Eros Now
Eros Now is an Indian OTT streaming platform offering 11,000+ HD movies, originals, and TV shows in Hindi and regional languages to Indian consumers, monetizing via SVoD and AVoD, and operated as a subsidiary of Eros International.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eros Now does
Eros Now is an Indian over-the-top (OTT) subscription video-on-demand streaming platform operated by Eros Digital FZE, a subsidiary of publicly listed Indian media conglomerate Eros International. Founded in 2012 and headquartered in Mumbai, the platform serves Indian consumers and diaspora audiences with over 11,000 HD movies, TV shows, and original productions across multiple languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. Content is organized across four verticals — Movies, Originals (including titles such as Metro Park, Flesh, Hindmata, and Modi), TV, and Quickie (short-form) — and distributed direct-to-consumer via website and apps on iOS, Android, smart TVs, and browsers.
The platform monetizes through a dual SVoD/AVoD revenue model, offering both subscription and ad-supported tiers. Eros Now's underlying technology stack centers on HD video delivery augmented by a proprietary AI capability branded "ErosGenAI," which has been applied to visual restoration and performance enhancement — notably for an AI-reimagined version of the 2014 film Kochadaiiyaan released as a teaser in February 2026. As of 2026, the platform claims 224 million registered users and 39.9 million paid subscribers. Distribution is primarily direct-to-consumer via self-serve digital channels, supplemented by content licensing to Prasar Bharati's Waves OTT platform alongside Zee5, Lionsgate Play, Klikk, and Shucae Films.
Financially, the platform sits within a parent company (Eros International) that has experienced severe deterioration: market capitalization fell 76% from ₹2,982 crore in FY2022 to ₹707 crore in FY2025; the parent reported a net loss of ₹505 lakhs in Q3 FY26 versus a ₹1,673 lakh profit in Q3 FY25, driven by an 80% collapse in other income; and operating cash flow turned negative at approximately -₹213 crore in FY2024. Critically, the parent faces ongoing SEBI and Enforcement Directorate investigation into roughly ₹1,247 crore in content advances and alleged fund diversion through fictitious movie rights, which has raised going-concern doubts for the group.
Eros Now firmographics
Firmographics- Name
- Eros Now
- Legal name
- Eros Digital FZE
- Website
- https://erosnow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eros Now is an Indian OTT streaming platform offering 11,000+ HD movies, originals, and TV shows in Hindi and regional languages to Indian consumers, monetizing via SVoD and AVoD, and operated as a subsidiary of Eros International.
- Ownership category
- akta.pro rank
Eros Now industry classification
Industry- Product category
- Video Streaming / OTT Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Billing, Payments & Subscription Management (MPAHAJAC), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Eros Now is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Eros Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Video on Demand (SVoD): Subscription-based model where users pay for access to premium content library including movies, TV shows, and original series
- Advertising-based Video on Demand (AVoD): Ad-supported free tier allowing users to access content with advertisements
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Eros Now product offering
Product offeringCore offering
Eros Now operates an Indian over-the-top (OTT) streaming platform that provides subscribers with on-demand access to more than 11,000 HD movies, television shows, and original web series across multiple Indian languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. The service is delivered as a direct-to-consumer subscription video on demand (SVoD) platform with an ad-supported free (AVoD) tier, accessible via web browsers and dedicated mobile and TV applications.
Product overview
Eros Now is an Indian SVoD (Subscription Video on Demand) streaming platform operated by Eros Digital FZE. The platform provides a unified streaming service offering over 11,000+ HD movies, TV shows, and original productions. The core platform includes four main content verticals: Movies (organized by genres, languages, and popularity), Originals (exclusive web series and shows including Metro Park, Aisa Waisa Pyaar, Hindmata, Modi, Flesh, and others across categories like Comedy, Drama, Crime, Thriller, Action, Romance, and Kids), TV (live and on-demand television content), and Quickie (short-form video content). The platform supports multiple languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali, and is accessible across web, mobile apps, and TV devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Eros Now Streaming Platform Indian over-the-top (OTT) streaming platform offering more than 11,000 HD movies, television shows, and original web series across Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. Accessible via web browser and dedicated iOS, Android, and smart TV apps for individual consumers and families.
