St. Mark Village

What St. Mark Village does

St. Mark Village, founded in 1977 and headquartered at 2655 Nebraska Avenue in Palm Harbor, Florida, is a non-profit continuing care retirement community (CCRC) operating as a Life Care / Life Plan Community for residents aged 62 and older. The organization delivers a full care continuum — independent living, assisted living (including the Highland Lakes facility at 880 Highlands Blvd), memory care (Michael Bilirakis Memory Care), skilled nursing (Betty Fresh Rehabilitation Center), and rehabilitation services — at a single primary campus, with the option for residents to age in place as their care needs escalate. The Long-Term Care/Skilled Nursing wing carries the highest 5-star rating from the Centers for Medicare and Medicaid Services.

Revenue is generated through a combination of one-time admission fees (10% due at contract execution, with a 4-year declining refund schedule) and recurring monthly service fees that vary by floor plan, occupancy, and care level. Independent living apartments are priced from approximately $2,452 per month (Starling studio, 450 sq ft) to approximately $5,870 per month (Heron, 1500 sq ft); Highland Lakes assisted living is priced from approximately $5,276 per month (Cypress studio) to approximately $8,142 per month (Royal Palm). A portion of both the admission fee and the monthly service fee may qualify as IRS-recognized pre-paid medical expenses, and the community partners with Second Act Financial Services to provide HELOC-based bridge financing that converts home equity into move-in capital.

The go-to-market motion is sales-led, executed by dedicated Sales Counselors who guide prospects through financial analysis and admissions agreement selection, supplemented by virtual visits, a multi-chamber community presence, content marketing (Lively Mark newsletter, blog, more than a dozen downloadable guides), and a strong resident referral pipeline reinforced by multi-year U.S. News & World Report, Newsweek/Statista, Tampa Bay Times, and Florida Senior Living Association awards. Operational technology includes 24/7 emergency notification systems in every apartment, customized Amazon Alexa voice integration, Wi-Fi and utilities bundled into the monthly fee, and an on-site Curana Health Clinic providing 24/7 primary and urgent care, in-home visits, lab draws, and care coordination with external specialists. The 51–100-employee organization is privately held with no disclosed parent company or institutional backing.

Name

St. Mark Village

Legal name

St. Mark Village Inc.

Website

https://stmarkvillage.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Mark Village is a non-profit continuing care retirement community (Life Plan Community) in Palm Harbor, Florida, providing independent living, assisted living, memory care, skilled nursing, and rehabilitation services to seniors aged 62+ on a single campus with a Life Care guarantee.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living Services)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement community
• Assisted living care
• Memory care services
• Skilled nursing rehabilitation

Headquarters

HQ city

Palm Harbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Independent Living - Monthly Service Fees: Ongoing monthly fees based on apartment size and single/double occupancy. Fees include comprehensive services: utilities, cable, Wi-Fi, phone, one five-course meal daily, transportation, housekeeping, maintenance, security, wellness programs, and life enrichment activities.
2. Admission Fee (Entry Fee): One-time admission fee required upon move-in. Initial payment is 10% of the total admission fee. Different contract options available. Fee may be partially refundable over a 4-year declining refund period (less 4% processing fee and 2% per month of occupancy).
3. Assisted Living - Highland Lakes: Monthly fees for assisted living services at Highland Lakes location, including all-inclusive pricing covering room, care services, meals, housekeeping, transportation, and activities. Pricing varies by floor plan and care level.
4. Care Center Services: Skilled nursing, memory care, and rehabilitation services provided within the continuum. Residents receive free days at care centers as part of their Life Care Agreement. Additional care services are covered under the Life Care Promise.
5. IRS Medical Expense Deduction Benefit: A portion of both the Admission Fee and monthly service fee may qualify as a pre-paid medical expense deduction under IRS guidelines, providing potential tax benefits to residents.
6. Bridge Loan Program (Second Act): Partnership with Second Act's Bridge Financing Program to help prospective residents fund their move using home equity before selling their current home, creating a financial services revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

St. Mark Village is a non-profit Life Care (Continuing Care Retirement Community) in Palm Harbor, Florida offering a full continuum of senior living services. Residents enter through Independent Living apartments with monthly subscription fees and a one-time admission fee, gaining guaranteed access to Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services on the same campus. Additional offerings include the on-site Curana Health Clinic, multiple dining venues, and a 7-dimension wellness program.

Product overview

St. Mark Village is a Life Care Community (Continuing Care Retirement Community/CCRC) offering a full continuum of care spanning Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services. The community provides maintenance-free senior apartments in Palm Harbor, Florida, with resort-style amenities, chef-prepared dining, wellness programs, and on-site healthcare including Curana Health Clinic. Residents enter through Independent Living and have guaranteed access to higher levels of care through the Life Care Promise. Financial products include a Bridge Loan Program through Second Act Financial Services. The community features multiple dining venues, extensive amenities, and a comprehensive wellness program across 7 dimensions of wellness.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5-star CMS rating for skilled nursing care
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and supporting.

