Sounders Music

What Sounders Music does

Sounders Music operates a two-sided music feedback marketplace connecting emerging music artists with music professionals and fans. Artists upload tracks via the web-based Sounders Music Talent Portal (dashboard.soundersmusic.com), select a target audience group, and receive structured feedback including 0-5 ratings, written comments, demographic insights on respondents (age, gender, music preference level), and benchmarking against other talent and historical hits. Music professionals and fans consume and rate tracks through the Sounders mobile app on iOS and Android, and can optionally share contact information to enable direct collaboration. The platform's matching layer profiles each listener's music taste before serving tracks, attempting to ensure feedback is genre-relevant. Artists retain 100% of their royalties and are not required to sign contracts.

The underlying technology stack is comparatively lightweight: a web dashboard, a cross-platform mobile app, social-login identity integrations (Spotify, Facebook, Google, Apple), and a recommendation/audience-matching layer. Audio ingestion supports MP3, FLAC, and WAV up to 25MB. Payment infrastructure is in place via PayPal, iDEAL, Visa, and Mastercard, though the front-end service is currently offered free of charge while the company states it is 'perfecting the platform.' The Terms of Service indicate a planned per-track pricing model tied to the selected audience group. The platform is GDPR/AVG-compliant and operates with documented technical and administrative security controls.

Commercially, Sounders Music is structured as a product-led, self-serve, freemium offering with global distribution through app stores. It is a trading name (handelsnaam) of NoticeSound B.V., a Dutch private limited company headquartered at Lange Viestraat 2b, Utrecht, with 1-10 employees and no disclosed external funding. The customer base is entirely SMB/individual (one named testimonial, The Lighthouse). The only disclosed commercial partnership is with the Grote Prijs van Nederland music competition, which embeds the platform in a Dutch talent pipeline.

Name

Sounders Music

Legal name

NoticeSound B.V.

Website

https://soundersmusic.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sounders Music operates a two-sided music feedback marketplace. Emerging artists upload tracks via a web Talent Portal to receive ratings, written feedback, and demographic insights from music professionals and fans matched by music taste via iOS and Android apps.

Ownership category

akta.pro rank

Product category

Music Technology Platform

NAICS

Sound Recording Industries (5122)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Music feedback platform
• Music analytics
• Audience testing
• Artist development
• Music collaboration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Feedback Service: The service is currently offered free of charge while the company perfects the platform with users. Artists can upload tracks and receive feedback without payment.
2. Research Report Per Track: According to the Terms of Service, a fee is charged per uploaded track depending on the selected audience group for the research report. The report contains feedback from selected music lovers and fans on that specific track. Payment is non-refundable and execution begins immediately after payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sounders Music runs a music feedback platform that enables emerging artists to upload audio tracks through a web-based Talent Portal or a cross-platform mobile app (iOS, Android) and collect structured ratings and written feedback from music professionals and fans, segmented by listener demographics. The platform generates per-track research reports with taste-profiling and audience-comparison insights while allowing artists to retain 100% of royalties.

Product overview

Sounders Music operates as a music feedback marketplace consisting of two interconnected products: the Sounders Music Talent Portal (web-based platform) where artists upload tracks and receive professional feedback with demographic insights, and the Sounders App (iOS/Android mobile application) where music professionals and fans listen to tracks and provide ratings and written reviews. The platform matches artists with relevant audience groups based on music preferences and enables networking between talent and industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Sounders App (iOS and Android mobile app) Free mobile application (iOS and Android) through which emerging artists upload audio tracks and music lovers / industry professionals discover tracks, build a personal taste profile, and provide structured ratings and written feedback. Supports MP3, FLAC, and WAV files up to 25MB and sign-up via Google, Facebook, or Apple.
• Sounders Music Talent Portal (web platform) Web-based Talent Portal where artists can upload their tracks to gather feedback from music professionals and fans, define target audience groups for testing, and access per-track research reports with audience insights. Targeted at independent and emerging artists.
• Sounders Research (per-track research report) Per-track research report generated from the collected feedback and demographic data, delivered through the Sounders platform together with an associated fee, as referenced in the platform's Terms of Service. Provides aggregated audience insights, ratings, and demographic segmentation for an individual uploaded track.

Quantifiable outcome

• Artists retain 100% of their royalties

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Grote Prijs van NederlandminorStrategic or Co-development PartnerSounders Music provides its platform to participants of the Grote Prijs van Nederland (Great Prize of the Netherlands), a music competition. Participants can use the same Sounders Music account to participate in the competition, facilitating feedback collection for competing artists.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TuneGo: TuneGo is an artist-services platform offering track feedback, collaboration, and promotion tools. Its focus on pre-release feedback from a panel of listeners closely mirrors Sounders' talent-portal model.
• Groover: Groover is a music promotion platform that distributes tracks to a network of curators, radios, and journalists who provide guaranteed feedback. It competes head-on with Sounders on the 'paid structured feedback from tastemakers' proposition.
• SubmitHub: SubmitHub is a paid platform connecting artists with playlisters, bloggers, and labels for feedback and playlist consideration. It is the closest direct competitor to Sounders' core job-to-be-done (pre-release artist feedback from a curated audience).
• Vampr: Vampr is a mobile-first networking app for musicians to find collaborators, get feedback, and discover talent. It overlaps with Sounders' app-based feedback and matching capabilities.
• Playlist Push: Playlist Push pays independent curators to listen to and review submitted tracks, providing structured feedback to artists. Its paid-listener model is comparable to Sounders' compensated-feedback economics (once monetization is enabled).

Emerging players

• Kompoz: Kompoz is an online platform for musicians to collaborate remotely on tracks. While collaboration-led rather than feedback-led, it serves a similar early-stage artist use case and overlaps on community.

Broad incumbents

• Bandcamp: Bandcamp is an artist-direct music marketplace where musicians sell and promote work to engaged fans. It is a broader incumbent serving a similar emerging-artist segment with discovery and feedback potential via its community features.
• Chartmetric: Chartmetric provides music analytics and audience-insight dashboards for artists and labels. Its data-driven audience-segmentation approach parallels Sounders' demographic-feedback analytics.
• LANDR: LANDR is an AI-powered music production and mastering platform aimed at independent musicians. It competes for the same indie-artist wallet share with adjacent production-stage tools.
• ReverbNation: ReverbNation is an established artist-services platform offering promotion, distribution, and fan-engagement tools. While much broader than Sounders, it competes for the same emerging-artist customer with adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sounders Music