Eros Now

What Eros Now does

Eros Now is an Indian over-the-top (OTT) subscription video-on-demand streaming platform operated by Eros Digital FZE, a subsidiary of publicly listed Indian media conglomerate Eros International. Founded in 2012 and headquartered in Mumbai, the platform serves Indian consumers and diaspora audiences with over 11,000 HD movies, TV shows, and original productions across multiple languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. Content is organized across four verticals — Movies, Originals (including titles such as Metro Park, Flesh, Hindmata, and Modi), TV, and Quickie (short-form) — and distributed direct-to-consumer via website and apps on iOS, Android, smart TVs, and browsers.

The platform monetizes through a dual SVoD/AVoD revenue model, offering both subscription and ad-supported tiers. Eros Now's underlying technology stack centers on HD video delivery augmented by a proprietary AI capability branded "ErosGenAI," which has been applied to visual restoration and performance enhancement — notably for an AI-reimagined version of the 2014 film Kochadaiiyaan released as a teaser in February 2026. As of 2026, the platform claims 224 million registered users and 39.9 million paid subscribers. Distribution is primarily direct-to-consumer via self-serve digital channels, supplemented by content licensing to Prasar Bharati's Waves OTT platform alongside Zee5, Lionsgate Play, Klikk, and Shucae Films.

Financially, the platform sits within a parent company (Eros International) that has experienced severe deterioration: market capitalization fell 76% from ₹2,982 crore in FY2022 to ₹707 crore in FY2025; the parent reported a net loss of ₹505 lakhs in Q3 FY26 versus a ₹1,673 lakh profit in Q3 FY25, driven by an 80% collapse in other income; and operating cash flow turned negative at approximately -₹213 crore in FY2024. Critically, the parent faces ongoing SEBI and Enforcement Directorate investigation into roughly ₹1,247 crore in content advances and alleged fund diversion through fictitious movie rights, which has raised going-concern doubts for the group.

Name

Eros Now

Legal name

Eros Digital FZE

Website

https://erosnow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Eros Now is an Indian OTT streaming platform offering 11,000+ HD movies, originals, and TV shows in Hindi and regional languages to Indian consumers, monetizing via SVoD and AVoD, and operated as a subsidiary of Eros International.

Ownership category

akta.pro rank

Product category

Video Streaming / OTT Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Billing, Payments & Subscription Management (MPAHAJAC), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Video streaming service
• OTT entertainment platform
• Indian movie streaming
• Subscription video on demand
• Original web series

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Video on Demand (SVoD): Subscription-based model where users pay for access to premium content library including movies, TV shows, and original series
2. Advertising-based Video on Demand (AVoD): Ad-supported free tier allowing users to access content with advertisements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eros Now operates an Indian over-the-top (OTT) streaming platform that provides subscribers with on-demand access to more than 11,000 HD movies, television shows, and original web series across multiple Indian languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. The service is delivered as a direct-to-consumer subscription video on demand (SVoD) platform with an ad-supported free (AVoD) tier, accessible via web browsers and dedicated mobile and TV applications.

Product overview

Eros Now is an Indian SVoD (Subscription Video on Demand) streaming platform operated by Eros Digital FZE. The platform provides a unified streaming service offering over 11,000+ HD movies, TV shows, and original productions. The core platform includes four main content verticals: Movies (organized by genres, languages, and popularity), Originals (exclusive web series and shows including Metro Park, Aisa Waisa Pyaar, Hindmata, Modi, Flesh, and others across categories like Comedy, Drama, Crime, Thriller, Action, Romance, and Kids), TV (live and on-demand television content), and Quickie (short-form video content). The platform supports multiple languages including Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali, and is accessible across web, mobile apps, and TV devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Eros Now Streaming Platform Indian over-the-top (OTT) streaming platform offering more than 11,000 HD movies, television shows, and original web series across Hindi, Gujarati, Tamil, Telugu, Kannada, and Bengali. Accessible via web browser and dedicated iOS, Android, and smart TV apps for individual consumers and families.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zee5: Zee5 is a major Indian OTT streaming platform offering movies, originals, and TV shows across multiple Indian languages. It is the most direct competitor to Eros Now, competing for the same Hindi and regional language audience and even co-licensed content to the same Waves OTT platform.
• SonyLIV: SonyLIV is an Indian OTT streaming service from Sony Pictures Networks India, offering Hindi, regional language movies, originals, and live TV. It targets the same Indian consumer segments as Eros Now with a comparable SVOD + AVoD mix.
• Lionsgate Play: Lionsgate Play is an India-focused OTT service offering Hollywood and Indian content. It is comparable in scale and target market to Eros Now, and is even co-listed as a content partner on Prasar Bharati's Waves OTT platform.
• MX Player: MX Player is a leading AVoD streaming platform in India offering movies, originals, and short-form content across languages. It directly competes with Eros Now's free ad-supported tier for Indian viewers seeking free streaming.
• ALTBalaji: ALTBalaji is an Indian subscription-based OTT platform offering Hindi originals and web series. It targets a similar Hindi-speaking Indian audience as Eros Now with comparable budget-tier original content.

Broad incumbents

• Amazon Prime Video: Amazon Prime Video is a global OTT platform with a strong India-focused content strategy, including Indian originals, Bollywood, and regional language content. It competes with Eros Now for premium Indian subscribers and original content viewership.
• Disney+ Hotstar (JioHotstar): Disney+ Hotstar / JioHotstar is one of India's largest streaming platforms, offering Hollywood, Bollywood, regional, and live sports content. It competes head-to-head with Eros Now for premium Indian OTT subscribers, though it operates at significantly larger scale and broader content depth.
• JioCinema: JioCinema is the Reliance-backed Indian OTT platform offering a large free AVoD tier alongside premium content, including Bollywood and Hollywood. It directly competes with Eros Now's Hindi movie and originals catalog and has aggressively driven subscription pricing downward.
• Netflix India: Netflix operates in India with a growing slate of Indian originals, regional language content, and a premium subscription model. It targets the same upper-tier paying subscriber base as Eros Now, though at a meaningfully higher ARPU.

Regional players

• Aha: Aha is a regional Indian OTT platform focused on Telugu and Tamil content. It is comparable to Eros Now's regional-language strategy but is geographically narrower, and could be considered a partial substitute for regional subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/erosnow
• YouTubeyoutube.com/erosnow
• Facebookfacebook.com/erosnow
• Instagraminstagram.com/erosnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eros Now