merchandise products through Speed Skating Canada store.
• TrainingPeakssupportingTechnology or Integration · 13 March 2024Digital training solution partnership providing Canadian speed skating coaches and athletes access to planning, tracking and analysis tools. National Program athletes and coaches receive premium accounts; membership base receives 20% discount. Dirk Friel, Co-Founder, partnership announced.
• MyVeloFitsupportingTechnology or Integration · 29 November 2023AI-based bike fitting platform partnership to help Canadian speed skaters optimize their two-wheel training experience. National Program athletes receive free premium subscriptions and expert online bike fitting support. Founded in 2020 by Jesse Jarjour and Justin Goulding.
• RegattaSportsupportingGTM or Marketing Partner · 1 February 2022Official merchandise partner providing clothing and merchandise through Speed Skating Canada e-shop.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Canadian Olympic Committee: National Olympic Committee for Canada that represents the IOC domestically and works jointly with NSOs on Olympic team preparation and legacy initiatives (e.g., Medals on Tour with Intact Insurance). A peer in the Canadian Olympic sport ecosystem rather than a direct competitor.
• Own The Podium: Canadian high-performance sport funding body that allocates federal money to NSOs including Speed Skating Canada. Functionally a key funding partner rather than competitor, but a key strategic peer given its central role in Canadian Olympic sport funding allocation decisions.

Direct peers

• US Speedskating: National governing body for speed skating in the United States across long track, short track, and inline disciplines. Directly comparable as a North American NSO governing the same Olympic disciplines, with parallel athlete pathway, club network, and sponsorship structures.
• Bobsleigh Canada Skeleton: Canadian national governing body for bobsleigh and skeleton, fellow Canadian winter sport NSO. Comparable organizational structure, government funding model, and Olympic-focused high-performance program; serves similar elite and grassroots segments.
• Nordiq Canada: Canadian national governing body for cross-country skiing, para-cross-country skiing, ski jumping, nordic combined, and biathlon. Comparable as a Canadian winter sport NSO with similar federal funding dependence, club network structure, and Olympic/World Cup high-performance program.
• KNSB (Royal Dutch Skating Federation): Dutch national governing body for speed skating, long track, short track, and inline. Comparable as a leading international speed skating federation with strong medal heritage (especially Dutch long track dominance) and similar federation-to-club operational model.

Broad incumbents

• Skating Canada: Canadian national governing body for figure skating, synchronised skating, and speed skating (formerly). Highly comparable as a fellow Canadian ice sport NSO with similar membership, sponsorship, and government funding dynamics, though focused on figure skating rather than speed skating disciplines.
• Hockey Canada: Canadian national governing body for ice hockey, the largest Canadian winter sport organization. Comparable as a Canadian ice sport NSO with deep club network and federal funding, though operating at much greater scale across a more mainstream sport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMZiT0umFpHmKxJfvLKh_TA
• Instagraminstagram.com/ssc_pvc
• Xx.com/SSC_PVC
• Facebookfacebook.com/SSC.PVC
• LinkedInlinkedin.com/company/speed-skating-canada-patinage-de-vitesse-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Skating Canada