What Sanisoft does

Sanisoft Information Technologies is a Dubai, UAE-based private IT company founded around 2002 that delivers Windows-based and web-based business software, custom development, and IT training services to enterprise and mid-market clients across the UAE and broader Middle East region. The company operates with 11-50 employees and is led by founder and managing director Nomair Khan. Headquartered in Dubai, it maintains a single office and serves clients primarily within the United Arab Emirates.

The company's core technology is a Windows-based and web-based software development platform supporting an integrated product family branded SHAZ, including the flagship SHAZ Micro ERP (covering accounting and VAT management), SHAZ HR & Payroll System (web-based), Train Track Pro (training management), SDS/CRM System, and SLC. Beyond packaged products, Sanisoft offers customized software development, mobile application development across Android, iOS, and Windows platforms, web-based solutions, and graphic design services. The company also delivers IT training programs centered on certifications such as CCNA and Microsoft Azure, positioning training as both a standalone service line and a feeder into its enterprise software business.

Sanisoft earns revenue through a mix of one-time software licensing and sales of proprietary products alongside professional services engagements for custom development and IT training. Pricing is not publicly disclosed and is quote-based, customized per client requirements, budget, and existing infrastructure. Distribution relies on direct enterprise field sales targeting Dubai-based organizations, supported by social media presence (Facebook, X, Instagram) and a corporate website that functions as the primary lead-generation surface. Marquee customers include DAMAC, Emirates, Emirates NBD, Dubai Islamic Bank, DEWA, FedEx, Varian, ICC, and the Ireland Embassy, spanning banking, aviation, utilities, logistics, healthcare, real estate, sports, and government.

Name

Sanisoft

Legal name

Sanisoft Information Technologies

Website

https://sanisoft-it.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanisoft is a Dubai-based IT firm that develops the SHAZ product family (Micro ERP, HR & Payroll, CRM, training management) and delivers custom software, mobile apps, and IT certification training to enterprise and government clients across the UAE.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Business ERP software
• HR payroll software
• Custom software development
• IT certification training
• Mobile application development

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing and Sales: Sale and licensing of proprietary software products including ERP, HR & Payroll, CRM, and training management systems
2. Custom Software Development: Development of custom software applications tailored to specific client needs, budget, schedule and existing infrastructure
3. IT Training Services: Technology training including CCNA and Microsoft Azure certifications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sanisoft is a Dubai-based IT company that develops and sells proprietary business management software under the SHAZ brand (Micro ERP, HR & Payroll), along with additional products including SLC, Train Track Pro, and SDS/CRM System. In addition to packaged software, the company delivers custom software development, mobile application development (Android, iOS, Windows), web-based solutions, and IT certification training (CCNA, Microsoft Azure) to enterprise clients primarily in the UAE.

Product overview

Sanisoft is a Dubai-based IT company offering a portfolio of business software solutions organized around a core product family called SHAZ (Micro ERP, HR & Payroll System) plus additional products including SLC, Train Track Pro, and SDS/CRM System. The company provides these solutions through multiple service delivery models: Windows-based desktop applications (including Accounting Software and VAT Management), web-based platforms (HR & Payroll and Training Management), custom software development, mobile application development for Android/iOS/Windows, and graphic design services. The SHAZ Micro ERP serves as the mainstream flagship product, with other products addressing specific business functions like training management and customer relationship management.

Differentiator

Problem solved

Functional benefit

Brands

• SHAZ Micro ERP: Mainstream business application including accounting software and VAT management system.
• SHAZ HR & Payroll System
• SLC
• Train Track Pro
• SDS/CRM System

Products and services

• SHAZ Micro ERP Flagship Windows-based ERP application that covers mainstream business operations including accounting and VAT management, offered to business organizations in the UAE.
• SHAZ HR & Payroll System Web-based HR and payroll management solution for human resources administration, targeted at business organizations.
• SLC A business management software solution listed among Sanisoft's main product offerings.
• Train Track Pro A training management system used to track and manage training programs.
• SDS/CRM System A customer relationship management system offered as part of Sanisoft's solutions portfolio.
• Customized Solutions Custom software application development tailored to specific client needs, budget, schedule, and existing infrastructure, delivered as a professional services engagement.
• Mobile Application Development Mobile application development services for Android, iOS, and Windows platforms.
• Graphic Design Graphic design services offered as part of Sanisoft's service portfolio.
• Windows Based Solutions A collection of Windows-based business applications including SHAZ Micro ERP, Accounting Software, and VAT Management System.
• Web Based Solutions Web-based solutions including HR & Payroll system and Training Management System.
• IT Training Services Technology certification training including CCNA and Microsoft Azure courses, delivered to individual IT professionals and learners in Dubai.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zoho: Global cloud-native CRM, ERP (Zoho Books/Inventory/Books), and HR suite targeting SMBs and mid-market. Competes head-to-head with Sanisoft's SDS/CRM, SHAZ HR & Payroll, and ERP in UAE deals where customers want subscription-based cloud software.
• Tally Solutions: Accounting and business management software for SMBs across emerging markets, with active GCC channel partners. Comparable to SHAZ Micro ERP for accounting and VAT management use cases in the UAE SMB segment.
• Bahwan Information Technology: Oman/UAE-based IT services and enterprise software firm offering ERP, CRM, and custom development to large regional enterprises. Closest peer to Sanisoft by geography, customer profile, and bundled services model.
• Focus Softnet: UAE-headquartered ERP and business management software vendor serving mid-market and enterprise customers across the Middle East. Directly comparable to Sanisoft's SHAZ Micro ERP positioning and its UAE enterprise customer base.
• Odoo: Open-source modular ERP and CRM platform with strong UAE partner ecosystem. Directly comparable to Sanisoft's multi-product SHAZ stack (ERP, HR, CRM, training) and competes for the same mid-market accounts in Dubai.

Emerging players

• Acumatica: Cloud-native mid-market ERP with growing Middle East presence via regional resellers. Represents the cloud-first competitive threat to SHAZ Micro ERP's Windows-based architecture.

Broad incumbents

• Sage Group: Global accounting, ERP, and HR/payroll software incumbent with a long-standing Middle East presence. Overlaps with SHAZ Micro ERP and SHAZ HR & Payroll for SMB and mid-market customers in UAE.
• Microsoft Dynamics 365: Enterprise ERP and CRM suite from Microsoft with significant UAE enterprise penetration. Competes for the same DAMAC, Emirates NBD, and DEWA-type accounts that Sanisoft serves, with a much larger partner ecosystem.

Others

• New Horizons Computer Learning Centers: Global IT training franchise delivering Cisco, Microsoft, and cloud certification courses. Comparable to Sanisoft's training segment in course catalog, certification focus, and corporate training delivery model.

Regional players

• Koenig Solutions: India-headquartered IT training provider with a Dubai presence offering CCNA, Microsoft, and cloud certification courses. Direct competitor to Sanisoft's training business for IT professionals in the UAE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sanisoftit
• Facebookfacebook.com/Sanisoft.it
• Instagraminstagram.com/sanisofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanisoft