What LeadingAge Southeast does

LeadingAge Southeast is a nonprofit membership-based trade association founded in 1963 and headquartered in Tallahassee, Florida, that represents senior living providers across Florida, Alabama, Louisiana, and Mississippi. The association serves more than 350 member organizations operating over 600 facilities and serving 80,000+ older adults, with a workforce of roughly 20-25 staff members spanning executive leadership, advocacy, membership, professional development, and administrative functions.

Name

LeadingAge Southeast

Legal name

LeadingAge Southeast

Website

https://leadingagesoutheast.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonprofit trade association founded in 1963 serving 350+ senior living provider member organizations across Florida, Alabama, Louisiana, and Mississippi through advocacy, regulatory compliance support, education, group purchasing, and managed care consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees from community providers (assisted living, nursing homes, CCRCs, housing), business associates, and individual members. Tiered pricing from Business Member ($850) to Supporter Associate ($7,500) to Platinum Business Partnership ($25,000+). Fiscal year December 1 through November 30.
2. Business Partnership Program: Tiered sponsorship levels (Bronze $10,000, Silver $15,000, Gold $25,000, Platinum $25,000+ with revenue share) providing enhanced visibility, event booth access, and marketing benefits to vendor partners serving senior living communities.
3. Convention and Event Registration: Registration fees for Annual Convention & Exposition (July 13-15, 2026) and regional educational events. Pricing varies by membership status and early bird vs regular registration periods. Includes continuing education credit fees.
4. Leadership Academy Tuition: Year-long leadership development program with $2,350 tuition per Fellow, including materials, CE credits, and meals during sessions. Limited scholarships available through Scott Boord Career Development Scholarship Program.
5. Certificate Program Fees: Fair Housing certificate programs ranging from 1-hour refresher courses to 8-hour Advanced Practitioner certifications. Instructor-led training with exam and certificate included in registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

LeadingAge Southeast is a nonprofit membership-based trade association serving senior living providers across Florida, Alabama, Louisiana, and Mississippi. It delivers advocacy, regulatory compliance support, continuing education, professional development, group purchasing, and networking programs to its 350+ member organizations operating 600+ facilities.

Product overview

LeadingAge Southeast is a nonprofit trade association serving high-quality senior living providers across Florida, Alabama, Louisiana, and Mississippi. Rather than offering a unified software product, the association provides a portfolio of member services including advocacy representation, education and professional development programs (Leadership Academy, Women's Leadership Network, Fair Housing Certificate Programs), group purchasing through Value First GPO, managed care consulting via Managed Care Strategy Partners, an annual convention and exposition, the Senior Living Magazine publication, and scholarship funding through the Scott Boord Career Development Scholarship Program. These services support the association's mission of advocating, educating, and serving its 350+ member organizations representing over 600 facilities serving 80,000+ older adults.

Differentiator

Problem solved

Functional benefit

Brands

• Value First: Group purchasing organization (GPO) specifically designed for providers of services to the elderly, housing, CCRCs and independent living communities, offering nationally negotiated pricing on food, medical supplies, furniture, equipment, and technology.
• FAHA H&S
• Managed Care Strategy Partners (MCSP)
• LAFPAC (LeadingAge Southeast Florida Political Committee)

Products and services

• Membership Program Tiered annual membership offering for senior living provider organizations and business partners, providing advocacy representation, education access, group purchasing benefits, networking, and directory listings.
• Value First Group Purchasing Organization Group purchasing organization providing access to nationally negotiated pricing on food, medical supplies, furniture, equipment, technology, and other supplies for senior living providers, operated jointly with LeadingAge national and 24 state associations.
• Managed Care Strategy Partners (MCSP) Managed care consulting service offering contract negotiation, billing assistance, credentialing, and quality data management for Medicare Advantage, Medicaid, and commercial payer contracts for member providers.
• Leadership Academy Year-long leadership development program cultivating high-potential transformational leaders in aging services through face-to-face sessions, site visits, coaching, and continuing education credits at $2,350 per Fellow.
• Fair Housing Certificate Programs Certificate programs in Fair Housing including Practitioner (4 hours), Advanced Practitioner (8 hours), Maintenance Best Practices (1 hour), and Annual Refresher (1 hour) for senior living professionals.
• 63rd Annual Convention & Exposition Three-day annual convention and exposition bringing together senior living professionals for education sessions, networking, and an exposition showcasing solutions and services, scheduled for July 13-15, 2026 in Orlando.
• Advocacy Services Legislative representation, regulatory expertise, grassroots advocacy program, and political action committee (LAFPAC) supporting aging services providers across Florida, Alabama, Louisiana, and Mississippi.
• Survey & Compliance Updates Weekly updates on regulatory and compliance issues plus infectious disease response information provided to members.
• Senior Living Magazine Twice-yearly print and digital magazine featuring stories about member communities, resident accomplishments, innovations, and programs serving as an informative resource for providers and business partners.
• Scott Boord Career Development Scholarship Program Scholarship program funding member staff participation in annual conventions, legislative events, joint training, and other professional development events for members demonstrating financial need.
• Women's Leadership Network Network bringing together women at every stage of leadership in senior living for professional development, education, mentoring, and support, including virtual events, mentorship program, and convention networking reception.

Quantifiable outcome

• Members serve over 80,000 older adults and employ approximately 25,000 people
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and major.