Companies that use Eros Now
Customer profileSegments1 record
Ideal customer profiles1 record
Eros Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eros Now partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Eros Now competitors and assessment
Company assessmentDirect peers
- Zee5: Zee5 is a major Indian OTT streaming platform offering movies, originals, and TV shows across multiple Indian languages. It is the most direct competitor to Eros Now, competing for the same Hindi and regional language audience and even co-licensed content to the same Waves OTT platform.
- SonyLIV: SonyLIV is an Indian OTT streaming service from Sony Pictures Networks India, offering Hindi, regional language movies, originals, and live TV. It targets the same Indian consumer segments as Eros Now with a comparable SVOD + AVoD mix.
- Lionsgate Play: Lionsgate Play is an India-focused OTT service offering Hollywood and Indian content. It is comparable in scale and target market to Eros Now, and is even co-listed as a content partner on Prasar Bharati's Waves OTT platform.
- MX Player: MX Player is a leading AVoD streaming platform in India offering movies, originals, and short-form content across languages. It directly competes with Eros Now's free ad-supported tier for Indian viewers seeking free streaming.
- ALTBalaji: ALTBalaji is an Indian subscription-based OTT platform offering Hindi originals and web series. It targets a similar Hindi-speaking Indian audience as Eros Now with comparable budget-tier original content.
Broad incumbents
- Amazon Prime Video: Amazon Prime Video is a global OTT platform with a strong India-focused content strategy, including Indian originals, Bollywood, and regional language content. It competes with Eros Now for premium Indian subscribers and original content viewership.
- Disney+ Hotstar (JioHotstar): Disney+ Hotstar / JioHotstar is one of India's largest streaming platforms, offering Hollywood, Bollywood, regional, and live sports content. It competes head-to-head with Eros Now for premium Indian OTT subscribers, though it operates at significantly larger scale and broader content depth.
- JioCinema: JioCinema is the Reliance-backed Indian OTT platform offering a large free AVoD tier alongside premium content, including Bollywood and Hollywood. It directly competes with Eros Now's Hindi movie and originals catalog and has aggressively driven subscription pricing downward.
- Netflix India: Netflix operates in India with a growing slate of Indian originals, regional language content, and a premium subscription model. It targets the same upper-tier paying subscriber base as Eros Now, though at a meaningfully higher ARPU.
Regional players
- Aha: Aha is a regional Indian OTT platform focused on Telugu and Tamil content. It is comparable to Eros Now's regional-language strategy but is geographically narrower, and could be considered a partial substitute for regional subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eros Now social profiles
Digital presenceEros Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eros Now leadership team
Management profileNumber of profiles
Profiles1 record
Eros Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eros Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eros Now
What does Eros Now do?
Eros Now operates an Indian over-the-top (OTT) streaming platform that provides subscribers with on-demand access to more than 11,000 HD movies, television shows, and original web series across multiple Indian languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. The service is delivered as a direct-to-consumer subscription video on demand (SVoD) platform with an ad-supported free (AVoD) tier, accessible via web browsers and dedicated mobile and TV applications.
Is Eros Now a public or private company?
Eros Now is a private company. It is classified as corporate owned and is currently operating.
When was Eros Now founded?
Eros Now was founded in 2012. It employs 101 to 250 people.
Where is Eros Now based?
Eros Now is headquartered in Mumbai, India, in the Asia region.
How does Eros Now make money?
Two revenue lines are on record. Subscription Video on Demand (SVoD) is the primary driver. The others are advertising-based Video on Demand (AVoD).
Who are Eros Now's main competitors?
Direct peers on record are Zee5, SonyLIV, Lionsgate Play, MX Player and ALTBalaji. Broad incumbents are Amazon Prime Video, Disney+ Hotstar (JioHotstar), JioCinema and Netflix India. Aha is listed as a regional player.
Does Eros Now have an API?
No public API is recorded for Eros Now.
What industry is Eros Now in?
Eros Now's product category is Video Streaming / OTT Entertainment. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 5162 and its SIC code is 4841.