Immediate Care

What Immediate Care does

Immediate Care is a New Jersey-based urgent care provider offering walk-in medical services to the general public, employers, and pediatric patients across multiple locations. Founded in 2012 and headquartered in Brick, NJ, the company operates within a broader affiliated care network of more than 550 sites spanning New Jersey, which includes hospitals, physician practices, labs, imaging centers, and rehabilitation facilities. Service lines encompass treatment for common illnesses and injuries, on-site diagnostic capabilities including X-rays, CT scans, and laboratory testing, occupational health services, vaccinations, pediatric physicals, and workers compensation care.

The underlying technology stack centers on Epic's MyChart patient portal, which enables digital access to medical records, care team messaging, appointment scheduling, bill payment, and test result retrieval across the integrated care network. Diagnostic capabilities include on-site medical imaging (X-rays, CT scans) and rapid laboratory testing at urgent care locations. A virtual urgent care channel extends service delivery via telemedicine to any New Jersey resident, and an enhanced sub-brand (AdvancED Urgent Care) offers higher-acuity walk-in care with comprehensive on-site diagnostics for all ages.

The business model is transaction-based, generating revenue from patient care encounters billed through insurance reimbursement and self-pay across the general public, employer occupational health contracts, and pediatric service lines. Go-to-market is direct-to-consumer via walk-in physical locations supplemented by self-serve digital channels (MyChart portal, virtual visits), with marketing emphasizing convenience (no appointments, 365-day operation), cost-effectiveness versus emergency departments, and integration with a larger hospital-affiliated network. Pricing is not publicly disclosed and varies by insurance plan, service rendered, and patient circumstances.

Name

Immediate Care

Website

https://immcare.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Immediate Care is a New Jersey-based urgent care provider offering walk-in medical services — illness/injury treatment, on-site diagnostics, occupational health, and telemedicine — to individuals, employers, and pediatric patients across an affiliated 550+ care site network.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

All Other Outpatient Care Centers (621498), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Hospital-Operated Urgent Care Centers (HLAFADAC)

akta.pro secondary industry

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Urgent care services
• Walk-in clinics
• Telemedicine consultations
• Occupational health services
• Diagnostic imaging

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from treating patients at urgent care centers. Services include treatment for illnesses, injuries, occupational health services, vaccinations, pre-employment physicals, and minor procedures. Billed through insurance or patient payment.
2. Insurance Reimbursement: Revenue received from insurance providers for covered medical services. The organization accepts various insurance plans and processes claims through standard medical billing practices.
3. Virtual Urgent Care Consultations: Revenue generated from telemedicine/virtual urgent care visits, which are available to anyone in New Jersey for same-day medical care consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Immediate Care operates walk-in urgent care centers across New Jersey, providing same-day treatment for illnesses, injuries, minor procedures, vaccinations, and occupational health needs without requiring appointments. The network includes standard Urgent Care locations, enhanced AdvancED Urgent Care sites with CT scanning and comprehensive labs, and a Virtual Urgent Care telemedicine service available to New Jersey residents. On-site diagnostic capabilities include X-rays, CT scans, and rapid laboratory testing, while the Epic-powered MyChart portal supports digital access to records, provider messaging, scheduling, and bill payment.

Product overview

Atlantic Health System's Immediate Care services operate as a network of healthcare delivery offerings rather than a unified software product. The core portfolio includes standard Urgent Care (walk-in treatment for minor injuries and illnesses with on-site lab and imaging), AdvancED Urgent Care (enhanced services with CT scanning and comprehensive labs), and Virtual Urgent Care (telemedicine for New Jersey residents). Supporting services include Emergency Services, Occupational Health, Lab Services, and Imaging & Radiology. The MyChart Patient Portal provides digital access to records, messaging, billing, and scheduling. Services span over 550 care sites across New Jersey, with MyChart powered by Epic systems.

Differentiator

Problem solved

Functional benefit

Brands

• AdvancED Urgent Care: A higher level of urgent care offering immediate care for minor to complex illnesses or injuries with CT scans, X-rays, and comprehensive on-site labs available for all ages.
• Virtual Urgent Care
• MyChart

Products and services

• Urgent Care

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CityMD: Large multi-state urgent care chain (acquired by VillageMD/Summit Health) operating walk-in urgent care with on-site diagnostics and virtual visits - direct competitor to Immediate Care's walk-in, on-site X-ray/lab model.
• GoHealth Urgent Care: Hybrid urgent care operator co-located with hospital systems offering walk-in care, on-site imaging/labs, and integrated patient portal - mirrors Immediate Care's hospital-affiliated, integrated model.
• Patient First: Independent urgent care chain operating walk-in centers with X-ray, lab, and occupational health services across the Mid-Atlantic and Southeast - comparable standalone urgent care model.
• American Family Care (AFC): Large franchised urgent care network offering walk-in treatment, on-site diagnostics, occupational health, and vaccinations - directly comparable full-service urgent care operating model.
• CareSpot Urgent Care: Urgent care and occupational health operator (Tenet-affiliated) with walk-in centers, on-site labs, and employer services - directly comparable service mix and revenue model.
• Concentra: National operator focused on occupational health, urgent care, and workers' comp - directly comparable in the occupational health/workers' comp revenue stream that Immediate Care offers.

Emerging players

• CVS MinuteClinic: Retail-based walk-in clinic inside CVS pharmacies offering low-acuity visits, vaccinations, and screening - increasingly capturing the low-acuity end of the visit mix Immediate Care targets.
• ZoomCare: Tech-enabled urgent care and primary care platform with same-day scheduling, transparent pricing, and telehealth - emerging model pushing digital-first patient expectations.

Regional players

• RWJBarnabas Health: Largest NJ academic health system with urgent care centers, hospitals, and outpatient services - competes for the same NJ urgent care patient population.
• Hackensack Meridian Health: Major New Jersey health system operating urgent care, hospitals, and physician practices - same NJ geography with overlapping urgent care footprint, comp directly for patient visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/immediatecarenj
• Facebookfacebook.com/ImmediateCareMedicalWalkIn
• LinkedInlinkedin.com/company/immediate-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immediate Care