• HPSI Purchasing ServicescoreStrategic or Co-development Partner · 1 January 2021HPSI is the nation's most experienced healthcare procurement services company, founded in 1964. Now part of Aramark's Avendra umbrella, HPSI handles operational support and supply chain management for Value First GPO members, offering broad supplier portfolio with multiple quality tiers and price points.
• Value First (Group Purchasing Organization)coreStrategic or Co-development PartnerValue First is owned by LeadingAge Southeast along with LeadingAge and 24 other state associations. The GPO provides members access to nationally negotiated pricing across food, medical supplies, furniture, equipment, technology, and more at no cost to join. Value First partners with HPSI Purchasing Services, serving more than 19,000 members nationwide under the Aramark Avendra umbrella.
• LeadingAge (National)flagshipStrategic or Co-development PartnerNational partner association of 6,000 not-for-profit organizations dedicated to expanding possibilities for aging. Together, LeadingAge Southeast and LeadingAge advance policies, promote practices, and conduct research supporting people to live fully as they age. Provides access to national publications, public policy bulletins, and technical assistance.
• MS|LALA (Mississippi-Louisiana Assisted Living Association)coreStrategic or Co-development PartnerJoint advocacy partnership for legislative initiatives affecting assisted living communities in Louisiana and Mississippi. Collaborated on Louisiana Act 740 (Senate Bill 145) establishing backup power standards for Adult Residential Care Providers.
• Managed Care Strategy Partners (MCSP)coreStrategic or Co-development PartnerService of LeadingAge Southeast offering expert support for navigating managed care landscape including contract negotiation, billing assistance, credentialing, and quality data management. Led by Dana McHugh with 30+ years of managed care experience. Currently serves members in Florida and Louisiana, expanding to Alabama and Mississippi.
• Florida Agency for Health Care Administration (AHCA)coreOthersState agency partnership for joint training programs for nursing homes and assisted living facilities. Association participates in regulatory meetings, workshops, and task forces with agency leadership.
• Marsh McLennan Agency LLC (Platinum Business Partner)flagshipChannel Partner/ Reseller/ DistributorPlatinum Business Partner providing insurance and employee benefits services to senior living communities. Client-first service model with specialized industries focus and dedicated services.
• Corpay (Gold Business Partner)majorChannel Partner/ Reseller/ DistributorGold Business Partner offering AP automation and commercial card solutions for senior living providers. S&P 500 company enabling increased efficiency and reduced payment risks.
• Greystone (Gold Business Partner)majorChannel Partner/ Reseller/ DistributorGold Business Partner and trusted advisor in senior living for 40+ years. Services include strategic planning, business enhancement, financial advisory, development, marketing, and management of CCRCs.
• CLA - Clifton Larson Allen (Gold Business Partner)majorChannel Partner/ Reseller/ DistributorGold Business Partner and professional services firm with seven Florida offices offering Audit/Tax/Consulting, Outsourcing, and Wealth Advisory services with integrated healthcare practice.
• Forvis Mazars (Silver Business Partner)majorChannel Partner/ Reseller/ DistributorSilver Business Partner providing assurance, tax, and consulting services designed for senior living and long-term care providers to navigate post-acute care landscape.
• Plante Moran Living Forward (Silver Business Partner)majorChannel Partner/ Reseller/ DistributorSilver Business Partner and trusted development advisor specializing in real estate, development, and construction needs of senior living communities.
• Sodexo (Silver Business Partner)majorChannel Partner/ Reseller/ DistributorSilver Business Partner and global leader in quality-of-life services offering food services, housekeeping, laundry, and facilities management for senior living communities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• LeadingAge Texas: Texas state LeadingAge affiliate serving aging services providers. Closest geographic and demographic analog to LeadingAge Southeast, with comparable member services and advocacy structure.
• LeadingAge New York: State-level LeadingAge affiliate serving aging services providers in New York. Operates the same member-driven advocacy, education, and group purchasing model in a different geography with parallel revenue streams.
• Florida Health Care Association: Florida state association for nursing home and assisted living providers. Directly competes with LeadingAge Southeast for Florida-based senior living membership and state-level advocacy representation.
• Mississippi Health Care Association: Mississippi state association for long-term care providers. Competes for member organizations in one of LeadingAge Southeast's four states with overlapping nursing home and assisted living focus.
• LeadingAge California: California state LeadingAge affiliate serving nonprofit aging services providers. Comparable association model with state-specific advocacy and education programs; co-owner of Value First GPO.

Broad incumbents

• LeadingAge (National): National affiliate parent association of 6,000+ nonprofit aging services providers. LeadingAge Southeast operates as a regional partner under this umbrella, with shared policy agenda and Value First GPO co-ownership.

Emerging players

• American Seniors Housing Association (ASHA): National association representing the senior housing industry, including independent living, assisted living, and memory care providers. Partial overlap in senior living provider membership with different policy emphasis.

Direct peers

• Argentum: National trade association serving companies in the senior living industry, primarily for-profit operators. Direct competitor for senior living provider membership and advocacy representation in overlapping segments.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): Largest national association representing skilled nursing and assisted living providers. Competes for the same nursing home and assisted living membership base in FL, AL, LA, and MS with overlapping advocacy priorities.

Others

• Ziegler: Investment bank specializing in senior living, healthcare, and education that is a Gold Business Partner. While not a peer association, Ziegler is a meaningful ecosystem participant with deep senior living market intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leadingagesoutheast

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Southeast