• Curana Health CliniccoreStrategic or Co-development PartnerOn-site Curana Health Clinic provides residents with 24/7 access to healthcare services without leaving the community. Clinic offers urgent care, primary care, in-home visits, lab draws, medication management, and care coordination with specialists. Bills insurance like a regular doctor's office.
• Safety Harbor Chamber of CommerceminorOthersCommunity membership in Safety Harbor Chamber of Commerce, demonstrating community involvement and local business connections.
• Palm Harbor Area Chamber of CommerceminorOthersCommunity membership and active participation in Palm Harbor Area Chamber of Commerce covering Palm Harbor, Crystal Beach, Ozona, and East Lake communities.
• Dunedin Chamber of CommerceminorOthersCommunity membership in Dunedin Chamber of Commerce, expanding community presence in the greater Tampa Bay area.
• Tarpon Springs Chamber of CommerceminorOthersCommunity membership in Tarpon Springs Chamber of Commerce, building regional community connections.
• Florida Assisted Living Association (FALA)supportingOthersActive membership in FALA, supporting advocacy and best practices in assisted living across Florida.
• Florida Senior Living AssociationsupportingOthersActive membership providing resources and recognition, including Best of the Best award.
• LeadingAge FloridasupportingOthers2023 membership in LeadingAge Florida, supporting quality senior living across the Southeast.
• Florida Health Care Association (FHCA)supportingOthersMembership supporting healthcare excellence and skilled nursing care quality.
• Better Business Bureau (BBB)minorOthersAccredited business with Better Business Bureau, demonstrating commitment to ethical business practices and transparency.
• BLS (Bureau of Labor Statistics) Pinellas CountyminorOthersServing Pinellas County since 1988, demonstrating long-standing community presence.
• Suncoast YMCAsupportingOthersPartnership providing residents access to YMCA fitness programs, including Silver Sneakers, A Matter of Balance fall prevention, and Enhanced Fitness classes.
• SAGES TheaterminorOthersLocal theater partnership for creative, fall-themed performances and cultural enrichment activities for residents.
• Area Agency on AgingsupportingOthersPartnership providing health and wellness workshops and educational programs for seniors through the Area Agency on Aging.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life Care Services: Life Care Services is one of the largest operators of life plan (continuing care retirement) communities in the US, managing over 140 communities. Direct CCRC peer with the same Life Care contract structure, entrance-fee model, and continuum-of-care positioning that defines St. Mark Village.
• Acts Retirement-Life Communities: Acts Retirement-Life Communities is a non-profit operator of continuing care retirement communities in multiple states. Direct peer on the non-profit CCRC model with entrance-fee contracts and full continuum-of-care delivery, comparable resident segments and contract economics to St. Mark Village.
• Erickson Senior Living: Erickson Senior Living operates large-scale, continuing care retirement communities primarily on the East Coast. Direct peer on the entrance-fee CCRC model, single-campus continuum, and Life Care-style contract structure; comparable resident profile and continuum-of-care economics.

Emerging players

• Holiday Retirement: Holiday Retirement operates one of the largest independent living networks in the US, focused on seniors seeking a maintenance-free lifestyle. Comparable on independent living product positioning and resident persona, but lacks the CCRC continuum and entrance-fee model.
• Inspired Living (via Validus Senior Living): Inspired Living operates memory care and assisted living communities focused on dementia and Alzheimer's care across multiple states. Directly comparable on the Michael Bilirakis Memory Care component of St. Mark Village's continuum and competes for similar memory care prospects in Florida.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, and home care businesses primarily in the Southeast US. Partial overlap on the skilled nursing and rehabilitation components that anchor St. Mark Village's care continuum, particularly relevant given the shared 5-star CMS quality positioning.

Broad incumbents

• Sunrise Senior Living: Sunrise Senior Living operates a national footprint of assisted living and memory care communities, with strong brand recognition and a Florida presence. Comparable on assisted living, memory care, and quality-of-life programming, though Sunrise lacks the entrance-fee CCRC model that defines St. Mark Village.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the US, including skilled nursing operations. Comparable on assisted living and skilled nursing product lines and Florida presence, but lacks the entrance-fee CCRC structure of St. Mark Village.
• Brookdale Senior Living: Brookdale is the largest senior living operator in the US with a broad portfolio spanning independent living, assisted living, memory care, and continuing care. Comparable as the scale leader in St. Mark Village's category, though Brookdale spans hundreds of communities across the country rather than a single-campus CCRC model.
• Atria Senior Living: Atria operates over 200 senior living communities across the US and Canada, including independent living, assisted living, and memory care offerings. Directly competes for the same active-senior cohort in Florida and overlaps on the assisted living product St. Mark Village delivers through Highland Lakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/st-mark-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Mark Village